Tag Archives: Consultants

It’s never too early to start reading your crowd

By DJ Rachel Lynch

Dinner music is an excellent opportunity to gauge what type of crowd you have and help set the tone for the night. Think of dinner and cocktail music like paint primer. The better job you do to prep the wall, the better the finished outcome will be.

DJs who have a great dinner or cocktail crate may do a decent job with a “set it and forget it” playlist as they have built the list with years of experience.  Since they feel that they already put in the work ahead of time they may decide to use dinner/cocktail downtime to time to eat, relax a bit before the party, use the phone, smoke, etc.  Sadly, this mindless and relaxed approach is a missed opportunity for DJs to connect with the guests in a subtle but powerful way.

Adding to this passive approach is the assumption that nobody is actively listening to the DJ because they are engaged in conversation or enjoying food and drink. I disagree completely. Dinner time is when a DJ should work the hardest to understand who is in front of them and what music directions they can approach later on. Dinner/cocktail time is a smart way to take risks and try different stuff to see how it feels. Dinner/cocktail music can be a fun part of the evening if a Dj is really focused on the task.

Things I ask myself during dinner/cocktail music:

How engaged are they? Who are my dancers? Who is there for the free food only? Who is taking advantage of the open bar? Who’s sitting with who? Who are my “party people”? What are the age groups here? Are there any cultural considerations?  Who’s signing lyrics while sipping their wine? Are there foot taps from anyone? Is anyone bobbing their head? Are people smiling? Etc.

Nonverbal cues during dinner will absolutely help a DJ smash the night. Don’t miss the chance to own your audience!

About:
Fun, creative, and ambitious, DJ Rachel is making her mark as one of the top mobile DJs in the tri-state area. Her diversity as a DJ allows her to play at events that include MetLife Stadium (for the New York Jets) and serve as opening act for George Clinton Parliament Funkadelic and Gloria Gaynor. For more info visit: facebook.com/DJRachelRLynch

3 Tips for Wedding Show Success!

By Eric Wenning

Whether you’re a seasoned vet or a novice in this business, at one time or another you’ve probably advertised at a Wedding/Bridal Show (or thought about doing so). What a lot of people don’t understand is there is a lot of psychology required in advertising at these shows: reading people’s reactions, knowing what to say when breaking the ice, your appearance and the appearance of your booth, and so on. All equally important if you’re going to successfully generate leads or even a sale or two. Screw up one and it could turn into a snowball effect and, soon enough, you could be left with a lot of money out of your pocket and no sales to account for it.

Let’s dive into some tips that can help you turn that around…

  • Stop Sounding Like Everyone Else!
    Your opening line to an already anxious bride needs to be something other than, “Do you have a DJ picked out yet?” The majority of brides are going to say “yes” because even though they came to the show, they really just want to grab your brochure and deal with you later. So, the trick is to ask them a question they will say yes to without knowing they are doing it. Here is a question that has made my company tens of thousands of dollars… ready?

“Wanna Play a Game?”

Now I have you scratching your head while you are reading this, don’t I? I have actually hidden a photo of ‘Where’s Waldo’ in my brochures. So I tell them, “Find Waldo in 30 seconds or less and I’ll give you an extra discount off your wedding.” What happens next is amazing. The bride grabs a brochure, the mother grabs a brochure, the maid of honor grabs a brochure, heck even the dad grabs a brochure. Smiling. Laughing. Pointing. Now visualize this, another prospective bride is walking down the aisle and sees a herd of people intently looking at my brochure and seems genuinely interested in what we are offering. We made them curious! You are now creating a buzz around your booth and people want to get in on whatever you have to offer!

