Tag Archives: Wedding DJ Tips

C’mon, Man!

By Glen Ervin:

 Assumptions: We all make them all the time. It’s how our brains function, the result of millions of years of evolution (one would assume) during which pretty much everything was trying to kill you. Good times. Problems arise, however, when we confuse our assumptions with reality despite clear evidence to the contrary.

The pipe and tweed crowd refers to the habit of hoarding preconceived notions as cognitive bias, and have come up with some pretty catchy titles to describe its symptoms.

Some you may recognize: the Bandwagon Effect, Confirmation Bias, Cheerleader Effect, the Dunning-Kruger Effect, aka all the other kids are doing it, I’m just here for opinions that agree with mine, five girls in skimpy skirts are better than one girl in a skimpy skirt, and way too many idiots have an inflated opinion of themselves, respectively.

Others less well known have no doubt spread your way.

Maybe you’ve caught an earful of the Sharing Music Doesn’t Hurt Anyone Bias. That’s the shell game some DJs play where they convince themselves that taking caviar off the table of rich recording artists is no big deal while conveniently ignoring the fact that everyone from secretaries to songwriters to how much DJs can charge for their events is negatively impacted by music piracy.

Or maybe it’s the Music Is Free Effect, Real DJs Don’t Use Sync Bias, Real DJs Beatmatch Effect and, my personal favorite, the I Have More Songs On My Hard Drive Than You Do Bias that make you back away from the keyboard and voice the only reasonable response available…

C’mon man!

If you’re in a place where you think you’re entitled to earn a living by ripping off artists and driving down prices for other DJs. Or need to build yourself up by tearing other DJs down, that’s… a choice.

Just know those of us who strive every day to make our best better and value the music that makes doing what we love for a living possible are rolling their eyes.

And while we may not always say it out loud, we’re thinking it…

C’mon man!

After being turned out to pasture following a 16-year club residency, Glen Ervin finds himself gainfully employed as Promo Only sales manager, media consultant and staff writer.

To mix or not to mix (hint: mix)

By Tony Fernandez:

Its 2018 right? Which means that since the late 1960s DJs have been segueing from record to record, song to song, to maintain a vibe and the consistency of that vibe, roughly some 50 years. So why is it in the technologically advanced world that we currently live in that some DJs still chose not to mix?

Before I continue on my diatribe, let me step off the soapbox for a moment…

I do realize its America. As such, I know I have no right to dictate how one should DJ. I’m sure there are plenty of DJs that don’t mix and make a lot more money than me.

Back to my soapbox…
I’m not saying that all DJs need to be qualifiers for the DMC battle for World Supremacy or finalists for Red Bull Thre3Style. Just asking how is it possible that some DJs put no thought or effort into mastering a fundamental skill that all DJs should have in their arsenal.

Let’s put it this way: If you don’t mix, you’re pretty much a bag of bones that pushes buttons.
You’re just navigating a playlist. And yes, for those who don’t know, I am NOT a fan of playlists.

Let’s frame it another way: On some level we’re all pretty much playing the same songs. We all subscribe to the same record pools (shameless plug for Promo Only here). We all have the potential to have the same content. So… how are you as a DJ going to distinguish yourself from everyone else?

Come on kids, you have to do better. You have to maintain a certain set of fundamental skills. Know your music. Know how to read a crowd. Know your gear. Know how to say no to that seventh cocktail. And know how to mix.

While I’m pontificating, let me add: If you don’t mix (for whatever justification you hang your headphones on) don’t post up and comment on how ‘I haven’t needed to mix in the two centuries I’ve been a DJ and I’m still getting work…’ Honestly, to me, that’s a cop-out and a mitigation of a rudimentary skill you should possess. Besides, stating that you don’t know how to mix isn’t really painting yourself in the best light.

Mixing isn’t neurological surgery. I’m truly not trying to make mixing more important that what it is. But there is a method to the madness, as it were. Mixing is more than just finding songs with the same BPM. Mixing is more than just blending two (or more) songs together. You have to pick the CORRECT song to mix with. You have to know when to START the mix. You have to know when to END the mix. And you have to be consistent from song to song to song, usually for 4 hours or more.

I truly do not understand how someone can find solace in not mixing, ergo, not being a complete DJ. Mixing music is what a DJ does. It’s part of the essence of being a DJ. Dare I say (if I haven’t said enough already) that mixing is a requisite skill that every DJ should have in their toolbox.

