Tag Archives: dj tips

The Art of The Follow Up (Bridal Show Edition)

By Mitch Taylor

Before we begin, it’s worth mentioning that all bridal shows are not created equal.  It’s up to you to decide if that show is worthy of your investment or not.  How?  Ask around, starting with your fellow DJs and vendors.  What shows have been helpful to them?  What kind of business do they run from a size and service standpoint?  Find a like-minded business in your market.  Take the owner to lunch and ask why they choose the vehicles they choose to advertise in.  Their answers may surprise you.  Oh — and bring a referral or an idea they can use to help their business with you.  Givers gain.

Next, look at the size of the show. How many potential brides attend? This number will be significantly different from the total attendees so be sure you understand the difference before signing on the dotted line. If you are going for volume and willing to price your service accordingly, than a show with a killer marketing piece and several hundred brides may be for you.  If, however, you’re focused on high-end gigs and wanting to build quality relationships, then a smaller venue that allows more interaction with brides would be the best way to go.

OK… so you’ve picked a show.  How do you follow up?  Clue:  Ask them at the show.  Have brides sign up by typing their info into DJ Event Planner at your booth.  This eliminates misreading someone’s handwriting and ensures your message gets where it needs to go. Ask them when they got engaged and what other vendors they’ll be using and take good notes.  This can help you know where they are in the sales process and when it would be best to follow up with them. Brides with dates two or more years out best separated from brides who are looking for things within a year.

Now, based upon how the brides want you to follow up, set up schedule that works for them, not you.  Once a bride is ready to hear from you, put her in your cycle with unique touches designed to help her in the wedding planning process (apply different touches with your email, phone calls, snail mail and Facebook).  Use an email subject line that will make her want to read more.  Above all, your communication with her must be respectful of her time and conversational.

If you’d like a real life example of a follow ups I send my clients, send an email to mitch@tayloredweddings.com with the subject line “dj news bridal show FU” and I’ll get it out to you right away.

Lastly, be real. I often joke with the brides that stop by my booth that half of the information in their bags will end up being thrown out or forgotten in a corner somewhere.  People relate to real.  This is why if you are advertising at a high-volume show with dozens of vendors and hundreds of brides, you need a phenomenal marketing piece that really stands out from the crowd.  By striking up a conversation and genuinely seeking to help, you can cut through the hustle and bustle and get down to what really matters: helping a bride get the wedding she wants.

After all, that’s all sales truly is.  Find a need and fill it.

Mitch Taylor has worked in the Mobile Disc Jockey industry for over two decades, first cutting his teeth as an on-board club DJ for Carnival Cruise Lines. In addition to owning and operating Taylored Weddings in the Upper Peninsula of Michigan, he is a sought-after speaker and Gitomer Certified Advisor whose sales training, books, coaching and workshops are in high demand all over the country. For more info about his Creating Connections books and workshops visit creatingconnections.biz

Stop Boosting and Start Funneling (Part One of a series)

By Eric Wenning

 I know many of you out there are struggling to advertise on social media with little to no success. Let me guess what you are doing. You have a picture of a packed dance floor in your ad that states something like “Book us because we are AWESOME and PROFESSIONAL” and are clicking on ‘Boost Post,’ thinking that will help bring more traffic to your site and you’ll get more sales…

Am I getting close?

As a successful multi-op who also owns a company that specializes in social media solutions for other companies, I’m here to help you with some of the marketing troubles you face on a day-to-day basis.

First, you have to understand there are many components in a successful ad.

  • Targeted Ad Copy
  • Targeted Audience
  • A Clear and Precise Irresistible Offer (to lure them in)
  • A Video to Grab Their Attention
  • A Clear Call to Action
  • Send your Leads through a Proper Sales Funnel
  • Installing a Facebook Pixel so you can track everyone

I know this might seem overwhelming, but you have to first know the ingredients to understand how something’s made, right? Almost all of you running ads are running them to COLD Traffic. Say what, Eric? WARM and HOT Traffic are leads from a friend, family or vendor referral. Cold Traffic are people that have NO IDEA who you are.

You have to target Cold Traffic differently than you would Warm and Hot Traffic.

