Tag Archives: best record pool

Rip Off The Rearview Mirror

By Mitch Taylor:

Out of the blue the other day I got a call from a fellow DJ and his statements somewhat surprised me.  He said biz had slowed down and he was struggling a bit.  He blamed it on himself first saying he hadn’t been beating the pavement as much as he had in the past but then, after suggesting a few thing he could do to better his situation (after all he did call me, right?), the verbal posturing began and suddenly the blame is placed upon the multi-ops who send out $500 DJs, payola in our business and everything else.

Why am I sharing this with you in this space?  Because I’m sure that you have been in this same place at one time or another.  I know I have.

Look at yourself in the mirror.  Dead in the eyes.  Realize YOU have the power to control your life.  We live in the land where dreams are made, during a technological revolution.  Stop making excuses and take advantage of the incredible opportunity that lays before you.  Seize it.  TODAY.  Right Now.

Where do you draw your inspiration?  I write this coming back from a conference of my peers and being around them inspires me to do great things, better things.  What inspires you?

For me, it’s my kids.  It’s the look on a bride’s face, that genuine smile of knowing from a mother when you put your heart and soul into an event and everything turned out better than they could have imagined.  It’s the knowledge that I continually need to improve and step up my game because some young buck is coming up behind me somewhere, hungry to take over my business and get his cut.

Rip off the rear view mirror.  Don’t look back.  Always keep improving.

If you need help with motivation and things you can do to be better, check out fellow Promo Only columnist and person that inspires me Mike Walter’s book “10 Things You Can Do To Have A Better Day.” A great read.

I’ll let you in on another little secret.  You know someone else that inspires me?  Go look in the mirror.  It’s you.  You, your passion, desire and drive for this business.

Now go out and make someone’s day better!

About: Mitch Taylor owns and operates Taylored Weddings and can be reached via email at mitch@mitchtaylor.net. For more info about his Creating Connections books and workshops visit creatingconnections.biz

“I Turned Down My First Client”

By Brian Buonassissi:

 

Here’s a statement I never thought I would make: After some 22 years of business I turned down my first client. Last year, I was listening to one of the PHDJ podcast episodes hosted by Mike Walter and Joe Bunn (if you’re not subscribed to it, you need to be) and the question came up if either of them had ever turned down a client? Like me, up to that point, neither of them had. However, the question gave me serious pause to think about clients that were “questionable.”

I can think of a handful of clients our company has taken on where, when we went to contract, I had a feeling they were going to be trouble clients. In the end, they all ended up to be exactly that – every single one of them. In some cases, we had to give a partial or full refund. Listening to the podcast, I began to ask myself, “Why did we take these clients on?”

The reasons varied. Part of me didn’t want to feel defeated. I wanted us to take on the challenge of making these clients have the party of their life. Another part of me may have wanted to make sure our DJs were working and there was fear that another booking may not come. And then there was another part of me that wanted to bring in the revenue.

As my DJ profile and demand has grown over the years, I’ve had the luxury of being able to pick and choose which clients are “the right fit” for me. If a client wasn’t a good fit, I’d send it down the chain to one of our other guys. That type of client didn’t really affect me as our other DJs had to deal with it and I masked it by saying, “It was good training” for them.

It hit in me in the face that I was being rather selfish. That started a process over the last few months of 2017 in identifying just who our ideal client was. I’ll share some of that with you.

Our ideal client:
*is between the age of 22-35
*is kind and generous
*is creative – loves uniqueness
*is cutting edge – enjoys social media and mobile apps, open to incorporating the latest and greatest
*Loves a variety of different music or at least has an appreciation for many different genres
*has an awareness that a DJ can make/break their event
*easily recognizes and appreciates value over low quality
*is willing to collaborate with us (there’s a mutual trust between us)
*has a crowd that loves to dance any chance they get
*communicates well and appreciates timely responses and reciprocates

That’s our Top 10 list. Once I identified our ideal client, it really put me (and our sales staff) in the driver’s seat and we found ourselves interviewing our clients just as much as they were interviewing us before taking on a job. There is still nervousness that I may lose out on revenue but the negatives of taking on a client that isn’t a fit completely outweigh any positives.

