3 Tips for Wedding Show Success!

By Eric Wenning

Whether you’re a seasoned vet or a novice in this business, at one time or another you’ve probably advertised at a Wedding/Bridal Show (or thought about doing so). What a lot of people don’t understand is there is a lot of psychology required in advertising at these shows: reading people’s reactions, knowing what to say when breaking the ice, your appearance and the appearance of your booth, and so on. All equally important if you’re going to successfully generate leads or even a sale or two. Screw up one and it could turn into a snowball effect and, soon enough, you could be left with a lot of money out of your pocket and no sales to account for it.

Let’s dive into some tips that can help you turn that around…

  • Stop Sounding Like Everyone Else!
    Your opening line to an already anxious bride needs to be something other than, “Do you have a DJ picked out yet?” The majority of brides are going to say “yes” because even though they came to the show, they really just want to grab your brochure and deal with you later. So, the trick is to ask them a question they will say yes to without knowing they are doing it. Here is a question that has made my company tens of thousands of dollars… ready?

“Wanna Play a Game?”

Now I have you scratching your head while you are reading this, don’t I? I have actually hidden a photo of ‘Where’s Waldo’ in my brochures. So I tell them, “Find Waldo in 30 seconds or less and I’ll give you an extra discount off your wedding.” What happens next is amazing. The bride grabs a brochure, the mother grabs a brochure, the maid of honor grabs a brochure, heck even the dad grabs a brochure. Smiling. Laughing. Pointing. Now visualize this, another prospective bride is walking down the aisle and sees a herd of people intently looking at my brochure and seems genuinely interested in what we are offering. We made them curious! You are now creating a buzz around your booth and people want to get in on whatever you have to offer!

  • Give Out a “Yes Bag!”
    Have you ever noticed a bride carrying a bag and the mother or fiancé carrying another bag? Did you know most bride’s have a “Yes Bag” and a “No Bag?” Did I just blow your mind? They don’t want to be rude to your face, so they will politely say, “We’ll look it over and give you a call.” Now, if you give out a bag with your logo on it (you’ve just built rapport with that prospect!) you can then say, “Make this your Yes Bag moving forward (with a wink, of course) and you will get a smile and a giggle, and hopefully a new client too!
  • Brand Your Sweets n’ Treats
    Everyone always hands out candy and treats at their booth. What you need to do is, once again, be different! Brand your sweets n’ treats. Put your brand all over suckers, candy, mints. Anything that will stick out from the rest. Because when those brides get home they will dump their bag all over their table and start to narrow down the yes, maybe and no literature. The more they see your brand/logo everywhere, the better your chances are that they will remember you!

Now go make a Great First Impression!

In addition to his highly successful multi-op business in Pittsburgh, PA, Eric has degrees in Graphic Design and Marketing and also owns a full ad agency that specializes in Social Media Advertising for many different types of companies. For more info or to contact Eric visit www.wenningmethod.com

Pioneer DJ Introduces New HDJ-X5BT Bluetooth Over-Ear Headphones

Pioneer has upgraded their affordable HDJ-X5 DJ headphones, adding Bluetooth® wireless technology to create the HDJ-X5BT. The new over-ear DJ headphones are ideal for DJing in the club and monitoring tracks on the move.

They are available in three colors: HDJ-X5BT-K (metallic black), HDJ-X5BT-R (metallic red) and HDJ-X5BT-W (gloss white).

DJs need equipment that is flexible and seamless to help them practice, prepare and perform wherever they go. Thanks to its Bluetooth connectivity, the HDJ-X5BT headphones make it easy to monitor music in any situation – whether you’re at home or on the move. When you connect the included cable, you can also use them for comfortable DJing in the club. Whether you go wireless or wired, the HDJ-X5BT headphones offer the same outstanding audio quality, durability and functionality as the original HDJ-X5 model.

The HDJ-X5BT headphones will be available from early-November at an MAP of $149. Watch the introduction video or find out more about the new Bluetooth headphones.

KEY FEATURES OF THE HDJ-X5BT HEADPHONES 

  1. Wireless technology for monitoring music anywhere you go

With easy set-up, you can simply power up the HDJ-X5BT headphones and pair them with your Bluetooth device – such as a smartphone or PC/Mac – then start monitoring tracks. A 3-hour charge gives you up to approximately 20 hours of playback. Thanks to the built-in microphone, you can talk hands-free on calls when the headphones are connected to your phone*1.