What makes you stand out from your competition when it comes to Cold Traffic? Almost nothing until you get them on the phone, right? All they see are the same flashing lights and people having fun that appear in any DJ ad. But what can make your company look different in their eyes…

You have to understand that people price shop tangible products all the time. You and I both do it. We do it at the grocery store, Amazon, anywhere we can save a buck. Now put yourself in the bride and Groom’s shoes as they look at your company and your competition. The prices are almost the same, but what is going to give that Cold Traffic a push in your direction?

An offer they can’t refuse.

Without getting into the dreaded price conversation, you have to understand once that couple becomes a client they are more likely to spend more money because you have a trust factor with them. Prospects that are still on the fence are a harder sell to because you have not gotten them emotionally involved. The method to sell to Cold Traffic is to get them in at a cheaper price with an Irresistible Offer and then UP-SELL them once they are a client.

To accomplish this, make sure you have an Irresistible Offer. Make sure that offer is clear and precise. Make sure to have a clean landing page that CLEARLY states the offer you are making or your ad may get denied from Facebook.

Start with a broad audience, then narrow it down and retarget the people that saw your ad and did not convert. Create a video that has Stopping Power, meaning your video makes them stop and watch so you can explain your offer. Stop just using photos.

To recap, start CREATING COMPELLING ads instead of just boosting a post, and start to Funnel Your Clients!

In addition to his highly successful multi-op business in Pittsburgh, PA, Eric has degrees in Graphic Design and Marketing and also owns a full ad agency that specializes in Social Media Advertising for many different types of companies. For more info or to contact Eric visit www.wenningmethod.com

C’mon, Man!

By Glen Ervin:

 Assumptions: We all make them all the time. It’s how our brains function, the result of millions of years of evolution (one would assume) during which pretty much everything was trying to kill you. Good times. Problems arise, however, when we confuse our assumptions with reality despite clear evidence to the contrary.

The pipe and tweed crowd refers to the habit of hoarding preconceived notions as cognitive bias, and have come up with some pretty catchy titles to describe its symptoms.

Some you may recognize: the Bandwagon Effect, Confirmation Bias, Cheerleader Effect, the Dunning-Kruger Effect, aka all the other kids are doing it, I’m just here for opinions that agree with mine, five girls in skimpy skirts are better than one girl in a skimpy skirt, and way too many idiots have an inflated opinion of themselves, respectively.

Others less well known have no doubt spread your way.

Maybe you’ve caught an earful of the Sharing Music Doesn’t Hurt Anyone Bias. That’s the shell game some DJs play where they convince themselves that taking caviar off the table of rich recording artists is no big deal while conveniently ignoring the fact that everyone from secretaries to songwriters to how much DJs can charge for their events is negatively impacted by music piracy.

Or maybe it’s the Music Is Free Effect, Real DJs Don’t Use Sync Bias, Real DJs Beatmatch Effect and, my personal favorite, the I Have More Songs On My Hard Drive Than You Do Bias that make you back away from the keyboard and voice the only reasonable response available…

C’mon man!

If you’re in a place where you think you’re entitled to earn a living by ripping off artists and driving down prices for other DJs. Or need to build yourself up by tearing other DJs down, that’s… a choice.

Just know those of us who strive every day to make our best better and value the music that makes doing what we love for a living possible are rolling their eyes.

And while we may not always say it out loud, we’re thinking it…

C’mon man!

After being turned out to pasture following a 16-year club residency, Glen Ervin finds himself gainfully employed as Promo Only sales manager, media consultant and staff writer.

Pioneer’s New DDJ-400: Club-standard layout & new Tutorial feature

If you want to try DJing at home and see how far you can take it, Pioneer has created the perfect controller to learn on: the DDJ-400. Made for dedicated use with their professional performance application, rekordbox dj (free license key included), the 2-channel DDJ-400 is designed to help you get the most from the new features coming to the software with the release of rekordboxTM ver 5.3 today.

The DDJ-400 is the ideal piece of kit for first-time DJs. Its controls enable you to easily learn the basics, plus it’s packed with features that will help you develop your skills. The controller is compatible with the new Tutorial feature in rekordbox dj, which explains basic equipment operation step by step. Even if you’ve never ventured behind the decks before, you can learn how to DJ.

Thanks to the lightweight and portable design, you can take the DDJ-400 to friends’ houses to practice together or bring it to parties and small venues to perform. And if you want to take mixing to the next level, you’ll feel at home in the club DJ booth because the DDJ-400 inherits design traits from our professional range. The layout of dedicated play/pause and cue buttons, Beat FX, CDJ-style looping controls and more is inherited from our NXS2 set-up.

