Tag Archives: dj tips

The ABCs of a successful website

by Lou Paris

Unless you have been under a rock you are more than aware of the juggernaut that is social media. And while Instagram and Facebook dominate the landscape there are of course a litany of other platforms out there, all vying for peoples eyeballs and clicks. But in this era of social media one should not lose focus on the most important presence one has in their arsenal, your website.

Your website is your interactive business card, a platform for which you have complete control of, a source where you can shape your message and image like no other platform can. Social platforms or other properties like Wedding Wire or The Knot have a very specific design to adhere to making your presence at these locations very generic and ordinary.

With your own website you are presented an opportunity to wow your audience with amazing visuals, unique layouts, and engaging content.

Now don’t get me wrong, social media is extremely important and you would be foolish not to have claimed at least your business name for each one, even the obscure ones. But these social outlets should be leveraged at the beginning of your sales funnel. You should reach out to your clients with engaging short content and images through these properties and lead them to your website where they can poke around and read the wealth of quality information that you can have on it.

(I go into much greater detail on sales funnels and how to manage each aspect here)

There are some professionals that to this day do not have a website and I can say with certainty they are missing out on opportunities. Survey after survey, poll after poll, people are looking to research and validate their choices.

If you lack a website presence some will simply
turn to the next vendor that does.

And if you do already have a site but have not tended to it over the months and years, it could bring more harm than good. Outdated designs, mobile compliance, even pictures that look dated could signal to a potential client that you are not keeping up with the times and could leave your business to slowly wither making you wonder why business has dried up.

So what can you do? The good news is with the right amount of effort you can have a stunning website. There are a ton of beautiful pre-designed templates out there that can start you off on the good foot. It’s time to take the following steps to get your web presence in the modern age:

a) If you have no website at all, and you don’t know where to start, hire a professional. Just as you feel a client should hire a DJ for their experience one should seek a professional web designer to establish a great web presence. If you have an existing site and it looks like it was made in 1998 and you feel overwhelmed I advise taking the same advice.

b) If you don’t understand terms like SEO, see bullet point a. Just having a website is one thing, but ensuring that it can perform well in organic searches is paramount. It would be akin to having a new sporty car in your driveway but never taking it out for a spin.

c) Sell on your services, not on your equipment. I see this repeated time and time again. Do not chat up about the specific model of equipment you have, or that you have millions of songs, or that you have moving heads. Clients do not care about this (for the most part). They are looking for an experience. They are looking to see how you set yourself apart from the crowd and how you will make their event extraordinary. Sell on your services. Sell on your quality. Sell you.

d) Produce quality content. Sites will become stale if you are not nurturing what you have established. Pen the occasional article that will speak to your audience on a more personal level. Create reasons for people to come to your website,

Realize the opportunities that you have to promote your business with a quality web presence. More than ever, it’s the most important tool in your arsenal.

About: Lou Paris started his DJ career in 1988 and also a successful IT career in 1996 with stints at the DOJ & the FBI. He is the owner of Paris Creative, a solo wedding DJ operation in the Hudson Valley area of NY and founder of eCUEity, building the next generation event-planning platform. Email: lou@pariscreative.com

Remixes or Nah?

By Tony Fernandez

Alright Chil’dren, gather round now. It’s time for a dose of straight talk. This time ‘round, let’s talk about remixes.

It occurs to me that remixes in the DJ community live in this weird universe. DJs love ‘em. DJ’s hate them. DJ’s live by them or die by them. Some DJ’s are all about them, some DJ’s have no use for them.

Guess where we’re going with this….

For those who know me or for those who have seen my play logs, it’s no mystery I’m a fan of the remix. But the “secret” to the remix game (if you will) is playing the RIGHT remix.

Keep up with me…

Let’s back up for a second here, I do realize that not EVERY event or EVERY song calls for a remix to be played or a remix to be made. There are songs that are fantastic on their own merit. There are events that do not warrant the programming of remixes. I get it. However… instead of looking at things you can’t do, let’s take the approach of what you CAN do.