Till next time DJs. Keep ‘em spinning.

And mix those spins.

 

 Based out of Richmond, VA, DJ Tony Fernandez has been a DJ, Remixer, Producer, Musical Soothsayer and Audio Gear Oracle since 1980. Find him on facebook. Email djtonytf@gmail.com

 

Where Are You At Your Events?

By Mike Walter:

I gave a seminar at Mobile Beat’s Las Vegas show last month and one of the things I discussed was breaking the fourth wall and getting out on the dance floor at certain moments of your events.  That’s a style of DJing that has been engrained in me from my earliest days as an MC so it’s something I have always done, and something I have always taught my DJs to do.  If it’s not something you do, please allow me to make my point.

My very first MCing job was back in Queens, New York in the mid-eighties at a bowling alley.  I was an avid bowler at the time (used to carry a 170 average for what it’s worth) and I frequented this one place near my house and got to know the owner.  He came to me one day and said he was starting something called “Friday Night Madness” which I’ve seen in many other bowling alleys since, often under the name “Rock and Bowl” or something like that.  Friday Night Madness went from 10pm to 2am and featured a DJ, disco lights (which, looking back, were pretty lame) and one red pin in each set of pins.  The point of the red pin was that whenever it came up as the head pin, the bowler could win a prize if he or she threw a strike. I thought the idea sounded great and I figured he was just telling me because he was excited about the concept and wanted to share it with his regulars.  But then he made me an offer.  He’d hired a DJ to play music but that guy didn’t want to speak.  And they needed someone who could get on the microphone and make some announcements, mainly, spotlighting whenever a red pin landed as the head pin.  I jumped at the chance, especially when he offered me $25 for the night (and unlimited beer). As a nineteen year old, that was a pretty good offer!

The first few weeks I stood behind the counter (the one where you get your rental shoes and pay for your games) and made all my announcements from the microphone on the gooseneck stand.  I felt detached from everything and ineffectual.  After a few weeks, attendance was booming and the owner told me he was getting me a cordless microphone.  Once I had that I was free to roam.  If a red head pin came up on lane #38, I sprinted down to announce it and watch the bowler throw their ball. And if they hit a strike I was the able to congratulate them as I gave them a prize.  If a guy wanted to dedicate a song to his girl I walked over to their lane and made the announcement in front of them and then urged them to kiss. And late in the night if some of the ladies wanted to dance, I was right out there with them, bumping and grinding (I was nineteen!) and inviting others up.  I felt much more effective as an MC because I wasn’t tethered behind the counter.

When I started at Star DJs they had a similar approach to DJing.  They expected the MC to do bridal party introductions from the dance floor and to lead the crowd in dances as well.  This was the late eighties and every MC was equipped with a sequined jacket that we broke out at climatic moments of the night like “Shout” or “Mony Mony.”  And while times have changed, no doubt (I don’t even know where my sequined jacket is these days and I no longer jump up on my bass bin and lead the “Y.M.C.A”) the basic philosophy still holds true. We, as MCs, are more effective when we get out in front of our DJ system and utilize the wireless microphone technology God has given us to make our announcements and (from time to time) lead some dancing or prompt the crowd.  If you doubt that, I’d encourage you to think about any concert you’ve ever been to.  Has the lead singer ever hopped off the stage and gone up and down the aisles?  I’ve witnessed artists like Michael Buble and Mick Jagger and Michael Franti do this and it always brings the energy up.  Now, you could argue that we aren’t rock stars and that getting out on the dance floor can steal the show from the bride and groom, but I’d come back with the fact that, as DJs, we are the rock star at the event and that clients hire us to make the best possible party — so if penetrating the dance floor does that, then I’m just doing my job.

I know this topic can be divisive so if you vehemently disagree with me and think a DJ’s place should always be behind the system then I have to respect that and say, fortunately, there’s more than one way to be successful in this great industry. But if you normally hang back behind the gear and are willing to give it a try, I’d encourage you to get out front a bit. I believe you’ll be happy with the results and may start doing it more and more. And if you love it that much, let me know. I’ll try to find my old sequined jacket and lend it to you.

Mike Walter is the proud owner of Elite Entertainment, a Multi-System DJ Company in New Jersey that was recently selected by TheKnot.com and WeddingWire.com as a top Entertainment company in the country.