The DDJ-400 will be available from late June at an MAP of $249. Watch the introduction video or find out more about the controller.

A license key for rekordbox dj worth $129 is included with the DDJ-400 so you can plug it into your PC or Mac straight out of the box and start mixing. If you already own rekordbox dj, upgrade to the latest version to use the controller.

KEY FEATURES OF THE DDJ-400

  1. Club-style layout

The buttons and knobs on the DDJ-400 are arranged in the same way as those on our club-standard CDJ-2000NXS2 and DJM-900NXS2 set-up.

  • Player sections

Get familiar with jog wheels, play/pause and cue buttons, tempo sliders, a loop section and cue/loop call buttons just like the ones on the CDJ-2000NXS2.

  • Mixer section

Use the trim and EQ knobs, and the headphone cue buttons, in exactly the same way as those on the DJM-900NXS2.

  1. Other features
  • Built-in sound card (audio interface) – plug and play by simply connecting the controller to your PC/Mac using a single USB cable.
  • Mic input circuit clear audio without distortion, even with high input level.
  • USB bus powered no need to plug into the mains.
  • Grab handles on both sides – easy to carry.
  • Class compliant – no need to install a driver.

KEY FEATURES OF REKORDBOX VER 5.3

  1. Tutorial feature – learn how to DJ

Follow the instructions of the Tutorial on your PC/Mac’s screen. Even if you’re a complete beginner, you can learn how to DJ. The Tutorial feature is also compatible with the DDJ-RB as of 26th June 2018.

  1. Track Suggestion – displays tracks that match well with the one currently playing1

This feature ranks every track in your rekordbox library according to how well it matches with the one you’re currently playing, helping you choose tracks that will fit well in your set. The track displayed at the top of the track list is the most relevant one to play next. Quickly scroll through your music, making maximum use of your collection.

There are three sorting modes:

  • Era: tracks with a close year of release.
  • Mood: tracks with a similar mood.
  • Association: tracks sharing traits such as artist, label,

1 To use this feature effectively, build up track information in your rekordbox library.

  1. Easy sharing of mixes to social media with track titles and time stamps

Use rekordbox to record your sets and share them with the world via social media channels such as Mixcloud, YouTube and KUVO. When you upload your mix, all track titles and time stamps are automatically added by rekordbox, so listeners can check each track title while enjoying your set.

DDJ-400 specifications

Software rekordbox dj
Frequency Response 20 Hz to 20 kHz
S/N Ratio 103 dB (USB)
Total Harmonic Distortion 0.005%
Input/Output Terminals Inputs MIC x 1 (1/4-inch TS jack)
Outputs MASTER x 1 (RCA x 1)

PHONES x 1 (3.5-mm stereo mini jack x 1)

USB USB (Type B) x 1
Maximum Dimensions (WxDxH) 482.0 x 272.4 x 58.5 mm
Weight 2.1 kg
Accessories USB cable

Quick Start Guide

rekordbox dj license key card

 

rekordbox dj system requirements

Compatible OS Mac macOS High Sierra 10.13 (updated to the latest version)

macOS Sierra 10.12 (updated to the latest version)

OS X 10.11 (updated to the latest version)

Windows Windows® 10, 8.1, 7 (the latest service pack)
CPU Intel® processor CoreTM i7, i5, i3
Memory 4GB or more of RAM

 

To mix or not to mix (hint: mix)

By Tony Fernandez:

Its 2018 right? Which means that since the late 1960s DJs have been segueing from record to record, song to song, to maintain a vibe and the consistency of that vibe, roughly some 50 years. So why is it in the technologically advanced world that we currently live in that some DJs still chose not to mix?

Before I continue on my diatribe, let me step off the soapbox for a moment…

I do realize its America. As such, I know I have no right to dictate how one should DJ. I’m sure there are plenty of DJs that don’t mix and make a lot more money than me.

Back to my soapbox…
I’m not saying that all DJs need to be qualifiers for the DMC battle for World Supremacy or finalists for Red Bull Thre3Style. Just asking how is it possible that some DJs put no thought or effort into mastering a fundamental skill that all DJs should have in their arsenal.

