Treat yourself well and you’ll perform at your best level

By Mike Walter:

I made a very mature decision the other day.  It was a Thursday night and a friend of mine called me to see if I wanted to hang out. I like going out with this guy because we have a ton in common and usually wind up chatting into the wee hours of the morning.  Plus we’re both beer lovers so we often wind up at a table piled with empty pint glasses and taking Ubers home.  But I had a busy weekend staring me in the face, with weddings on Friday, Saturday and Sunday and then an industry event on Monday.

So I passed on his invitation.

It’s something I hated doing but for the sake of those events, and the clients who put their faith in me to perform at my best at their weddings, it was the right thing to do.

I make plenty of decisions like that throughout the year that help me be the best possible MC and DJ I can be.  Most of my health and fitness decisions are based solely on the fact that I know I perform better when I’m in better shape.  I look better in my suit, I don’t get winded when I move around and dance (which I do all gig long) and my knees and back aren’t aching by dinner time.  Deep down, I’m a fat kid at heart.  I literally have to play mind games with myself to keep from skipping workouts and not having that whole pizza pie that I’d like to devour in one sitting.  My motivation is my career and my desire to be my best.

And like I said in the introduction to this blog, I will often make decisions about going out (or not going out) based on my upcoming event schedule.  It’s mature (and some would argue dorky) but I know that I’m not my sharpest after a late night out, especially if that night included a generous amount of alcohol. We don’t have one of those jobs where you can drag yourself in bleary-eyed and perform half-assed and call it a day.  Our clients rely on us and I think we owe it to them to show up at their events in the best possible condition we can.  That includes staying fit and getting a good night’s sleep.  I’ve heard Howard Stern interview plenty of lead singers and front men who make the same point.  The bass player of a band can probably get through a show hung over and cranky, but if the lead singer isn’t sharp and his voice is strained from feeling ill and he’s exhausted from partying too hard on the road, the concert will be sub-standard. I’ve always considered what I do to be very similar to the lead singer and front man of a band so I take that advice to heart.  Treat yourself well and you’ll perform at your best level!

By the way, that buddy of mine and I went out the following Tuesday.  We met at a local micro-brew and did indeed stay out late and imbibe a bit too much.  But that Wednesday I had nothing but some office stuff to do so I could get away with it. I honor my clients but I also want to live and enjoy life!

Mike Walter is the proud owner of Elite Entertainment, a Multi-System DJ Company in New Jersey that was recently selected by TheKnot.com and WeddingWire.com as a top Entertainment company in the country.

3 Tips for Wedding Show Success!

By Eric Wenning

Whether you’re a seasoned vet or a novice in this business, at one time or another you’ve probably advertised at a Wedding/Bridal Show (or thought about doing so). What a lot of people don’t understand is there is a lot of psychology required in advertising at these shows: reading people’s reactions, knowing what to say when breaking the ice, your appearance and the appearance of your booth, and so on. All equally important if you’re going to successfully generate leads or even a sale or two. Screw up one and it could turn into a snowball effect and, soon enough, you could be left with a lot of money out of your pocket and no sales to account for it.

Let’s dive into some tips that can help you turn that around…

  • Stop Sounding Like Everyone Else!
    Your opening line to an already anxious bride needs to be something other than, “Do you have a DJ picked out yet?” The majority of brides are going to say “yes” because even though they came to the show, they really just want to grab your brochure and deal with you later. So, the trick is to ask them a question they will say yes to without knowing they are doing it. Here is a question that has made my company tens of thousands of dollars… ready?

“Wanna Play a Game?”

Now I have you scratching your head while you are reading this, don’t I? I have actually hidden a photo of ‘Where’s Waldo’ in my brochures. So I tell them, “Find Waldo in 30 seconds or less and I’ll give you an extra discount off your wedding.” What happens next is amazing. The bride grabs a brochure, the mother grabs a brochure, the maid of honor grabs a brochure, heck even the dad grabs a brochure. Smiling. Laughing. Pointing. Now visualize this, another prospective bride is walking down the aisle and sees a herd of people intently looking at my brochure and seems genuinely interested in what we are offering. We made them curious! You are now creating a buzz around your booth and people want to get in on whatever you have to offer!