  1. Well-balanced, dynamic sound

Hear every nuance in your tracks whether you’re mixing in the booth or monitoring music at home. High-resolution, well-balanced tuning and bass reflex chambers in the housings allow the airflow to deliver an excellent bass response and sound insulation. The high-quality Qualcomm® aptX™ audio codec is supported as well as AAC and SBC for high-quality sound, even when listening wirelessly.

  1. Lasting durability

Take your cans on the road with confidence. The HDJ-X series headphones are rigorously tested and each model has cleared the US Military Standard MIL-STD-810G Shock test*2 as well as our own demanding stress testing to ensure they can handle severe conditions and heavy use.

  1. Flexible functionality for comfortable DJing

When you want to immerse yourself in a mix, connect the included 1.2m coiled cable to automatically disable Bluetooth and all other buttons. The HDJ-X5BT headphones are comfortable to use no matter how you wear them, thanks to the housing design, swivel mechanism and flexible headband inherited from the predecessors in the HDJ-X series.

  1. Other features
  • Comfortable ear pads

Wear your headphones in comfort for long sets. We carefully selected material that’s soft to the touch and provides cushioning, and we even paid attention to the positioning of the stitching to maximise its comfort.

  • Foldable, easy-to-carry design
  • Three colors available

Choose from metallic black (HDJ-X5BT-K), metallic red (HDJ-X5BT-R) or gloss white (HDJ-X5BT-W) versions to match the style of your gear and your look.

  • Original unique sounds for each beep when connecting via Bluetooth, powering and pairing, etc.

*1 You can use these headphones for phone calls if the Bluetooth-compatible phone (cellular phone, smartphone, etc.) is compatible with the HSP or HFP Bluetooth profile.

*2 MIL-STD-810G METHOD 516.7 SHOCK compliant.

HDJ-X5BT specifications

Version Bluetooth Specification Ver. 4.2
Output Bluetooth Specification Class 2
Maximum communication distance Prospective distance approx. 10m*3
Supported Bluetooth profiles A2DP, AVRCP, HSP, HFP
Supported codecs SBC, AAC, Qualcomm® aptX™, Qualcomm® aptX™ Low Latency
Play time Approx. 20 Hours*4
Charging time Approx. 3 Hours
Type Closed, Dynamic
Frequency response 5 Hz – 30 kHz
Input impedance 32 kΩ
Sensitivity 104 dB
Maximum input power 2,000 mW
Driver φ 40 mm
Connection cord 1.2 m coiled cable (extended length 1.8 m)
Weight 319 g (without cable)
Accessories φ6.3 mm stereo plug adapter (threaded type),

USB charging cable

Warranty 1 Year

 

*3 Transmission distances are a guideline. Transmission distance may change depending on the surrounding environment.

*4 Sometimes less depending on the conditions of use.

Website: http://www.pioneerdj.com/

 

The Art of The Follow Up (Bridal Show Edition)

By Mitch Taylor

Before we begin, it’s worth mentioning that all bridal shows are not created equal.  It’s up to you to decide if that show is worthy of your investment or not.  How?  Ask around, starting with your fellow DJs and vendors.  What shows have been helpful to them?  What kind of business do they run from a size and service standpoint?  Find a like-minded business in your market.  Take the owner to lunch and ask why they choose the vehicles they choose to advertise in.  Their answers may surprise you.  Oh — and bring a referral or an idea they can use to help their business with you.  Givers gain.

Next, look at the size of the show. How many potential brides attend? This number will be significantly different from the total attendees so be sure you understand the difference before signing on the dotted line. If you are going for volume and willing to price your service accordingly, than a show with a killer marketing piece and several hundred brides may be for you.  If, however, you’re focused on high-end gigs and wanting to build quality relationships, then a smaller venue that allows more interaction with brides would be the best way to go.

OK… so you’ve picked a show.  How do you follow up?  Clue:  Ask them at the show.  Have brides sign up by typing their info into DJ Event Planner at your booth.  This eliminates misreading someone’s handwriting and ensures your message gets where it needs to go. Ask them when they got engaged and what other vendors they’ll be using and take good notes.  This can help you know where they are in the sales process and when it would be best to follow up with them. Brides with dates two or more years out best separated from brides who are looking for things within a year.

