A DJ’s role

By Tony Fernandez:

Let me say right off the bat… I am NOT a fan of Cardi B’s music. To me, “Bodak Yellow” is unlistenable. Recently, however, I found myself, mostly out of curiosity, watching Cardi B co-host the Tonight Show with Jimmy Fallon. I will admit I was thoroughly entertained. She was funny, engaging and genuinely herself. She was hilarious. Then she performed “Money Bag…” which brings us to the dynamic of music in general and to the DJ’s role in that music specifically.

As I have stated, I am not a fan of Cardi B’s music. However, I totally respect her as an artist. She has the right to create any music she desires and to work her shtick any way she sees fit. I don’t find fault with that whatsoever.

On the flip side, I believe any artist that puts themself in the public forum, any artist that is trying to monetize their craft, opens themselves up to admiration in conjunction with disregard: I can acknowledge and respect Cardi B as an artist…

I don’t have to purchase or play her music.

As DJs, we’re hired to be professional music soothsayers. We play songs in accordance to the client’s wishes or the crowd’s feedback. We all, myself included, play music that we don’t personally like. We’re there to do a job, not play for our personal entertainment.

BUT…. (there’s always a but) while we are DJs, we are human as well. We all have our personal proclivities. We have our biases. We have our likes and dislikes. And on some level, consciously or subconsciously, our dispositions are reflected in the way we program.

As a DJ, I have both the right and responsibility to pass judgement through my own personal filter. As a DJ who acts as an ambassador of music and is a tastemaker, I have the right to exercise my disposition at my discretion.

I play songs I personally don’t care for all the time. There are also songs I will not play. Period. I have garnered through experience and reputation the right to be in that position. I work with clients and venues that understand that I have PLENTY of other options, songs, and artists to play/program.

Not playing an artist doesn’t pass my personal filter is not going to kill my floors.

I don’t let what’s popular dictate how I program. I do take requests. But those requests have to be tempered with what works best at the event I’m working. Taste, appropriateness, content, and personal experience all come into play before a song is played.

I feel it’s incumbent on DJs to be able to exercise their judgement and mollify music that has questionable content. Granted that “questionable content” is often subjective, but the fact remains that DJs should feel compelled to be gatekeepers of “good” music.

Keep ‘em spinning.

Based out of Richmond, VA, DJ Tony Fernandez has been a DJ, Remixer, Producer, Musical Soothsayer and Audio Gear Oracle since 1980. Find him on facebook. Email

Pioneer’s new HDJ-S7 professional on-ear DJ headphones

Following the launch of Pioneer’s  HDJ-X10, HDJ-X7 and HDJ-X5 professional over-ear DJ headphone models in autumn 2017, they’re releasing the HDJ-S7 professional on-ear DJ headphones. The new model offers outstanding audio quality, superior durability and improved functionality for comfortable DJing.

Available in black or white, the HDJ-S7 headphones are the world’s first on-ear DJ headphones to feature 40-mm HD1 drivers.2 This ensures the clear sound separation needed for monitoring during mixes, from rich and powerful bass to clear mid and high frequencies. Designed and built to be highly robust, they have cleared the US Military Standard MIL-STD-810G Shock test3, as well as our stringent in-house durability tests.

The new model features a swivel mechanism, a flexible headband and a smaller on-ear can, which is preferred by some DJs – so you can comfortably use the HDJ-S7 for every style of DJ monitoring.

The HDJ-S7 headphones will be available from late-April 2018 at an MAP of $199.

Watch our introduction video or find out more about the HDJ-S7 headphones and the available accessories.

 

KEY FEATURES OF THE HDJ-S7 HEADPHONES

 

 

  1. Outstanding sound
  • High-quality audio design

The HDJ-S7 headphones are equipped with our newly developed 40-mm HD drivers, making them the world’s first on-ear DJ headphones to reproduce high-resolution sound from 5Hz to 40 kHz – the same frequency range achieved by the flagship HDJ-X10 over-ear headphones. This ensures clear sound separation, from rich and tight bass to crystal-clear mid-to-high frequencies. As a result, the HDJ-S7 headphones deliver the immersive sound needed for precise monitoring in the loudest clubs.

  • 4-core twisted-structure cable

The independent ground wire in the 4-core twisted-structure cable provides superior left and right channel separation, improving sound quality.

  • Bass reflex chamber

The bass reflex chamber in the upper housing ensures excellent bass response and sound insulation.

