The ABCs of a successful website

by Lou Paris

Unless you have been under a rock you are more than aware of the juggernaut that is social media. And while Instagram and Facebook dominate the landscape there are of course a litany of other platforms out there, all vying for peoples eyeballs and clicks. But in this era of social media one should not lose focus on the most important presence one has in their arsenal, your website. 

Your website is your interactive business card, a platform for which you have complete control of, a source where you can shape your message and image like no other platform can. Social platforms or other properties like Wedding Wire or The Knot have a very specific design to adhere to making your presence at these locations very generic and ordinary.

With your own website you are presented an opportunity to wow your audience with amazing visuals, unique layouts, and engaging content. 

Now don’t get me wrong, social media is extremely important and you would be foolish not to have claimed at least your business name for each one, even the obscure ones. But these social outlets should be leveraged at the beginning of your sales funnel. You should reach out to your clients with engaging short content and images through these properties and lead them to your website where they can poke around and read the wealth of quality information that you can have on it. 

(I go into much greater detail on sales funnels and how to manage each aspect here) 

There are some professionals that to this day do not have a website and I can say with certainty they are missing out on opportunities. Survey after survey, poll after poll, people are looking to research and validate their choices.

If you lack a website presence some will simply
turn to the next vendor that does.
 

And if you do already have a site but have not tended to it over the months and years, it could bring more harm than good. Outdated designs, mobile compliance, even pictures that look dated could signal to a potential client that you are not keeping up with the times and could leave your business to slowly wither making you wonder why business has dried up. 

So what can you do? The good news is with the right amount of effort you can have a stunning website. There are a ton of beautiful pre-designed templates out there that can start you off on the good foot. It’s time to take the following steps to get your web presence in the modern age: 

a) If you have no website at all, and you don’t know where to start, hire a professional. Just as you feel a client should hire a DJ for their experience one should seek a professional web designer to establish a great web presence. If you have an existing site and it looks like it was made in 1998 and you feel overwhelmed I advise taking the same advice. 

b) If you don’t understand terms like SEO, see bullet point a. Just having a website is one thing, but ensuring that it can perform well in organic searches is paramount. It would be akin to having a new sporty car in your driveway but never taking it out for a spin. 

c) Sell on your services, not on your equipment. I see this repeated time and time again. Do not chat up about the specific model of equipment you have, or that you have millions of songs, or that you have moving heads. Clients do not care about this (for the most part). They are looking for an experience. They are looking to see how you set yourself apart from the crowd and how you will make their event extraordinary. Sell on your services. Sell on your quality. Sell you. 

d) Produce quality content. Sites will become stale if you are not nurturing what you have established. Pen the occasional article that will speak to your audience on a more personal level. Create reasons for people to come to your website, 

Realize the opportunities that you have to promote your business with a quality web presence. More than ever, it’s the most important tool in your arsenal. 

About: Lou Paris started his DJ career in 1988 and also a successful IT career in 1996 with stints at the DOJ & the FBI. He is the owner of Paris Creative, a solo wedding DJ operation in the Hudson Valley area of NY and founder of eCUEity, building the next generation event-planning platform. Email:  lou@pariscreative.com 

Pioneer DJ DDJ-1000SRT: Bring the club to you

DJs can now get a taste of a club setup at home thanks to the all-new ​Pioneer DJ DDJ-1000SRT​.

The hardware is the first to create a professional CDJ-and-mixer workflow with a Serato DJ Pro controller. This means you get CDJ-sized jog wheels, Pioneer DJ’s coveted DJM mixing section and industry-leading software running the show.

The DDJ-1000SRT will be available early August at an MAP of $1,299. Simply plug it into a laptop running Serato DJ Pro to unlock the software – you don’t need a license key or subscription – and use the included Pitch ‘n Time DJ Expansion Pack to enable advanced key-related features. The controller is Serato DVS-ready (Expansion Pack available separately).

Special limited offer: Free Serato DJ Suite

Pioneer and Serato are putting a free Serato DJ Suite voucher worth $299 in the boxes of the first 5,000 DDJ-1000SRT controllers that we ship worldwide. This all-in-one suite includes a Serato DJ Pro license and unlocks all the Serato Expansion Packs, including Serato Play, Serato DVS, Serato Video, Serato Flip, and Serato Pitch ‘n Time DJ.

Developed specifically with Serato users in mind, the four-channel DDJ-1000SRT also adds 16 RGB backlit performance pads for controlling eight Serato DJ Pro modes. Other highlights include ultra-familiar Serato virtual decks with important track information in full-color, via high-definition LCD screens in the center of each jog wheel. Pioneer DJ’s iconic sound-color and Beat FX are also built in to bring the club setup to life.