Now, based upon how the brides want you to follow up, set up schedule that works for them, not you.  Once a bride is ready to hear from you, put her in your cycle with unique touches designed to help her in the wedding planning process (apply different touches with your email, phone calls, snail mail and Facebook).  Use an email subject line that will make her want to read more.  Above all, your communication with her must be respectful of her time and conversational.

If you’d like a real life example of a follow ups I send my clients, send an email to mitch@tayloredweddings.com with the subject line “dj news bridal show FU” and I’ll get it out to you right away.

Lastly, be real. I often joke with the brides that stop by my booth that half of the information in their bags will end up being thrown out or forgotten in a corner somewhere.  People relate to real.  This is why if you are advertising at a high-volume show with dozens of vendors and hundreds of brides, you need a phenomenal marketing piece that really stands out from the crowd.  By striking up a conversation and genuinely seeking to help, you can cut through the hustle and bustle and get down to what really matters: helping a bride get the wedding she wants.

After all, that’s all sales truly is.  Find a need and fill it.

Mitch Taylor has worked in the Mobile Disc Jockey industry for over two decades, first cutting his teeth as an on-board club DJ for Carnival Cruise Lines. In addition to owning and operating Taylored Weddings in the Upper Peninsula of Michigan, he is a sought-after speaker and Gitomer Certified Advisor whose sales training, books, coaching and workshops are in high demand all over the country. For more info about his Creating Connections books and workshops visit creatingconnections.biz

Stop Boosting and Start Funneling (Part One of a series)

By Eric Wenning

 I know many of you out there are struggling to advertise on social media with little to no success. Let me guess what you are doing. You have a picture of a packed dance floor in your ad that states something like “Book us because we are AWESOME and PROFESSIONAL” and are clicking on ‘Boost Post,’ thinking that will help bring more traffic to your site and you’ll get more sales…

Am I getting close?

As a successful multi-op who also owns a company that specializes in social media solutions for other companies, I’m here to help you with some of the marketing troubles you face on a day-to-day basis.

First, you have to understand there are many components in a successful ad.

  • Targeted Ad Copy
  • Targeted Audience
  • A Clear and Precise Irresistible Offer (to lure them in)
  • A Video to Grab Their Attention
  • A Clear Call to Action
  • Send your Leads through a Proper Sales Funnel
  • Installing a Facebook Pixel so you can track everyone

I know this might seem overwhelming, but you have to first know the ingredients to understand how something’s made, right? Almost all of you running ads are running them to COLD Traffic. Say what, Eric? WARM and HOT Traffic are leads from a friend, family or vendor referral. Cold Traffic are people that have NO IDEA who you are.

You have to target Cold Traffic differently than you would Warm and Hot Traffic.

What makes you stand out from your competition when it comes to Cold Traffic? Almost nothing until you get them on the phone, right? All they see are the same flashing lights and people having fun that appear in any DJ ad. But what can make your company look different in their eyes…

You have to understand that people price shop tangible products all the time. You and I both do it. We do it at the grocery store, Amazon, anywhere we can save a buck. Now put yourself in the bride and Groom’s shoes as they look at your company and your competition. The prices are almost the same, but what is going to give that Cold Traffic a push in your direction?

An offer they can’t refuse.

Without getting into the dreaded price conversation, you have to understand once that couple becomes a client they are more likely to spend more money because you have a trust factor with them. Prospects that are still on the fence are a harder sell to because you have not gotten them emotionally involved. The method to sell to Cold Traffic is to get them in at a cheaper price with an Irresistible Offer and then UP-SELL them once they are a client.

To accomplish this, make sure you have an Irresistible Offer. Make sure that offer is clear and precise. Make sure to have a clean landing page that CLEARLY states the offer you are making or your ad may get denied from Facebook.

Start with a broad audience, then narrow it down and retarget the people that saw your ad and did not convert. Create a video that has Stopping Power, meaning your video makes them stop and watch so you can explain your offer. Stop just using photos.

To recap, start CREATING COMPELLING ads instead of just boosting a post, and start to Funnel Your Clients!