  1. Superior durability
  • Rigorously tested

Take the HDJ-S7 headphones on the road and feel confident they’ll handle severe conditions and heavy use. The headphones have cleared the US Military Standard MIL-STD-810G Shock test, as well as our own demanding stress testing.

  • Highly durable materials and construction

To make the HDJ-S7 headphones highly durable and lightweight at the same time, we’ve used metal components in parts that are tested in high stress environments to create a strong construction for professional use.

  1. Improved functionality
  • Swivel mechanism for all monitoring styles

When developing any new product, we create numerous prototypes, each time with improvements based on the feedback of highly respected international DJs who test the equipment. Using this feedback and the results of our analysis of many different styles of monitoring, we’ve made sure the HDJ-S7 headphones are comfortable to use for any monitoring style, especially when hanging them on your neck with the swivel angle fixed to 45 degrees forwards. What’s more, the outside of the housing is textured for enhanced grip, so you can quickly grab it and start listening.

  • Comfortable and flexible headband

To help you find the perfect fit, the HDJ-S7 headphones feature a flexible, durable headband. Passing stringent tests, including opening and closing 20,000 times, they’re built to withstand intense use.

  • Comfortable ear pads

Improvements made to the ear pads (compared to those on the HDJ-C70 headphones) enable you to DJ in comfort for longer. We carefully selected high-quality urethane material that’s soft to the touch and provides cushioning, and we even paid attention to the positioning of the stitching to ensure you don’t feel it.

  1. Other features
  • Replacement parts available

Easily refresh the detachable cables and ear pads on the HDJ-S7 headphones using replacement parts (available separately).

  • Excellent portability

When you’re travelling to gigs, you can be confident your HDJ-S7 headphones will be well protected in the included compact carry case. Made from strong materials to protect your headphones from bumps and knocks on flights and in transit, the case has pockets for storing accessories such as USB devices and SD cards.

  • Various accessories included

The HDJ-S7 headphones come with two detachable cables: a 1.2 m coiled cable (approximately 3.0 m when extended) and a 1.6 m straight cable. An L-type mini-jack prevents the connection from being knocked or accidentally disconnected during performances, even in cramped booths.

  • 2-year warranty

To guarantee long-term, reliable performance, a 2-year warranty is included.

1 High definition.

2 First headphones in the world to feature 40-mm HD drivers in the on-ear DJ headphones market (according to internal investigation as of 18th April 2018).

3 MIL-STD-810G METHOD 516.7 SHOCK compliant.

【 HDJ-S7 specifications】

Type Closed, Dynamic
Frequency response 5 Hz to 40,000 Hz
Impedance 48 Ω
Sensitivity 107 dB
Maximum input power 2,000 mW
Driver φ 40 mm
Connection cord 1.2 m coiled cable (extended length 3.0 m)

1.6 m straight cable

Weight 215 g (without cable)
Accessories Ø 6.3 mm stereo plug adapter (threaded type)

Carry case

 Disclaimer:

* Other stated company names, product names, technology names, etc. are the trademarks or registered trademarks of their respective owners.

Website: http://www.pioneerdj.com/

 

Where Are You At Your Events?

By Mike Walter:

I gave a seminar at Mobile Beat’s Las Vegas show last month and one of the things I discussed was breaking the fourth wall and getting out on the dance floor at certain moments of your events.  That’s a style of DJing that has been engrained in me from my earliest days as an MC so it’s something I have always done, and something I have always taught my DJs to do.  If it’s not something you do, please allow me to make my point.

My very first MCing job was back in Queens, New York in the mid-eighties at a bowling alley.  I was an avid bowler at the time (used to carry a 170 average for what it’s worth) and I frequented this one place near my house and got to know the owner.  He came to me one day and said he was starting something called “Friday Night Madness” which I’ve seen in many other bowling alleys since, often under the name “Rock and Bowl” or something like that.  Friday Night Madness went from 10pm to 2am and featured a DJ, disco lights (which, looking back, were pretty lame) and one red pin in each set of pins.  The point of the red pin was that whenever it came up as the head pin, the bowler could win a prize if he or she threw a strike. I thought the idea sounded great and I figured he was just telling me because he was excited about the concept and wanted to share it with his regulars.  But then he made me an offer.  He’d hired a DJ to play music but that guy didn’t want to speak.  And they needed someone who could get on the microphone and make some announcements, mainly, spotlighting whenever a red pin landed as the head pin.  I jumped at the chance, especially when he offered me $25 for the night (and unlimited beer). As a nineteen year old, that was a pretty good offer!