Rip Off The Rearview Mirror

By Mitch Taylor:

Out of the blue the other day I got a call from a fellow DJ and his statements somewhat surprised me.  He said biz had slowed down and he was struggling a bit.  He blamed it on himself first saying he hadn’t been beating the pavement as much as he had in the past but then, after suggesting a few thing he could do to better his situation (after all he did call me, right?), the verbal posturing began and suddenly the blame is placed upon the multi-ops who send out $500 DJs, payola in our business and everything else.

Why am I sharing this with you in this space?  Because I’m sure that you have been in this same place at one time or another.  I know I have.

Look at yourself in the mirror.  Dead in the eyes.  Realize YOU have the power to control your life.  We live in the land where dreams are made, during a technological revolution.  Stop making excuses and take advantage of the incredible opportunity that lays before you.  Seize it.  TODAY.  Right Now.

Where do you draw your inspiration?  I write this coming back from a conference of my peers and being around them inspires me to do great things, better things.  What inspires you?

For me, it’s my kids.  It’s the look on a bride’s face, that genuine smile of knowing from a mother when you put your heart and soul into an event and everything turned out better than they could have imagined.  It’s the knowledge that I continually need to improve and step up my game because some young buck is coming up behind me somewhere, hungry to take over my business and get his cut.

Rip off the rear view mirror.  Don’t look back.  Always keep improving.

If you need help with motivation and things you can do to be better, check out fellow Promo Only columnist and person that inspires me Mike Walter’s book “10 Things You Can Do To Have A Better Day.” A great read.

I’ll let you in on another little secret.  You know someone else that inspires me?  Go look in the mirror.  It’s you.  You, your passion, desire and drive for this business.

Now go out and make someone’s day better!

About: Mitch Taylor owns and operates Taylored Weddings and can be reached via email at mitch@mitchtaylor.net. For more info about his Creating Connections books and workshops visit creatingconnections.biz

“I Turned Down My First Client”

By Brian Buonassissi:

 

Here’s a statement I never thought I would make: After some 22 years of business I turned down my first client. Last year, I was listening to one of the PHDJ podcast episodes hosted by Mike Walter and Joe Bunn (if you’re not subscribed to it, you need to be) and the question came up if either of them had ever turned down a client? Like me, up to that point, neither of them had. However, the question gave me serious pause to think about clients that were “questionable.”

I can think of a handful of clients our company has taken on where, when we went to contract, I had a feeling they were going to be trouble clients. In the end, they all ended up to be exactly that – every single one of them. In some cases, we had to give a partial or full refund. Listening to the podcast, I began to ask myself, “Why did we take these clients on?”

The reasons varied. Part of me didn’t want to feel defeated. I wanted us to take on the challenge of making these clients have the party of their life. Another part of me may have wanted to make sure our DJs were working and there was fear that another booking may not come. And then there was another part of me that wanted to bring in the revenue.

As my DJ profile and demand has grown over the years, I’ve had the luxury of being able to pick and choose which clients are “the right fit” for me. If a client wasn’t a good fit, I’d send it down the chain to one of our other guys. That type of client didn’t really affect me as our other DJs had to deal with it and I masked it by saying, “It was good training” for them.

It hit in me in the face that I was being rather selfish. That started a process over the last few months of 2017 in identifying just who our ideal client was. I’ll share some of that with you.

Our ideal client:
*is between the age of 22-35
*is kind and generous
*is creative – loves uniqueness
*is cutting edge – enjoys social media and mobile apps, open to incorporating the latest and greatest
*Loves a variety of different music or at least has an appreciation for many different genres
*has an awareness that a DJ can make/break their event
*easily recognizes and appreciates value over low quality
*is willing to collaborate with us (there’s a mutual trust between us)
*has a crowd that loves to dance any chance they get
*communicates well and appreciates timely responses and reciprocates

That’s our Top 10 list. Once I identified our ideal client, it really put me (and our sales staff) in the driver’s seat and we found ourselves interviewing our clients just as much as they were interviewing us before taking on a job. There is still nervousness that I may lose out on revenue but the negatives of taking on a client that isn’t a fit completely outweigh any positives.

Back to the client I turned down…in a nutshell, they didn’t pass muster on 5 of the 10 on our list. It was enough of a warning sign for me that I knew this wasn’t the right client for us. I sent the client a contract anyway. However, when they came back with changes they wanted to see to the contract, it was like a little nudge from the heavens telling me to abort.