  • Give Out a “Yes Bag!”
    Have you ever noticed a bride carrying a bag and the mother or fiancé carrying another bag? Did you know most bride’s have a “Yes Bag” and a “No Bag?” Did I just blow your mind? They don’t want to be rude to your face, so they will politely say, “We’ll look it over and give you a call.” Now, if you give out a bag with your logo on it (you’ve just built rapport with that prospect!) you can then say, “Make this your Yes Bag moving forward (with a wink, of course) and you will get a smile and a giggle, and hopefully a new client too!
  • Brand Your Sweets n’ Treats
    Everyone always hands out candy and treats at their booth. What you need to do is, once again, be different! Brand your sweets n’ treats. Put your brand all over suckers, candy, mints. Anything that will stick out from the rest. Because when those brides get home they will dump their bag all over their table and start to narrow down the yes, maybe and no literature. The more they see your brand/logo everywhere, the better your chances are that they will remember you!

For more information about how to get more leads and sales at your next show, check out our Online Courses at www.wenningmethod.com.

Now go make a Great First Impression!

In addition to his highly successful multi-op business in Pittsburgh, PA, Eric has degrees in Graphic Design and Marketing and also owns a full ad agency that specializes in Social Media Advertising for many different types of companies. For more info or to contact Eric visit www.wenningmethod.com

Stay off your phone!

By Tony Fernandez

The Internet is a glorious thing.  It truly is.  I marvel at the unlimited power and capabilities one has access to with a mere click or keystroke.  Once you get past the click bait, porn, and Russian political meddling, you can actually find some really useful things out there on the world wide web.

What I DON’T understand is why DJs seem to be using the Internet to fill gaps in their repertoire.  I’m not talking about the Spotify/YouTube jocks that can’t even get on the service that doesn’t have ads (I’m sure there is a special ring in Dante’s Inferno for you). . .

And I’m not talking about the yahoos that can’t use Google after people take the time to help, explain, educate, and pass on knowledge… you STILL want a link to click. . .

I’m talking about the DJs that are AT gigs… right in the middle of an event and they are on Facebook and the plethora of DJ pages asking questions like: Where do I place my speakers? The bride just moved the time line, what should I do? And my favorite: What song should I play next?

I’ll tell you what you need to do:  you need to get off your smart phone, put your nose to the grindstone, put on your big boy or big girl pants and FIGURE IT OUT! Yeah l I know you can make the point that the offending DJ is doing that by getting on their device, BUT…   do you see other professionals working and getting on Facebook to ask for suggestions?  I’m sure a lawyer in the middle of a courtroom is going to whip out their iPad and Google a case.  I’m sure a doctor in the middle of a procedure is going to check on a Facebook page to ask how to continue what they are doing. Yeah, right.

Look, I get it, we ALL need help at some point. My self included.  No single human being knows everything – well, maybe one: I saw a piece on a student (from MIT, I believe) that was able to isolate the nerve/electrical impulse that our brain uses to communicate with the mouth.  This student was then able to tap into that connection and convert that electrical impulse into text, which he sent to Google.  So you can ask this student ANYTHING and they would have the answer.

I digress…

There are some really great people on these pages that genuinely and selflessly offer up invaluable information for the sake of being a decent person. They authentically want to help.  What I take umbrage with are DJs doing the asking WHILE at a gig in REAL TIME.  Especially on things they should know.  Specifically: what music to play.  You got ONE job, handle the music.  Handle it before the gig.  And if something comes up during the gig, HANDLE IT.  That’s your job.

How do you even find time at a gig to get on a device to get an answer for something you need immediately?   I would think your time is better served by paying attention to the situation at hand instead of wasting precious time tapping a screen and waiting for a response. And at the risk of sounding like the proverbial old “hey you kids get of my lawn” guy, people were able to use the power of problem solving, cognitive skills and intestinal fortitude BEFORE the Note or iPhone was invented.

I have to go get ready to play to a bunch of college students.  I’m doing my homework NOW.

Keep ‘em spinning.

Based out of Richmond, VA, DJ Tony Fernandez has been a DJ, Remixer, Producer, Musical Soothsayer and Audio Gear Oracle since 1980. Find him on Facebook. Email djtonytf@gmail.com

ADJ Expands Popular AV Series With New ‘AV2’ High Resolution LED Video Panel

ADJ has expanded the extremely popular AV Series of LED video panels with a new model that offers the highest resolution in the range so far. Each of the flexible AV2 panels features a configuration of 3-in-1 RGB SMD2121 LEDs with a dense pixel pitch of 2.97mm (0.17”) allowing for vivid video display and a low minimum viewing distance.