Remixes are your friends. When you pick the right remix and program it accordingly, you can really create a magical moment. Picking the right remix is like choosing the right wine with your meal. It can make or break the moment. Remixes should not be played just because there is a remix. Trust me, there are just as many BAD remixes as there are good remixes. Probably more bad ones than good ones. While good is subjective, there is the right remix of the right song, for the right moment.

Think about this… As DJs, we all pretty much have access to the same music. It doesn’t matter what record pool or subscription service you’re enrolled in. And this isn’t being said to be disparaging to pools and services. The reality is we ALL have access to the same content. As such, we need to be able to stand out and be different; that’s where the remix comes in.

Now I’m not going to tell you what remixes to play, nor the how or the when to play them. I have my hands full taking care of my dance floor. But I will suggest that you stretch out your pallet. Increase the toys in your sand box. On one hand you don’t need to figure out how to play the future progressive gabber trap remix of that 90’s track. On the other hand, having a fun new remix that holds true to the original, can breathe some new life into a track, into a set. And that’s a win for everyone.

Now I gotta go digging for my unreleased, bootleg ,white label, limited release, can only get from the producer remixes. Go get your own.

Keep ‘em spinning.

Based out of Richmond, VA, DJ Tony Fernandez has been a DJ, Remixer, Producer, Musical Soothsayer and Audio Gear Oracle since 1980. Find him on Facebook. Email djtonytf@gmail.com

Are you sending your clients to VoiceJail?

By Mitch Taylor

Let’s face it… voicemail should be called voiceJAIL. Why? Because that’s the feeling most clients get when they call and get sent to your voicemail. They feel stuck, and often don’t know how to respond or where to go from there. Why? Because your voicemail probably sucks. Don’t tell me about how you need to stay professional or how you put on your best DJ voice and tell people that their call is important to you. Um… hello? If their call is that important to you, you would answer the phone!

People don’t want to “leave a message after the tone” — they want to talk with you.

We are in the fun business, not the DJ business. We need to keep every part of our interaction with today’s clients as upbeat as possible. How can you do that? It begins by providing clients everything they need to know about you in your voicemail.

Let’s break this down.

Make it fun: Showcase your humor if you’re funny, if you’re not, forget it. Tell a (very) brief story. Keep it upbeat and interesting and throw a curveball whenever you can. People are expecting the same lame “leave a message after the tone”. Don’t give it to them. Give them something different and get creative.

Keep it brief: It today’s world, people don’t have time to spare. Give them the information they need without droning on about your physical address, where you are across from or spouting out the “www” in your web address (here’s a clue: you DON’T need to say the “www” anymore).

Be Friendly: This is NOT the time to show off your resonant DJ voice. Actually speak like you speak to your significant other or your best friend. Fake is out — especially when you’re trying to make a good first impression and connect with the human on the other end of the phone.

Voicemail is often your first point of contact. Make it different, keep it short, be upbeat and watch your connections soar just by being you and a little bit weird!

Mitch Taylor has worked in the Mobile Disc Jockey industry for over two decades, first cutting his teeth as an on-board club DJ for Carnival Cruise Lines. In addition to owning and operating Taylored Weddings in the Upper Peninsula of Michigan, he is a sought-after speaker and Gitomer Certified Advisor whose sales training, books, coaching and workshops are in high demand all over the country.

Rock Music At Weddings?