The first few weeks I stood behind the counter (the one where you get your rental shoes and pay for your games) and made all my announcements from the microphone on the gooseneck stand.  I felt detached from everything and ineffectual.  After a few weeks, attendance was booming and the owner told me he was getting me a cordless microphone.  Once I had that I was free to roam.  If a red head pin came up on lane #38, I sprinted down to announce it and watch the bowler throw their ball. And if they hit a strike I was the able to congratulate them as I gave them a prize.  If a guy wanted to dedicate a song to his girl I walked over to their lane and made the announcement in front of them and then urged them to kiss. And late in the night if some of the ladies wanted to dance, I was right out there with them, bumping and grinding (I was nineteen!) and inviting others up.  I felt much more effective as an MC because I wasn’t tethered behind the counter.

When I started at Star DJs they had a similar approach to DJing.  They expected the MC to do bridal party introductions from the dance floor and to lead the crowd in dances as well.  This was the late eighties and every MC was equipped with a sequined jacket that we broke out at climatic moments of the night like “Shout” or “Mony Mony.”  And while times have changed, no doubt (I don’t even know where my sequined jacket is these days and I no longer jump up on my bass bin and lead the “Y.M.C.A”) the basic philosophy still holds true. We, as MCs, are more effective when we get out in front of our DJ system and utilize the wireless microphone technology God has given us to make our announcements and (from time to time) lead some dancing or prompt the crowd.  If you doubt that, I’d encourage you to think about any concert you’ve ever been to.  Has the lead singer ever hopped off the stage and gone up and down the aisles?  I’ve witnessed artists like Michael Buble and Mick Jagger and Michael Franti do this and it always brings the energy up.  Now, you could argue that we aren’t rock stars and that getting out on the dance floor can steal the show from the bride and groom, but I’d come back with the fact that, as DJs, we are the rock star at the event and that clients hire us to make the best possible party — so if penetrating the dance floor does that, then I’m just doing my job.

I know this topic can be divisive so if you vehemently disagree with me and think a DJ’s place should always be behind the system then I have to respect that and say, fortunately, there’s more than one way to be successful in this great industry. But if you normally hang back behind the gear and are willing to give it a try, I’d encourage you to get out front a bit. I believe you’ll be happy with the results and may start doing it more and more. And if you love it that much, let me know. I’ll try to find my old sequined jacket and lend it to you.

Mike Walter is the proud owner of Elite Entertainment, a Multi-System DJ Company in New Jersey that was recently selected by TheKnot.com and WeddingWire.com as a top Entertainment company in the country.

Are you ready for the bits to hit the fan?

By Brian Buonassissi:

This may seem a bit of a morbid scenario, but if your company’s data was destroyed in a fire or some other unforeseen incident and you had to pick up the next day right where you left off, would you be able to do so? After all, lose your event data, leads in the pipeline, contact information, contracts, playlists, music, etc. and you’ll lose business.

Here are a few tips on how you can ensure your data doesn’t take a dump on your bottom line…

Create videos or manuals Some of your repetitive procedures and tasks should be documented either with videos, manuals or both. For one, this takes the liability out of having everything being in one person’s head. It also saves you time if you bring on somebody to take on that task and it keeps things consistent. Of course, I recommend going through all of those things regularly and updating them as need be, but at least you have a baseline.

Have an online cloud-based storage mechanisms We utilize Dropbox for most of our items (including those videos or manuals mentioned above) but Google drive, iCloud, etc. all make for great places to store training documents, music, etc. For our sales leads and event tracking, we use an online CRM and event planning software. We don’t want all the planning forms in one guy’s bag. Should a DJ of ours get in a car accident on the way to an event or something catastrophic happens, we need to immediately be able to have someone step in and be up to speed with the least amount of disruption possible.

One Password! We utilize one password to store key log-ins and other valuable data. This allows you to give access to certain people based on a hierarchy system. Things like our wi-fi codes, accountant contact, company credit card information, EIN#, banking info, etc. is all stored and given to the appropriate personnel.

Have a succession plan in place Similar to having a will that gives your family/loved ones direction should something happen, we want a clear and concise protocol in place as to how the company moves forward. With our company, this is not only talked about regularly with key staff personnel but is documented so no one is left wondering what is next.