  • Give Out a “Yes Bag!”
    Have you ever noticed a bride carrying a bag and the mother or fiancé carrying another bag? Did you know most bride’s have a “Yes Bag” and a “No Bag?” Did I just blow your mind? They don’t want to be rude to your face, so they will politely say, “We’ll look it over and give you a call.” Now, if you give out a bag with your logo on it (you’ve just built rapport with that prospect!) you can then say, “Make this your Yes Bag moving forward (with a wink, of course) and you will get a smile and a giggle, and hopefully a new client too!
  • Brand Your Sweets n’ Treats
    Everyone always hands out candy and treats at their booth. What you need to do is, once again, be different! Brand your sweets n’ treats. Put your brand all over suckers, candy, mints. Anything that will stick out from the rest. Because when those brides get home they will dump their bag all over their table and start to narrow down the yes, maybe and no literature. The more they see your brand/logo everywhere, the better your chances are that they will remember you!

For more information about how to get more leads and sales at your next show, check out our Online Courses at www.wenningmethod.com.

Now go make a Great First Impression!

In addition to his highly successful multi-op business in Pittsburgh, PA, Eric has degrees in Graphic Design and Marketing and also owns a full ad agency that specializes in Social Media Advertising for many different types of companies. For more info or to contact Eric visit www.wenningmethod.com

Stay off your phone!

By Tony Fernandez

The Internet is a glorious thing.  It truly is.  I marvel at the unlimited power and capabilities one has access to with a mere click or keystroke.  Once you get past the click bait, porn, and Russian political meddling, you can actually find some really useful things out there on the world wide web.

What I DON’T understand is why DJs seem to be using the Internet to fill gaps in their repertoire.  I’m not talking about the Spotify/YouTube jocks that can’t even get on the service that doesn’t have ads (I’m sure there is a special ring in Dante’s Inferno for you). . .

And I’m not talking about the yahoos that can’t use Google after people take the time to help, explain, educate, and pass on knowledge… you STILL want a link to click. . .

I’m talking about the DJs that are AT gigs… right in the middle of an event and they are on Facebook and the plethora of DJ pages asking questions like: Where do I place my speakers? The bride just moved the time line, what should I do? And my favorite: What song should I play next?

I’ll tell you what you need to do:  you need to get off your smart phone, put your nose to the grindstone, put on your big boy or big girl pants and FIGURE IT OUT! Yeah l I know you can make the point that the offending DJ is doing that by getting on their device, BUT…   do you see other professionals working and getting on Facebook to ask for suggestions?  I’m sure a lawyer in the middle of a courtroom is going to whip out their iPad and Google a case.  I’m sure a doctor in the middle of a procedure is going to check on a Facebook page to ask how to continue what they are doing. Yeah, right.

Look, I get it, we ALL need help at some point. My self included.  No single human being knows everything – well, maybe one: I saw a piece on a student (from MIT, I believe) that was able to isolate the nerve/electrical impulse that our brain uses to communicate with the mouth.  This student was then able to tap into that connection and convert that electrical impulse into text, which he sent to Google.  So you can ask this student ANYTHING and they would have the answer.

I digress…

There are some really great people on these pages that genuinely and selflessly offer up invaluable information for the sake of being a decent person. They authentically want to help.  What I take umbrage with are DJs doing the asking WHILE at a gig in REAL TIME.  Especially on things they should know.  Specifically: what music to play.  You got ONE job, handle the music.  Handle it before the gig.  And if something comes up during the gig, HANDLE IT.  That’s your job.

How do you even find time at a gig to get on a device to get an answer for something you need immediately?   I would think your time is better served by paying attention to the situation at hand instead of wasting precious time tapping a screen and waiting for a response. And at the risk of sounding like the proverbial old “hey you kids get of my lawn” guy, people were able to use the power of problem solving, cognitive skills and intestinal fortitude BEFORE the Note or iPhone was invented.

I have to go get ready to play to a bunch of college students.  I’m doing my homework NOW.

Keep ‘em spinning.