“It’s the perfect marriage of Pioneer DJ hardware and Serato functionality,” says Nick Maclaren, Chief Strategy Officer at Serato. “The jog wheel display will help DJs spend more time in the mix, while the combination of Serato’s intuitive performance pads with color FX and CDJ looping controls will allow DJs to get even more creative with their sets.”

The DDJ-1000SRT also includes four individual channels, as well as dual mic inputs and USB ports.

“With a medium-sized footprint, the DDJ-1000SRT delivers that versatile mix of portability in a professional-grade controller,” says Maclaren. “Two mic inputs and XLRs make it a great option for events and parties, while dual USB ports allow for seamless changeover and back-to-back mixing,” he adds.

The Pioneer DJ DDJ-1000SRT unlocks Serato DJ Pro and supports DVS.

KEY FEATURES OF THE DDJ-1000SRT

 

  1. Serato DJ Pro compatibility

Feel at home using Serato DJ Pro with the DDJ-1000SRT. You’ll be able to easily use popular features such as Hot Cues, Beat Jump, and Slicer, bringing more creativity to your performances.The controller comes bundled with a voucher for the Serato Pitch ‘n Time DJ Expansion Pack, enabling you to use Key Shift, Pitch Play, and Key Sync. You can also mix, cut, and scratch while maintaining perfect key and audio quality.

  1. Full-size jog wheels and MAGVEL FADER

Mix and scratch your tracks with freedom. The jog wheels taken from the CDJ-2000NXS2 look and feel familiar, and you can customize the way they react to your touch with Jog Adjust. The MAGVEL FADER is highly durable for more than 10 million movements1and responds to every precise movement you make, so intricate performances feel effortless.

  1. Portable DJ controller with club-style layout

The DDJ-1000SRT is the ideal piece to take on the road. You’ll feel at home using all its feature controls, which are arranged in the same layout as those on our club-standard NXS2 setup.

 

  1. Color On Jog Display

Focus on your performance and keep your eyes off your laptop. A full-color, high-definition LCD screen in the center of each jog wheel gives you all the information you need, such as playback time, BPM, and playback position. And the color scheme is the same as Serato DJ Pro’s, creating a more intuitive experience.

  1. Professional FX

Show your flair and spice up your sets with the four popular Sound Color FX from our DJM series mixers. You’ve got 14 Beat FX to get creative with too, and you can instantly reference BPM and the name of the selected FX thanks to the dedicated Beat FX display.

 

  1. Standalone DJ mixer with multiple inputs and outputs

Switch between DJs seamlessly thanks to the two USB ports for PC/Mac and connect your external equipment to the four inputs. Plug in DJ players and analog turntables, plus two mics. You can also use the DDJ-1000SRT as a standalone DJ mixer without connecting a PC/Mac.

 

  1. Other features
  • Multicolored Performance Padstrigger Hot Cues, Rolls, Slicer, Sampler, and Pitch Play
  • Key Shift and Key Sync buttons –direct control of Serato Pitch ‘n Time DJ key-related features
  • Aluminum/acrylic-finished top panel – for a quality look and feel
  • Serato DVS-ready –requires the Serato DVS Expansion Pack (available separately)

 

 

 

DDJ-1000SRT specifications

 

Frequency Response

 

20 Hz to 20 kHz (LINE)
S/N Ratio

 

112 dB (USB)

96 dB (LINE)

85 dB (PHONO)

80 dB (MIC)

Total Harmonic Distortion

 

0.002% (USB)

0.005% (LINE)

Input / Output Terminals Inputs LINE / PHONO × 2 (RCA)

LINE × 2 (RCA)

MIC × 2 (XLR & 1/4-inch TRS jack x 1, 1/4-inch TRS jack x 1)

Outputs MASTER × 2 (XLR × 1, RCA × 1)

BOOTH × 1 (1/4-inch TRS jack)

PHONES × 2 (1/4-inch stereo phone jack x 1, 3.5-mm stereo mini jack x 1)

USB USB (Type B) × 2
Power Supply

 

AC adaptor (DC 12V)
Maximum Dimensions

(W x D x H)

 

708.0 × 361.4 × 73.4 mm
Weight 6.0 kg
Accessories AC adapter

Power plug

USB cable

Quick Start Guide

Serato DJ Pro Expansion Pack voucher (Pitch ‘n Time DJ)

 

 

System requirements

 

Compatible OS Mac macOS Mojave 10.14 (updated to the latest version)

macOS High Sierra 10.13 (updated to the latest version)

macOS Sierra 10.12 (updated to the latest version)

Windows Windows® 10, 8.1, 7 (the latest service pack)
CPU Intel® processor Core™ i9, i7, i5, i3  1.07GHz or above
Memory 4GB or more of RAM

Remixes or Nah?

