Monthly Archives: May 2016

There’s An Edit For Every Event

By: Glen Ervin

If the only tool you have is a hammer, you tend to see every problem as a nail: We’ve all seen that DJ who keeps it real by playing unedited hip-hop at all his events — including your college roommate’s daughter’s Quinceanera (true story).

Don’t be that guy.

You can break the habit of over relying on the same tired tool today with the variety of event-specific edits you’ll find available from licensed services such as Promo Only / POOL.

The Tools that Rule:

 Radio Edits – The Swiss Army knife of edits, radio edits check all the boxes for FCC-compliant play, but can include words that while not obscene aren’t suitable for “polite” play. Recommended for mainstream clubs and adult-driven events

Clean Edits – If words that rhyme with “itch,” “pass,” “well,” and “yo” might get your “putt” in a sling, you’ll want to lean on the family-safe play you’ll find via clean edits. Recommended for family events, mainstream venues & middle- and high-school dances

Intro Edits – Need a few extra beats to nail that next mix? You’ll find 32 of them attached front and back to the original version of all tracks that bear the Intro Edit tag.

Recommended for anywhere mad-mixing skills are required

Quick Edits – Featuring the same 32-beat intros and outros found in POOL Intro Edits, Quick Edits are designed to provide rapid-fire delivery for today’s “don’t bore us, get to the chorus” crowds. Recommended for teen events, early night play, and anytime nothing less than a mega-mix will do

Explicit – Unfiltered and unedited, these are the versions your parents didn’t want you listening to, even on your headphones. P.S. Your mom knew. She always knew. She just pretended she didn’t and hoped you’d grow up to be a doctor. Recommended for mature audiences only

Success is all about having the right tool for the right job.

 Be successful.

After being turned out to pasture following a 16-year club residency, Glen Ervin finds himself gainfully employed as Promo Only sales manager, media consultant and staff writer.

To Be Successful, You Need A System (A Cautionary Tale)

By: Mitch Taylor

Tell me if this sounds familiar.

Person “A” works in an industry for years, learning, implementing, developing excellence in product knowledge and outstanding customer service.  He thinks “Hey!  Why should the owner get all the money?  I should own my own business.”  So Owner A decides to open a new office, hangs his shingle and gets to work.  He does well for a while, working hard to take care of his customers, ensures that each customer is given attention to detail and eventually builds a decent client list.  He hires a person or two but not everyone seems to work out after they are given just a couple days of training and expected to sink or swim.

Person “B” works in an industry for years, learning, implementing, developing excellence in product knowledge and outstanding customer service. He then buys the business he was working in. He gets training in every aspect of his new business, hires staff, trains them properly vs. just throwing them on a computer, and enjoys the fruits of his labor with time off when it’s appropriate.

 Here’s the problem:  Owner A has spent too much time working IN his business vs. ON his business.  He has been focusing on minutiae rather than the big picture of where he wants his business to go 3 years, 5 years, 10 years down the road. He doesn’t reinvest in software that can help actively promote to his customer base.  He instead primarily focuses on sales and customer service (which is VERY important mind you) and fails to outsell his problems in other areas.

Meanwhile Owner B has put systems in place that will run efficiently, trained his staff appropriately and/or hired out experts to handle his business.  He has an active business plan, not just one that was drawn up years ago and filed in a drawer somewhere (if he even had one made at all).  He takes time to re-energize and rewards his staff for a job well done with incentives both personally and professionally.

Here’s the solution:  If you’ve read my new book, Sales 4 Event Pros [link: ] you’ve heard me state that there are six facets to any business: sales, marketing, planning, production, performance and operations, collectively referred to as a system. Systems are crucial and MUST be applied to every facet of your business — not just one or two.  Many people dislike the word “systems.”  They think that systems take the human element out of their connection with the client, or that numbers and systems can destroy the heart and soul of a business.  To the contrary, systems allow you to re-energize your heart and soul into your business.  Systems keep you sane.  They are VITAL to the life support of your business.  Without a system in place your business (and your wallet) will flat line.