Back to the client I turned down…in a nutshell, they didn’t pass muster on 5 of the 10 on our list. It was enough of a warning sign for me that I knew this wasn’t the right client for us. I sent the client a contract anyway. However, when they came back with changes they wanted to see to the contract, it was like a little nudge from the heavens telling me to abort.

I spent some time thinking through how to communicate that I was going to rescind the contract offer; the last thing I wanted to do was for the planner to stop sending referrals (some of our best parties came from her). I talked to the planner first (over the phone) and she totally understood and even said she wished she had done the same. I tried calling the client twice but got v/m both times, so I drafted a nice email and sent it off. I never heard back. Again, more confirmation that I made the right call.

Have you ever had a trouble client? What have you done? It’s not a matter of if you’ll ever have one but when. If you take one thing away from post today, I would encourage you to identify your ideal client with no more than 10 bullet points. The process challenges you to real drill down. I think it will do wonders for your business. It has for mine.

Based out of NYC, DJ Brian Buonassissi is a successful internationally traveling DJ/MC specializing in luxury destination private events. He runs a multi-city mobile DJ/event business with offices in Southern California, Destin, FL and New York City. You can connect with him at brian@djbrianbofficial.com

New Pioneer’s DJM-REC recording app enables DJs to easily record mixes

Pioneer announced the DJM-REC today, a new app for iPhone and iPad which enables the easy recording and sharing of high-quality DJ mixes.

All types of DJs like to record their mixes in order to review performances and raise their profile via online sharing. However, it can be a stressful process. Connecting a recording device to the back of the mixer can be complicated work in a dark DJ booth, and adjusting the recording level to avoid clipping is also a troublesome task. Once the set is over, making a track list and uploading it to different online platforms along with the audio is a time-consuming chore.

DJM-REC solves all these problems, taking advantage of our experience in designing DJ Mixers including the club-standard DJM-900NXS2. The app offers simple connection, high-quality audio recording plus easy online sharing and streaming.

DJM-REC is available in the App Store at the price of $9.99 from 23rd January 2018.

You can try DJM-REC free for 30 days to get to know all of its features. Mixes recorded during the trial period will remain available for listening and sharing after the trial has ended. To continue recording and using all the app’s features after the trial period has ended, you can upgrade to the paid version.

DJM-REC compatible mixers are as follows: DJM-TOUR1, DJM-900NXS2, DJM-750MK2 and DJM-450

To use DJM-REC, update the mixer’s firmware to the latest version.

Find out more about DJM-REC.

KEY FEATURES OF DJM-REC

  • Simple connection to DJM series mixers

Install DJM-REC on your iPhone or iPad, then simply plug into any DJM mixer which has the digital send/return feature using a single USB cable. The port is on the top of the mixer rather than the back, so connecting is a breeze even in a dark DJ booth.

  • High-quality recording which minimizes clipping and distortion

DJM-REC can control the peak limiter in the DJM Mixer. Tap the button to enable this feature and alleviate digital clipping. Audio from a digital mixer can be recorded directly in digital format without the need for analogue conversion.

  • Easily share your mixes with the world

Effortlessly live stream your mix through YouTube, Facebook Live, Periscope, Instagram and Snapchat via DJM-REC. Easily upload your recorded mixes, digital recordings of your analogue tracks, and remixed tracks created using features and FX on DJM mixers to cloud services such as Mixcloud and Dropbox.

  • Auto time-stamp for effortless track list creation

Time-stamps for tracks are automatically created thanks to the information transmitted from the DJM mixer, such as the fader positions, to the app. The time-stamps are editable and making track lists is easy, as you can edit track information per time-stamp within the app.

  • Powerful club-standard sound, remastered easily

Swipe the Loudness slider on DJM-REC to easily increase audio pressure. Punchy, heavier, vibrant bass sound that can’t be obtained by simply raising the signal level of the low range is created when you swipe the Sub Bass slider, as this creates new signals based on the track’s input signals. Old tracks can be refreshed with a powerful club sound, just like the latest releases.

  • Other features
  • Recorded sound on your iPhone/iPad can be input into DJM series mixers using the digital send/return feature.
  • Analogue recording in the app is possible using the microphone function on an iPhone/iPad with an external microphone when your device isn’t connected to a DJM mixer.