By Tony Fernandez

Alright Chil’dren, gather round now. It’s time for a dose of straight talk.  This time ‘round, let’s talk about remixes.

It occurs to me that remixes in the DJ community live in this weird universe.  DJs love ‘em. DJ’s hate them.  DJ’s live by them or die by them. Some DJ’s are all about them, some DJ’s have no use for them.

Guess where we’re going with this….

For those who know me or for those who have seen my play logs, it’s no mystery I’m a fan of the remix. But the “secret” to the remix game (if you will) is playing the RIGHT remix.

Keep up with me…

Let’s back up for a second here, I do realize that not EVERY event or EVERY song calls for a remix to be played or a remix to be made.  There are songs that are fantastic on their own merit.  There are events that do not warrant the programming of remixes.  I get it.  However… instead of looking at things you can’t do, let’s take the approach of what you CAN do.

Remixes are your friends.  When you pick the right remix and program it accordingly, you can really create a magical moment.  Picking the right remix is like choosing the right wine with your meal.  It can make or break the moment.  Remixes should not be played just because there is a remix. Trust me, there are just as many BAD remixes as there are good remixes.  Probably more bad ones than good ones.  While good is subjective, there is the right remix of the right song, for the right moment.

Think about this… As DJs, we all pretty much have access to the same music.  It doesn’t matter what record pool or subscription service you’re enrolled in. And this isn’t being said to be disparaging to pools and services.  The reality is we ALL have access to the same content.  As such, we need to be able to stand out and be different; that’s where the remix comes in.

Now I’m not going to tell you what remixes to play, nor the how or the when to play them.  I have my hands full taking care of my dance floor.  But I will suggest that you stretch out your pallet.  Increase the toys in your sand box.  On one hand you don’t need to figure out how to play the future progressive gabber trap remix of that 90’s track.  On the other hand, having a fun new remix that holds true to the original, can breathe some new life into a track, into a set.  And that’s a win for everyone.

Now I gotta go digging for my unreleased, bootleg ,white label, limited release, can only get from the producer remixes.  Go get your own.

Keep ‘em spinning.

Based out of Richmond, VA, DJ Tony Fernandez has been a DJ, Remixer, Producer, Musical Soothsayer and Audio Gear Oracle since 1980. Find him on Facebook. Email djtonytf@gmail.com

 

Serato DJ Pro 2.2 is Here With Play Count and Day Mode

Serato has launched one of its most hotly anticipated updates of late, adding Play Count and Day Mode to its DJ software among a raft of performance improvements.

Speaking on these highly-requested features, Chief Strategy Officer Nick Maclaren says, “After just one week, the Serato DJ Pro 2.2 beta set a record for the most downloads in history, which just shows how excited our users are about this release,” says Maclaren.

In addition to some big-name features, today’s update delivers a suite of performance enhancements making Serato’s software even more reliable. This includes improvements to Waveform performance, HID Mode, streaming in Serato DJ, as well as 64-bit Serato Video for Mac.

Play Count –

DJs can now easily count the number of times a track has been played via the new ‘Plays’ column in Serato DJ. Play count will update when tracks are played, but is also editable, and can be used as a Smart Crate field to prepare handy playlists for any occasion.

“Play Count will help DJs quickly find their go-to favorites to maintain a packed dance floor or prepare for sets,” says Maclaren. “It’s also great for file management as over time you can remove tracks that get little airplay.”

Day Mode –

Serato DJ Pro is now even more user friendly in bright conditions with Day Mode. This feature changes the colors of the Serato DJ Pro interface so it’s more visible in bright light, and can easily be turned on and off via the Day Mode icon on the bottom left of the screen.

“Day Mode is designed to help DJs see the interface in light conditions, which is ideal for day parties, brightly-lit venues, and the festival season,” adds Maclaren.

Serato Video improvements –

Serato Video is now a 64-bit application for Mac, making it even faster and more stable. Both Mac and Windows users can also enjoy a raft of Serato Video improvements, including increased frame rate and multiple bug fixes.

Waveform improvements –

DJs should notice an immediate improvement to waveforms with this release, bringing an increase in smoothness and performance for most setups.

Free trials are reset

All free trials in Serato DJ Pro have been reset so everyone can try these exciting new features, free for 14 days.

Learn more and ​download Serato DJ Pro 2.2

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About Serato

Serato makes the most creative music software on the planet by being super focused on the user, authentic, inclusive and inspiring. The company does this because they believe in giving people the ability to express themselves and move others through the power of music.

In 1999 Serato launched with Pitch ‘n Time, still the world’s foremost studio plugin for time-stretching and pitch-shifting technology. On the strength of Pitch ‘n Time, Serato moved into the DJ industry, changing the game with the release of Serato Scratch Live, and later Serato DJ Pro and Serato DJ Lite.