Maybe you’re reading this right now and thinking “But Mitch, I suck at sales.” or “I’m no good at the operations side of things.”  HIRE people that you trust (interview at least twice and hire once) to handle those situations for you. 

Or know where to get help…

Do you need help at sales?  There’s workshops for that available at or sign up for Jeffrey Gitomer’s Sales Caffeine ezine, or read any Gitomer book.

Need help at marketing?  Read Michael Port’s book Book Yourself Solid or Harry Beckwith’s Selling The Invisible or You, Inc.

Maybe planning is what you need.  Take a course in event planning through Association of Bridal Consultants or attend WeddingMBA.

If you’re looking for help in production and performance, watch improv. Study comedy.  Take Bill Hermann’s “The Entertainment Experience,” available at  Some of the best performance-based courses I’ve ever taken have comes from my mentors Mark and Rebecca Ferrell who can be found at  Randy Bartlett’s Advanced Mic Skills workshop and 1% Solution DVD has also been an integral part of my skill set.

Aah, operations — one of my favorites and quite possibly one of the most neglected aspects of our business.  Systems are extremely crucial here.  Lay out a calendar of when you need to accomplish things.  Set out your workweek in advance.  The best to learn from here is Matt Radicelli of Rock The House in Cleveland, OH.  Matt has recently started coaching entrepreneurs about their business and is well worth your investment.  Another resource for you is  Visit their website and browse areas where you need the most help and seek out trainings that can assist you.

It’s amazing to me how two different businesses, both in the same town, both in the same industry can have two COMPLETELY different outcomes.  Owner A is just going through life, without having a clear path or vision.  He more than likely won’t have anything to sell when he wants to retire because he IS his business.  Owner B can retire whenever he wants, gives back to the community when he can, and invests in his employees as well as new technology for his business.

Which one do you want to be and where do you want to go?  The key is in the work and counsel you seek.  Choose (research) wisely.


Mitch Taylor has worked in the Mobile Disc Jockey industry for over two decades, first cutting his teeth as an on-board club DJ for Carnival Cruise Lines. In addition to owning and operating Taylored Weddings in the Upper Peninsula of Michigan, he is a sought-after speaker and Gitomer Certified Advisor whose sales training, books, coaching and workshops are in high demand all over the country. 

3 Ways To Jump Start Your DJ Business

By: DJ Brian B

During the beginning of the year people tend to make New Year’s resolutions, not just personally but also professionally. I’ve never been a fan of this strategy because most people will go overboard with ambition by setting unrealistic goals and by February (or March if they’re lucky), things are back to the status quo.

That said I’ve always been a fan of “jump starts”. The first of the year is a good time to do this but I actually think you should do this 2-3 times a year or whenever your business could use a little kick in the pants. It’s similar to downing a 5-hour energy drink or getting an oil change that gets your vehicle back running smoothly. In doing so, you feel rejuvenated… until you need another jump start.

As it relates to the DJ business, here are 3 ways to jump start your DJ business:

  1. ATTEND AN INDUSTRY SHOW OR WORKSHOP… There are a few DJ shows located throughout the country at various times of the year that make it finding one that’s convenient pretty easy. Chances are your competitors aren’t going to these. This not only sets you apart, but you’ll get a nugget or two that they will not be privy to. Most shows have exhibit halls where you get a chance to see all the new gear (some with discounted show specials for purchase). Another option is to develop your own craft by attending some premium workshops (PHDJ, MarBecca, The Event Experience, etc.). If you’ve “been there done that” with the DJ shows/workshops, why not look into an industry specific show? If you are a wedding DJ, consider the WeddingMBA Show. If you are more of a Corporate Event DJ, consider the TSE Show. Those two have more than just DJs in attendance and you’ll get yet another perspective that may set you a part in the DJ world.
  2. BRING IN A CONSULTANT… From time to time, I want to get an outside perspective on my business. This doesn’t need to be a yearly check-up, although the more you do it, the better off you will be. Look for someone who is ahead of where you are and where you’d like to be. They should look through your entire business (systems, marketing, etc.) and give feedback on things you’re doing right and where you can improve. Invaluable insight can be gained from someone not in your bubble. It has been worth every penny for me to fly in someone and get a day or so of their time. I’ve made that back and then some.
  3. READ… Harry S. Truman said, “Not all readers are leaders, but all leaders are readers.” I firmly believe you should always be reading something. Here are two recommendations for you (note: I’m in no way endorsed by either of these publishers or authors; I’ve just found them to be very helpful for me). The first is “Built To Sell” by John Warrilow and the second is “Profit First” by Mike Michalowicz. Both have fantastic takeaways that can help any business.