Let’s put it this way: If you don’t mix, you’re pretty much a bag of bones that pushes buttons.
You’re just navigating a playlist. And yes, for those who don’t know, I am NOT a fan of playlists.

Let’s frame it another way: On some level we’re all pretty much playing the same songs. We all subscribe to the same record pools (shameless plug for Promo Only here). We all have the potential to have the same content. So… how are you as a DJ going to distinguish yourself from everyone else?

Come on kids, you have to do better. You have to maintain a certain set of fundamental skills. Know your music. Know how to read a crowd. Know your gear. Know how to say no to that seventh cocktail. And know how to mix.

While I’m pontificating, let me add: If you don’t mix (for whatever justification you hang your headphones on) don’t post up and comment on how ‘I haven’t needed to mix in the two centuries I’ve been a DJ and I’m still getting work…’ Honestly, to me, that’s a cop-out and a mitigation of a rudimentary skill you should possess. Besides, stating that you don’t know how to mix isn’t really painting yourself in the best light.

Mixing isn’t neurological surgery. I’m truly not trying to make mixing more important that what it is. But there is a method to the madness, as it were. Mixing is more than just finding songs with the same BPM. Mixing is more than just blending two (or more) songs together. You have to pick the CORRECT song to mix with. You have to know when to START the mix. You have to know when to END the mix. And you have to be consistent from song to song to song, usually for 4 hours or more.

I truly do not understand how someone can find solace in not mixing, ergo, not being a complete DJ. Mixing music is what a DJ does. It’s part of the essence of being a DJ. Dare I say (if I haven’t said enough already) that mixing is a requisite skill that every DJ should have in their toolbox.

Till next time DJs. Keep ‘em spinning.

And mix those spins.

 

 Based out of Richmond, VA, DJ Tony Fernandez has been a DJ, Remixer, Producer, Musical Soothsayer and Audio Gear Oracle since 1980. Find him on facebook. Email djtonytf@gmail.com

 

A DJ’s role

By Tony Fernandez:

Let me say right off the bat… I am NOT a fan of Cardi B’s music. To me, “Bodak Yellow” is unlistenable. Recently, however, I found myself, mostly out of curiosity, watching Cardi B co-host the Tonight Show with Jimmy Fallon. I will admit I was thoroughly entertained. She was funny, engaging and genuinely herself. She was hilarious. Then she performed “Money Bag…” which brings us to the dynamic of music in general and to the DJ’s role in that music specifically.

As I have stated, I am not a fan of Cardi B’s music. However, I totally respect her as an artist. She has the right to create any music she desires and to work her shtick any way she sees fit. I don’t find fault with that whatsoever.

On the flip side, I believe any artist that puts themself in the public forum, any artist that is trying to monetize their craft, opens themselves up to admiration in conjunction with disregard: I can acknowledge and respect Cardi B as an artist…

I don’t have to purchase or play her music.

As DJs, we’re hired to be professional music soothsayers. We play songs in accordance to the client’s wishes or the crowd’s feedback. We all, myself included, play music that we don’t personally like. We’re there to do a job, not play for our personal entertainment.

BUT…. (there’s always a but) while we are DJs, we are human as well. We all have our personal proclivities. We have our biases. We have our likes and dislikes. And on some level, consciously or subconsciously, our dispositions are reflected in the way we program.

As a DJ, I have both the right and responsibility to pass judgement through my own personal filter. As a DJ who acts as an ambassador of music and is a tastemaker, I have the right to exercise my disposition at my discretion.

I play songs I personally don’t care for all the time. There are also songs I will not play. Period. I have garnered through experience and reputation the right to be in that position. I work with clients and venues that understand that I have PLENTY of other options, songs, and artists to play/program.

Not playing an artist doesn’t pass my personal filter is not going to kill my floors.

I don’t let what’s popular dictate how I program. I do take requests. But those requests have to be tempered with what works best at the event I’m working. Taste, appropriateness, content, and personal experience all come into play before a song is played.

I feel it’s incumbent on DJs to be able to exercise their judgement and mollify music that has questionable content. Granted that “questionable content” is often subjective, but the fact remains that DJs should feel compelled to be gatekeepers of “good” music.

Keep ‘em spinning.