Serato has also recently returned to the diverse world of music production with the release of Serato Sample, a high-quality sampling plugin for producers. And most recently, Serato Studio, a fully fledged, intuitive beat making application for DJs.

For all press enquiries please contact ​press@serato.com

Signs that you’re a DJ

By Tony Fernandez

People (and when I say people I mean some DJs) say that being a DJ is easy. Anyone can do it. All you need is blah, blah, blah. Well, it’s not that easy. Here are a few indicators of if you really have DJing in your DNA.

You’re at dinner, or you’re watching a TV show or a movie, or a commercial comes on (this happens to me ALL the time), or the BEST is when you’re with friends exchanging witty banter, and a song come on and….  you stop what you’re doing, mid-sentence, to register the song. Why is the restaurant playing THIS song? Is this new?  What is this?  This is dope!  Where’s my phone so I can Shazam this! The music feed for DJs NEVER stops. Never.  We’re not trying to be crude or impolite.  It’s just the way we’re wired.

 You are constantly listening to new music and noticing this track sampled such n’ such! Or this thing sounds like that thing!  DJs are a walking vessel of beats and melodies, or at least you should be.  DJs, like normal people, are inundated with music.  The thing is, DJs process music differently: Once new music, or even a throwback is heard and processed by a DJ, the next step is to figure out how we can incorporate it into our repertoire. I need to find this record!!! Where can I play it?  How can I play this for the next gig I have?  Is this a peak-hour record or a warm up / cool down rack?  Are there remixes that I can find that will make this song better for me to play?  Can I even play this record?  Will I play this record?  So many decisions…

While most DJs enjoy a night of debauchery as much as the next guy gal, we LIVE this stuff, like ALL the time.  If you eat steak EVERY day, you kind of lose the exclusiveness of having a good steak.  Same thing with DJs and clubs.  DJs know how it all works: the lights, the sound, the cryo jets, the booze, the tunes. Not only do DJs know what’s behind the curtain, we expect a certain level of service when we get to the club.  And if we don’t get it, it’s going to be a woeful evening.  We probably know someone at the venue; we get on the guest list, we get in for free, and at minimum, we have our own little area for us and our friends.  But the reality is, DJs want to be in the booth.  Yes, even on our nights off.  We don’t necessarily want to be working, but we want to be where the action is, and we know that’s the booth. Not being in the booth is just weird anyway.

Finally, the most important sign you just might be a DJ is… knowing the right song for pretty much ANY occasion. I’m not talking about knowing the next song to play at a wedding, your friend’s backyard BBQ, or at the nightclub.  Yeah, you should know that.  I’m talking about picking the right tunes for the soundtrack of people’s lives. There is a song for pretty much ANYTHING. You met your significant other, there’s a song for that.  You broke up with your significant other, there’s a song for that.  You get a new job, you lost your job, there’s a song for that.  Your favorite team won or lost, there’s as song for that. Your iguana died, there’s a…, well, you get it.  As you should, because you’re a DJ (or you wouldn’t be reading this!). You deal in harmonies and musical refrains like the Pillsbury Doughboy deals with cookies. It’s what you do.

I know what my DNA is comprised of. I have a clean bill of DJ health. Hope your checkup is fabulous.

Keep ‘em spinning.

Based out of Richmond, VA, DJ Tony Fernandez has been a DJ, Remixer, Producer, Musical Soothsayer and Audio Gear Oracle since 1980. Find him on Facebook. Email djtonytf@gmail.com

 

Are you sending your clients to VoiceJail?

By Mitch Taylor

Let’s face it… voicemail should be called voiceJAIL.  Why?  Because that’s the feeling most clients get when they call and get sent to your voicemail.  They feel stuck, and often don’t know how to respond or where to go from there.  Why? Because your voicemail probably sucks. Don’t tell me about how you need to stay professional or how you put on your best DJ voice and tell people that their call is important to you. Um… hello? If their call is that important to you, you would answer the phone!

People don’t want to “leave a message after the tone” — they want to talk with you.

We are in the fun business, not the DJ business.  We need to keep every part of our interaction with today’s clients as upbeat as possible.  How can you do that?  It begins by providing clients everything they need to know about you in your voicemail.

Let’s break this down.

Make it fun: Showcase your humor if you’re funny, if you’re not, forget it.  Tell a (very) brief story.  Keep it upbeat and interesting and throw a curveball whenever you can.  People are expecting the same lame “leave a message after the tone”.  Don’t give it to them.  Give them something different and get creative.

Keep it brief:  It today’s world, people don’t have time to spare.  Give them the information they need without droning on about your physical address, where you are across from or spouting out the “www” in your web address (here’s a clue: you DON’T need to say the “www” anymore).