In our industry, we are dealing with events that are generally big moments in a person’s life. Sure, there may be a certain amount of grace someone will give you should your data disappear but it’s important that your business can pick up and not only limit the stress put on your clients but also save your staff and/or yourself some headaches as well. Assume you want to sell your business one day, how nice would it be knowing that you don’t have to spend a ton of time creating these things at the moment you need them but instead it is already built into your company’s DNA?

This all comes back to seeing your data as important and preserving it as best you can. Should you need some help in this arena, feel free to reach out. I’d be glad help you get started and find something that fits your business perfectly.

Based out of NYC, DJ Brian Buonassissi is a successful internationally traveling DJ/MC specializing in luxury destination private events. He runs a multi-city mobile DJ/event business with offices in Southern California, Destin, FL and New York City. You can connect with him at brian@djbrianbofficial.com.

Are DJs becoming obsolete?

By Tony Fernandez:

Why is it that whenever DJs comes across an article about how brides want to save money or how couples want to DIY their weddings and the suggestion of using an iPad , iPod (are those still a thing?), Spotify, Pandora, etc., are brought up DJs seem to loose their collective minds?

I’m going to put this out there: If you have to worry about iPads, iPods, etc., becoming a factor in how you do business or conduct yourself as a DJ do us all a favor and hang up your headphones, do not pass GO, you do not collect $200.00. Turn in your DJ card and relegate yourself to doing backyard soirees for your HOA or PTA events.

There is no question that as time has marched on technology has allowed for possibilities inconceivable even a few years ago. Today access to music is truly instantaneous and on demand. Think about it, it wasn’t too long ago that getting music was a pretty regimented process: you heard a song on the radio or in the club; you find out who it is; you went to Sam Goody or Tower Records and you bought your CD. Repeat for the next desired song/album.

The internet changed everything, how music was distributed, shared, and obtained. iPods changed how music was collected and played back. Computers changed how music was stored. Streaming has changed how music is accessed. With all of those dramatic changes and the power at the fingertips of everyone and anyone, the perception is that everyone and anyone can make and share playlists. If that isn’t enough, you can find other people’s playlists and use those. This action gives the perception that collecting, cultivating, disseminating, and presenting music is “easy”.

While I don’t profess that being a DJ is equivalent to neurological surgery, and not every DJ is an “artist”, the reality is being a DJ does require skill.   DJs are more than a person that strings together random songs or creates killer playlists. Our profession is based on the experience, knowledge, and proficiency to play the right song at the right time, every time. You can’t wing it. You can’t pre-plan it. You can’t create a playlist beforehand.   You live in the moment, make a decision and execute every 90 seconds or less.

Clients have every right to choose to have their wedding, birthday, corporate event, etc. fulfilled by a low cost / automated option. They get what they pay for. That client isn’t my client.

Our job is to become and continue to be the best DJ we can be. Do that and I promise you, you will have work. Clients who want a successful event will hire talented and experienced people to fulfill that expectation. You’re selling you, your experience and your skill set.

Bottom line: If you equate yourself to an iPod, expect to be treated like an iPod. I’ll be hanging out with the experienced professionals.

Keep ‘em spinning. Till next time.

 Based out of Richmond, VA, DJ Tony Fernandez has been a DJ, Remixer, Producer, Musical Soothsayer and Audio Gear Oracle since 1980. Find him on facebook. Email djtonytf@gmail.com

 

Rip Off The Rearview Mirror

By Mitch Taylor:

Out of the blue the other day I got a call from a fellow DJ and his statements somewhat surprised me.  He said biz had slowed down and he was struggling a bit.  He blamed it on himself first saying he hadn’t been beating the pavement as much as he had in the past but then, after suggesting a few thing he could do to better his situation (after all he did call me, right?), the verbal posturing began and suddenly the blame is placed upon the multi-ops who send out $500 DJs, payola in our business and everything else.

Why am I sharing this with you in this space?  Because I’m sure that you have been in this same place at one time or another.  I know I have.

Look at yourself in the mirror.  Dead in the eyes.  Realize YOU have the power to control your life.  We live in the land where dreams are made, during a technological revolution.  Stop making excuses and take advantage of the incredible opportunity that lays before you.  Seize it.  TODAY.  Right Now.

Where do you draw your inspiration?  I write this coming back from a conference of my peers and being around them inspires me to do great things, better things.  What inspires you?