DJM-REC Specifications

OS(iOS) iOS 8 or later
iPhone iPhone X, iPhone 8, iPhone 8 Plus, iPhone 7 Plus, iPhone 6s Plus, iPhone 6 Plus,

iPhone 7, iPhone 6s, iPhone 6,

iPhone 5s, iPhone SE

iPad 12.9-inch iPad Pro, 10.5-inch iPad Pro,

9.7-inch iPad Pro, iPad Air 2, iPad Air,

iPad mini 4, iPad mini 3, iPad mini 2,

iPad (5th generation)

Display Resolution Retina
Playable Files WAV(Sampling rate: 44.1/48 kHz, Bit depth: 24bit)

AAC (bit rate 64kbps, 128kbps, 192kbps, 256kbps, 320kbps)

 

New rekordbox lyric Plus Pack brings world’s first lyric visualization in sync with DJs’ tracks

Pioneer is releasing rekordbox ver 5.1, a new version of their music management software. The update enables a brand-new optional Plus Pack, rekordbox lyric, for displaying animated lyric visualizations when using the rekordbox dj Plus Pack.

Since we released rekordbox video in 2016, we’ve continued to develop the video functionality within our performance software and, now, rekordbox lyric offers a brand-new form of expression. Its lyric visualization feature, co-developed with COTODAMA, enables you to display visualizations of track lyrics on the fly via monitors or projectors when using the rekordbox dj Plus Pack. Animations are created automatically by the software and you can customise them to create your preferred look. rekordbox lyric is the first DJ tool in the world to visualize the lyrics of songs being played.*1

How to use rekordbox lyric

Subscribe to one of the following plans available from 18th January 2018:

  1. Lyric Plan ($6.90 per month)

If you already own a rekordbox dj license, you can subscribe to this plan to use rekordbox lyric.

  1. Premium Plan ($14.90 per month)

In addition to rekordbox lyric, you’ll get unlimited access to all the features and functions of rekordbox dj, rekordbox dvs, rekordbox video and RMX Effects.

30 day free trial of rekordbox dj

If you use the rekordbox dj trial version, you can try all Plus Packs including rekordbox lyric for 30 days. During the trial period, you can try rekordbox lyric’s features using sample songs that can be downloaded through rekordbox.

Find out more about the rekordbox Plus Packs and watch our rekordbox lyric introduction video.

*1 First application service in the DJ application market (according to research conducted by Pioneer DJ Corporation, 11th January 2018).

* Lyric Plan and Premium Plan are available in limited countries only. Find out more.

* In some cases, lyric data may not be acquired from tracks.

* If you already subscribe to the current rekordbox plan (now known as Base Plan) and would like to subscribe to Premium Plan, you’ll need to cancel your current subscription and take out a new subscription for Premium Plan.

KEY FEATURES OF REKORDBOX LYRIC

  1. Lyric visualization in sync with tracks

Thanks to COTODAMA’s Lyric Sync Technology, the lyrics of the tracks you play are sent via your laptop’s video output (HDMI, etc.) to a connected screen or projector. Just play music that’s been pre-analysed by rekordbox and smooth, dynamic motion graphics based on the track’s mood and structure will appear when rekordbox lyric is enabled. You can perform with your tracks normally (for example, adding FX) and the visualized lyrics will appear automatically.

  1. Customizable visualized lyrics

You can change the tone and type of motion graphics generated by rekordbox lyric. And, with the flexibility to customize font colour and transparency of the background individually, you can create visuals on the fly to match the crowd’s vibe.

  1. Compatible with rekordbox video

Use rekordbox video with rekordbox lyric to apply its Transition FX to visualized lyrics and to layer lyrics over videos and images. By combining various elements using both Plus Packs, you can create unique visual performances to accompany your DJ sets.

About Lyric Sync Technology
rekordbox lyric utilizes Lyric Sync Technology that automatically visualizes lyrics beautifully. Lyric data is acquired from the database of over 2.59 million songs provided by Sync Power Corporation. The music analysis technology of the National Institute of Advanced Industrial Science and Technology (AIST) automatically analyses the lyric data to determine the atmosphere and composition of the music, and its Expression Engine generates motion graphics for each song using the Morisawa font.

rekordbox lyric Specifications

Compatible OS Mac macOS High Sierra 10.13 (updated to the latest version)

macOS Sierra 10.12 (updated to the latest version)

OS X 10.11, 10.10 (updated to the latest version)

Windows Windows® 10, 8.1, 7 (the latest service pack)
CPU Intel® processor Core™ i7, i5, i3
Memory 4 GB or more of RAM

 

* Disclaimer: specifications and price are subject to change.