Be Friendly: This is NOT the time to show off your resonant DJ voice.  Actually speak like you speak to your significant other or your best friend.  Fake is out — especially when you’re trying to make a good first impression and connect with the human on the other end of the phone.

Voicemail is often your first point of contact. Make it different, keep it short, be upbeat and watch your connections soar just by being you and a little bit weird!

Mitch Taylor has worked in the Mobile Disc Jockey industry for over two decades, first cutting his teeth as an on-board club DJ for Carnival Cruise Lines. In addition to owning and operating Taylored Weddings in the Upper Peninsula of Michigan, he is a sought-after speaker and Gitomer Certified Advisor whose sales training, books, coaching and workshops are in high demand all over the country. 

 

 

 

Rock Music At Weddings?

By Brian Buonassissi

Recently, a wedding industry pro asked me, “What Rock N Roll songs are you playing at weddings these days?” The question needs a bit of clarifying as that is such a broad genre – is this 50s rock, classic rock, current rock, etc.? It turns out the question was supposed to be broad.  This got me thinking about which ones are popular and which ones I still use. I really do try to keep my programming as fresh as possible and lean towards more current music. Also, being a destination-based DJ, the programming varies much more than a local market DJ.  However, they are some rock classics that, for the moment, always seem to find their way into my wedding sets. Because they are truly “classics” (in my opinion, this is due to their sing-a-long quality), I really don’t think they need a remix. In fact, remixes can hurt these tracks more than they help. I would never play all these songs in one event (usually I’ll use 1-3 max) but here’s a few that still work well:

*You Shook Me All Night Long – ACDC
*Back In Black – ACDC
*Pour Some Sugar On Me – Def Leppard
*We Will Rock You – Queen
*I Love Rock N Roll – Joan Jett (yes, I’d qualify this as Rock – has it right in the title)
*Sweet Home Alabama – Lynyrd Skynyrd
*Living On A Prayer – Bon Jovi (Jersey crowds for sure)
*Take Me Home Tonight – Eddie Money

Then there are some classics that when mashed with a current song’s beat or done with a redrum (modern drumbeat) work extremely well because the hooks of the song are so recognizable.  Here’s a few that I tend to use (again not all done at one wedding – a selection of 2-3 per wedding is usually just the right amount):

*Carry On My Wayward Son – Kansas
*Sweet Child O Mine – Guns N Roses
*Jump – Van Halen
*Peace Of Mind – Boston
*Mr. Jones – Counting Crows
*Edge Of Seventeen – Stevie Nicks
*Don’t Stop Me Now – Queen

Where Rock where lives right now with the Millennial generation of brides and grooms (which is the bulk of most of our clients) is in the 90s-2000s era.  Rock songs from that time period that you’d never play during their heyday absolutely crush at weddings right now. In a lot of cases, the originals suffice just fine (though I have a ton of mashups with the hooks of these tracks). I play on average about 6-7 of these type songs per wedding – whereas maybe 5 years ago, hip hop classics or pop hits would make up the bulk of my wedding dance song selections.  The crazy part is that lyrically these songs are probably the furthest from true wedding content that you’d want but nobody seems to care now.  A good song is a good song.  Here’s a sampling of some that work super well for me (the key is when and HOW you mix them in).

*Mr. Brightside – The Killers
*The Middle – Jimmy Eat World
*I Write Sins Not Tragedies – Panic At The Disco
*My Own Worst Enemy – Lit
*Crazy Bitch – Buckcherry
*Stacy’s Mom – Fountains Of Wayne

So that leaves us with today’s alternative rock songs. I have to be honest – this genre has been dormant for at least the last several years as far as wedding dance floor fillers. There might be 1-2 tracks a year that seem to gain a bit of traction, but they never tend to last long and most are not for prime time dancing. There are some electronic rock or indie rock songs that work well for me during cocktail hour and/or dinner.  Here’s a few that may get used at a wedding of mine:

*High Hopes – Panic At The Disco (probably will fade out shortly)
*Broken – lovelytheband (also will fade out as it falls off the charts)
*Handclap – Fitz & The Tantrums
*Feel It Still – Portgual. The Man
*Heartlines – Broods
*Kangaroo Court – Capital Cities
*Let It Go – James Bay
*Take The World – JOHNNYSWIM
*What You Know – Two Door Cinema

DJs: What are you using these days in the rock category? Any that seem to get a great response?  Any outliers? Send me a note and let me know.

Based out of NYC, DJ Brian Buonassissi is a successful internationally traveling DJ/MC specializing in luxury destination private events.  He runs a multi-city mobile DJ/event business with satellite offices in Southern California, Scottsdale, AZ Destin, FL, Tallahassee, FL and New York City.  You can connect with him at brian@djbrianbofficial.com.