For me, it’s my kids.  It’s the look on a bride’s face, that genuine smile of knowing from a mother when you put your heart and soul into an event and everything turned out better than they could have imagined.  It’s the knowledge that I continually need to improve and step up my game because some young buck is coming up behind me somewhere, hungry to take over my business and get his cut.

Rip off the rear view mirror.  Don’t look back.  Always keep improving.

If you need help with motivation and things you can do to be better, check out fellow Promo Only columnist and person that inspires me Mike Walter’s book “10 Things You Can Do To Have A Better Day.” A great read.

I’ll let you in on another little secret.  You know someone else that inspires me?  Go look in the mirror.  It’s you.  You, your passion, desire and drive for this business.

Now go out and make someone’s day better!

About: Mitch Taylor owns and operates Taylored Weddings and can be reached via email at mitch@mitchtaylor.net. For more info about his Creating Connections books and workshops visit creatingconnections.biz

Where Everybody Knew Your Name

By Tony Fernandez:

In the seemingly never-ending social media debate of Digital vs Vinyl, you hear the same points brought up time after time…

Vinyl is better

Digital is better

Record crates suck (this is actually true…)

Vinyl sounds warmer

Digital sounds cleaner

Vinyl made selection a skill

Digital made selection ubiquitous

Blah, blah, blah….

But the query that inspired me to put these words down was this: To what extent do you miss the social interaction with music /record store employees (who were usually fellow music lovers and/or DJs) that was inherent in buying vinyl records vs the isolated process of digital downloads?

I have to admit when I think about it I do miss that aspect of the vinyl world.

Going to record stores for me was an adventure. I was lucky enough to do a little bit of traveling and I would always check out the local record shops when I would be in a new town. It never failed that I would find some diamond in the rough that was overlooked by everyone else.

It was like a secret society. Once people knew you were a DJ and became a “regular”, things opened up. People treated you nicer and would grant you access to areas of the store the general public didn’t have. They would show you the under the counter stuff or the back room stuff.   Getting access to promo releases and white label prints on a retail level was not an easy feat. I’m glad to say I was able to cultivate a nice circle of stores where I could find some really choice pieces of wax.

And honestly, the people the worked there, the managers and the owners, they were really about the music. And that’s the part that was cool. It was like walking into the Cheer’s Bar, the people there would know who you were, be happy to see you and just catch up. I’m pretty sure to some I was just another customer, and that was OK. But by and large, everyone I met at the record store was very cool and always willing to help you in the task of finding the unique piece.

It was all about the journey. Making road trips to certain record stores because you were either going to play there that night or you just wanted to make a road trip and eat at that local restaurant. One thing for certain, the trip was not going to be in vain. You’d either come back with awesome tunes, a great meal or both.

I love playing “records”. But I still use SSL. I don’t miss lugging 40 lb crates loaded with vinyl. I don’t really miss the act of digging in the crates. I still do that in the digital space now. Not the same, but the results are the same. I do miss making those road trips and being a vinyl Indiana Jones. Nothing really beat having that piece of wax in your hand, placing it on the platter, dropping the track and having your friends ask, where did you find that?

My answer was always the same… don’t worry about it, it doesn’t matter, I got the last one.

Keep ‘em spinning.

Based out of Richmond, VA, DJ Tony Fernandez has been a DJ, Remixer, Producer, Musical Soothsayer and Audio Gear Oracle since 1980. Find him on facebook. Email djtonytf@gmail.com

Ask Questions: Get Better Every Day, Your Way

By Mike Walter:

If you’ve read my first few posts for this blog you’ve noticed I have talked about health and fitness. And if you know me, even casually through social media, you may ask why I am qualified to speak on this subject. After all I’m a middle-aged man in average condition. My height and weight (6 foot, 190 pounds) actually put me at the high end of average and I’m certainly no Adonis with my shirt off. DJs like Marcello or Jay Sims or Rob Snyder have to be more qualified to talk about fitness, right?

Perhaps. Or perhaps it’s like sports where the best athletes rarely make the best coaches. For a great athlete things often come naturally which means someone like Michael Jordan probably never over analyzed his game in an effort to get better. If you look through the list of best coaches in any sport, they are usually athletes who struggled to make an impact or even remain on the roster. Those are the guys who spent countless hours breaking down every nuance of a skill in an effort to improve. And though that rarely made them superstars it left them in the unique position to teach the game to others.