Based out of Richmond, VA, DJ Tony Fernandez has been a DJ, Remixer, Producer, Musical Soothsayer and Audio Gear Oracle since 1980. Find him on facebook. Email

Where Are You At Your Events?

By Mike Walter:

I gave a seminar at Mobile Beat’s Las Vegas show last month and one of the things I discussed was breaking the fourth wall and getting out on the dance floor at certain moments of your events.  That’s a style of DJing that has been engrained in me from my earliest days as an MC so it’s something I have always done, and something I have always taught my DJs to do.  If it’s not something you do, please allow me to make my point.

My very first MCing job was back in Queens, New York in the mid-eighties at a bowling alley.  I was an avid bowler at the time (used to carry a 170 average for what it’s worth) and I frequented this one place near my house and got to know the owner.  He came to me one day and said he was starting something called “Friday Night Madness” which I’ve seen in many other bowling alleys since, often under the name “Rock and Bowl” or something like that.  Friday Night Madness went from 10pm to 2am and featured a DJ, disco lights (which, looking back, were pretty lame) and one red pin in each set of pins.  The point of the red pin was that whenever it came up as the head pin, the bowler could win a prize if he or she threw a strike. I thought the idea sounded great and I figured he was just telling me because he was excited about the concept and wanted to share it with his regulars.  But then he made me an offer.  He’d hired a DJ to play music but that guy didn’t want to speak.  And they needed someone who could get on the microphone and make some announcements, mainly, spotlighting whenever a red pin landed as the head pin.  I jumped at the chance, especially when he offered me $25 for the night (and unlimited beer). As a nineteen year old, that was a pretty good offer!

The first few weeks I stood behind the counter (the one where you get your rental shoes and pay for your games) and made all my announcements from the microphone on the gooseneck stand.  I felt detached from everything and ineffectual.  After a few weeks, attendance was booming and the owner told me he was getting me a cordless microphone.  Once I had that I was free to roam.  If a red head pin came up on lane #38, I sprinted down to announce it and watch the bowler throw their ball. And if they hit a strike I was the able to congratulate them as I gave them a prize.  If a guy wanted to dedicate a song to his girl I walked over to their lane and made the announcement in front of them and then urged them to kiss. And late in the night if some of the ladies wanted to dance, I was right out there with them, bumping and grinding (I was nineteen!) and inviting others up.  I felt much more effective as an MC because I wasn’t tethered behind the counter.

When I started at Star DJs they had a similar approach to DJing.  They expected the MC to do bridal party introductions from the dance floor and to lead the crowd in dances as well.  This was the late eighties and every MC was equipped with a sequined jacket that we broke out at climatic moments of the night like “Shout” or “Mony Mony.”  And while times have changed, no doubt (I don’t even know where my sequined jacket is these days and I no longer jump up on my bass bin and lead the “Y.M.C.A”) the basic philosophy still holds true. We, as MCs, are more effective when we get out in front of our DJ system and utilize the wireless microphone technology God has given us to make our announcements and (from time to time) lead some dancing or prompt the crowd.  If you doubt that, I’d encourage you to think about any concert you’ve ever been to.  Has the lead singer ever hopped off the stage and gone up and down the aisles?  I’ve witnessed artists like Michael Buble and Mick Jagger and Michael Franti do this and it always brings the energy up.  Now, you could argue that we aren’t rock stars and that getting out on the dance floor can steal the show from the bride and groom, but I’d come back with the fact that, as DJs, we are the rock star at the event and that clients hire us to make the best possible party — so if penetrating the dance floor does that, then I’m just doing my job.

I know this topic can be divisive so if you vehemently disagree with me and think a DJ’s place should always be behind the system then I have to respect that and say, fortunately, there’s more than one way to be successful in this great industry. But if you normally hang back behind the gear and are willing to give it a try, I’d encourage you to get out front a bit. I believe you’ll be happy with the results and may start doing it more and more. And if you love it that much, let me know. I’ll try to find my old sequined jacket and lend it to you.

Mike Walter is the proud owner of Elite Entertainment, a Multi-System DJ Company in New Jersey that was recently selected by TheKnot.com and WeddingWire.com as a top Entertainment company in the country.

Are DJs becoming obsolete?

By Tony Fernandez:

Why is it that whenever DJs comes across an article about how brides want to save money or how couples want to DIY their weddings and the suggestion of using an iPad , iPod (are those still a thing?), Spotify, Pandora, etc., are brought up DJs seem to loose their collective minds?

