Monthly Archives: May 2017

5 Tips To Guarantee A Great Event

By Brian Buonassissi

I know this seems like quite the guarantee, but for years I have lived by these 5 tips and I can’t remember the last bad event I had. If you don’t do these five things you put yourself behind the eight ball. Since I do a ton of weddings, I’m going to tailor this post towards that, but it could really work for any private event.

Tip #1: I WANNA KNOW, I WANNA KNOW… Doing your homework before the event is critical. I could spend hours on this one tip. What I mean here is that you need to know everything you possibly can about the event (which means asking a ton of the right questions) — where your clients and their guests are from, make‐up of their crowd (college friends? first time both sides of the family are meeting?), what your clients like/dislike about weddings they’ve seen/been to, a site inspection of the venue, the hot buttons of the vendors you’re working with, equipment you’re using, and the music/mixes you’re going to play are all just a few of the many questions I ask. For the last one, I don’t necessarily mean come in with a prepared set-list, but never play a mix of a song (or any song in general) that you’ve never heard or played before. That used to burn me in my early DJing days more than I care to admit.

 

Tip #2: BACK THAT THANG UP… I can’t emphasize enough how important multiple backups are: I have all my formality tracks on 3 different backups (iPad, Phone, and thumb drive); I carry a duplicate external hard drive with all my music; I travel with 2 computers. I am over the top on this on so many levels. You don’t get a do‐over for private events (especially weddings). Having as many fail‐safes as possible is just smart business. It’s not a matter of ‘if’ but ‘when’ you will need to use one.

 

As I like to say, the event is often won or lost before you arrive.

 

Tip #3: BUT I’M ALWAYS ON TIME… This is about giving yourself a wide margin for error. By getting to the venue on time, I mean get there early – WAYYYY early (for me, I arrive a minimum of 4‐5 hours before the event). From not having to rush on set‐ up, to being able to test and check all gear, to rehearsing your important moments, playing through every formality track in its entirely, to putting your event planner/Maître D’ (and potentially the clients) at ease, this is just a best practice.

 

Tip #4: WORK, WORK, WORK, WORK WORK… In a perfect world, I would just mix my favorite tracks and the dance floor would be packed all night. Since we’re talking weddings, the dance floor would start during cocktail hour and it would be hard for them to stay seated for the meal because the music is that good. That happens at a lot of my events but not ALL of them. I have had a few tough ones. Sometimes it means I must go to a genre that I don’t particularly like or I may even have to go into cheese mode (assuming the client wants it). I never let my personal preference take precedence over what’s best for the event. I’ll keep grinding and do whatever it takes until I find the right formula for my crowd.

 

Tip #5: P P P POKER FACE, P P P POKER FACE… Playing off the tip above, let’s say your event is going terrible. Maybe your crowd is just a non‐dancing crowd or you just can’t seem to please anyone with the song selection. You’ve put in a ton of work but it’s just not happening. What’s the remedy? Smile and look confident – like you know exactly what you’re doing and that you meant for it to be like this. Never let the crowd know you’re struggling. Show that poker face. Make them believe you’re having a great time (even if it’s killing you inside) and often, it’ll get them out there. If nothing else, I’ve found it makes me feel better about the event at hand.

 

I’m going to post a Part 2 to this because there are many more things that I believe can ensure a great event. The ones above are the foundation. Follow them and you’re on your way to success.

 

Based out of NYC, DJ Brian B is a successful internationally traveling DJ/MC specializing in luxury private events. He runs a multicity mobile DJ/event business with offices in Southern California, Destin, FL and New York City. You can check him out at djbrianbofficial.com or bboyproductions.com

Music and DJs – Finding the Sweet Stuff

By Tony Fernandez

 

When I began DJing, I used cassette tapes. Don’t ask me how I did it, but I did. A lot of the tracks were bootlegged off the radio in NYC and then I’d bring these gems to VA, where I was in school (I was 14 at the time; I know better now). I quickly moved up to vinyl, eventually stepped up to CDs around ’89 and have been hustling for new tunes ever since.