I spent some time thinking through how to communicate that I was going to rescind the contract offer; the last thing I wanted to do was for the planner to stop sending referrals (some of our best parties came from her). I talked to the planner first (over the phone) and she totally understood and even said she wished she had done the same. I tried calling the client twice but got v/m both times, so I drafted a nice email and sent it off. I never heard back. Again, more confirmation that I made the right call.

Have you ever had a trouble client? What have you done? It’s not a matter of if you’ll ever have one but when. If you take one thing away from post today, I would encourage you to identify your ideal client with no more than 10 bullet points. The process challenges you to real drill down. I think it will do wonders for your business. It has for mine.

Based out of NYC, DJ Brian Buonassissi is a successful internationally traveling DJ/MC specializing in luxury destination private events. He runs a multi-city mobile DJ/event business with offices in Southern California, Destin, FL and New York City. You can connect with him at brian@djbrianbofficial.com

Social, Mobile and You (Second in a Series)

By Mitch Taylor:

Last month we talked about how the vast majority of people have their smartphone within three feet of them at all times and the three important items you need to be sure you have on your mobile website to capture their attention.
This month, we’ll be highlighting the social side of social media (Facebook, YouTube, Twitter, LinkedIn, Snapchat, Pinterest, etc.). For this article’s purposes, we’ll be focusing on the biggest of the social media platforms, Facebook.

The best way to navigate Facebook is to hire a professional to handle your contests or at minimum consult with one to find the best contest app for your desired outcome. Why? You must be careful with the methods you use to generate “likes.” Facebook has rules, especially regarding contents, and failure to adhere to those rules can get your page taken down, requiring you to build your entire Facebook presence again.

Taylored Weddings has recently consulted with Caryn Terradas of SpeakEasy and has had great success with her abilities to increase our exposure and outreach on our Facebook page. That said, do your due diligence in consulting an expert; there are many fly by night companies trying to get into the game of social media management.

Okay. You’ve consulted with an expert and determined what you want to achieve with your page. Now what do you say? My good friend Brian Kelm, Master of I Do, has a great approach and one that I have adapted to my business with great success.

1) Be sure to friend your clients on Facebook. This will allow their friends to see your postings when you tag them in one.

2) Every 30 days leading up to your client’s event date, go to their profile and find a picture that best represents them, then click “share, along with a comment about couple and their upcoming event; i.e. “@YourCompanyName is looking forward to celebrating with @Heather Smith and @John Johnson in just four weeks from today. Surprises galore in store with fun and smiles all day! So glad they chose @YourFavoritePhotographer to capture their moments!”

By including the venue and other vendors you actively promote them as well. It’s a win-win for everyone! You may also want to try a Vendor Of The Week Bridal Tip Tuesday, Wedding Wish Wednesday, Tradition Thursday, or Friday Fun Facts. I know one company that does well having a trivia contest and others who put up YouTube videos on their wall and have their fans post their favorite clips as well.

The bottom line with any social media is that you must be GENUINE and interactive. Today’s clientele can spot a phony and a sales pitch from a mile away. Provide value first, cultivate the relationship and the referrals will come!

About: Mitch Taylor owns and operates Taylored Weddings and can be reached via email at mitch@mitchtaylor.net. For more info about his Creating Connections books and workshops visit creatingconnections.biz

Book More Events By Spreading Out Your Reviews

By Brian Buonassissi:

A wise businessman once told me, “To book more business, be everywhere.” These days it’s never been easier or more affordable to be everywhere — that’s why reviews are so great! They don’t cost you anything and with a ton of third-party review sites out there, your chances of clients finding you go way up the more places those reviews can be seen.

Just like social media, some will gravitate to certain platform over others. Very few (that I’ve seen anyway) use multiple review sites. I also think asking clients to leave reviews on multiple review sites comes across as a chore (even if it is just a copy and paste) and does nothing to motivate them to jump on a computer and start cranking out a review.

One of the biggest changes we’ve made in our business to increase the number of places where we can be found is to ask clients what reviews sites they use on our client intake form. We’ve struck the verb “review” from our company vernacular (it’s such an ugly word) so the way we phrase these questions (we feel) helps us get those answers.

Here’s the verbiage we use…
*Have you set up a Knot Profile?
*Have you set up a WeddingWire Profile?
*Are you a frequent Yelper?
*Do you use Google Reviews?
*Do you use Facebook Reviews?