With a brightness of 1000NITS and black face LEDs for outstanding contrast, the AV2 features a pixel density of 168 x 168, which is equivalent to 112,896 per square meter. It offers a wide viewing angle of 160-degrees (horizontal) and 60-degrees (vertical – up and down) from a minimum viewing distance of just 9.75ft. (2.97m). This makes it ideal for use in situations where impactful large screen displays are required but that can be viewed from close up as well as over a long distance.

With compact dimensions of 19.75” x 19.75” x 3” / 500mm x 500mm x 73mm and a low weight of 17.64 lbs. / 8kg., the AV2 panels are easy and convenient to rig, transport and store. They feature in-built plastic corner protectors that can easily fold out from the back of the panel to keep the corners safe from knocks during transportation. The AV2 is also fitted with a useful retractable handle, which makes carrying panels easier both for installers and touring road crew.

Pairs of quick-locking connectors on the left and top sides of each panel match holes on the bottom and left side of neighboring panels, which allows for larger screens to be easily and quickly created by joining together multiple AV2s. The mounting holes on the righthand side also allow for up to 5-degrees of curve (either concave or convex). This means that curving LED video screens can be constructed that allow better viewing for audience members positioned to the side of a stage or to fit with the contours of a curved stage set or venue design.

Mounting points at each corner of the panels allow for permanent installation, while the separately-sold AV2RB rigging bar can be easily connected to the top row of panels on a screen to allow it to be hung from event rigging. The AV2RB has a maximum load capacity of 15 panels in a single vertical hang, allowing for the creation of extremely large video screens. In addition, the flexible AV2RB can also be attached to the bottom of a panel in order to serve as a floor stand for a ground-stacked screen.

With a maximum power consumption of 115W per panel and an average consumption of just 35W, the AV2 is economical to run when compared to other LED video systems. Each panel is fitted with a PowerCon input and output socket allowing the power supply for multiple panels to be linked together. Locking EtherCon input and output sockets are also provided for each panel, allowing the signal data to also daisy-chain across each panel that makes up a larger screen.

A Novastar A5s receiving card fitted into each AV2 handles the processing of the incoming video data. A choice of Novastar processors are then available, sold separately, which allow a standard video signal to be scaled across any configuration of AV2 panels and transmitted to the screens via Ethernet. For screens consisting of up to 46 AV2 panels, the Novastar MCTRL-300 is a simple and affordable video processing option. For larger setups, the more advanced Novastar VX4S is capable of driving up to 92 AV2 panels.

As with other models in the range, each AV2 panel is divided down into four mini panel modules, which allows for easy serviceability. This means that in the unlikely event that a pixel fault should occur only one of the four mini modules needs to be replaced and returned for repair, not the whole panel.

To make it easy to take an AV2 system out on the road, ADJ has also introduced a brand-new road case specifically designed to store, transport and protect AV2 panels. The heavy-duty AV2FC road case is constructed from 9mm plywood, reinforced with steel ball corners, and fitted with four carry handles and four swivel castors. Inside, the case is divided up into eight sections, each lined with foam and designed specifically to accommodate an AV2 panel.

“The AV Series has been extremely popular right from the start,” comments ADJ USA’s National Sales Manager, Alfred Gonzales. “When we launched the AV6 a few years ago we disrupted the AV market with an affordable, reliable and easy-to-use system that made LED video panels accessible to production companies and for installation projects where they would have previously been way out of budget. Since then we’ve expanded the series to include a variety of LED panel options that all inherit those original traits of affordability, reliability and ease-of-use. The new AV2 model expands the range even further, offering the highest resolution yet from a compact and flexible LED panel that is equally suited to permanent installation as it is to touring and one-off event applications.”

Offering a tight pixel pitch, flexible design and keen price, the AV2 is ideal for a wide range of video applications, both fixed and temporary. It expands the AV Series so that it now offers a variety of pitch options ranging from 2.97mm up to 6mm, making it the one-stop LED video panel solution for nightclubs, music venues, churches and touring productions.