* rekordbox is a registered trademark of Pioneer DJ Corporation.

* rekordbox lyric displays lyric information based on the license of LyricFind.

* Mac, OS X or macOS are trademarks of Apple Inc., registered in the US and other countries.

* Windows is a registered trademark of Microsoft Corporation in the US and other countries.

* Intel and Intel Core are registered trademarks of Intel Corporation in the US and other countries.

* The names of companies, product names and technology names mentioned herein are the trademarks of their respective owners.

 

Meet Pioneer’s DDJ-1000 controller

Pioneer has created a new DJ controller for dedicated use with their professional performance application, rekordbox dj. The 4-channel DDJ-1000 is designed to help you get the most from the new features coming to rekordbox dj following the release of the latest version of rekordbox (ver 5.1). The upgraded software will be available to download on 18th January 2018.

The DDJ-1000 offers the ideal solution if you want to play at events and party venues other than clubs thanks to its easy portability and brand-new user interface, which is similar to the familiar multi player/DJM club-standard set-up. Its professional features include full size jog wheels inherited from the CDJ-2000NXS2 with added On Jog Display so you can keep an eye on important track information without looking at your laptop. Bring creative flair to your mixes with 14 Beat FX and use the 16 multicolored Performance Pads (8 per deck) to trigger various features including Hot Cues, Pad FX and Keyboard Mode, which enables you to play a Hot Cue in different semitones. This allows you to improvise with sounds and create musical phrases as if you were playing on the keyboard of a synthesizer or other instrument.

The significantly updated version of rekordbox includes enhancements to the Related Tracks feature, adding more options for quickly finding tracks that are well matched with the one you’re playing. And the improved rekordbox dj Plus Pack brings new additions such as Automix, which uses the software’s upgraded track analysis to automatically and seamlessly mix tracks.

The DDJ-1000 will be available from mid-February at an MAP of $1,199. It comes with a bundled licence key for our professional DJ performance application rekordbox dj, worth $129.

Watch the DDJ-1000 introduction video or download rekordbox ver 5.1 for free from 18th January 2018. If you own a licence key for one of the rekordbox Plus Packs (rekordbox dj, video or dvs), you can upgrade to the new version of the Plus Pack for free.

KEY FEATURES OF THE DDJ-1000

  1. Portable DJ controller with club-style layout

All the buttons and knobs on the DDJ-1000 are arranged in the same layout as those on our club-standard CDJ-2000NXS2 and DJM-900NXS2 set-up. The jog wheels are inherited directly from the CDJ-2000NXS2, so they look and feel familiar to use. As a result, using rekordbox dj with the DDJ-1000 creates the same experience as playing from USB drives with a NXS2 set-up. The DJ controller is compact and portable, too, so you can easily take it wherever you go.

  1. Color On Jog Display for quick reference and accurate performances

A high-definition LCD screen in the centre of each jog wheel displays information such as playback time, BPM, waveform, playback position and Hot Cue and Loop points. You can customise the information you want to see, so there’s no need to look at your laptop during a mix or scratch routine.

  1. 14 Beat FX including new additions

The DDJ-1000 is loaded with all ten popular Beat FX from our DJM mixer series plus four new FX for adding creative flair and texture to your sets. You can instantly reference BPM and the name of the selected FX without looking at your laptop thanks to the dedicated Beat FX display.

New FX:

  • Enigma Jet, Mobius Saw, Mobius Triangle – FX that add sound with a feeling of infinite rising or descending
  • Low Cut Echo – echo-derived effect that cuts low frequencies of the echo sound
  1. Improved MAGVEL FADER

The DDJ-1000 features a new MAGVEL FADER crossfader, which inherits the design architecture of the renowned MAGVEL FADER PRO from the DJM-S9 professional battle mixer. Highly durable for more than 10 million movements, the new MAGVEL FADER enables complicated, intricate performances with a smooth feel. Plus, we’ve refined the software processing for jog wheel and crossfader operation to significantly reduce latency, so scratching feels more intuitive than ever.