If there are other sites you use which have an option for reviews (i.e. GigMasters, Thumbtack, etc.), you might want to add those to the list above. By asking these questions on a client intake form, it is much more disarming. That said, if they don’t fill this out before our “creative planning meeting”, we’ll do it in person when we meet. It gives us a good idea of not only the effectiveness of this strategy but also gives us direction on where to send them when it’s time to send them a request to “share their experience”.

This is important for Yelp especially. With that particular site, if they aren’t a frequent Yelper, it doesn’t do any good to send them there because their review will be posted under the “unverified” category and those reviews are not easy to find. Yelp (as do all these sites) want it to feel organic and not as if the company asked for it. If they are a frequent Yelper, send them there. Those reviews won’t get flagged and you should be fine.

Now, going this route may cut down how many reviews you get on a specific site and could put your “best of” awards from those sites in jeopardy by not meeting a certain threshold. If they utilize more than two of these sites mentioned above, we’ll rotate out our review requests every three or so months with which one we push clients to use, assuming they are using multiple platforms.

By doing it this way, it still allows us to hit that magical number to qualify for the awards.

If you have never tried this approach, I encourage you to give it a test run. See if your inquiry sources start to multiply. If your sales pitch is solid, this should hopefully lead to more bookings.

Let me know how it works for you.

Based out of NYC, DJ Brian Buonassissi is a successful internationally traveling DJ/MC specializing in luxury destination private events. He runs a multi-city mobile DJ/event business with offices in Southern California, Destin, FL and New York City. You can connect with him at brianbuonassissi@discjockeynews.com.

Playlists. The Demise of DJing?

By Tony Fernandez

Google “playlists” and you’ll likely get the following results: Best 25 Playlist Ideas on Pinterest, Playlists from Spotify, Playlists from Soundcloud, Playlists from Tidal, The Ultimate Wedding playlist… none of which bode too well for the DJ industry, at least as we know it.

And there is no stopping the trend.

In a relatively short span of time, playlists have grown from innocuous lists of songs individuals put together to run, work out, enjoy in the car, etc. to defacto musical blueprints for weddings, parties, and life experiences.

 I don’t want to come of like some old geezer that doesn’t embrace technology. I’m a geek with a very well populated hard drive and the skill to know how to use it. So I get that playlists serve a purpose: it’s how most people organize, cultivate and share their music.

But playlists are also dumbing down the most important aspect of DJing — music. And it’s happening on two fronts.

First, given the ubiquity of playlists, regular people (i.e. people with the potential to sign your paycheck) are under the delusion that if they can pick tunes for their life events, why hire you to do it. Of course, as professionals, we know it’s not so easy to string along a set of songs together and whip up a party.

Making a list of songs is easy. Making a list of songs work for a group of people in a harmonious, fluid, timely, and celebratory manner is hard.

Secondly, as the digital age of music has immersed our society in streaming the music we consume, DJs (to me) have lost the drive and desire to explore music and seem to rely on playlists to do their thinking. It’s akin to having a tiger in captivity and a tiger in the wild. If a captive tiger is being fed, that tiger isn’t going to be as sharp as the wild tiger that seeks out and hunts its food.

Don’t get me wrong, we’ve all asked for help with music. There is absolutely nothing wrong with seeking advice, assistance, and insight from your peers. It just seems to me that there are far too many DJs taking the easy road and expecting playlists to properly execute a well-played set. I know that playlists are not going away. I’m not daft enough to even suggest DJs shouldn’t use playlists. They are a great resource when used to supplement your arsenal. But come on kids, don’t be lazy, don’t be complacent. Learn your music, learn your craft.

The benefits and rewards you’ll reap will serve you for your entire career.

P.S. I’ve recently discovered something even scarier about playlists. Companies like Spotify will soon be using the playlists being generated and shared by their subscribers to target market to those very same subscribers.   But don’t worry about that, Google, Apple, and Skynet have bigger and better plans… J

Based out of Richmond, VA, DJ Tony Fernandez has been a DJ, Remixer, Producer, Musical Soothsayer and Audio Gear Oracle since 1980. Find him on facebook. Email djtonytf@gmail.com

Trust

By Mitch Taylor:

I recently wrapped up an event and found myself again amazed by the power of one word.  My clients were Dick and Elga, a couple who had tied the knot in a beautiful ceremony fifty years ago to the day.  Their golden anniversary celebration was well attended, filled with laughter, dancing, a few tears. As the night ended, the one word Dick boiled it down to when thanking me was simply this: trust.  Dick looked me in the eyes and said, “I trusted you to deliver tonight and you came through. You kept your promise to make tonight unforgettable.”