To find out more about the ADJ AV2, visit:
http://www.adj.com/av2

 

Check out the AV2 “First Look” video:

For more information contact ADJ:

ADJ USA – Tel: 800-322-6337/+1-323-582-2650 • info@americandj.com

ADJ Europe – Tel: +31 (0)45 546 85 00 • info@americandj.eu
ADJ Mexico – Tel: +52 (728) 282 7070  • ventas@americandj.com

Web: www.adj.com

3 Tips for Wedding Show Success!

By Eric Wenning

Whether you’re a seasoned vet or a novice in this business, at one time or another you’ve probably advertised at a Wedding/Bridal Show (or thought about doing so). What a lot of people don’t understand is there is a lot of psychology required in advertising at these shows: reading people’s reactions, knowing what to say when breaking the ice, your appearance and the appearance of your booth, and so on. All equally important if you’re going to successfully generate leads or even a sale or two. Screw up one and it could turn into a snowball effect and, soon enough, you could be left with a lot of money out of your pocket and no sales to account for it.

Let’s dive into some tips that can help you turn that around…

  • Stop Sounding Like Everyone Else!
    Your opening line to an already anxious bride needs to be something other than, “Do you have a DJ picked out yet?” The majority of brides are going to say “yes” because even though they came to the show, they really just want to grab your brochure and deal with you later. So, the trick is to ask them a question they will say yes to without knowing they are doing it. Here is a question that has made my company tens of thousands of dollars… ready?

“Wanna Play a Game?”

Now I have you scratching your head while you are reading this, don’t I? I have actually hidden a photo of ‘Where’s Waldo’ in my brochures. So I tell them, “Find Waldo in 30 seconds or less and I’ll give you an extra discount off your wedding.” What happens next is amazing. The bride grabs a brochure, the mother grabs a brochure, the maid of honor grabs a brochure, heck even the dad grabs a brochure. Smiling. Laughing. Pointing. Now visualize this, another prospective bride is walking down the aisle and sees a herd of people intently looking at my brochure and seems genuinely interested in what we are offering. We made them curious! You are now creating a buzz around your booth and people want to get in on whatever you have to offer!

  • Give Out a “Yes Bag!”
    Have you ever noticed a bride carrying a bag and the mother or fiancé carrying another bag? Did you know most bride’s have a “Yes Bag” and a “No Bag?” Did I just blow your mind? They don’t want to be rude to your face, so they will politely say, “We’ll look it over and give you a call.” Now, if you give out a bag with your logo on it (you’ve just built rapport with that prospect!) you can then say, “Make this your Yes Bag moving forward (with a wink, of course) and you will get a smile and a giggle, and hopefully a new client too!
  • Brand Your Sweets n’ Treats
    Everyone always hands out candy and treats at their booth. What you need to do is, once again, be different! Brand your sweets n’ treats. Put your brand all over suckers, candy, mints. Anything that will stick out from the rest. Because when those brides get home they will dump their bag all over their table and start to narrow down the yes, maybe and no literature. The more they see your brand/logo everywhere, the better your chances are that they will remember you!

Now go make a Great First Impression!

In addition to his highly successful multi-op business in Pittsburgh, PA, Eric has degrees in Graphic Design and Marketing and also owns a full ad agency that specializes in Social Media Advertising for many different types of companies. For more info or to contact Eric visit www.wenningmethod.com

Pioneer DJ Introduces New HDJ-X5BT Bluetooth Over-Ear Headphones

Pioneer has upgraded their affordable HDJ-X5 DJ headphones, adding Bluetooth® wireless technology to create the HDJ-X5BT. The new over-ear DJ headphones are ideal for DJing in the club and monitoring tracks on the move.

They are available in three colors: HDJ-X5BT-K (metallic black), HDJ-X5BT-R (metallic red) and HDJ-X5BT-W (gloss white).

DJs need equipment that is flexible and seamless to help them practice, prepare and perform wherever they go. Thanks to its Bluetooth connectivity, the HDJ-X5BT headphones make it easy to monitor music in any situation – whether you’re at home or on the move. When you connect the included cable, you can also use them for comfortable DJing in the club. Whether you go wireless or wired, the HDJ-X5BT headphones offer the same outstanding audio quality, durability and functionality as the original HDJ-X5 model.

The HDJ-X5BT headphones will be available from early-November at an MAP of $149. Watch the introduction video or find out more about the new Bluetooth headphones.

KEY FEATURES OF THE HDJ-X5BT HEADPHONES 

  1. Wireless technology for monitoring music anywhere you go

With easy set-up, you can simply power up the HDJ-X5BT headphones and pair them with your Bluetooth device – such as a smartphone or PC/Mac – then start monitoring tracks. A 3-hour charge gives you up to approximately 20 hours of playback. Thanks to the built-in microphone, you can talk hands-free on calls when the headphones are connected to your phone*1.