Based out of Richmond, VA, DJ Tony Fernandez has been a DJ, Remixer, Producer, Musical Soothsayer and Audio Gear Oracle since 1980. Find him on Facebook. Email djtonytf@gmail.com

3 Tips for Wedding Show Success!

By Eric Wenning

Whether you’re a seasoned vet or a novice in this business, at one time or another you’ve probably advertised at a Wedding/Bridal Show (or thought about doing so). What a lot of people don’t understand is there is a lot of psychology required in advertising at these shows: reading people’s reactions, knowing what to say when breaking the ice, your appearance and the appearance of your booth, and so on. All equally important if you’re going to successfully generate leads or even a sale or two. Screw up one and it could turn into a snowball effect and, soon enough, you could be left with a lot of money out of your pocket and no sales to account for it.

Let’s dive into some tips that can help you turn that around…

  • Stop Sounding Like Everyone Else!
    Your opening line to an already anxious bride needs to be something other than, “Do you have a DJ picked out yet?” The majority of brides are going to say “yes” because even though they came to the show, they really just want to grab your brochure and deal with you later. So, the trick is to ask them a question they will say yes to without knowing they are doing it. Here is a question that has made my company tens of thousands of dollars… ready?

“Wanna Play a Game?”

Now I have you scratching your head while you are reading this, don’t I? I have actually hidden a photo of ‘Where’s Waldo’ in my brochures. So I tell them, “Find Waldo in 30 seconds or less and I’ll give you an extra discount off your wedding.” What happens next is amazing. The bride grabs a brochure, the mother grabs a brochure, the maid of honor grabs a brochure, heck even the dad grabs a brochure. Smiling. Laughing. Pointing. Now visualize this, another prospective bride is walking down the aisle and sees a herd of people intently looking at my brochure and seems genuinely interested in what we are offering. We made them curious! You are now creating a buzz around your booth and people want to get in on whatever you have to offer!

  • Give Out a “Yes Bag!”
    Have you ever noticed a bride carrying a bag and the mother or fiancé carrying another bag? Did you know most bride’s have a “Yes Bag” and a “No Bag?” Did I just blow your mind? They don’t want to be rude to your face, so they will politely say, “We’ll look it over and give you a call.” Now, if you give out a bag with your logo on it (you’ve just built rapport with that prospect!) you can then say, “Make this your Yes Bag moving forward (with a wink, of course) and you will get a smile and a giggle, and hopefully a new client too!
  • Brand Your Sweets n’ Treats
    Everyone always hands out candy and treats at their booth. What you need to do is, once again, be different! Brand your sweets n’ treats. Put your brand all over suckers, candy, mints. Anything that will stick out from the rest. Because when those brides get home they will dump their bag all over their table and start to narrow down the yes, maybe and no literature. The more they see your brand/logo everywhere, the better your chances are that they will remember you!

Now go make a Great First Impression!

In addition to his highly successful multi-op business in Pittsburgh, PA, Eric has degrees in Graphic Design and Marketing and also owns a full ad agency that specializes in Social Media Advertising for many different types of companies. For more info or to contact Eric visit www.wenningmethod.com

To mix or not to mix (hint: mix)

By Tony Fernandez:

Its 2018 right? Which means that since the late 1960s DJs have been segueing from record to record, song to song, to maintain a vibe and the consistency of that vibe, roughly some 50 years. So why is it in the technologically advanced world that we currently live in that some DJs still chose not to mix?

Before I continue on my diatribe, let me step off the soapbox for a moment…

I do realize its America. As such, I know I have no right to dictate how one should DJ. I’m sure there are plenty of DJs that don’t mix and make a lot more money than me.

Back to my soapbox…
I’m not saying that all DJs need to be qualifiers for the DMC battle for World Supremacy or finalists for Red Bull Thre3Style. Just asking how is it possible that some DJs put no thought or effort into mastering a fundamental skill that all DJs should have in their arsenal.

Let’s put it this way: If you don’t mix, you’re pretty much a bag of bones that pushes buttons.
You’re just navigating a playlist. And yes, for those who don’t know, I am NOT a fan of playlists.

Let’s frame it another way: On some level we’re all pretty much playing the same songs. We all subscribe to the same record pools (shameless plug for Promo Only here). We all have the potential to have the same content. So… how are you as a DJ going to distinguish yourself from everyone else?