Isn’t it amazing how one word can have such a profound effect on how we do business, what we achieve in life and where we go?  Trust is also the ultimate reason a client hires you…or not.

How do you build trust?  

Trust begins with word of mouth about your company. Trust continues when a potential client visits your website and sees the reputation you’ve built reinforced by the online testimonials that appear on your site.  You must then back up the initial trust placed in you by updating your clients throughout every step of planning, by following through on every promise made, and by maintaining your brand’s integrity from beginning to end.

You also need to trust in yourself and in your advisors or coaches.  

What, you don’t have a coach?  Get one.  Someone you trust who is where you want to be, who can help you through the rough patches. Sometimes it’s not enough to trust in yourself, your talent and abilities to deliver; too often we all hear that little voice inside our head that says “no you can’t”. Find someone who believes in you, even when you might not.

For me that person was Kyle Cease, a New York Times, USA Today, and Wall Street Journal bestselling author, whose Evolving Out Loud events and unique blend of comedy and personal evolution encouraged me to take full responsibility for the success of my client’s events. The minute I committed to this my clients were happier, referred my services more often, and even paid more for my services.

All because of one word.

Trust can be the catalyst to providing a better life for you and your family.

Do you trust me enough to take action on the words you have just read?

Because I trust that if you do, you will succeed beyond your wildest dreams.

Mitch Taylor has worked in the Mobile Disc Jockey industry for over two decades, first cutting his teeth as an on-board club DJ for Carnival Cruise Lines. In addition to owning and operating Taylored Weddings in the Upper Peninsula of Michigan, he is a sought-after speaker and Gitomer Certified Advisor whose sales training, books, coaching and workshops are in high demand all over the country. 

Is your first impression the RIGHT impression?

By Mitch Taylor:

Recently I was about to order breakfast at a hotel restaurant and was shocked to see that a three-egg omelet was $20.00. While at first I was thinking of turning around and going across the street to McDonald’s, I decided to continue.

Why? Everything about this restaurant spoke FIRST CLASS: The surroundings were impeccable. The waiter was extremely polite and cordial, asking us how quick we had to make it to our next event in the morning. The menu had souffléés and other high-end options with top ingredients listed in their offerings. I thought to myself “Let’s see what a $20 omelet tastes like.”

Our food came and it was absolutely phenomenal. The eggs were fluffy, the vegetables were not too over or undercooked. The meat was perfectly seasoned and tender. The cheese was melted just enough to pull in all of the flavors of the omelet together.

What does this experience have to do with you? Everything. What’s your presentation? Look at all of your service offerings and see if they are congruent. Does your website match the level of service you offer? Think like a bride or better yet, create a focus group from your past brides. How? Ask them. Most brides would LOVE to put themselves back into wedding planning mode even if it’s just for a few hours.

Once you have your focus group, ask them to rate upcoming marketing materials you plan to put out to put all of your services in order of preference with regards to quality and appearance. See what resonates with them and what doesn’t. Take care of the brides you surveyed afterwards by giving them each a gift card to their favorite restaurant. Trust me, it may seem a bit much to money to spend on research but in the long run it will be worth that and more because you will have your target customers (past brides) review your materials and give you valuable insight as to what they liked and what they didn’t.

Next: Do your marketing materials (business card, website, brochure, bridal show display) equal where you are at in your marketplace? If not you may be sending the wrong message. For example, if you are the highest priced entertainer in your market but your bridal show booth involves you standing behind it or worse yet just having brides fill out a slip without any engagement, then you are not sending the right message and brides will get confused as to why you are priced at the top of the market. As a recent bride told me at a bridal show when watching a DJ perform there “I don’t know why they bring third rate equipment to sell to first rate brides.”

Everything you do and offer makes an impression. Someone is always watching you when you are servicing the public. Always make sure to put your best foot forward and ensure your marketing stays congruent with the level of service you are providing.

Mitch Taylor has worked in the Mobile Disc Jockey industry for over two decades, first cutting his teeth as an on-board club DJ for Carnival Cruise Lines. In addition to owning and operating Taylored Weddings in the Upper Peninsula of Michigan, he is a sought-after speaker and Gitomer Certified Advisor whose sales training, books, coaching and workshops are in high demand all over the country.