By Mitch Taylor

So I’m sitting in the Chicago O’Hare airport traversing flights when I see one of the cleaning ladies come by.  On her shirt, in red letters, is one word — one word that struck me as funny and odd at the same time.  I couldn’t actually believe what I saw.  That one word was “scrub.”

Scrub.  Now seriously, what company in their right mind would have an employee wear that on their uniform?  What person with any sense of self-worth would want to wear it?  I’m sure this was a woman who, like all of us, has her own struggles and everyday challenges.  I would even venture to say that this might be woman needs to keep working a job she might not necessarily love.  I would also be willing to bet that the owner of the company she works for doesn’t go to work everyday with the word “scrub” emblazoned across his or her shirt pocket where their name should be.

What if the cleaning company who employed Ms. Scrub had come up with something a bit more imaginative and/or something that their employees would be proud to wear, instead of embarrassed?  What about “Cleaning Wizard” or “Queen of Trash?” Might that job have been a little more enjoyable for the woman? Might the message it gave others be more enjoyable, too?

As Djs, we’re in the fun business.  My good friend Brian Kelm of Brian Kelm Productions in Madison, WI calls himself the Master Of I Do.  What’s in your name or title? What does your title say about you?

Your title should reflect your style and how you handle yourself.  It should be representative of your company and the level of service you try to provide.  Think clients don’t care about your title, that it’s meaningless?  Think again.  Everything about your company communicates a message to your prospective client.  Where do you think I came up with the idea for this article?

Take time now to get creative.  Ask your past clients how they would describe your services and what you offer.  Better yet, go through your past year of evaluations and write down all of the descriptive words that your clients use to talk about your services and see which one comes up the most, second most and third most.

There you have it — there’s your new, FUN, creative title.  Now be sure to LIVE that title everyday in every way.

You’ve earned it.

Mitch Taylor has worked in the Mobile Disc Jockey industry for over two decades, first cutting his teeth as an on-board club DJ for Carnival Cruise Lines. In addition to owning and operating Taylored Weddings in the Upper Peninsula of Michigan, he is a sought-after speaker and Gitomer Certified Advisor whose sales training, books, coaching and workshops are in high demand all over the country.