By Eric Wenning
I hoping I have your attention now, considering that my title sounds like the chorus of a Trap Song!
Do you have a proper Email Drip Delay Sequence setup for your follow ups? Did you just scratch your head, asking “What is an Email Drip Delay Sequence?”
I thought you’d never ask!
An Email Drip Delay Sequence is an automated series of emails sent out over a series of specific days to help gradually build rapport with your leads. For example, after speaking with a lead, you would enter their info into an email sequence that will automatically follow up with them on the days you select, for example on days 3, 5, 7, etc.
You get the idea.
This is crucial nowadays with Millennials loving to email and text, and allows you to build trust by providing a steady drip of information to guide them towards choosing your company — without doing any work, other than your initial setup of the sequence!
As I teach my students all the time: You have to be creative with your copy to gain their attention. Even more importantly is the subject line! Most DJs have no clue how to use something as simple as a compelling subject line to get a better open rate.
Here are a few examples to help you:
- Adding Custom Symbols, First Names and Hashtags
- Adding Emojis to your Subject Line
- Adding ‘Blank Space’ before your Subject Line provides an indent
- [Adding Brackets]
- Ask a Question?
Just think how many junk emails you get in one day. More than you can count right? You need to make your emails stand out from everything else. Get creative; give crazy weird stats to pique curiosity; engage with them to build report.
“Did you know 67% of Brides forget Deodorant on their Wedding Day?” See, now I have you curious wondering if that many Brides actually are “un-Sure.”
If you want to increase your closing ratio, set up an email drip delay and execute better subject lines to get your prospects to open your emails and engage with you more.
P.S. 89% of people that read a 400-word article only retain 150 words!
In addition to his highly successful multi-op business in Pittsburgh, PA, Eric has degrees in Graphic Design and Marketing and also owns a full ad agency that specializes in Social Media Advertising for many different types of companies. For more info or to contact Eric visit www.wenningmethod.com