  1. Well-balanced, dynamic sound

Hear every nuance in your tracks whether you’re mixing in the booth or monitoring music at home. High-resolution, well-balanced tuning and bass reflex chambers in the housings allow the airflow to deliver an excellent bass response and sound insulation. The high-quality Qualcomm® aptX™ audio codec is supported as well as AAC and SBC for high-quality sound, even when listening wirelessly.

  1. Lasting durability

Take your cans on the road with confidence. The HDJ-X series headphones are rigorously tested and each model has cleared the US Military Standard MIL-STD-810G Shock test*2 as well as our own demanding stress testing to ensure they can handle severe conditions and heavy use.

  1. Flexible functionality for comfortable DJing

When you want to immerse yourself in a mix, connect the included 1.2m coiled cable to automatically disable Bluetooth and all other buttons. The HDJ-X5BT headphones are comfortable to use no matter how you wear them, thanks to the housing design, swivel mechanism and flexible headband inherited from the predecessors in the HDJ-X series.

  1. Other features
  • Comfortable ear pads

Wear your headphones in comfort for long sets. We carefully selected material that’s soft to the touch and provides cushioning, and we even paid attention to the positioning of the stitching to maximise its comfort.

  • Foldable, easy-to-carry design
  • Three colors available

Choose from metallic black (HDJ-X5BT-K), metallic red (HDJ-X5BT-R) or gloss white (HDJ-X5BT-W) versions to match the style of your gear and your look.

  • Original unique sounds for each beep when connecting via Bluetooth, powering and pairing, etc.

*1 You can use these headphones for phone calls if the Bluetooth-compatible phone (cellular phone, smartphone, etc.) is compatible with the HSP or HFP Bluetooth profile.

*2 MIL-STD-810G METHOD 516.7 SHOCK compliant.

HDJ-X5BT specifications

Version Bluetooth Specification Ver. 4.2
Output Bluetooth Specification Class 2
Maximum communication distance Prospective distance approx. 10m*3
Supported Bluetooth profiles A2DP, AVRCP, HSP, HFP
Supported codecs SBC, AAC, Qualcomm® aptX™, Qualcomm® aptX™ Low Latency
Play time Approx. 20 Hours*4
Charging time Approx. 3 Hours
Type Closed, Dynamic
Frequency response 5 Hz – 30 kHz
Input impedance 32 kΩ
Sensitivity 104 dB
Maximum input power 2,000 mW
Driver φ 40 mm
Connection cord 1.2 m coiled cable (extended length 1.8 m)
Weight 319 g (without cable)
Accessories φ6.3 mm stereo plug adapter (threaded type),

USB charging cable

Warranty 1 Year

 

*3 Transmission distances are a guideline. Transmission distance may change depending on the surrounding environment.

*4 Sometimes less depending on the conditions of use.

Website: http://www.pioneerdj.com/

 

The Art of The Follow Up (Bridal Show Edition)

By Mitch Taylor

Before we begin, it’s worth mentioning that all bridal shows are not created equal.  It’s up to you to decide if that show is worthy of your investment or not.  How?  Ask around, starting with your fellow DJs and vendors.  What shows have been helpful to them?  What kind of business do they run from a size and service standpoint?  Find a like-minded business in your market.  Take the owner to lunch and ask why they choose the vehicles they choose to advertise in.  Their answers may surprise you.  Oh — and bring a referral or an idea they can use to help their business with you.  Givers gain.

Next, look at the size of the show. How many potential brides attend? This number will be significantly different from the total attendees so be sure you understand the difference before signing on the dotted line. If you are going for volume and willing to price your service accordingly, than a show with a killer marketing piece and several hundred brides may be for you.  If, however, you’re focused on high-end gigs and wanting to build quality relationships, then a smaller venue that allows more interaction with brides would be the best way to go.

OK… so you’ve picked a show.  How do you follow up?  Clue:  Ask them at the show.  Have brides sign up by typing their info into DJ Event Planner at your booth.  This eliminates misreading someone’s handwriting and ensures your message gets where it needs to go. Ask them when they got engaged and what other vendors they’ll be using and take good notes.  This can help you know where they are in the sales process and when it would be best to follow up with them. Brides with dates two or more years out best separated from brides who are looking for things within a year.

Now, based upon how the brides want you to follow up, set up schedule that works for them, not you.  Once a bride is ready to hear from you, put her in your cycle with unique touches designed to help her in the wedding planning process (apply different touches with your email, phone calls, snail mail and Facebook).  Use an email subject line that will make her want to read more.  Above all, your communication with her must be respectful of her time and conversational.