I’m going to put this out there: If you have to worry about iPads, iPods, etc., becoming a factor in how you do business or conduct yourself as a DJ do us all a favor and hang up your headphones, do not pass GO, you do not collect $200.00. Turn in your DJ card and relegate yourself to doing backyard soirees for your HOA or PTA events.

There is no question that as time has marched on technology has allowed for possibilities inconceivable even a few years ago. Today access to music is truly instantaneous and on demand. Think about it, it wasn’t too long ago that getting music was a pretty regimented process: you heard a song on the radio or in the club; you find out who it is; you went to Sam Goody or Tower Records and you bought your CD. Repeat for the next desired song/album.

The internet changed everything, how music was distributed, shared, and obtained. iPods changed how music was collected and played back. Computers changed how music was stored. Streaming has changed how music is accessed. With all of those dramatic changes and the power at the fingertips of everyone and anyone, the perception is that everyone and anyone can make and share playlists. If that isn’t enough, you can find other people’s playlists and use those. This action gives the perception that collecting, cultivating, disseminating, and presenting music is “easy”.

While I don’t profess that being a DJ is equivalent to neurological surgery, and not every DJ is an “artist”, the reality is being a DJ does require skill.   DJs are more than a person that strings together random songs or creates killer playlists. Our profession is based on the experience, knowledge, and proficiency to play the right song at the right time, every time. You can’t wing it. You can’t pre-plan it. You can’t create a playlist beforehand.   You live in the moment, make a decision and execute every 90 seconds or less.

Clients have every right to choose to have their wedding, birthday, corporate event, etc. fulfilled by a low cost / automated option. They get what they pay for. That client isn’t my client.

Our job is to become and continue to be the best DJ we can be. Do that and I promise you, you will have work. Clients who want a successful event will hire talented and experienced people to fulfill that expectation. You’re selling you, your experience and your skill set.

Bottom line: If you equate yourself to an iPod, expect to be treated like an iPod. I’ll be hanging out with the experienced professionals.

Keep ‘em spinning. Till next time.

 Based out of Richmond, VA, DJ Tony Fernandez has been a DJ, Remixer, Producer, Musical Soothsayer and Audio Gear Oracle since 1980. Find him on facebook. Email djtonytf@gmail.com

 

Ask Questions: Get Better Every Day, Your Way

By Mike Walter:

If you’ve read my first few posts for this blog you’ve noticed I have talked about health and fitness. And if you know me, even casually through social media, you may ask why I am qualified to speak on this subject. After all I’m a middle-aged man in average condition. My height and weight (6 foot, 190 pounds) actually put me at the high end of average and I’m certainly no Adonis with my shirt off. DJs like Marcello or Jay Sims or Rob Snyder have to be more qualified to talk about fitness, right?

Perhaps. Or perhaps it’s like sports where the best athletes rarely make the best coaches. For a great athlete things often come naturally which means someone like Michael Jordan probably never over analyzed his game in an effort to get better. If you look through the list of best coaches in any sport, they are usually athletes who struggled to make an impact or even remain on the roster. Those are the guys who spent countless hours breaking down every nuance of a skill in an effort to improve. And though that rarely made them superstars it left them in the unique position to teach the game to others.

It’s in that struggle that coaching and managing and educating often comes from.

So I’d argue I’m probably the best guy to talk about fitness because I struggle with the topic as much as most people. As I walk the hallways of every DJ convention, for every lean and fit DJ I pass, there are twenty just like me, guys who find it hard to resist every temptation and who struggle to maintain a consistent exercise regimen.

I would also use a similar argument for explaining why I’ve been such an effective DJ trainer through the years. I am not a natural talent when it comes to entertaining. I have pretty good pipes for sure but I’m not a great dancer and my beat mixing skills have been honed from years and years of practice. I think that’s what makes me such a good trainer. I can relate to most struggles that a DJ or MC might go through and help them with first hand advice as to how I overcame something similar. I can break down most tasks that we have to do as entertainers and explain it to someone because I’ve probably had to break that same process down for myself in order to improve. Those are the things that have helped me train my own DJs for over 20 years now and those are the reasons I’ve been able to help so many others set up their own training programs.