By Brian Buonassissi

Recently, a wedding industry pro asked me, “What Rock N Roll songs are you playing at weddings these days?” The question needs a bit of clarifying as that is such a broad genre – is this 50s rock, classic rock, current rock, etc.? It turns out the question was supposed to be broad. This got me thinking about which ones are popular and which ones I still use. I really do try to keep my programming as fresh as possible and lean towards more current music. Also, being a destination-based DJ, the programming varies much more than a local market DJ. However, they are some rock classics that, for the moment, always seem to find their way into my wedding sets. Because they are truly “classics” (in my opinion, this is due to their sing-a-long quality), I really don’t think they need a remix. In fact, remixes can hurt these tracks more than they help. I would never play all these songs in one event (usually I’ll use 1-3 max) but here’s a few that still work well:

*You Shook Me All Night Long – ACDC
*Back In Black – ACDC
*Pour Some Sugar On Me – Def Leppard
*We Will Rock You – Queen
*I Love Rock N Roll – Joan Jett (yes, I’d qualify this as Rock – has it right in the title)
*Sweet Home Alabama – Lynyrd Skynyrd
*Living On A Prayer – Bon Jovi (Jersey crowds for sure)
*Take Me Home Tonight – Eddie Money

Then there are some classics that when mashed with a current song’s beat or done with a redrum (modern drumbeat) work extremely well because the hooks of the song are so recognizable. Here’s a few that I tend to use (again not all done at one wedding – a selection of 2-3 per wedding is usually just the right amount):

*Carry On My Wayward Son – Kansas
*Sweet Child O Mine – Guns N Roses
*Jump – Van Halen
*Peace Of Mind – Boston
*Mr. Jones – Counting Crows
*Edge Of Seventeen – Stevie Nicks
*Don’t Stop Me Now – Queen

Where Rock where lives right now with the Millennial generation of brides and grooms (which is the bulk of most of our clients) is in the 90s-2000s era. Rock songs from that time period that you’d never play during their heyday absolutely crush at weddings right now. In a lot of cases, the originals suffice just fine (though I have a ton of mashups with the hooks of these tracks). I play on average about 6-7 of these type songs per wedding – whereas maybe 5 years ago, hip hop classics or pop hits would make up the bulk of my wedding dance song selections. The crazy part is that lyrically these songs are probably the furthest from true wedding content that you’d want but nobody seems to care now. A good song is a good song. Here’s a sampling of some that work super well for me (the key is when and HOW you mix them in).

*Mr. Brightside – The Killers
*The Middle – Jimmy Eat World
*I Write Sins Not Tragedies – Panic At The Disco
*My Own Worst Enemy – Lit
*Crazy Bitch – Buckcherry
*Stacy’s Mom – Fountains Of Wayne

So that leaves us with today’s alternative rock songs. I have to be honest – this genre has been dormant for at least the last several years as far as wedding dance floor fillers. There might be 1-2 tracks a year that seem to gain a bit of traction, but they never tend to last long and most are not for prime time dancing. There are some electronic rock or indie rock songs that work well for me during cocktail hour and/or dinner. Here’s a few that may get used at a wedding of mine:

*High Hopes – Panic At The Disco (probably will fade out shortly)
*Broken – lovelytheband (also will fade out as it falls off the charts)
*Handclap – Fitz & The Tantrums
*Feel It Still – Portgual. The Man
*Heartlines – Broods
*Kangaroo Court – Capital Cities
*Let It Go – James Bay
*Take The World – JOHNNYSWIM
*What You Know – Two Door Cinema

DJs: What are you using these days in the rock category? Any that seem to get a great response? Any outliers? Send me a note and let me know.

Based out of NYC, DJ Brian Buonassissi is a successful internationally traveling DJ/MC specializing in luxury destination private events. He runs a multi-city mobile DJ/event business with satellite offices in Southern California, Scottsdale, AZ Destin, FL, Tallahassee, FL and New York City. You can connect with him at brian@djbrianbofficial.com.

The REAL job of DJing

By DJ Rachel Lynch

With technology at the forefront of our industry, the term “button-pusher” DJ has become quite the buzzword. While some may feel that technology has cheapened the art of being a DJ, I say being a button pusher has little to do with using the sync button or available technology. What separates a button-pusher DJ from a great DJ is understanding the “why” behind pushing play.