Back then, I had established a network of people that knew me and knew what I liked. There were record stores. I knew the people in those stores and they knew me. There was mail order. I used to call 12” Dance in Washington DC, or Dancetraxx/Vinylmania in NYC more often than I’d like to admit. And there were record pools. Pools would have advanced copies and promo-only mixes that weren’t accessible to the public. Naturally I wanted those the most.

Having that new release or remix and dropping that track in your set is an awesome feeling.

It’s even a little sweeter, if you have that mix that no one else has.

I was fortunate to become a Billboard Reporting DJ for a time, which led to even more music that was not readily available to the public. Then the Internet happened. Napster happened. Limewire happened. WinMX happened. Audio Galaxy happened. The Internet became the great equalizer. Through legit (and sometimes not so legit) means, anyone could get almost any song created by any one.

And everything changed.

Music can now be streamed or downloaded at your desire: remixes, unreleased mixes, bootlegs, white labels, promo only releases, etc. — literally millions of songs and remixes await the click of a mouse. With a little effort you can find foreign edits and mixes done by DJs in the UK, France, South Africa, Germany, and more. That crazy version you heard at your club, concert, festival, radio, car, store, gas station, TV commercial, streaming service? Your chances of finding that version now are pretty high.

So if we ALL have the access, by and large, to the music being cranked out for public consumption, how do you find that unique banger that’s going to make you stand out? Trust me, it’s out there. There is new music to be found and new music to be had…

You just have to be proactive and find it.

 

  • If you just wait for your monthly subscription to feed you tunes, you’re not being proactive.
  • If you just echo what’s on radio, you’re not being proactive.
  • If you’re bemoaning the “fact” that there’s no “good” music, you’re not bring proactive.

 

Some would say (me included) that it’s part of your job as a DJ to seek, find, and play new tunes.

They’re right.

Be proactive in your approach. Be the proactive DJ you can be. Find those new tunes. Your crowds, your floors and your clients will thank you.

 

Based out of Richmond, VA, DJ Tony Fernandez has been a DJ, Remixer, Producer, Musical Soothsayer and Audio Gear Oracle since 1980. Find him on facebook. Email djtonytf@gmail.com

What does your job title say about you?

By Mitch Taylor

So I’m sitting in the Chicago O’Hare airport traversing flights when I see one of the cleaning ladies come by.  On her shirt, in red letters, is one word — one word that struck me as funny and odd at the same time.  I couldn’t actually believe what I saw.  That one word was “scrub.”

Scrub.  Now seriously, what company in their right mind would have an employee wear that on their uniform?  What person with any sense of self-worth would want to wear it?  I’m sure this was a woman who, like all of us, has her own struggles and everyday challenges.  I would even venture to say that this might be woman needs to keep working a job she might not necessarily love.  I would also be willing to bet that the owner of the company she works for doesn’t go to work everyday with the word “scrub” emblazoned across his or her shirt pocket where their name should be.

What if the cleaning company who employed Ms. Scrub had come up with something a bit more imaginative and/or something that their employees would be proud to wear, instead of embarrassed?  What about “Cleaning Wizard” or “Queen of Trash?” Might that job have been a little more enjoyable for the woman? Might the message it gave others be more enjoyable, too?

As Djs, we’re in the fun business.  My good friend Brian Kelm of Brian Kelm Productions in Madison, WI calls himself the Master Of I Do.  What’s in your name or title? What does your title say about you?

Your title should reflect your style and how you handle yourself.  It should be representative of your company and the level of service you try to provide.  Think clients don’t care about your title, that it’s meaningless?  Think again.  Everything about your company communicates a message to your prospective client.  Where do you think I came up with the idea for this article?

Take time now to get creative.  Ask your past clients how they would describe your services and what you offer.  Better yet, go through your past year of evaluations and write down all of the descriptive words that your clients use to talk about your services and see which one comes up the most, second most and third most.

There you have it — there’s your new, FUN, creative title.  Now be sure to LIVE that title everyday in every way.

You’ve earned it.

Mitch Taylor has worked in the Mobile Disc Jockey industry for over two decades, first cutting his teeth as an on-board club DJ for Carnival Cruise Lines. In addition to owning and operating Taylored Weddings in the Upper Peninsula of Michigan, he is a sought-after speaker and Gitomer Certified Advisor whose sales training, books, coaching and workshops are in high demand all over the country.