By Mike Walter:
So last month I wrote my first blog for Promo Only and when it was published I was very excited and I proudly shared it on social media. Only to have the first comment bring me crashing down to earth. Someone wrote “I don’t get it. This is about running.”
It’s true. My first blog was about running. And movement in general. And how staying active can help with your overall fitness. And so this commenter was perplexed as to why a blog on a DJ focused website would be about running and fitness. And to that I reply:
Because it matters!
Let’s start with the part that is universal for any occupation. Generally, the fitter you are the healthier you are. And the healthier you are the better off you are. I say “generally” because you can take care of yourself every day and still wind up with a bad disease or cancer. But barring those exceptions, staying fit helps guarantee you’ll be healthy. And being healthy has tons of advantages: more energy throughout the day. You feel better. You look better. And you’re likely to have more confidence as a result. Oh, and you’ll probably live longer too.
Those are the benefits that everyone achieves when they are healthier, whether you’re a toll taker or a brain surgeon or any other occupation.
Here’s the part that is essential to us as DJs (and I am aware that this is likely to piss some people off but hey, don’t shoot the messenger): Some clients base their decision of who they want to DJ their event on aesthetics . It may even be a subconscious decision but some clients will pick the leaner, fitter DJ if all else is equal.
This was never more obvious to me than a number of years ago when I had to reassign some events here at Elite Entertainment. We had a DJ, I’ll call him Bill (because that was his name) who had played college football. He was blond, tall, good looking and in very good shape. But he had to leave the state unexpectedly and I was forced to call about twenty brides and inform them that their first choice of DJ was no longer available. When I asked them all what they liked about Bill (so I could recommend a similar replacement) some were vague with their answers and others just came right out and said, “he’s hot!” Almost bride had booked him from one of our showcases where, quite frankly, he wasn’t nearly the best or most experienced MC on staff. But they’d selected Bill because they liked his look (whether they admitted it or not).
I witnessed something similar first hand. In my late 30s I was starting to pack on the pounds and my bookings were dropping. Some of my other DJs were getting requested far more than I was. I was chalking it up to my age but then as I approached 40 I decided it was time to clean up my act and get in better shape. All of sudden my bookings picked back up. It seems it wasn’t my age but my shape that was turning some brides off.
When I see DJs on Facebook bitch and moan about losing business I’ll click on their profile sometimes and if I see someone who is out of shape I shake my head in disbelief. There are a lot of factors that are out of our control in this industry, but how we look and present ourselves to our clients and to the guests at their events is something we can control.
And whether we like it or not, it matters!
Mike Walter is the proud owner of Elite Entertainment, a Multi-System DJ Company in New Jersey that was recently selected by TheKnot.com and WeddingWire.com as a top Entertainment company in the country.