Music is an extremely personal and powerful thing. It is how we communicate, reminisce, pay tribute, cope, grieve, show love, have fun and connect with others. Humans are naturally social creatures, and our purpose as a DJ is to create meaningful interactions that link these experiences. Truthfully, our job has more to do with being a social scientist than being a DJ. Fundamentally, we aren’t in the business of music; we are in the business of people. This is true for sales, marketing, and our dancefloor.

In our search to become a “great DJ,” we often focus on gear, technology, scratching, and software. However, hype dancefloors and amazing parties are not created by just dropping bangers, mixing by ear or infusing technical scratch patterns into our sets. They are created by intelligently and consciously using tempo, volume, timing, mood, and social science to entice the audience.

The goal? Create a shared experience: Understanding why and how people are influenced by sound is what is going to set you apart from the button pushers. A successful event is not just about what you played; it’s about why you played it. The purpose of this piece is to encourage DJs to be more conscious of their music soundscapes and changeup predicable formula driven sets.

It has been scientifically proven that music can change how fast we walk, influence what we buy or drink, dictate how long we hang around, alter our general attitude, and how we interact in groups. When a DJ is conscious of how their soundscape is affecting the emotional and physical actions of their audience they have tapped into the social science of being a DJ. Some may call it “reading a crowd,” but it is much deeper than that. You may look at the audience and gauge what to play based on their age, gender, or common stereotypes, but this is only scratching the surface to creating a compelling set.

A skill I developed to be more influential with music is to focus less on recipe based elements of mixing like BPM, key signature, and genre and focus more on creating anticipation with the mood and overall vibe of my track selection. A song might technically fit the current style being played or blend well with the BPM and key signature, but the spirit can be entirely off base and trash the dancefloor.

Experienced DJs will not just stick to technically compatible songs in their sets but will rather focus on influencing what the audience will do and feel. Does this song sound aggressive? Soulful? Happy? Romantic? Sad? Sexual? Is this making it easier to socialize? Will people feel energized by hearing this?

This strategy is about creating thoughtful arcs of energy. I have found greater success in pushing and pulling my audience by motivating with mood instead of being locked into recipe-like based elements such as BPM, key signature, and genre. I’m not dismissing these fundamentals but rather permitting myself to deviate from technically based sets to be more unique and creative.

Being a button pusher DJ is not defined with or without the use of the sync button. It’s about the ability to adapt, observe and yes, understand the social psychology of your audience. Ultimately this is why great DJs will not be replaced by streaming apps or “intelligent” automix programs anytime soon. There are too many considerations that artificial intelligence isn’t capable of processing.

Good DJs are experts of empathy. The next time you play, do so with purpose, intent, and temptation.

Fun, creative, and ambitious, DJ Rachel is making her mark as one of the top mobile DJs in the tri-state area. Her diversity as a DJ allows her to play at events that include MetLife Stadium (for the New York Jets) and serve as opening act for George Clinton Parliament Funkadelic and Gloria Gaynor. For more info visit: facebook.com/DJRachelRLynch

Drip, Drip, Drip…

By Eric Wenning

I hoping I have your attention now, considering that my title sounds like the chorus of a Trap Song!

Do you have a proper Email Drip Delay Sequence setup for your follow ups? Did you just scratch your head, asking “What is an Email Drip Delay Sequence?”

I thought you’d never ask!

An Email Drip Delay Sequence is an automated series of emails sent out over a series of specific days to help gradually build rapport with your leads. For example, after speaking with a lead, you would enter their info into an email sequence that will automatically follow up with them on the days you select, for example on days 3, 5, 7, etc.

You get the idea.

This is crucial nowadays with Millennials loving to email and text, and allows you to build trust by providing a steady drip of information to guide them towards choosing your company — without doing any work, other than your initial setup of the sequence!

As I teach my students all the time: You have to be creative with your copy to gain their attention. Even more importantly is the subject line! Most DJs have no clue how to use something as simple as a compelling subject line to get a better open rate.