If you’d like a real life example of a follow ups I send my clients, send an email to mitch@tayloredweddings.com with the subject line “dj news bridal show FU” and I’ll get it out to you right away.

Lastly, be real. I often joke with the brides that stop by my booth that half of the information in their bags will end up being thrown out or forgotten in a corner somewhere.  People relate to real.  This is why if you are advertising at a high-volume show with dozens of vendors and hundreds of brides, you need a phenomenal marketing piece that really stands out from the crowd.  By striking up a conversation and genuinely seeking to help, you can cut through the hustle and bustle and get down to what really matters: helping a bride get the wedding she wants.

After all, that’s all sales truly is.  Find a need and fill it.

Mitch Taylor has worked in the Mobile Disc Jockey industry for over two decades, first cutting his teeth as an on-board club DJ for Carnival Cruise Lines. In addition to owning and operating Taylored Weddings in the Upper Peninsula of Michigan, he is a sought-after speaker and Gitomer Certified Advisor whose sales training, books, coaching and workshops are in high demand all over the country. For more info about his Creating Connections books and workshops visit creatingconnections.biz

Stop Boosting and Start Funneling (Part One of a series)

By Eric Wenning

 I know many of you out there are struggling to advertise on social media with little to no success. Let me guess what you are doing. You have a picture of a packed dance floor in your ad that states something like “Book us because we are AWESOME and PROFESSIONAL” and are clicking on ‘Boost Post,’ thinking that will help bring more traffic to your site and you’ll get more sales…

Am I getting close?

As a successful multi-op who also owns a company that specializes in social media solutions for other companies, I’m here to help you with some of the marketing troubles you face on a day-to-day basis.

First, you have to understand there are many components in a successful ad.

  • Targeted Ad Copy
  • Targeted Audience
  • A Clear and Precise Irresistible Offer (to lure them in)
  • A Video to Grab Their Attention
  • A Clear Call to Action
  • Send your Leads through a Proper Sales Funnel
  • Installing a Facebook Pixel so you can track everyone

I know this might seem overwhelming, but you have to first know the ingredients to understand how something’s made, right? Almost all of you running ads are running them to COLD Traffic. Say what, Eric? WARM and HOT Traffic are leads from a friend, family or vendor referral. Cold Traffic are people that have NO IDEA who you are.

You have to target Cold Traffic differently than you would Warm and Hot Traffic.

What makes you stand out from your competition when it comes to Cold Traffic? Almost nothing until you get them on the phone, right? All they see are the same flashing lights and people having fun that appear in any DJ ad. But what can make your company look different in their eyes…

You have to understand that people price shop tangible products all the time. You and I both do it. We do it at the grocery store, Amazon, anywhere we can save a buck. Now put yourself in the bride and Groom’s shoes as they look at your company and your competition. The prices are almost the same, but what is going to give that Cold Traffic a push in your direction?

An offer they can’t refuse.

Without getting into the dreaded price conversation, you have to understand once that couple becomes a client they are more likely to spend more money because you have a trust factor with them. Prospects that are still on the fence are a harder sell to because you have not gotten them emotionally involved. The method to sell to Cold Traffic is to get them in at a cheaper price with an Irresistible Offer and then UP-SELL them once they are a client.

To accomplish this, make sure you have an Irresistible Offer. Make sure that offer is clear and precise. Make sure to have a clean landing page that CLEARLY states the offer you are making or your ad may get denied from Facebook.

Start with a broad audience, then narrow it down and retarget the people that saw your ad and did not convert. Create a video that has Stopping Power, meaning your video makes them stop and watch so you can explain your offer. Stop just using photos.

To recap, start CREATING COMPELLING ads instead of just boosting a post, and start to Funnel Your Clients!

In addition to his highly successful multi-op business in Pittsburgh, PA, Eric has degrees in Graphic Design and Marketing and also owns a full ad agency that specializes in Social Media Advertising for many different types of companies. For more info or to contact Eric visit www.wenningmethod.com

Digging for Diamonds

By Tony Fernandez

Through my travels on the web and through the various DJ pages, I keep seeing a recurring thought: The state of music, specifically current music, is at an all-time low. If that isn’t enough, that state of mind puts DJs into the frame of mind of: what are the good songs that should be played? The stuff out now is crap… blah, blah, blah….