In addition to his highly successful multi-op business in Pittsburgh, PA, Eric has degrees in Graphic Design and Marketing and also owns a full ad agency that specializes in Social Media Advertising for many different types of companies. For more info or to contact Eric visit www.wenningmethod.com

The Emotionally Intelligent DJ (Part 1)

By DJ Rachel Lynch

After years of trial and error I became frustrated with my stagnant business. Customers slipped through my fingertips, as my competitors seemed to book gigs with ease. I have always been a responsive, polite, and talented DJ.  So, why was it so hard to make that sale? What was I doing wrong? Something needed to change, and I realized it was me. My “a-ha moment” came from a casual conversation with a respected colleague. We challenged each other, with some humorous DJ related role-playing, to simulate a sales call. After a few chuckles and some painfully awkward dialogue on my end, I realized what the problem was: I was “corporatized.”

This exercise had highlighted the fact that I had carried over robotic habits from my day job into my DJ business. By being so laser-focused on professionalism and efficiency, I was treating customers like contracts and profits, rather than friends who I would be celebrating.  My communications were sterile, filled with information about services and pricing. There was no personality, humor or warmth in my messages. This was very hard to swallow, but I realized that I had adopted the tone of an office worker, not a caring DJ who people trusted with their once in a lifetime event.

The significant change I made, was to stop running my business like a business. Some of you may be rolling your eyes at this comment, but understand that I’m not dismissing the importance of basic economics and sensible business practices. However, I am suggesting developing a business plan around Emotional Intelligence.  Emotional Intelligence is the driving force behind connecting with customers, and earning their trust. It is a trait where most fall short, and it is often overlooked in most professional settings. In an industry that is highly competitive and sales driven, personal touch matters.

Understanding your motivation is key.

When a client front-loads you with questions about pricing, it’s easy to focus on the finances. However, to be persuasive, bookable and sought after, a DJ must focus less on the economics of DJing and strive to build meaningful relationships with their customers, the community, and DJ industry contacts.

Profits will come if people want to connect with you. It’s that simple.

The takeaway? If the foundation of your business model is to make more than you did last year, by crunching numbers and budgeting for the latest and greatest gear, clients will run in the other direction. I’m living proof.  I am energized, busier, and more connected than ever, due to the changes I made to become more emotionally intelligent with my business.

Next month: Rachel’s 10 Steps to be more emotionally intelligent with your business!

Happy mixing!

Fun, creative, and ambitions, DJ Rachel is making her mark as one of the top mobile DJs in the tri-state area. Her diversity as a DJ allows her to play at events that include MetLife Stadium (for the New York Jets) and serve as opening act for George Clinton Parliament Funkadelic and Gloria Gaynor. For more info visit https://www.facebook.com/DJRachelRLynch/

Digging for Diamonds

By Tony Fernandez

Through my travels on the web and through the various DJ pages, I keep seeing a recurring thought: The state of music, specifically current music, is at an all-time low. If that isn’t enough, that state of mind puts DJs into the frame of mind of: what are the good songs that should be played? The stuff out now is crap… blah, blah, blah….

I gotta tell ya, I really have no sympathy for the DJ who can’t figure out where to get “good” music. Let me explain my position before you flame me…

A long time ago in a galaxy not far away, there were these things called record stores. These record stores would have music on physical formats that people would purchase. DJs, at least the proactive DJs, wouldn’t go to a “regular” retail stores where troglodytes would buy their music. Nope. DJs would go WAY off the beaten path to find outlets that catered to them.

In these establishments is where bonds were formed, deals were made, fortunes found.

Now I’m not really going to wax on about record stores. That’s not the point. The point I’m trying to elucidate is: if you are lacking “good” music, go find it. It’s out there. Nothing worthwhile is just going to drop in your lap.

With the dawn of the digital age, record stores met their demise. As such, music is currently traded around, downloaded, and acquired in the digital scheme. That scenario, I think, has made a lot of DJs lackadaisical, complacent, passive and downright lazy to a fundamental aspect of being a DJ…

You have to dig to find that diamond in the rough. You have to put a bit of effort in your musical acquisitions. There is absolutely no reason to be obsequious in this aspect of your job. Make the time. It’s part of your job.

Just because you keep up with charts, subscribe to record pools and/or remix services doesn’t absolve you of keeping up. You really can’t just sit back and expect format radio to break the next “hot” song.

If you haven’t figured this out… format radio isn’t in the business of breaking music. Format radio is in the business of selling advertising time, to make money. They use music to do that.