It’s in that struggle that coaching and managing and educating often comes from.

So I’d argue I’m probably the best guy to talk about fitness because I struggle with the topic as much as most people. As I walk the hallways of every DJ convention, for every lean and fit DJ I pass, there are twenty just like me, guys who find it hard to resist every temptation and who struggle to maintain a consistent exercise regimen.

I would also use a similar argument for explaining why I’ve been such an effective DJ trainer through the years. I am not a natural talent when it comes to entertaining. I have pretty good pipes for sure but I’m not a great dancer and my beat mixing skills have been honed from years and years of practice. I think that’s what makes me such a good trainer. I can relate to most struggles that a DJ or MC might go through and help them with first hand advice as to how I overcame something similar. I can break down most tasks that we have to do as entertainers and explain it to someone because I’ve probably had to break that same process down for myself in order to improve. Those are the things that have helped me train my own DJs for over 20 years now and those are the reasons I’ve been able to help so many others set up their own training programs.

It’s also why I’d love this blog to become as much about performance as it is about fitness. And I’d love you as the reader to direct it. Please ask away.   Let me know what future topics you’d like to see me cover and I’ll be happy to write about them.

Till then, just keep trying to get better everyday: Keep moving and burning those calories and keep practicing your chosen craft.

Mike Walter is the proud owner of Elite Entertainment, a Multi-System DJ Company in New Jersey that was recently selected by TheKnot.com and WeddingWire.com as a top Entertainment company in the country.

“I Turned Down My First Client”

By Brian Buonassissi:

 

Here’s a statement I never thought I would make: After some 22 years of business I turned down my first client. Last year, I was listening to one of the PHDJ podcast episodes hosted by Mike Walter and Joe Bunn (if you’re not subscribed to it, you need to be) and the question came up if either of them had ever turned down a client? Like me, up to that point, neither of them had. However, the question gave me serious pause to think about clients that were “questionable.”

I can think of a handful of clients our company has taken on where, when we went to contract, I had a feeling they were going to be trouble clients. In the end, they all ended up to be exactly that – every single one of them. In some cases, we had to give a partial or full refund. Listening to the podcast, I began to ask myself, “Why did we take these clients on?”

The reasons varied. Part of me didn’t want to feel defeated. I wanted us to take on the challenge of making these clients have the party of their life. Another part of me may have wanted to make sure our DJs were working and there was fear that another booking may not come. And then there was another part of me that wanted to bring in the revenue.

As my DJ profile and demand has grown over the years, I’ve had the luxury of being able to pick and choose which clients are “the right fit” for me. If a client wasn’t a good fit, I’d send it down the chain to one of our other guys. That type of client didn’t really affect me as our other DJs had to deal with it and I masked it by saying, “It was good training” for them.

It hit in me in the face that I was being rather selfish. That started a process over the last few months of 2017 in identifying just who our ideal client was. I’ll share some of that with you.

Our ideal client:
*is between the age of 22-35
*is kind and generous
*is creative – loves uniqueness
*is cutting edge – enjoys social media and mobile apps, open to incorporating the latest and greatest
*Loves a variety of different music or at least has an appreciation for many different genres
*has an awareness that a DJ can make/break their event
*easily recognizes and appreciates value over low quality
*is willing to collaborate with us (there’s a mutual trust between us)
*has a crowd that loves to dance any chance they get
*communicates well and appreciates timely responses and reciprocates

That’s our Top 10 list. Once I identified our ideal client, it really put me (and our sales staff) in the driver’s seat and we found ourselves interviewing our clients just as much as they were interviewing us before taking on a job. There is still nervousness that I may lose out on revenue but the negatives of taking on a client that isn’t a fit completely outweigh any positives.

Back to the client I turned down…in a nutshell, they didn’t pass muster on 5 of the 10 on our list. It was enough of a warning sign for me that I knew this wasn’t the right client for us. I sent the client a contract anyway. However, when they came back with changes they wanted to see to the contract, it was like a little nudge from the heavens telling me to abort.

I spent some time thinking through how to communicate that I was going to rescind the contract offer; the last thing I wanted to do was for the planner to stop sending referrals (some of our best parties came from her). I talked to the planner first (over the phone) and she totally understood and even said she wished she had done the same. I tried calling the client twice but got v/m both times, so I drafted a nice email and sent it off. I never heard back. Again, more confirmation that I made the right call.