Come on kids, you have to do better. You have to maintain a certain set of fundamental skills. Know your music. Know how to read a crowd. Know your gear. Know how to say no to that seventh cocktail. And know how to mix.

While I’m pontificating, let me add: If you don’t mix (for whatever justification you hang your headphones on) don’t post up and comment on how ‘I haven’t needed to mix in the two centuries I’ve been a DJ and I’m still getting work…’ Honestly, to me, that’s a cop-out and a mitigation of a rudimentary skill you should possess. Besides, stating that you don’t know how to mix isn’t really painting yourself in the best light.

Mixing isn’t neurological surgery. I’m truly not trying to make mixing more important that what it is. But there is a method to the madness, as it were. Mixing is more than just finding songs with the same BPM. Mixing is more than just blending two (or more) songs together. You have to pick the CORRECT song to mix with. You have to know when to START the mix. You have to know when to END the mix. And you have to be consistent from song to song to song, usually for 4 hours or more.

I truly do not understand how someone can find solace in not mixing, ergo, not being a complete DJ. Mixing music is what a DJ does. It’s part of the essence of being a DJ. Dare I say (if I haven’t said enough already) that mixing is a requisite skill that every DJ should have in their toolbox.

Till next time DJs. Keep ‘em spinning.

And mix those spins.

 

 Based out of Richmond, VA, DJ Tony Fernandez has been a DJ, Remixer, Producer, Musical Soothsayer and Audio Gear Oracle since 1980. Find him on facebook. Email djtonytf@gmail.com

 

A DJ’s role

By Tony Fernandez:

Let me say right off the bat… I am NOT a fan of Cardi B’s music. To me, “Bodak Yellow” is unlistenable. Recently, however, I found myself, mostly out of curiosity, watching Cardi B co-host the Tonight Show with Jimmy Fallon. I will admit I was thoroughly entertained. She was funny, engaging and genuinely herself. She was hilarious. Then she performed “Money Bag…” which brings us to the dynamic of music in general and to the DJ’s role in that music specifically.

As I have stated, I am not a fan of Cardi B’s music. However, I totally respect her as an artist. She has the right to create any music she desires and to work her shtick any way she sees fit. I don’t find fault with that whatsoever.

On the flip side, I believe any artist that puts themself in the public forum, any artist that is trying to monetize their craft, opens themselves up to admiration in conjunction with disregard: I can acknowledge and respect Cardi B as an artist…

I don’t have to purchase or play her music.

As DJs, we’re hired to be professional music soothsayers. We play songs in accordance to the client’s wishes or the crowd’s feedback. We all, myself included, play music that we don’t personally like. We’re there to do a job, not play for our personal entertainment.

BUT…. (there’s always a but) while we are DJs, we are human as well. We all have our personal proclivities. We have our biases. We have our likes and dislikes. And on some level, consciously or subconsciously, our dispositions are reflected in the way we program.

As a DJ, I have both the right and responsibility to pass judgement through my own personal filter. As a DJ who acts as an ambassador of music and is a tastemaker, I have the right to exercise my disposition at my discretion.

I play songs I personally don’t care for all the time. There are also songs I will not play. Period. I have garnered through experience and reputation the right to be in that position. I work with clients and venues that understand that I have PLENTY of other options, songs, and artists to play/program.

Not playing an artist doesn’t pass my personal filter is not going to kill my floors.

I don’t let what’s popular dictate how I program. I do take requests. But those requests have to be tempered with what works best at the event I’m working. Taste, appropriateness, content, and personal experience all come into play before a song is played.

I feel it’s incumbent on DJs to be able to exercise their judgement and mollify music that has questionable content. Granted that “questionable content” is often subjective, but the fact remains that DJs should feel compelled to be gatekeepers of “good” music.

Keep ‘em spinning.

Based out of Richmond, VA, DJ Tony Fernandez has been a DJ, Remixer, Producer, Musical Soothsayer and Audio Gear Oracle since 1980. Find him on facebook. Email

Where Are You At Your Events?