You can’t just wait for your inbox to give you a notification that your downloads from the pools/remix services are ready and you’re good to go.   It’s not the job of record pools to pad your hard drive. Pools are at the mercy of the record labels and their release schedules.

There are literally hundreds if not thousands of tracks that radio, the charts, the pools, the remix services are NEVER going to pick up on, play, or release. It’s incumbent on you to seek those out. To at least listen and see if something new and different is worth playing it or your crowd.

I also realize that people are creatures of habit. They like familiarity. They like things they know. They like things they’ve heard. I get that. I’m in no way saying that DJs need to play unreleased, white label, bootleg versions of songs to be cool or relevant. The vast majority of DJs play to the general public. As such, we need to keep our music programming recognizable. I do get that.

Since music now is in a digital medium, we ALL have access to the SAME tracks. (Pretty much…) We all are drinking form the same fountain, as it were. Because that’s the case, we need to set ourselves apart. Finding new music and/or remixes to current / popular music is an aspect that DJs need to take advantage of. There is good music and good remixes out there. Just don’t expect it to fall into your hard drive.

Keep ‘em spinnin’ and dig around a bit. You’ll never know what you might find.

Based out of Richmond, VA, DJ Tony Fernandez has been a DJ, Remixer, Producer, Musical Soothsayer and Audio Gear Oracle since 1980. Find him on facebook. Email djtonytf@gmail.com

Bedroom to Main Room: Pioneer Introduces the XDJ-RR

Make the transition from playing at home to performing at parties, bars and eventually clubs with Pioneer’s new XDJ-RR 2-channel all-in-one DJ system for rekordboxTM . The system inherits all the basic features from their club-standard NXS2 set-up and packs them into a lightweight, portable body that’s easy to take to parties and gigs as you progress through the DJ ranks.

The XDJ-RR offers you flexibility, so you can practice and perform however you prefer. It’s compatible with our professional performance application rekordbox dj (license included) but if you don’t want to use a PC/Mac, you can export your rekordbox-analyzed music to USB storage devices, plug them into the controller and play tracks directly from them.

Keep an eye on all the information you need thanks to the XDJ-RR’s 7-inch full-color screen and use performance features and FX inherited from the NXS2 set-up – such as Hot Cues, Slip Loop and Beat FX – to craft unique mixes on the fly.

Unleash your creativity with the XDJ-RR and follow your dreams from your bedroom to the club.

A license key for rekordbox dj worth $129 is included with the XDJ-RR so you can plug it into your PC or Mac straight out of the box and start mixing. If you already own rekordbox dj, upgrade to the latest version to use the XDJ-RR.

To help protect your XDJ-RR on the road, the DJC-RR BAG will be available from October (EMEA only). The high-quality bag is perfectly sized to snugly fit the all-in-one DJ system and features a Durashock molded body and ballistic polyester to prevent damage from knocks and vibrations.

The XDJ-RR will be available from mid-September at an MAP of $1,099.

 Watch the introduction video or find out more about the all-in-one DJ system.

KEY FEATURES OF THE XDJ-RR 

  1. Layout and features from club-standard NXS2 set-up

The XDJ-RR inherits its layout design and many of its performance controls, features and FX from our flagship CDJ-2000NXS2 professional multi player and DJM-900NXS2 professional mixer set-up. You can play rekordbox-analyzed tracks directly from USB storage drives or connect your PC/Mac to the XDJ-RR and use rekordbox dj – our professional performance application. You also have the option to use Link Export mode.

  1. Dual USB-A ports and single USB-B port

Connect your PC/Mac to the USB-B port at the rear of the XDJ-RR and plug USB drives into the dual USB-A ports on the top of the system to ensure seamless handovers between DJs.

  1. 7-inch full-colour screen

Browse and select tracks quickly and intuitively via the 7-inch full-colour screen, using the GUI design and large rotary selector from the CDJ-2000NXS2 multi player. Get a quick visual reference of track information such as playback position, BPM and waveforms for more accurate mixing and scratching.