  1. Multiple input/outputs enable different set-ups

DJ changeovers are a breeze for rekordbox dj users thanks to the two USB ports for PC/Mac. The DDJ-1000 has four external input terminals for DJ players and analog turntables, plus two Mic inputs. You can also use the DDJ-1000 as a stand-alone DJ mixer without connecting a PC/Mac.

  1. Other features
  • Multicolored Performance Pads – tactile illuminated rubber pads trigger Hot Cues, Pad FX, Beat Jump, Sampler, Keyboard Mode and more
  • Feeling adjust – customise the feeling of the jog wheel
  • Advanced Super-Fast Search – quickly reach any playback position
  • Page switch between Hot Cues 1-8 and 9-16
  • Key Shift and Key Sync buttons – direct control of rekordbox dj key-related features
  • Sound Color FX – enhance your sets with the four popular FX from the DJM mixers
  • Aluminum/acrylic-finished top panel – for a quality look and feel
  • Lightweight and portable
  • rekordbox dvs ready – requires the rekordbox dvs Plus Pack licence key and dedicated Control Vinyl (both available separately)

KEY FEATURES OF REKORDBOX VER 5.1

  1. Automix for smooth and natural automatic mixing

Drop tracks into an Automix playlist and rekordbox dj will mix them accurately and smoothly. Phrases in a track are now detected by the newly developed phrase analysis algorithm in the track analysis section of rekordbox’s KORETECH engine. In addition to the phrase information, Automix uses track information such as beat position, BPM and key to make mixes sound natural. You can scratch, apply FX and change the order of tracks during Automix.

  1. Advanced Related Tracks feature brings more detailed search criteria

The popular Related Tracks feature – which displays tracks that are well matched with the one you’re currently playing – has been significantly upgraded. You can easily find even more relevant tracks using increased search criteria such as artists, comments and file formats, and you can save your custom criteria and call it up at any time. This feature is highly useful for creating unique sets from tracks you might not have otherwise thought to mix together.

DDJ-1000 specifications

Frequency characteristic 20 Hz to 20 kHz (LINE)
S/N ratio 112 dB (USB)
Total Harmonic Distortion 0.002% (USB – MASTER1)
Input / Output Terminals

 

 

 

Inputs LINE/PHONO × 2 (RCA), LINE × 2(RCA)

MIC × 2(XLR & 1/4-inch TRS jack x 1, 1/4-inch TRS jack x 1)

Outputs MASTER × 2(XLR × 1, RCA x 1)

BOOTH OUT × 1(1/4-inch TRS jack)

PHONES × 2 (1/4-inch stereo jack × 1, 3.5-mm stereo mini-jack × 1)

USB USB (Type B) x 2
Maximum Dimensions (WxDxH) 708.0 × 361.4 × 73.4 mm
Weight 6.0 kg
Accessories AC adaptor, Power cord, USB cable

Quick Start Guide, rekordbox dj licence key card

System requirements

Compatible OS Mac macOS High Sierra 10.13 (Updated to the latest version) macOS Sierra 10.12 (Updated to the latest version)

OS X 10.11, 10.10 (Updated to the latest version)

Windows Windows® 10, 8.1, 7 (the latest service pack)
CPU Intel® processor Core™ i7, i5, i3

Intel® processor Core™ 2 Duo: 2.0GHz or above

Memory 4 GB or more of RAM

 

* Disclaimer: specifications and price are subject to change.

* rekordbox is a registered trademark of Pioneer DJ Corporation.

* KORETECH is a trademark of Pioneer DJ Corporation.

* Mac, OS X or macOS are trademarks of Apple Inc., registered in the US and other countries.

* Windows is a registered trademark of Microsoft Corporation in the US and other countries.

* Intel and Intel Core are registered trademarks of Intel Corporation in the US and other countries.

* The names of companies, product names and technology names mentioned herein are the trademarks of their respective owners.

 

The Ins & Outs of Eating for Success

By Mike Walter:

Almost every nutritionist and dietician will tell you that counting calories is not the smartest way to go about losing weight or trying to stay in shape. So why would I recommend it? Read on.

So much of our weight is determined by two simple factors: how much we take in and how much we burn. I often compare it to the definition of wealth (wealth isn’t what you earn, it’s what you keep). As an extreme example, a number of years ago there were reports that Olympic swimmer Michael Phelps was eating 12,000 calories a day. He was scarfing down fried egg sandwiches with cheese, pizzas, and two pounds of pasta. Every day! He was consuming close to six times his recommended number of calories yet he was not only not fat and out of shape, he was an insanely successful athlete. Why? Because he was swimming for hours and hours a day, thus burning ten times the number of calories as most people. Not only was his diet not holding him back, it was essential to his success. Without that many calories, he wouldn’t have had the energy to train and compete.

