From Auckland, New Zealand:
Lace up your best trainers and crack the champagne – this year we’re celebrating 20 years of Serato and ‘The Power of Music’.
On the eve of the new millennium, two computer science students from New Zealand created Serato, a company that has since revolutionized the global digital DJing scene with a winning combination of out of the box thinking, hard work and an unpretentious attitude.
“Right out of the box Serato was a game-changer. Here’s a company who came out of nowhere with the Willy Wonka Golden Ticket, and all of a sudden they’re the industry standard…they dominated the whole system.” – DJ Z-Trip.
Like anything of significance though – it’s never a single entity that’s responsible for that groundswell. It’s a collective force of talent – innovators, artists and dreamers.
For our 20th, we’re celebrating these individuals and our collective journey with commentary from the likes of Roni Size, DJ Z-Trip, DJ Jazzy Jeff, Rich Medina, Mix Master Mike, DJ Spinna, A-Trak, DJ Jazzy Jay, Kayper, Kenny Dope, DJ Revolution, Grand Wizzard Theodore, Natasha Diggs, DJ Miss Milan, Just Dizle, DJ Shintaro, DJ Stef Nava and many more.
A documentary to sum it up
This three-part documentary chronicles Serato’s extraordinary path from humble beginnings to the international music brand they are today.
Episode one is the inception story: how Serato became the leader in two industries in just six years. You can view this incredible story right now on their YouTube channel.
It’s been an absolute pleasure – here’s to the next 20 years.
Limited Edition Box Set:
It seemed only right to produce both something tangible and digital to celebrate our 20th year. Along with our documentary, we’ll be releasing a limited edition anniversary box set. This will include:
- ● 2 x 20th Anniversary Serato Control Vinyl, with the iconic NoiseMapTM within each groove.
- ● A 20th Anniversary photograph book tracing the story of Serato from 1999 to 2019.The box set is available for purchase from the Serato online store and selected retailers worldwide.
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