Meet the SQUID: Pioneer’s new multitrack sequencer

From Pioneer US HQ in TORRANCE, CA, April 24, 2019:

Take control of your workflow and make new styles of music with the SQUIDTM. Named for the blend of functionality and creative stimulation it offers, the SQUID (SeQUencer Inspirational Device) is a brand-new multitrack sequencer in Pioneer’s TORAIZTM series of musical instruments and production gear. Connect all your instruments to use the SQUID as the heartbeat of your studio and live setup, and get hands-on with innovative features never seen before on this kind of equipment.

It’s easy to start making unique sequence patterns and phrases as soon as you hook the SQUID up to your instruments. The layout of the controls is optimized so you can effortlessly bring your ideas to life whenever inspiration strikes, and the workflow is perfect for on-the-fly music production. All this means you can spend less time looking at the unit’s display and more time creating music.

With the first Groove Bend feature ever seen on a production tool,1you can really feel the groove and generate original rhythms in real time by simply moving the spring-loaded slider to change the trigger timing. UseRunning Direction to create different phrases by changing the playback direction of sequence patterns you’ve programmed on the 16 pads and fluctuate the playback speed of sequenceswhenever you want using Speed Modulation.All of these features contribute to a fresh, nonlinear way of making music that breeds creativity and helps you stumble across things that sound great.

When you’ve created a phrase you love, you can use the SQUID Manager to back it up, along with all your projects. SQUID Manager is a free dedicated application that enables you to quickly import/export sequence patternsbetween the SQUID and a PC/Mac.

Reaching out into your setup, the SQUID simultaneously controls up to 16 instruments with its master pulse. It keeps everything in sync, from your DAW to hardware instruments such as the TORAIZ AS-1 monophonic analog synthesizer and the TORAIZ SP-16 professional sampler. You can even run modular synths and vintage drum machines/synths seamlessly alongside your other kit.

The SQUID fits perfectly into any studio or live music environment and helps you turn your ideas into music. It’s the third product in the TORAIZ series, which offers inspiring tools with unique features you can easily use to create new sounds.

The TORAIZ SQUID will be available from end of April at an MAP of $599.

Watch the SQUID introduction video or, for a detailed look at each unique feature, watch our walk-through video. Find out more about the SQUID he­­re.

Download Information

To use SQUID Manager, you’ll need to update to the latest firmware (ver. 1.10).

Download link:http://bit.ly/2vblHDm

KEY FEATURES OF THE TORAIZ SQUID

  1. Step Edit section for intuitively creating sequence patterns

Have fun creating phrases by tapping the 16 multicolored LED rubber pads. Set step parameters and play in real time as if the pads were keys on a keyboard, combining various sequence functions such as Interpolation and Harmonizer to help build your sounds.

  • 16 multicolored LED pads for enabling various features

Instantly switch between features using the SQUID’s 16 multicolored LED rubber pads, which are linked to independent modes. Use Trigger mode to step-record sequence patterns, and transpose your patterns on the fly with Transpose mode. Scale mode enables you to play scales with the 16 pads as if you were playing a keyboard and you can add nuanced expression to your performances by varying the strength of your keystrokes, thanks to the high-precision velocity detection. Using Scale mode, you can also record dynamic performances in real time.

  • Interpolation:instantly make a phrase

Use Interpolation to arrange phrases. Set each parameter (Pitch, Gate, and Velocity) for the beginning, middle, and the end of the steps, and the SQUID automatically interpolates (supplements) parameters for the steps in between them. Without needing to set the parameters of each step individually, you can quickly set the pitch and dynamics of the sound and create a phrase while the idea is fresh in your mind.

  • Harmonizer: intuitively create evolving phrases

If you want inspiration for chords, Harmonizer enables you to play them easily by hitting the Harmonizer buttons with the Pitch value set on each step parameter as the root note. Up to six chords can be assigned to the Harmonizer buttons. You can record chord compositions into steps and record real-time performances with the Harmonizer buttons, so you can intuitively create evolving phrases.

  1. Phrase arrangement section for rearranging sequence patterns in real time

Use Running Direction, Speed Modulation, and Groove Bend to further rearrange phrases you’ve created in the Step Edit section. Each feature has an optimized user interface so you can intuitively try out ideas as they spring to mind.

  • Speed Modulation: create unique grooves by fluctuating playback speed of sequence patterns

Periodically increase and decrease the playback speed of a sequence to create unique grooves. You can switch between six waveform shapes, such as triangle and sawtooth, and adjust the rate and amount.