Like I said, Phelps’ diet while he was training is an extreme example. But it points out the math involved in weight loss or gain.

Do you know how many calories you burn every day? Do you know how many calories you take in? Do you know how many calories it takes to gain or lose a pound?

I think these numbers are important. And while I don’t count every single calorie, I do have a general sense of when I’ve taken in more than I’ve burned (not good) and when I’ve burned more than I’ve taken in (good). And it’s those general numbers that help me maintain my weight.

First, let’s start with a quick calculation. If you want to know approximately how many calories you burn per day multiply your weight by 14. So I’m currently at 190 pounds which means with normal daily activity I’m burning about 2,600 calories per day. Now, if I go for a four mile run that day I’ll burn about four to five hundred extra calories. Same goes if I spend an hour on my stationary bike (pedaling of course, I can’t just sit there). So that would put me about 3,100 calories burned for the day.

That’s why it’s important for me to know the approximate calorie count in the foods I eat. My typical breakfast of cereal and a banana is about 250 calories.   If I want two slices of pizza for lunch, that’s about 500 calories. If I have an eight ounce steak for dinner, that’ll be about 600 calories. The two beers I have to wash it down with are about 300 calories. As all this food and drink adds up I try to keep it below my daily burn. I’m successful more days than not which is why I pretty much maintain my weight.

And that’s where the other important number comes in: 3,500. It takes approximately 3,500 calories to gain or lose a pound of weight. So if I consume 3,500 more calories than I burn, I’m going to gain a pound. Conversely if I burn 3,500 more calories than I consume, I’ll lose a pound. There are other factors involved, for sure, but the basic math sends us a clear message: burn more than you eat.

Finally, one of the calculations I like to do is to figure out how much activity food costs. I’m not a fast food guy but I’ll use the generic Big Mac, fries and a coke as an example. That’s about 1,100 calories, which may or may not sound like a lot. But I tell myself something different: that meal will cost me 10 miles of running. Or 11 hours biking. Which is maybe why I’m not a fast food guy!

Please notice how many times I’ve used the words “generally” or “about” or “approximately” in this blog. I don’t obsess over calories and I don’t think you should either. But having a general sense of how much you’re consuming versus how much you are burning is extremely important in my opinion. If you don’t, I think you should give it a try. Google can be your friend (simply type “calories in ____” and you’ll get your answer) as can a Fit Bit or Apple watch that can measure your daily activity. Armed with this knowledge, you may begin to start seeing why your weight is what it is, and more importantly, what you can do about it.

Mike Walter is the proud owner of Elite Entertainment, a Multi-System DJ Company in New Jersey that was recently selected by TheKnot.com and WeddingWire.com as a top Entertainment company in the country.

Social, Mobile and You (Second in a Series)

By Mitch Taylor:

Last month we talked about how the vast majority of people have their smartphone within three feet of them at all times and the three important items you need to be sure you have on your mobile website to capture their attention.
This month, we’ll be highlighting the social side of social media (Facebook, YouTube, Twitter, LinkedIn, Snapchat, Pinterest, etc.). For this article’s purposes, we’ll be focusing on the biggest of the social media platforms, Facebook.

The best way to navigate Facebook is to hire a professional to handle your contests or at minimum consult with one to find the best contest app for your desired outcome. Why? You must be careful with the methods you use to generate “likes.” Facebook has rules, especially regarding contents, and failure to adhere to those rules can get your page taken down, requiring you to build your entire Facebook presence again.

Taylored Weddings has recently consulted with Caryn Terradas of SpeakEasy and has had great success with her abilities to increase our exposure and outreach on our Facebook page. That said, do your due diligence in consulting an expert; there are many fly by night companies trying to get into the game of social media management.

Okay. You’ve consulted with an expert and determined what you want to achieve with your page. Now what do you say? My good friend Brian Kelm, Master of I Do, has a great approach and one that I have adapted to my business with great success.

1) Be sure to friend your clients on Facebook. This will allow their friends to see your postings when you tag them in one.