By Mike Walter:

I gave a seminar at Mobile Beat’s Las Vegas show last month and one of the things I discussed was breaking the fourth wall and getting out on the dance floor at certain moments of your events.  That’s a style of DJing that has been engrained in me from my earliest days as an MC so it’s something I have always done, and something I have always taught my DJs to do.  If it’s not something you do, please allow me to make my point.

My very first MCing job was back in Queens, New York in the mid-eighties at a bowling alley.  I was an avid bowler at the time (used to carry a 170 average for what it’s worth) and I frequented this one place near my house and got to know the owner.  He came to me one day and said he was starting something called “Friday Night Madness” which I’ve seen in many other bowling alleys since, often under the name “Rock and Bowl” or something like that.  Friday Night Madness went from 10pm to 2am and featured a DJ, disco lights (which, looking back, were pretty lame) and one red pin in each set of pins.  The point of the red pin was that whenever it came up as the head pin, the bowler could win a prize if he or she threw a strike. I thought the idea sounded great and I figured he was just telling me because he was excited about the concept and wanted to share it with his regulars.  But then he made me an offer.  He’d hired a DJ to play music but that guy didn’t want to speak.  And they needed someone who could get on the microphone and make some announcements, mainly, spotlighting whenever a red pin landed as the head pin.  I jumped at the chance, especially when he offered me $25 for the night (and unlimited beer). As a nineteen year old, that was a pretty good offer!

The first few weeks I stood behind the counter (the one where you get your rental shoes and pay for your games) and made all my announcements from the microphone on the gooseneck stand.  I felt detached from everything and ineffectual.  After a few weeks, attendance was booming and the owner told me he was getting me a cordless microphone.  Once I had that I was free to roam.  If a red head pin came up on lane #38, I sprinted down to announce it and watch the bowler throw their ball. And if they hit a strike I was the able to congratulate them as I gave them a prize.  If a guy wanted to dedicate a song to his girl I walked over to their lane and made the announcement in front of them and then urged them to kiss. And late in the night if some of the ladies wanted to dance, I was right out there with them, bumping and grinding (I was nineteen!) and inviting others up.  I felt much more effective as an MC because I wasn’t tethered behind the counter.

When I started at Star DJs they had a similar approach to DJing.  They expected the MC to do bridal party introductions from the dance floor and to lead the crowd in dances as well.  This was the late eighties and every MC was equipped with a sequined jacket that we broke out at climatic moments of the night like “Shout” or “Mony Mony.”  And while times have changed, no doubt (I don’t even know where my sequined jacket is these days and I no longer jump up on my bass bin and lead the “Y.M.C.A”) the basic philosophy still holds true. We, as MCs, are more effective when we get out in front of our DJ system and utilize the wireless microphone technology God has given us to make our announcements and (from time to time) lead some dancing or prompt the crowd.  If you doubt that, I’d encourage you to think about any concert you’ve ever been to.  Has the lead singer ever hopped off the stage and gone up and down the aisles?  I’ve witnessed artists like Michael Buble and Mick Jagger and Michael Franti do this and it always brings the energy up.  Now, you could argue that we aren’t rock stars and that getting out on the dance floor can steal the show from the bride and groom, but I’d come back with the fact that, as DJs, we are the rock star at the event and that clients hire us to make the best possible party — so if penetrating the dance floor does that, then I’m just doing my job.

I know this topic can be divisive so if you vehemently disagree with me and think a DJ’s place should always be behind the system then I have to respect that and say, fortunately, there’s more than one way to be successful in this great industry. But if you normally hang back behind the gear and are willing to give it a try, I’d encourage you to get out front a bit. I believe you’ll be happy with the results and may start doing it more and more. And if you love it that much, let me know. I’ll try to find my old sequined jacket and lend it to you.

Mike Walter is the proud owner of Elite Entertainment, a Multi-System DJ Company in New Jersey that was recently selected by TheKnot.com and WeddingWire.com as a top Entertainment company in the country.

