By Mitch Taylor:
“Are you able?” When one hears that question, they may wonder immediately if they are “able-bodied.” Or they may think of someone asking them to do something and if they can fit it into their busy schedule or not. Those are good thoughts, but I would encourage you to start thinking of “able” in a different context.
Are you personable? Do your actions or words resonate with people? How do you move people emotionally? How can you ensure you are more personable with those you come into contact with on a daily basis?
Let’s get down to the nitty-gritty of how to connect with someone and be more personable.
What are the 2 most important words in connecting? What might you say to become more personable? What words you can use to draw out what is most important to someone?
People love to share stories. When you use the 2 most important words in connecting you genuinely become interested. You want to know more. You gain a deeper level of connection because the person speaking feels engaged and they will go on with their story in greater detail, sharing more intimate details of the situation and providing you with a greater opportunity to connect on a different subject matter or in a different way.
Empathy equals excellence. You create connection when you create an emotional experience for your potential client. How do you that? How can you ensure that you’ll stay memorable with that person? How can you guarantee that they think about you long after you part ways?
Here’s one idea: Hand a card to your clients at end of the sales meeting. This card is good for FREE (insert low cost/high value offer here) when you use the hashtag #InsertYourCompanyHashtagHere and post about your wedding on Instagram, Facebook or Twitter. Third party advertising is huge and a great way to boost your reach in a market.
Remember: People respond best to a unique advantage. In order to capitalize on your unique advantage you must be personable and memorable in every point of contact you may have with someone. The better prepared you are the more effective and enjoyable the experience can be.
Mitch Taylor has worked in the Mobile Disc Jockey industry for over two decades, first cutting his teeth as an on-board club DJ for Carnival Cruise Lines. In addition to owning and operating Taylored Weddings in the Upper Peninsula of Michigan, he is a sought-after speaker and Gitomer Certified Advisor whose sales training, books, coaching and workshops are in high demand all over the country.