2) Every 30 days leading up to your client’s event date, go to their profile and find a picture that best represents them, then click “share, along with a comment about couple and their upcoming event; i.e. “@YourCompanyName is looking forward to celebrating with @Heather Smith and @John Johnson in just four weeks from today. Surprises galore in store with fun and smiles all day! So glad they chose @YourFavoritePhotographer to capture their moments!”

By including the venue and other vendors you actively promote them as well. It’s a win-win for everyone! You may also want to try a Vendor Of The Week Bridal Tip Tuesday, Wedding Wish Wednesday, Tradition Thursday, or Friday Fun Facts. I know one company that does well having a trivia contest and others who put up YouTube videos on their wall and have their fans post their favorite clips as well.

The bottom line with any social media is that you must be GENUINE and interactive. Today’s clientele can spot a phony and a sales pitch from a mile away. Provide value first, cultivate the relationship and the referrals will come!

About: Mitch Taylor owns and operates Taylored Weddings and can be reached via email at mitch@mitchtaylor.net. For more info about his Creating Connections books and workshops visit creatingconnections.biz

The Pros and Cons of Pre-Made Sets

By Tony Fernandez:

So let’s talk about music. I know we’ve discussed different things and different aspects of music, but this time around, I’d like to bring attention to a particular aspect of our DJ music world — the sets or blocks of music that DJs seem to be constantly looking for, specifically, pre-made sets.

Allow me to put a finer point on it: I don’t mean sets, in the sense of theme. We ALL do that. We can be at any number of events and we can rifle through a set of 70’s, 80’s. 90’s, 00’s, classic rock, country, Top 40, Rap, etc. That’s part of our job. What I do mean is when you’re in your flow, you ALWAYS play Song A, Song B, Song C, and Song D, in THAT order, EVERY time.

I’ll admit right up front, I don’t get it. I don’t see the necessity or advantage of discovering, creating, and then utilizing pre-made sets for the next dozen gigs, or years, it seems.

On one hand, I do get that we are creatures of habit. We discover a chain of songs that when linked together create a great response from our floors. Then we may recycle that same “set” again if we get into a pinch. “It worked last week, so let’s give it another run…”   I even get that (usually) there are a new group of people, so the same set you ran last week, is new to the current group of people.

On the other hand, what I don’t get is why are DJs asking other DJs for their pre-made sets? Aren’t you supposed to be figuring out the music for EACH of your events/crowds? If we treat each event we do as a unique and singular event, then having pre-made sets kind of defeats the purpose of being a DJ.

While all of these other DJs are sharing their sets, why would anyone think someone else’s set would work for your crowd?

I have to concede to the fact: I realize and recognize that DJs are individuals. As such, their experience, knowledge, and skill level is going to be vast and wide. I’m sure not trying to filter these thoughts and questions through my personal filter. I don’t expect others to be as big of a music nerd as I am. I sure don’t expect people to mix and program the way I do. Nor do I expect others to just do it THIS way because that is the ONLY way.

On a slight tangent…that is one of the beautiful things about being a DJ. There is no ONE WAY to spin. I love reading DJ’s play logs and listening to other DJs spin a set to get ideas and inspiration. Not to mention maybe picking up a dope track or three that I may have slept on.

My point is this: Don’t be complacent. Be proactive in your music knowledge and your programming. Practice. Listen. Put yourself into scenarios where instead of doing homework, (no one likes doing homework) you’re opening your artistic side of your brain to new musical possibilities. The more you do this, the easier the ideas will come.

I have seen DJ friends and colleagues that became apathetic and unindustrious. They suffered over time because they became stale and predictable. They aren’t working. Don’t become the complacent DJ. Don’t be lethargic in your approach to discovering music. You may just elicit a creative side in your repertoire, and that would be a beautiful thing.

Keep ‘em spinning.

Based out of Richmond, VA, DJ Tony Fernandez has been a DJ, Remixer, Producer, Musical Soothsayer and Audio Gear Oracle since 1980. Find him on facebook. Email djtonytf@gmail.com

The True Cost of Music Piracy

By Glen Ervin:

As convenient as the interwebz has made getting the music you need, the low-cost and invisibility of the ‘net has led to an explosion of too good to be true offers from websites masquerading as legitimate record pools. Think of them as the modern day version of that guy in the alley selling “real” Rolexes out of the trunk of his El Dorado… with access to your hard drive.