Here are a few examples to help you:

Adding Custom Symbols, First Names and Hashtags
Adding Emojis to your Subject Line
Adding ‘Blank Space’ before your Subject Line provides an indent
[Adding Brackets]
Ask a Question?

Just think how many junk emails you get in one day. More than you can count right? You need to make your emails stand out from everything else. Get creative; give crazy weird stats to pique curiosity; engage with them to build report.

“Did you know 67% of Brides forget Deodorant on their Wedding Day?” See, now I have you curious wondering if that many Brides actually are “un-Sure.”

If you want to increase your closing ratio, set up an email drip delay and execute better subject lines to get your prospects to open your emails and engage with you more.

P.S. 89% of people that read a 400-word article only retain 150 words!

In addition to his highly successful multi-op business in Pittsburgh, PA, Eric has degrees in Graphic Design and Marketing and also owns a full ad agency that specializes in Social Media Advertising for many different types of companies. For more info or to contact Eric visit www.wenningmethod.com

Never Let Them See You Sweat

By Mike Walter

There was a very popular ad campaign for Dry Idea when I was a kid. If you’re my age or older you probably remember it. It featured a number of people from various professions talking about the “nevers” in their career and they always ended with: “never let ‘em see you sweat.” One, for example, was a stand-up comic who said the nevers in comedy were, “never follow a better comedian, never give a heckler the last word and, no matter how bad a joke bombs, never let ‘em see you sweat.” I grew up with that as a mantra and it’s stuck with me to this day.

I thought about that message twice in the same day recently. Alex Trebek, he of Jeopardy fame, made a video to get the word out that he had been diagnosed with stage 4 pancreatic cancer. Trebek, who any public speaker has to admire for his polish, professionalism, and incredible pronunciation skills, produced a video that is equal parts uplifting and humorous. He declares that he believes he will beat cancer, finishing with the idea that he has to, because he still has three years left on his contract. It reminded me of the old Henny Youngman line about his doctor giving him six months to live but when he couldn’t pay his medical bill he gave him six more months (ba dum bum). Trebek, no doubt, is reeling inside from the news. At 78, he should have many years in front of him, but who knows now. Pancreatic cancer is a tough one. But instead of looking scared or forlorn, the video shows him focused and determined. He is the quintessential professional, as he’s been his entire career, and no matter what deodorant he uses (do they even make Dry Idea anymore?) he has channeled that decades-old ad campaign.

The same day Trebek made his announcement, R Kelly was interviewed on CBS by Gayle King. The interview didn’t reveal anything new (Kelly vehemently denies the allegations that are so thoroughly laid out in the documentary Surviving R Kelly) but the interview made news for King’s grace under pressure. Indeed, there is one image (that became an instant meme) of Kelly standing up and screaming while King sits in her chair calmly, not even looking at him. If you look up “grace under pressure,” you should see that picture.

How does one maintain such poise? How does someone faced with the worse possible diagnosis make a video that is so uplifting?

Surely, experience is a factor. It’s doubtful that Trebek or King could have been so controlled in their first few years of broadcasting. Preparation has something to do with it as well. We don’t know how long Trebek prepared for his video. He might have taken days to get all the sobbing out before he hit record. And, no doubt, King knew that Kelly may explode when confronted with the disgusting allegations from the documentary, so she was ready for it.

However they did it, as a fellow public speaker, I admired both moments. Things happen at my events that pale in comparison to what Trebek and King were dealing with, yet I often get flustered. I often react one way and then moments later think of a better way to handle things. How can I channel both of these professionals the next time I’m faced with something like a wedding cake toppling over or two bridesmaids getting into a fight on the dance floor? I want to be as polished and smooth and I believe that awareness is a big factor. Knowing how high the bar is set helps one jump higher.