Have you ever had a trouble client? What have you done? It’s not a matter of if you’ll ever have one but when. If you take one thing away from post today, I would encourage you to identify your ideal client with no more than 10 bullet points. The process challenges you to real drill down. I think it will do wonders for your business. It has for mine.

Based out of NYC, DJ Brian Buonassissi is a successful internationally traveling DJ/MC specializing in luxury destination private events. He runs a multi-city mobile DJ/event business with offices in Southern California, Destin, FL and New York City. You can connect with him at brian@djbrianbofficial.com

New Pioneer’s DJM-REC recording app enables DJs to easily record mixes

Pioneer announced the DJM-REC today, a new app for iPhone and iPad which enables the easy recording and sharing of high-quality DJ mixes.

All types of DJs like to record their mixes in order to review performances and raise their profile via online sharing. However, it can be a stressful process. Connecting a recording device to the back of the mixer can be complicated work in a dark DJ booth, and adjusting the recording level to avoid clipping is also a troublesome task. Once the set is over, making a track list and uploading it to different online platforms along with the audio is a time-consuming chore.

DJM-REC solves all these problems, taking advantage of our experience in designing DJ Mixers including the club-standard DJM-900NXS2. The app offers simple connection, high-quality audio recording plus easy online sharing and streaming.

DJM-REC is available in the App Store at the price of $9.99 from 23rd January 2018.

You can try DJM-REC free for 30 days to get to know all of its features. Mixes recorded during the trial period will remain available for listening and sharing after the trial has ended. To continue recording and using all the app’s features after the trial period has ended, you can upgrade to the paid version.

DJM-REC compatible mixers are as follows: DJM-TOUR1, DJM-900NXS2, DJM-750MK2 and DJM-450

To use DJM-REC, update the mixer’s firmware to the latest version.

Find out more about DJM-REC.

KEY FEATURES OF DJM-REC

  • Simple connection to DJM series mixers

Install DJM-REC on your iPhone or iPad, then simply plug into any DJM mixer which has the digital send/return feature using a single USB cable. The port is on the top of the mixer rather than the back, so connecting is a breeze even in a dark DJ booth.

  • High-quality recording which minimizes clipping and distortion

DJM-REC can control the peak limiter in the DJM Mixer. Tap the button to enable this feature and alleviate digital clipping. Audio from a digital mixer can be recorded directly in digital format without the need for analogue conversion.

  • Easily share your mixes with the world

Effortlessly live stream your mix through YouTube, Facebook Live, Periscope, Instagram and Snapchat via DJM-REC. Easily upload your recorded mixes, digital recordings of your analogue tracks, and remixed tracks created using features and FX on DJM mixers to cloud services such as Mixcloud and Dropbox.

  • Auto time-stamp for effortless track list creation

Time-stamps for tracks are automatically created thanks to the information transmitted from the DJM mixer, such as the fader positions, to the app. The time-stamps are editable and making track lists is easy, as you can edit track information per time-stamp within the app.

  • Powerful club-standard sound, remastered easily

Swipe the Loudness slider on DJM-REC to easily increase audio pressure. Punchy, heavier, vibrant bass sound that can’t be obtained by simply raising the signal level of the low range is created when you swipe the Sub Bass slider, as this creates new signals based on the track’s input signals. Old tracks can be refreshed with a powerful club sound, just like the latest releases.

  • Other features
  • Recorded sound on your iPhone/iPad can be input into DJM series mixers using the digital send/return feature.
  • Analogue recording in the app is possible using the microphone function on an iPhone/iPad with an external microphone when your device isn’t connected to a DJM mixer.

DJM-REC Specifications

OS(iOS) iOS 8 or later
iPhone iPhone X, iPhone 8, iPhone 8 Plus, iPhone 7 Plus, iPhone 6s Plus, iPhone 6 Plus,

iPhone 7, iPhone 6s, iPhone 6,

iPhone 5s, iPhone SE

iPad 12.9-inch iPad Pro, 10.5-inch iPad Pro,

9.7-inch iPad Pro, iPad Air 2, iPad Air,

iPad mini 4, iPad mini 3, iPad mini 2,

iPad (5th generation)

Display Resolution Retina
Playable Files WAV(Sampling rate: 44.1/48 kHz, Bit depth: 24bit)

AAC (bit rate 64kbps, 128kbps, 192kbps, 256kbps, 320kbps)