  1. Performance controls

Enhance your sets using dedicated controls for performance features:

  • Hot Cues – mark various points in your tracks and instantly play from them by hitting the Hot Cue pads. Create live remixes by triggering Hot Cues in unique sequences.
  • Beat Loop – loop a section of a track and the XDJ-RR automatically sets the loop-out point based on the BPM. You can chop up loops on the fly for even more creative performances.
  • Slip Loop – switch on Slip Loop and tracks keep playing silently in the background when you’re scratching or using other performance features. Then, when you’re ready to drop the track back in, it plays from exactly the right place.
  • Beat Jump – easily change the way a track develops by jumping backwards or forwards by the number of beats you choose.
  1. Mixer section with professional FX

Perform smooth, precise mixes using the EQs and channel faders, which feature curves equal to those on the DJM-900NXS2 professional club mixer. You can spice up your sets with FX also inherited from the flagship mixer:

Beat FX – change the sound in sync with the beat:

  • Echo
  • Reverb
  • Flanger

Sound Color FX – add texture and tension by simply turning the knob:

  • Filter
  • Noise
  • Dub Echo
  • Pitch
  1. Lightweight and portable

Take the XDJ-RR wherever you want to practise or perform thanks to its portable design. It’s compact and weighs just 5.2 kg – almost 4 kg (43%) less than the XDJ-RX2 – making it perfect for carrying to your next house party or gig.

Other features

  • All-in-one design enables simple and speedy set-up

Connect the XDJ-RR to a power source and your speakers or sound system and you’re ready to perform. There’s no need for cables between the player and mixer sections.

  • External audio input

Play music from external sources or mobile devices thanks to the AUX input.

  • Link Export mode for rekordbox

Connect your laptop directly to the XDJ-RR with a single USB cable and play the tracks in your rekordbox library without exporting them to a USB drive.

  • Includes rekordbox dj license key

Activate the rekordbox dj license key (worth $129) bundled with the XDJ-RR to use our professional performance application. And, if you add the DDJ-XP1 DJ sub controller to your set-up (available separately), you can unleash even more of rekordbox dj’s features – for example, by using the 32 Performance Pads to trigger extra FX – and bring more creative flair to your performances.

XDJ-RR Specifications

Frequency characteristic 20 Hz to 20 kHz (USB, AUX, MIC)
S/N ratio 112 dB (USB)
Total harmonic distortion 0.003% (USB)
Input / Output terminals Inputs AUX x 1 (RCA)

MIC x 1 (XLR & 1/4-inch TRS jack)

Outputs MASTER 1 x 1 (XLR)

MASTER 2 x 1 (RCA)

PHONES x 2 (1/4-inch stereo phone jack x 1, 3.5-mm stereo mini jack x 1)

USB USB (Type A) x 2

USB (Type B) x 1

Dimensions (W x D x H) 625.0 mm x 388.5 mm x 74.2 mm
Main unit weight 5.2 kg
Accessories Power cord

AC adapter

USB cable

Instruction manual (Quick start guide)

rekordbox dj license key card

 

rekordbox system requirements

Compatible OS Mac macOS High Sierra 10.13 (updated to the latest version)

macOS Sierra 10.12 (updated to the latest version)

OS X 10.11 (updated to the latest version)

Windows Windows® 10, 8.1, 7 (the latest service pack)
CPU Intel® processor CoreTM i7, i5, i3
Memory 4GB or more of RAM

 

Website: http://www.pioneerdj.com

The Big F. U. (How do you “Follow Up” with your potential clients?)  

By Mitch Taylor

Just because you book the client doesn’t mean you don’t speak to them again until it’s 2-4 weeks before their event. After all, the sales process doesn’t stop after you make a sale.  It’s a continuous cycle that is ever evolving and yet the steps have remained the same since the beginning.

The only thing that has truly changed is HOW we communicate to our clientele with our delivery methods.

For many of us, that’s the frustrating part. We have to manage SO MANY different platforms today. Instagram, Facebook Page, Facebook, email, internet, text…it’s overwhelming. You can’t force a client into having the communication only where YOU want to have it; today’s client isn’t like that. They want to communicate in the manner in which is most convenient to them. What to do? Save scripts.

If you travel a lot like me, this is an invaluable way to be sure you’re getting back to people in the voice you want to get back to them in and in the medium they wish to communicate. You can’t be trying to figure out what you want to say to a client when you’re traversing gates at an airport or at your kid’s evening game. Speed is the name of the game in communicating with today’s client so you need to setup some ways to stack the deck in your favor to quicken your response time.

My method of choice for this is Google Drive in folders in my business.

