From Auckland, New Zealand:
Lace up your best trainers and crack the champagne – this year we’re celebrating 20 years of Serato and ‘The Power of Music’.
On the eve of the new millennium, two computer science students from New Zealand created Serato, a company that has since revolutionized the global digital DJing scene with a winning combination of out of the box thinking, hard work and an unpretentious attitude.
“Right out of the box Serato was a game-changer. Here’s a company who came out of nowhere with the Willy Wonka Golden Ticket, and all of a sudden they’re the industry standard…they dominated the whole system.” – DJ Z-Trip.
Like anything of significance though – it’s never a single entity that’s responsible for that groundswell. It’s a collective force of talent – innovators, artists and dreamers.
For our 20th, we’re celebrating these individuals and our collective journey with commentary from the likes of Roni Size, DJ Z-Trip, DJ Jazzy Jeff, Rich Medina, Mix Master Mike, DJ Spinna, A-Trak, DJ Jazzy Jay, Kayper, Kenny Dope, DJ Revolution, Grand Wizzard Theodore, Natasha Diggs, DJ Miss Milan, Just Dizle, DJ Shintaro, DJ Stef Nava and many more.
A documentary to sum it up
This three-part documentary chronicles Serato’s extraordinary path from humble beginnings to the international music brand they are today.
Episode one is the inception story: how Serato became the leader in two industries in just six years. You can view this incredible story right now on their YouTube channel.
It’s been an absolute pleasure – here’s to the next 20 years.
Limited Edition Box Set:
It seemed only right to produce both something tangible and digital to celebrate our 20th year. Along with our documentary, we’ll be releasing a limited edition anniversary box set. This will include:
- ● 2 x 20th Anniversary Serato Control Vinyl, with the iconic NoiseMapTM within each groove.
- ● A 20th Anniversary photograph book tracing the story of Serato from 1999 to 2019.The box set is available for purchase from the Serato online store and selected retailers worldwide.
For all press enquiries please contact press@serato.com