Fortunately there are a few of ways to tell which sites are operating in the shadows; the easiest is to keep an eye out for those selling legacy releases. The labels don’t allow it (why give away your best sellers?). Hence, any site offering unlimited access to a legacy catalog is not partnered with the labels or paying the artists or labels who provide their music.

Why should you care? 

The Institute of Policy Innovation estimates that global music piracy causes $12.5 billion of economic losses every year. That breaks down domestically to 71,060 music industry jobs lost since the days of Napster — a loss of $2.7 billion in workers’ earnings that accounts for $291 million in personal income tax and $131 million in lost corporate income and production taxes.

That’s $422 million dollars that could be going towards schools, roads, libraries and more – gone.

Let’s put that in terms every mobile operator can understand…

Economic losses on a scale that’s followed by nine zeros impacts everything from how much you charge for a wedding to how much time you get to spend with your family (instead of wearing all the hats required to run your business) to the car you drive — not a problem, by the way, for the $19.99 all you can download guys who keep all your money and drive Range Rovers.

Which brings us back to our friend in the alley and his deals on wheels…

If it seems to good to be true… it is.

Give your money to some hustler looking to turn downloads into dollars at the artist’s expense and you’ll just be feeding the dog-eat-dog world that keeps us all working for less than we deserve.

It’s up to you to decide what’s need and what’s greed.

After being turned out to pasture following a 16-year club residency, Glen Ervin finds himself gainfully employed as Promo Only sales manager, media consultant and staff writer.

Fitness Matters

By Mike Walter:

So last month I wrote my first blog for Promo Only and when it was published I was very excited and I proudly shared it on social media. Only to have the first comment bring me crashing down to earth. Someone wrote “I don’t get it. This is about running.”

It’s true. My first blog was about running. And movement in general. And how staying active can help with your overall fitness. And so this commenter was perplexed as to why a blog on a DJ focused website would be about running and fitness. And to that I reply:

Because it matters!

Let’s start with the part that is universal for any occupation. Generally, the fitter you are the healthier you are. And the healthier you are the better off you are. I say “generally” because you can take care of yourself every day and still wind up with a bad disease or cancer. But barring those exceptions, staying fit helps guarantee you’ll be healthy. And being healthy has tons of advantages: more energy throughout the day. You feel better. You look better. And you’re likely to have more confidence as a result. Oh, and you’ll probably live longer too.

Those are the benefits that everyone achieves when they are healthier, whether you’re a toll taker or a brain surgeon or any other occupation.

Here’s the part that is essential to us as DJs (and I am aware that this is likely to piss some people off but hey, don’t shoot the messenger): Some clients base their decision of who they want to DJ their event on aesthetics . It may even be a subconscious decision but some clients will pick the leaner, fitter DJ if all else is equal.

This was never more obvious to me than a number of years ago when I had to reassign some events here at Elite Entertainment. We had a DJ, I’ll call him Bill (because that was his name) who had played college football. He was blond, tall, good looking and in very good shape. But he had to leave the state unexpectedly and I was forced to call about twenty brides and inform them that their first choice of DJ was no longer available. When I asked them all what they liked about Bill (so I could recommend a similar replacement) some were vague with their answers and others just came right out and said, “he’s hot!” Almost bride had booked him from one of our showcases where, quite frankly, he wasn’t nearly the best or most experienced MC on staff. But they’d selected Bill because they liked his look (whether they admitted it or not).

I witnessed something similar first hand. In my late 30s I was starting to pack on the pounds and my bookings were dropping. Some of my other DJs were getting requested far more than I was. I was chalking it up to my age but then as I approached 40 I decided it was time to clean up my act and get in better shape. All of sudden my bookings picked back up. It seems it wasn’t my age but my shape that was turning some brides off.

When I see DJs on Facebook bitch and moan about losing business I’ll click on their profile sometimes and if I see someone who is out of shape I shake my head in disbelief. There are a lot of factors that are out of our control in this industry, but how we look and present ourselves to our clients and to the guests at their events is something we can control.

And whether we like it or not, it matters!

Mike Walter is the proud owner of Elite Entertainment, a Multi-System DJ Company in New Jersey that was recently selected by TheKnot.com and WeddingWire.com as a top Entertainment company in the country.