I was in my teens when I first heard the catch phrase: “Never let ‘em see you sweat.” It comes up often in any performance job because things happen spontaneously. We can only hope to handle them as well as Alex Trebek and Gayle King did on that same day in early March of 2019. We should set our sights at being as unflappable as they both appeared, hopefully we can get close to it. That’s my goal anyway.

Work Out Your Weak Spot!

By Mike Walter

As I write this, NAMM has just wrapped up out in Anaheim. I didn’t attend it this year but I know it just happened because social media tells me so. My timelines have been flooded with pictures and videos of the latest exciting gear being produced for our industry. And along with those posts come the DJs who encourage their peers to stop focusing on gear and spend their money on talent. Take a workshop or attend a class, they write. Invest in yourself.

It all reminds me of a Facebook post I saw recently. Somebody asked which was more important, talent or equipment? And while most people responded that talent was more important, I chimed in by saying: BOTH! Because it’s not like you have to choose between the two. It’s not a zero-sum game. In fact, the best DJs I know focus on both aspects of their career. They do everything they can to improve their talents. But they also would never leave the house (or the warehouse) without the very best gear. And plenty of back-ups as well.

I had the same thought years ago when the “Got Music?” T-shirts started popping up at DJ Shows and then just as quickly there was backlash from some who thought they over-emphasized the importance of music at the cost of talent. I remember thinking, “wait, what?” I care tremendously about my music library (which is why I’ve been a proud Promo Only subscriber for well over twenty years now) and every great DJ I know does as well. We realize that songs are our tools and we need them to pack our dance floors. But that doesn’t mean I don’t work on my MCing skills every chance I get. The two are equally important and focusing on one doesn’t mean you ignore the other.

So now that I’ve gotten that off my chest allow me to offer some advice. In your most honest of moments, think about your overall skills as a DJ and MC. What are you best at and what are you weakest at? This is for you and you alone so be 100% honest with yourself. I did this a few years ago and I had to admit that of all the traits that are most important to success in our industry, music mixing was my weakest. I was good. But I wasn’t great. My programming was better than my mixing. My MCing was better than my mixing. My equipment knowledge was better than my mixing. So I focused on improving that skill to get it closer to the others. And I’d advise you to do the same. It doesn’t mean you have to forego the other skills. I still practice my MCing and listen back to my own introductions and prompts and look for ways to improve them. I still spend a few hours every week listening and cataloging new music. But I spent more time on mixing than I ever had. And I think in the last few years that skill has gotten closer to the others for me.

You can do the same. You can take an MC workshop if that’s your weakest skill. You can practice, practice, practice your mixing till you get better. Or you can study your songs and improve your programming. If you really want to be the best at what you do, stop focusing solely on your strong points. Start improving the part(s) of your show that need it the most.

Mike Walter is the proud owner of Elite Entertainment, a Multi-System DJ Company in New Jersey that was recently selected by TheKnot.com and WeddingWire.com as a top Entertainment company in the country.

The Art of The Follow Up (Bridal Show Edition)

By Mitch Taylor

Before we begin, it’s worth mentioning that all bridal shows are not created equal. It’s up to you to decide if that show is worthy of your investment or not. How? Ask around, starting with your fellow DJs and vendors. What shows have been helpful to them? What kind of business do they run from a size and service standpoint? Find a like-minded business in your market. Take the owner to lunch and ask why they choose the vehicles they choose to advertise in. Their answers may surprise you. Oh — and bring a referral or an idea they can use to help their business with you. Givers gain.

Next, look at the size of the show. How many potential brides attend? This number will be significantly different from the total attendees so be sure you understand the difference before signing on the dotted line. If you are going for volume and willing to price your service accordingly, than a show with a killer marketing piece and several hundred brides may be for you. If, however, you’re focused on high-end gigs and wanting to build quality relationships, then a smaller venue that allows more interaction with brides would be the best way to go.