  • Running Direction: easily create new phrases

You can easily create multiple new phrases from one sequence pattern by changing its playback direction on the 16 pads. Try the Zigzag or Clockwise directions, which take advantage of the SQUID’s 4 x 4 pads – a unique feature never seen on a general sequencer before. By combining Reverse, Switch Back, and Flip with the six different Running Directions, you can try out 48 different playback directions and create a variety of different phrases.

  • Groove Bend: change trigger timing in real time

In addition toSwing,which automatically delays trigger timing to create grooves, the SQUID features GrooveBend – the first-ever function on a sequencer to change trigger timing in real time via a slider. This enables you to create grooves as if you’re playing a musical instrument by simply moving the spring-loaded slider.

  1. Time Warp: save your “happy accidents”

Never lose the phrases you make incidentally when you’re trying things out. Use Time Warp to audition the previous phrase you created and save it as a new sequence pattern if you like it. There’s no need to stress over the workflow of practicing and recording take after take. Instead, feel free to just play around until you hear something you love, then capture it for use in a track or performance.

  1. Multiple inputs/outputs: sync with various instruments

In addition to a USB B terminal and Midi terminals for your DAW and hardware synthesizers, you can sync and play with modular synthesizers using the two sets of CV/GATE outputs and CLOCK input/output terminals. DIN SYNC input/output terminals enable syncing with vintage synthesizers and drum machines. Various signals including notes and clocks are mutually converted inside the SQUID automatically, so you can easily expand your creative scope just by adding the SQUID to your current setup.

  1. Import/export sequence patterns via PC/Mac

Using the SQUID’s dedicated SQUID Manager, you can quickly import and export sequence patterns between the SQUID and your PC/Mac. Easily import a sequence pattern created on your DAW to the SQUID, intuitively arrange it using the sequencer’s features, and return it to your DAW. Use SQUID Manager to back up the projects you create on the SQUID by saving them to your PC/Mac.

1 First slider-operated trigger timing feature in the music production category (according to research conducted by Pioneer DJ Corporation, as of April 18,2019).

 

TORAIZ SQUID Specifications

Maximum number of tracks 16 tracks
Maximum number of patterns per track 64 patterns
Maximum number of steps per track 64 steps
Step resolution Quarter note, Eighth note, Sixteenth note, Twenty-fourth note, Thirty-second note
Maximum number of notes per step (polyphony) 8 notes
Maximum number of projects 128 projects
Input / Output Terminals MIDI MIDI IN
MIDI OUT 1

MIDI THRU / OUT 2

USB USB (Type B)
CV / GATE CV OUT 1, CV OUT 2 (V/Oct, Hz/V)

GATE OUT 1, GATE OUT 2 (V-Trigger, S-Trigger)

CLOCK CLOCK IN (step, 1, 2, 4, 24, 48ppqn, Gate)

CLOCK OUT (1, 2, 4, 24, 48ppqn)

DIN SYNC DIN SYNC IN / OUT 2 (24, 48ppqn)

DIN SYNC OUT 1 (24, 48ppqn)

Maximum dimensions (W x D x H) 374.8 × 223.9 × 72.1 mm / 14.8” x 8.8” x 2.8”
Weight 1.9 kg / 4.2 lb
Accessories AC adaptor, Power cord, Quick Start Guide

 

SQUID Manager Requirements

Mac macOS Mojave 10.14 (Updated to the latest version)

macOS High Sierra 10.13 (Updated to the latest version)
macOS Sierra 10.12 (Updated to the latest version)

Windows Windows® 10, 8.1, 7 (The latest service pack)
CPU Intel® processor Core™ i7, i5, i3
Memory 4GB or more

* Disclaimer: specifications and price are subject to change.

* TORAIZ is a registered trademark or trademark of Pioneer DJ Corporation, Japan and United States, and other countries.

* SQUID is a trademark of Pioneer DJ Corporation, Japan and United States, and other countries.

* Mac, OS X and macOS are trademarks of Apple Inc., registered in the U.S. and other countries.

*Windows is a registered trademark or trademark of Microsoft Corporation in the U.S. and other countries.

* Intel and Intel Core are registered trademarks of Intel Corporation in the U.S. and other countries.

* The names of companies, product names, and technology names mentioned herein are the trademarks of their respective owners.

The REAL job of DJing

By DJ Rachel Lynch

With technology at the forefront of our industry, the term “button-pusher” DJ has become quite the buzzword. While some may feel that technology has cheapened the art of being a DJ, I say being a button pusher has little to do with using the sync button or available technology. What separates a button-pusher DJ from a great DJ is understanding the “why” behind pushing play.

Music is an extremely personal and powerful thing. It is how we communicate, reminisce, pay tribute, cope, grieve, show love, have fun and connect with others. Humans are naturally social creatures, and our purpose as a DJ is to create meaningful interactions that link these experiences. Truthfully, our job has more to do with being a social scientist than being a DJ. Fundamentally, we aren’t in the business of music; we are in the business of people. This is true for sales, marketing, and our dancefloor.