Are you ready for the bits to hit the fan?

By Brian Buonassissi:

This may seem a bit of a morbid scenario, but if your company’s data was destroyed in a fire or some other unforeseen incident and you had to pick up the next day right where you left off, would you be able to do so? After all, lose your event data, leads in the pipeline, contact information, contracts, playlists, music, etc. and you’ll lose business.

Here are a few tips on how you can ensure your data doesn’t take a dump on your bottom line…

Create videos or manuals Some of your repetitive procedures and tasks should be documented either with videos, manuals or both. For one, this takes the liability out of having everything being in one person’s head. It also saves you time if you bring on somebody to take on that task and it keeps things consistent. Of course, I recommend going through all of those things regularly and updating them as need be, but at least you have a baseline.

Have an online cloud-based storage mechanisms We utilize Dropbox for most of our items (including those videos or manuals mentioned above) but Google drive, iCloud, etc. all make for great places to store training documents, music, etc. For our sales leads and event tracking, we use an online CRM and event planning software. We don’t want all the planning forms in one guy’s bag. Should a DJ of ours get in a car accident on the way to an event or something catastrophic happens, we need to immediately be able to have someone step in and be up to speed with the least amount of disruption possible.

One Password! We utilize one password to store key log-ins and other valuable data. This allows you to give access to certain people based on a hierarchy system. Things like our wi-fi codes, accountant contact, company credit card information, EIN#, banking info, etc. is all stored and given to the appropriate personnel.

Have a succession plan in place Similar to having a will that gives your family/loved ones direction should something happen, we want a clear and concise protocol in place as to how the company moves forward. With our company, this is not only talked about regularly with key staff personnel but is documented so no one is left wondering what is next.

In our industry, we are dealing with events that are generally big moments in a person’s life. Sure, there may be a certain amount of grace someone will give you should your data disappear but it’s important that your business can pick up and not only limit the stress put on your clients but also save your staff and/or yourself some headaches as well. Assume you want to sell your business one day, how nice would it be knowing that you don’t have to spend a ton of time creating these things at the moment you need them but instead it is already built into your company’s DNA?

This all comes back to seeing your data as important and preserving it as best you can. Should you need some help in this arena, feel free to reach out. I’d be glad help you get started and find something that fits your business perfectly.

Based out of NYC, DJ Brian Buonassissi is a successful internationally traveling DJ/MC specializing in luxury destination private events. He runs a multi-city mobile DJ/event business with offices in Southern California, Destin, FL and New York City. You can connect with him at brian@djbrianbofficial.com.

Ask Questions: Get Better Every Day, Your Way

By Mike Walter:

If you’ve read my first few posts for this blog you’ve noticed I have talked about health and fitness. And if you know me, even casually through social media, you may ask why I am qualified to speak on this subject. After all I’m a middle-aged man in average condition. My height and weight (6 foot, 190 pounds) actually put me at the high end of average and I’m certainly no Adonis with my shirt off. DJs like Marcello or Jay Sims or Rob Snyder have to be more qualified to talk about fitness, right?

Perhaps. Or perhaps it’s like sports where the best athletes rarely make the best coaches. For a great athlete things often come naturally which means someone like Michael Jordan probably never over analyzed his game in an effort to get better. If you look through the list of best coaches in any sport, they are usually athletes who struggled to make an impact or even remain on the roster. Those are the guys who spent countless hours breaking down every nuance of a skill in an effort to improve. And though that rarely made them superstars it left them in the unique position to teach the game to others.

It’s in that struggle that coaching and managing and educating often comes from.

So I’d argue I’m probably the best guy to talk about fitness because I struggle with the topic as much as most people. As I walk the hallways of every DJ convention, for every lean and fit DJ I pass, there are twenty just like me, guys who find it hard to resist every temptation and who struggle to maintain a consistent exercise regimen.