It’s also why I’d love this blog to become as much about performance as it is about fitness. And I’d love you as the reader to direct it. Please ask away.   Let me know what future topics you’d like to see me cover and I’ll be happy to write about them.

Till then, just keep trying to get better everyday: Keep moving and burning those calories and keep practicing your chosen craft.

Mike Walter is the proud owner of Elite Entertainment, a Multi-System DJ Company in New Jersey that was recently selected by TheKnot.com and WeddingWire.com as a top Entertainment company in the country.

New Pioneer’s DJM-REC recording app enables DJs to easily record mixes

Pioneer announced the DJM-REC today, a new app for iPhone and iPad which enables the easy recording and sharing of high-quality DJ mixes.

All types of DJs like to record their mixes in order to review performances and raise their profile via online sharing. However, it can be a stressful process. Connecting a recording device to the back of the mixer can be complicated work in a dark DJ booth, and adjusting the recording level to avoid clipping is also a troublesome task. Once the set is over, making a track list and uploading it to different online platforms along with the audio is a time-consuming chore.

DJM-REC solves all these problems, taking advantage of our experience in designing DJ Mixers including the club-standard DJM-900NXS2. The app offers simple connection, high-quality audio recording plus easy online sharing and streaming.

DJM-REC is available in the App Store at the price of $9.99 from 23rd January 2018.

You can try DJM-REC free for 30 days to get to know all of its features. Mixes recorded during the trial period will remain available for listening and sharing after the trial has ended. To continue recording and using all the app’s features after the trial period has ended, you can upgrade to the paid version.

DJM-REC compatible mixers are as follows: DJM-TOUR1, DJM-900NXS2, DJM-750MK2 and DJM-450

To use DJM-REC, update the mixer’s firmware to the latest version.

Find out more about DJM-REC.

KEY FEATURES OF DJM-REC

  • Simple connection to DJM series mixers

Install DJM-REC on your iPhone or iPad, then simply plug into any DJM mixer which has the digital send/return feature using a single USB cable. The port is on the top of the mixer rather than the back, so connecting is a breeze even in a dark DJ booth.

  • High-quality recording which minimizes clipping and distortion

DJM-REC can control the peak limiter in the DJM Mixer. Tap the button to enable this feature and alleviate digital clipping. Audio from a digital mixer can be recorded directly in digital format without the need for analogue conversion.

  • Easily share your mixes with the world

Effortlessly live stream your mix through YouTube, Facebook Live, Periscope, Instagram and Snapchat via DJM-REC. Easily upload your recorded mixes, digital recordings of your analogue tracks, and remixed tracks created using features and FX on DJM mixers to cloud services such as Mixcloud and Dropbox.

  • Auto time-stamp for effortless track list creation

Time-stamps for tracks are automatically created thanks to the information transmitted from the DJM mixer, such as the fader positions, to the app. The time-stamps are editable and making track lists is easy, as you can edit track information per time-stamp within the app.

  • Powerful club-standard sound, remastered easily

Swipe the Loudness slider on DJM-REC to easily increase audio pressure. Punchy, heavier, vibrant bass sound that can’t be obtained by simply raising the signal level of the low range is created when you swipe the Sub Bass slider, as this creates new signals based on the track’s input signals. Old tracks can be refreshed with a powerful club sound, just like the latest releases.

  • Other features
  • Recorded sound on your iPhone/iPad can be input into DJM series mixers using the digital send/return feature.
  • Analogue recording in the app is possible using the microphone function on an iPhone/iPad with an external microphone when your device isn’t connected to a DJM mixer.

DJM-REC Specifications

OS(iOS) iOS 8 or later
iPhone iPhone X, iPhone 8, iPhone 8 Plus, iPhone 7 Plus, iPhone 6s Plus, iPhone 6 Plus,

iPhone 7, iPhone 6s, iPhone 6,

iPhone 5s, iPhone SE

iPad 12.9-inch iPad Pro, 10.5-inch iPad Pro,

9.7-inch iPad Pro, iPad Air 2, iPad Air,

iPad mini 4, iPad mini 3, iPad mini 2,

iPad (5th generation)

Display Resolution Retina
Playable Files WAV(Sampling rate: 44.1/48 kHz, Bit depth: 24bit)

AAC (bit rate 64kbps, 128kbps, 192kbps, 256kbps, 320kbps)