Simple steps that allow you to take some time to work ON the business instead of IN the business. If you can do all three, fantastic. If not, pick just one. You will be so glad you did.


Based out of NYC, DJ Brian B is a successful nationally traveling private event headlining DJ/MC. He runs a multi-city mobile business with offices in Orange County, Calif, Destin, FL and New York City. You can check find him at or

Record Pools: What they were and what they are now

By: Tony Fernandez 

What is a record pool?

A record pool is an association of regional, local, and industry leading DJs in their respective markets. Members are: Club DJs, Mixshow DJs, Radio DJs, Program Directors, Music Directors, and highly influential Mobile DJs. A Record pool could have 10, 100, or + 1,000 members. Some Record Pools today, have members in the +10,000 range. The MAIN qualification was that you were a WORKING DJ in your area / market.

The concept of a record pool was started in the mid 1970s by the illustrious David Mancuso in NYC. The purpose of which was to establish a grassroots pipeline of communication between the record labels and the working DJs in high profile clubs that were playing to a lot of people and breaking music.

Record labels agreed to supply Record Pools with promotional (advance release) music and, in return, the record pools would provide feedback to the record labels that was derived from the pool’s membership of working DJs.

Back in the day of 12” records and remixes, a member would, generally speaking, pay a monthly fee; in return, the DJ would receive 1-2 packages a month. That could be 40-60 pieces of music a month. In addition, the DJ would have to submit back to the pool director a chart of what they are playing and feedback on the pieces of music they received.

The feedback would be collected by the director and passed along to the record labels. This information would be used to gauge the popularity of potential singles to be released and worked to radio.

Where we’re at now…

With the development of the MP3 and the ability to download music anywhere, anytime on almost anything, the “true” purpose of a record pool has become blurred. While there are still traditional pools that are viable and performing a service, it seems like with the ushering in of the digital age coupled with the attitude of “I want ALL the music…” pools have become a centralized clearing house of distribution for tons of music. People’s (DJ’s) expectations have risen to the level of entitlement and guaranteed expectancy of having every/any track they want.

We see online a plethora of “record pools” that offer DJs “unlimited” content for a measly monthly fee. These aren’t pools. These are distribution centers that collect a fee from any “DJ” willing to pay.

Allow me make a stipulation…

There are record pools and there are remix services. These two things are NOT the same. Record pools provide music to their membership for feedback. Remix services take popular songs, or soon to be popular songs, and edit, remix, and make them more “DJ friendly”. These are two entirely different things. Legitimate remix services have permission from the record labels to remix the songs on their issues. We’ll cover remixes / bootlegs another time…

DJs are always looking for an edge. Something different. Something to distinguish themselves from the herd. It’s the nature of the beast. DJs embody an “alpha” mindset and want to be unique. Nothing wrong with that at all. Just be mindful that there’s a business side to the music business and getting your music from a proper source is a good thing.

Also know, there isn’t going to be ONE record pool or ONE remix

service that will have EVERY song you desire. That pool doesn’t exist. If you do “belong” to that pool, it’s probably not 100% kosher.

Happy music hunting.

Based out of Richmond, VA, DJ Tony Fernandez, has been DJaying, Remixing, Producing, a Musical Soothsayer and Audio Gear Oracle since 1980. Find him on facebook. Email

Building bridges without bias

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We’re not about pleasing everyone.

What we are about — hence the .org — is providing an unbiased, no BS environment where a stable of elite industry pros, each a top gun in his or her respective field, offer an educational & entertainment experience designed to span the gulf that too often divides the mobile and club market.

We hope you enjoy the photos, articles, videos, funny memes, and invaluable info you’ll find here.