I would also use a similar argument for explaining why I’ve been such an effective DJ trainer through the years. I am not a natural talent when it comes to entertaining. I have pretty good pipes for sure but I’m not a great dancer and my beat mixing skills have been honed from years and years of practice. I think that’s what makes me such a good trainer. I can relate to most struggles that a DJ or MC might go through and help them with first hand advice as to how I overcame something similar. I can break down most tasks that we have to do as entertainers and explain it to someone because I’ve probably had to break that same process down for myself in order to improve. Those are the things that have helped me train my own DJs for over 20 years now and those are the reasons I’ve been able to help so many others set up their own training programs.

It’s also why I’d love this blog to become as much about performance as it is about fitness. And I’d love you as the reader to direct it. Please ask away.   Let me know what future topics you’d like to see me cover and I’ll be happy to write about them.

Till then, just keep trying to get better everyday: Keep moving and burning those calories and keep practicing your chosen craft.

Mike Walter is the proud owner of Elite Entertainment, a Multi-System DJ Company in New Jersey that was recently selected by TheKnot.com and WeddingWire.com as a top Entertainment company in the country.

The Triangle: Conferences, Workshops, & Coaching/Mentoring

By Brian Buonassisi:

As we embark on a new year, I think it’s important to assess where you are at and where you want to go in 2018. I’m not talking about fickle New Year’s Resolutions but more to steering your business in the right direction. For some, no major course correction is needed. For others, you many need to completely change directions due to where the wind in your market is taking you. Over the years, I’ve found that there’s a pattern to growth and it’s not a linear thing. It’s like a triangle – you keep going through it. You’re either in need of conferences, workshops or coaching/mentoring. All of them have their place but I thought as you start thinking through your 2018 budget, this is a perfectly timed topic to talk through each one.

Conferences
There’s really 3 “national” DJ conferences out there: Mobile Beat, Marquee, and the DJ Expo. While you can definitely pick up some things to help your business at any of them, these conferences are mainly inspiration and network heavy. To encourage attendance, the show producers have to cast a wide net and cover as broad material as possible. You have the beginners all the way through to the industry veterans. It’s a great way to re-charge with your DJ brothers and sisters as well as take in a ton of information over a couple days. However, the reality is that it could take weeks if not months to go through all your notes and implement a strategy to employ some of it.

Workshops
Typically, workshops are more narrowed in scope. You are drilling down on a specific subject matter (or two) rather than a large range of categories. For example, you may want to improve with mic etiquette or scratching or sales, etc. If there’s an area that you feel you could use some development in, finding a workshop to address that area could be the solution. The other advantage to workshops is that you interact with those who are looking to learn the same type of subject matter. That can bond you together with a person you may never have had a chance to meet otherwise.

Coaching/Mentoring
So far it may appear like each one of these options is a step up from the other. While coaching/mentoring could feel that way, I honestly think it could be a great first step. Rather than undoing bad habits or mistakes, you are able to deal with issues in real time. Finding a coach or a mentor isn’t cheap (not for the good ones at least) but it saves you a lot of money in in the long run. These sessions are either in one on one settings or in a small group (10-20 people) whereas a conference may have thousands and a workshop could have up to a hundred or so. The constant touches (at minimum you’re meeting a few times a year but most meet weekly or monthly) and accountability with coaching/mentoring makes a ton of difference in not only getting started with a plan but staying the course.

For myself, I’m in the coaching/mentoring category this year. Not only am I being coached in 2018 but I’m also coaching others. I’m only a few days in and it’s already been rewarding. What are your needs? What category do you fall in? It could be you need a little of all three. The reality is that doing any of these three things is going to put you ahead of 90% of your competition and give you a leg up. I hope to see you in one of these settings in 2018 and if I can help you at all, don’t hesitate to reach out.

Based out of NYC, DJ Brian Buonassissi is a successful internationally traveling DJ/MC specializing in luxury destination private events. He runs a multi-city mobile DJ/event business with offices in Southern California, Destin, FL and New York City. You can connect with him at brian@djbrianbofficial.com.