I gotta tell ya, I really have no sympathy for the DJ who can’t figure out where to get “good” music. Let me explain my position before you flame me…

A long time ago in a galaxy not far away, there were these things called record stores. These record stores would have music on physical formats that people would purchase. DJs, at least the proactive DJs, wouldn’t go to a “regular” retail stores where troglodytes would buy their music. Nope. DJs would go WAY off the beaten path to find outlets that catered to them.

In these establishments is where bonds were formed, deals were made, fortunes found.

Now I’m not really going to wax on about record stores. That’s not the point. The point I’m trying to elucidate is: if you are lacking “good” music, go find it. It’s out there. Nothing worthwhile is just going to drop in your lap.

With the dawn of the digital age, record stores met their demise. As such, music is currently traded around, downloaded, and acquired in the digital scheme. That scenario, I think, has made a lot of DJs lackadaisical, complacent, passive and downright lazy to a fundamental aspect of being a DJ…

You have to dig to find that diamond in the rough. You have to put a bit of effort in your musical acquisitions. There is absolutely no reason to be obsequious in this aspect of your job. Make the time. It’s part of your job.

Just because you keep up with charts, subscribe to record pools and/or remix services doesn’t absolve you of keeping up. You really can’t just sit back and expect format radio to break the next “hot” song.

If you haven’t figured this out… format radio isn’t in the business of breaking music. Format radio is in the business of selling advertising time, to make money. They use music to do that.

You can’t just wait for your inbox to give you a notification that your downloads from the pools/remix services are ready and you’re good to go.   It’s not the job of record pools to pad your hard drive. Pools are at the mercy of the record labels and their release schedules.

There are literally hundreds if not thousands of tracks that radio, the charts, the pools, the remix services are NEVER going to pick up on, play, or release. It’s incumbent on you to seek those out. To at least listen and see if something new and different is worth playing it or your crowd.

I also realize that people are creatures of habit. They like familiarity. They like things they know. They like things they’ve heard. I get that. I’m in no way saying that DJs need to play unreleased, white label, bootleg versions of songs to be cool or relevant. The vast majority of DJs play to the general public. As such, we need to keep our music programming recognizable. I do get that.

Since music now is in a digital medium, we ALL have access to the SAME tracks. (Pretty much…) We all are drinking form the same fountain, as it were. Because that’s the case, we need to set ourselves apart. Finding new music and/or remixes to current / popular music is an aspect that DJs need to take advantage of. There is good music and good remixes out there. Just don’t expect it to fall into your hard drive.

Keep ‘em spinnin’ and dig around a bit. You’ll never know what you might find.

Based out of Richmond, VA, DJ Tony Fernandez has been a DJ, Remixer, Producer, Musical Soothsayer and Audio Gear Oracle since 1980. Find him on facebook. Email djtonytf@gmail.com

Bedroom to Main Room: Pioneer Introduces the XDJ-RR

Make the transition from playing at home to performing at parties, bars and eventually clubs with Pioneer’s new XDJ-RR 2-channel all-in-one DJ system for rekordboxTM . The system inherits all the basic features from their club-standard NXS2 set-up and packs them into a lightweight, portable body that’s easy to take to parties and gigs as you progress through the DJ ranks.

The XDJ-RR offers you flexibility, so you can practice and perform however you prefer. It’s compatible with our professional performance application rekordbox dj (license included) but if you don’t want to use a PC/Mac, you can export your rekordbox-analyzed music to USB storage devices, plug them into the controller and play tracks directly from them.

Keep an eye on all the information you need thanks to the XDJ-RR’s 7-inch full-color screen and use performance features and FX inherited from the NXS2 set-up – such as Hot Cues, Slip Loop and Beat FX – to craft unique mixes on the fly.

Unleash your creativity with the XDJ-RR and follow your dreams from your bedroom to the club.

A license key for rekordbox dj worth $129 is included with the XDJ-RR so you can plug it into your PC or Mac straight out of the box and start mixing. If you already own rekordbox dj, upgrade to the latest version to use the XDJ-RR.

To help protect your XDJ-RR on the road, the DJC-RR BAG will be available from October (EMEA only). The high-quality bag is perfectly sized to snugly fit the all-in-one DJ system and features a Durashock molded body and ballistic polyester to prevent damage from knocks and vibrations.

The XDJ-RR will be available from mid-September at an MAP of $1,099.

 Watch the introduction video or find out more about the all-in-one DJ system.