I have a parent folder in my Google Drive for my business called Taylored Weddings (simple, right?). From there, I have folders for the six facets of our business: 1. Marketing. 2. Sales. 3. Operations 4. Planning 5. Production and 6. Performance. In my sales folders I have the scripts I created that allow me to have a faster response to a client so I can just go into my sales folder (which also has subset folders for each step of where a client is in the process (Booked, Pending, Active Lead, Followed Up, etc), copy and paste the appropriate response with a quick personalization to that client to freshen it up, and then send.

The end result is happier clients (you got back to them fast!), and a more productive you (GO YOU!)

Thoughts? Share them!

More than just a DJ

By Rachel Lynch

As a DJ who has reached a pinnacle in their career after 13 years, my view of ‘what a DJ is’ has shifted 180 degrees from when I started. Looking back, I had no idea about the extra skills and flexibility needed beyond the decks and turntables to make it in this business. Even though technology has eased some of the burdens of being a mobile, DJing in 2018 is a job that requires wearing more hats than ever.

The Salesman:

I’ve always thought of myself as a terrible salesperson. In fact, every job I have ever held growing up has avoided two things, sales and math (the kind of math I was told I would need growing up and never did). When I decided to become a DJ, I figured it would be a safe way to avoid both. To my surprise, years later I have realized I couldn’t be more wrong. Selling your services is one of the most essential skills to develop as a DJ. One of the most significant changes I made to my sales approach was to stop selling “equipment and years of experience” and start focusing on selling “me and my value as a DJ.” In the absence of value, everyone shops on price. The key is to show them why having YOU as their DJ will positively impact the total experience they are seeking. Personality, charm, wit, kindness, dependability, and approachability are more important than the number of watts on the back of your powered sub. I wish I had embraced this earlier on (and wasn’t so stubborn on doing what I thought DJs did). Sales are a part of what we do.

The Marketing Manager:

Before social media took the world by storm, DJs relied heavily on promoters, the Yellow Pages (I’m dating myself now), word of mouth, business cards, and other less interactive platforms to get their brand out there. While it can be epically overwhelming for those intimidated by technology, it is now the task of a DJ to be involved with selecting the appropriate social media channels for their customer base. I’m not here to tell you how to market but rather why you need to. Word of mouth will always be the best advertising, but unfortunately, DJs working in the current climate will need to do their own promotions, ads, flyers, videos, and social media management if they want to be recognized as a player in this arena. Luckily, there are a lot of great apps that make creating promotional content a breeze. Some of my favorites are Canva, Clips, iMovie, Spark Post, Spark Video, LiveCollage, Grammarly.

The R&D Department:

Music today is being pushed out at an astonishing rate from multiple sources (YouTube, curated Spotify lists, SoundCloud, and other music-related apps). Acquiring music is instantaneous and audiences are becoming more and more savvy about finding the music they love; it’s no longer about what local radio is pumping out. Add shows like X-Factor and The Voice, and music is now so tangled in pop culture that DJing is not just about music anymore; it’s about what’s going on around us, too. Do your homework (unlike you did in middle school) and dedicate some time each week to do some pop culture searches and news. It will keep you fresh and current. Trust me.

The IT Department:

While technology has made DJing much more portable, it has also required DJs to master the tech arena as well. From DMX programming, web design, correctly setting EQ values, to firmware updates and wireless technology, a DJ is also their own personal tech department. Mastering this means research, rolling up your sleeves and getting your hands dirty. Technology is only going to move forward, and we have to, too.

DJing in 2018 is much more complex than two turntables and a microphone. So for those who are just getting started, be prepared to grow and learn in ways you never thought you would.

We are more than “just a DJ.”

Happy Mixing!

Fun, creative, and ambitions, DJ Rachel is making her mark as one of the top mobile DJs in the tri-state area. Her diversity as a DJ allows her to play at events that include MetLife Stadium (for the New York Jets) and serve as opening act for George Clinton Parliament Funkadelic and Gloria Gaynor. For more info visit https://www.facebook.com/DJRachelRLynch/

ADJ Releases myDMX-RM, A Powerful New Standalone Interface For myDMX 3.0

ADJ is pleased to announce the release of its new myDMX-RM lighting control interface that not only acts as a hardware dongle for the myDMX 3.0 software but also offers internal storage with 16 programmable trigger buttons. This makes the unit ideal for use in a wide variety of situations where simple, standalone lighting control is required.

myDMX is ADJ’s extremely popular multi-platform DMX control software / hardware system (Windows and Mac OSX compatible) that offers an easy-to-use interface, powerful features and an affordable price tag. Featuring a large library of fixture profiles – as well as a custom Profile Editor – it is easy to setup myDMX to control any DMX-compatible lighting or effects equipment. An intuitive interface and powerful features (including a drag-and-drop effects generator) then make programming and controlling complex shows a breeze, while the latest version of the software – 3.0 – also includes additional useful features such as Blind Editing (the ability to change scenes without outputting DMX) and the option to playback multiple scenes at a time.