OK… so you’ve picked a show. How do you follow up? Clue: Ask them at the show. Have brides sign up by typing their info into DJ Event Planner at your booth. This eliminates misreading someone’s handwriting and ensures your message gets where it needs to go. Ask them when they got engaged and what other vendors they’ll be using and take good notes. This can help you know where they are in the sales process and when it would be best to follow up with them. Brides with dates two or more years out best separated from brides who are looking for things within a year.

Now, based upon how the brides want you to follow up, set up schedule that works for them, not you. Once a bride is ready to hear from you, put her in your cycle with unique touches designed to help her in the wedding planning process (apply different touches with your email, phone calls, snail mail and Facebook). Use an email subject line that will make her want to read more. Above all, your communication with her must be respectful of her time and conversational.

If you’d like a real life example of a follow ups I send my clients, send an email to mitch@tayloredweddings.com with the subject line “dj news bridal show FU” and I’ll get it out to you right away.

Lastly, be real. I often joke with the brides that stop by my booth that half of the information in their bags will end up being thrown out or forgotten in a corner somewhere. People relate to real. This is why if you are advertising at a high-volume show with dozens of vendors and hundreds of brides, you need a phenomenal marketing piece that really stands out from the crowd. By striking up a conversation and genuinely seeking to help, you can cut through the hustle and bustle and get down to what really matters: helping a bride get the wedding she wants.

After all, that’s all sales truly is. Find a need and fill it.

Stop Boosting and Start Funneling (Part One of a series)

By Eric Wenning

I know many of you out there are struggling to advertise on social media with little to no success. Let me guess what you are doing. You have a picture of a packed dance floor in your ad that states something like “Book us because we are AWESOME and PROFESSIONAL” and are clicking on ‘Boost Post,’ thinking that will help bring more traffic to your site and you’ll get more sales…

Am I getting close?

As a successful multi-op who also owns a company that specializes in social media solutions for other companies, I’m here to help you with some of the marketing troubles you face on a day-to-day basis.

First, you have to understand there are many components in a successful ad.

Targeted Ad Copy
Targeted Audience
A Clear and Precise Irresistible Offer (to lure them in)
A Video to Grab Their Attention
A Clear Call to Action
Send your Leads through a Proper Sales Funnel
Installing a Facebook Pixel so you can track everyone

I know this might seem overwhelming, but you have to first know the ingredients to understand how something’s made, right? Almost all of you running ads are running them to COLD Traffic. Say what, Eric? WARM and HOT Traffic are leads from a friend, family or vendor referral. Cold Traffic are people that have NO IDEA who you are.

You have to target Cold Traffic differently than you would Warm and Hot Traffic.

What makes you stand out from your competition when it comes to Cold Traffic? Almost nothing until you get them on the phone, right? All they see are the same flashing lights and people having fun that appear in any DJ ad. But what can make your company look different in their eyes…

You have to understand that people price shop tangible products all the time. You and I both do it. We do it at the grocery store, Amazon, anywhere we can save a buck. Now put yourself in the bride and Groom’s shoes as they look at your company and your competition. The prices are almost the same, but what is going to give that Cold Traffic a push in your direction?

An offer they can’t refuse.

Without getting into the dreaded price conversation, you have to understand once that couple becomes a client they are more likely to spend more money because you have a trust factor with them. Prospects that are still on the fence are a harder sell to because you have not gotten them emotionally involved. The method to sell to Cold Traffic is to get them in at a cheaper price with an Irresistible Offer and then UP-SELL them once they are a client.

To accomplish this, make sure you have an Irresistible Offer. Make sure that offer is clear and precise. Make sure to have a clean landing page that CLEARLY states the offer you are making or your ad may get denied from Facebook.

Start with a broad audience, then narrow it down and retarget the people that saw your ad and did not convert. Create a video that has Stopping Power, meaning your video makes them stop and watch so you can explain your offer. Stop just using photos.

To recap, start CREATING COMPELLING ads instead of just boosting a post, and start to Funnel Your Clients!

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