KEY FEATURES OF THE XDJ-RR 

  1. Layout and features from club-standard NXS2 set-up

The XDJ-RR inherits its layout design and many of its performance controls, features and FX from our flagship CDJ-2000NXS2 professional multi player and DJM-900NXS2 professional mixer set-up. You can play rekordbox-analyzed tracks directly from USB storage drives or connect your PC/Mac to the XDJ-RR and use rekordbox dj – our professional performance application. You also have the option to use Link Export mode.

  1. Dual USB-A ports and single USB-B port

Connect your PC/Mac to the USB-B port at the rear of the XDJ-RR and plug USB drives into the dual USB-A ports on the top of the system to ensure seamless handovers between DJs.

  1. 7-inch full-colour screen

Browse and select tracks quickly and intuitively via the 7-inch full-colour screen, using the GUI design and large rotary selector from the CDJ-2000NXS2 multi player. Get a quick visual reference of track information such as playback position, BPM and waveforms for more accurate mixing and scratching.

  1. Performance controls

Enhance your sets using dedicated controls for performance features:

  • Hot Cues – mark various points in your tracks and instantly play from them by hitting the Hot Cue pads. Create live remixes by triggering Hot Cues in unique sequences.
  • Beat Loop – loop a section of a track and the XDJ-RR automatically sets the loop-out point based on the BPM. You can chop up loops on the fly for even more creative performances.
  • Slip Loop – switch on Slip Loop and tracks keep playing silently in the background when you’re scratching or using other performance features. Then, when you’re ready to drop the track back in, it plays from exactly the right place.
  • Beat Jump – easily change the way a track develops by jumping backwards or forwards by the number of beats you choose.
  1. Mixer section with professional FX

Perform smooth, precise mixes using the EQs and channel faders, which feature curves equal to those on the DJM-900NXS2 professional club mixer. You can spice up your sets with FX also inherited from the flagship mixer:

Beat FX – change the sound in sync with the beat:

  • Echo
  • Reverb
  • Flanger

Sound Color FX – add texture and tension by simply turning the knob:

  • Filter
  • Noise
  • Dub Echo
  • Pitch
  1. Lightweight and portable

Take the XDJ-RR wherever you want to practise or perform thanks to its portable design. It’s compact and weighs just 5.2 kg – almost 4 kg (43%) less than the XDJ-RX2 – making it perfect for carrying to your next house party or gig.

Other features

  • All-in-one design enables simple and speedy set-up

Connect the XDJ-RR to a power source and your speakers or sound system and you’re ready to perform. There’s no need for cables between the player and mixer sections.

  • External audio input

Play music from external sources or mobile devices thanks to the AUX input.

  • Link Export mode for rekordbox

Connect your laptop directly to the XDJ-RR with a single USB cable and play the tracks in your rekordbox library without exporting them to a USB drive.

  • Includes rekordbox dj license key

Activate the rekordbox dj license key (worth $129) bundled with the XDJ-RR to use our professional performance application. And, if you add the DDJ-XP1 DJ sub controller to your set-up (available separately), you can unleash even more of rekordbox dj’s features – for example, by using the 32 Performance Pads to trigger extra FX – and bring more creative flair to your performances.

XDJ-RR Specifications

Frequency characteristic 20 Hz to 20 kHz (USB, AUX, MIC)
S/N ratio 112 dB (USB)
Total harmonic distortion 0.003% (USB)
Input / Output terminals Inputs AUX x 1 (RCA)

MIC x 1 (XLR & 1/4-inch TRS jack)

Outputs MASTER 1 x 1 (XLR)

MASTER 2 x 1 (RCA)

PHONES x 2 (1/4-inch stereo phone jack x 1, 3.5-mm stereo mini jack x 1)

USB USB (Type A) x 2

USB (Type B) x 1

Dimensions (W x D x H) 625.0 mm x 388.5 mm x 74.2 mm
Main unit weight 5.2 kg
Accessories Power cord

AC adapter

USB cable

Instruction manual (Quick start guide)

rekordbox dj license key card

 

rekordbox system requirements

Compatible OS Mac macOS High Sierra 10.13 (updated to the latest version)

macOS Sierra 10.12 (updated to the latest version)

OS X 10.11 (updated to the latest version)

Windows Windows® 10, 8.1, 7 (the latest service pack)
CPU Intel® processor CoreTM i7, i5, i3
Memory 4GB or more of RAM

 

Website: http://www.pioneerdj.com