The myDMX-RM is a robust 19” rack mountable interface that connects a computer running the myDMX 3.0 software, via USB, to a DMX-controllable lighting rig through a standard XLR connection. Out of the box, the unit allows use of myDMX 3.0 Express Mode, which includes all of the standard features needed to setup, program and control a lightshow. It is then possible to upgrade the software (via store.dmxsoft.com) to unlock advanced features such as a 3D Visualizer, MIDI control and ‘Easy Remote’ smartphone/tablet control app).

Through the software it is also possible to assign lighting programs to each of the myDMX-RM’s 16 trigger buttons. These programs are then stored on the device itself and can be recalled, simply by pushing the button, even if the computer running myDMX 3.0 has been disconnected. This makes the unit ideal for use in situations where it isn’t possible to have a lighting operator constantly on hand, for example in a bar, school or event venue.

It is also perfect for use in venues such as lounge clubs where a lighting operator will arrive part way through the day’s operating hours. The venue manager can easily select a pre-programmed ‘warm-up’ Scene, using one of the myDMX-RM’s trigger buttons, when the venue opens. Later, when it’s time to transition from a bar atmosphere to full-on dancing, the lighting operator can hook up their laptop to the interface and seamlessly assume full control of the rig.

Likewise, the unit is ideal for small clubs that can’t justify the expense of a designated lighting operator. The myDMX-RM can be pre-programmed with a variety of different looks and effects which can then easily be triggered by the DJ to complement their musical mix.

Finally, the myDMX-RM can also be used by lighting designers and operators to provide a level of backup against a computer crash. When controlling a rig from myDMX through the myDMX-RM important scenes can be stored on the unit’s internal memory so that if the computer running the software crashes, or stop functioning for any reason, changes to the lightshow can still be made using the RM’s trigger buttons while the computer issue is resolved.

The myDMX-RM’s 16 trigger buttons are all backlit, to provide a simple visual indication of which stored program is currently running. On its back panel, the unit also features both 3-pin and 5-pin XLR sockets meaning that it can easily be connected to any DMX-compatible lighting fixture. The unit allows control of a full DMX universe (512 control channels) in both its Live and Standalone modes, while multiple interfaces can be ‘stacked’ to allow control of two or three universes of DMX channels from a single myDMX program.

“myDMX continues to be extremely popular with many different types of entertainment lighting users”, comments ADJ USA’s National Sales Manager, Alfred Gonzales, “but the new myDMX-RM will open it up for even more potential applications. It’s convenient 19” rack-mount casing and flexible standalone function makes it ideal for installation in a wide variety of venues that need the ability to very simply switch between a variety of pre-programed lighting looks. I’m sure it will appeal to many installers who will be able to go in to a venue, setup an impressive lightshow for their clients, program it using their laptop and then leave just the myDMX-RM to provide the flexibility of selecting different programs without the need for a dedicated computer or for staff to learn how to use the myDMX software.”

Its combination of a tough rack-mountable case, powerful internal memory and flexible trigger buttons make the myDMX-RM the ultimate myDMX 3.0 dongle. It is sure to not only appeal to existing users of the software but also open it up to many new users who have a need for a standalone DMX interface that offers the flexibility of a fully-featured software control solution.

For more information on the ADJ myDMX-RM, visit:
http://www.adj.com/mydmx-rm

Click here to get a full demo video of the myDMX-RM:

For more information Contact ADJ:

ADJ USA – Tel: 800-322-6337/+1-323-582-2650 • info@americandj.com

ADJ Europe – Tel: +31 (0)45 546 85 00 • info@americandj.eu
ADJ Mexico – Tel: +52 (728) 282 7070 • ventas@americandj.com

Web: www.adj.com