In our search to become a “great DJ,” we often focus on gear, technology, scratching, and software. However, hype dancefloors and amazing parties are not created by just dropping bangers, mixing by ear or infusing technical scratch patterns into our sets. They are created by intelligently and consciously using tempo, volume, timing, mood, and social science to entice the audience.

The goal? Create a shared experience: Understanding why and how people are influenced by sound is what is going to set you apart from the button pushers. A successful event is not just about what you played; it’s about why you played it. The purpose of this piece is to encourage DJs to be more conscious of their music soundscapes and changeup predicable formula driven sets.

It has been scientifically proven that music can change how fast we walk, influence what we buy or drink, dictate how long we hang around, alter our general attitude, and how we interact in groups. When a DJ is conscious of how their soundscape is affecting the emotional and physical actions of their audience they have tapped into the social science of being a DJ. Some may call it “reading a crowd,” but it is much deeper than that. You may look at the audience and gauge what to play based on their age, gender, or common stereotypes, but this is only scratching the surface to creating a compelling set.

A skill I developed to be more influential with music is to focus less on recipe based elements of mixing like BPM, key signature, and genre and focus more on creating anticipation with the mood and overall vibe of my track selection. A song might technically fit the current style being played or blend well with the BPM and key signature, but the spirit can be entirely off base and trash the dancefloor.

Experienced DJs will not just stick to technically compatible songs in their sets but will rather focus on influencing what the audience will do and feel. Does this song sound aggressive? Soulful? Happy? Romantic? Sad? Sexual? Is this making it easier to socialize? Will people feel energized by hearing this?

This strategy is about creating thoughtful arcs of energy. I have found greater success in pushing and pulling my audience by motivating with mood instead of being locked into recipe-like based elements such as BPM, key signature, and genre. I’m not dismissing these fundamentals but rather permitting myself to deviate from technically based sets to be more unique and creative.

Being a button pusher DJ is not defined with or without the use of the sync button. It’s about the ability to adapt, observe and yes, understand the social psychology of your audience. Ultimately this is why great DJs will not be replaced by streaming apps or “intelligent” automix programs anytime soon. There are too many considerations that artificial intelligence isn’t capable of processing.

Good DJs are experts of empathy. The next time you play, do so with purpose, intent, and temptation.

Fun, creative, and ambitious, DJ Rachel is making her mark as one of the top mobile DJs in the tri-state area. Her diversity as a DJ allows her to play at events that include MetLife Stadium (for the New York Jets) and serve as opening act for George Clinton Parliament Funkadelic and Gloria Gaynor. For more info visit: facebook.com/DJRachelRLynch

Drip, Drip, Drip…

By Eric Wenning

I hoping I have your attention now, considering that my title sounds like the chorus of a Trap Song!

Do you have a proper Email Drip Delay Sequence setup for your follow ups? Did you just scratch your head, asking “What is an Email Drip Delay Sequence?”

I thought you’d never ask!

An Email Drip Delay Sequence is an automated series of emails sent out over a series of specific days to help gradually build rapport with your leads. For example, after speaking with a lead, you would enter their info into an email sequence that will automatically follow up with them on the days you select, for example on days 3, 5, 7, etc.

You get the idea.

This is crucial nowadays with Millennials loving to email and text, and allows you to build trust by providing a steady drip of information to guide them towards choosing your company — without doing any work, other than your initial setup of the sequence!

As I teach my students all the time: You have to be creative with your copy to gain their attention. Even more importantly is the subject line! Most DJs have no clue how to use something as simple as a compelling subject line to get a better open rate.

Here are a few examples to help you: 

  • Adding Custom Symbols, First Names and Hashtags
  • Adding Emojis to your Subject Line
  • Adding ‘Blank Space’ before your Subject Line provides an indent
  • [Adding Brackets]
  • Ask a Question?

Just think how many junk emails you get in one day. More than you can count right? You need to make your emails stand out from everything else. Get creative; give crazy weird stats to pique curiosity; engage with them to build report.

“Did you know 67% of Brides forget Deodorant on their Wedding Day?” See, now I have you curious wondering if that many Brides actually are “un-Sure.”

If you want to increase your closing ratio, set up an email drip delay and execute better subject lines to get your prospects to open your emails and engage with you more.

P.S. 89% of people that read a 400-word article only retain 150 words!

In addition to his highly successful multi-op business in Pittsburgh, PA, Eric has degrees in Graphic Design and Marketing and also owns a full ad agency that specializes in Social Media Advertising for many different types of companies. For more info or to contact Eric visit www.wenningmethod.com