Tag Archives: Life Hacks

Are you sending your clients to VoiceJail?

By Mitch Taylor

Let’s face it… voicemail should be called voiceJAIL.  Why?  Because that’s the feeling most clients get when they call and get sent to your voicemail.  They feel stuck, and often don’t know how to respond or where to go from there.  Why? Because your voicemail probably sucks. Don’t tell me about how you need to stay professional or how you put on your best DJ voice and tell people that their call is important to you. Um… hello? If their call is that important to you, you would answer the phone!

People don’t want to “leave a message after the tone” — they want to talk with you.

We are in the fun business, not the DJ business.  We need to keep every part of our interaction with today’s clients as upbeat as possible.  How can you do that?  It begins by providing clients everything they need to know about you in your voicemail.

Let’s break this down.

Make it fun: Showcase your humor if you’re funny, if you’re not, forget it.  Tell a (very) brief story.  Keep it upbeat and interesting and throw a curveball whenever you can.  People are expecting the same lame “leave a message after the tone”.  Don’t give it to them.  Give them something different and get creative.

Keep it brief:  It today’s world, people don’t have time to spare.  Give them the information they need without droning on about your physical address, where you are across from or spouting out the “www” in your web address (here’s a clue: you DON’T need to say the “www” anymore).

Be Friendly: This is NOT the time to show off your resonant DJ voice.  Actually speak like you speak to your significant other or your best friend.  Fake is out — especially when you’re trying to make a good first impression and connect with the human on the other end of the phone.

Voicemail is often your first point of contact. Make it different, keep it short, be upbeat and watch your connections soar just by being you and a little bit weird!

Mitch Taylor has worked in the Mobile Disc Jockey industry for over two decades, first cutting his teeth as an on-board club DJ for Carnival Cruise Lines. In addition to owning and operating Taylored Weddings in the Upper Peninsula of Michigan, he is a sought-after speaker and Gitomer Certified Advisor whose sales training, books, coaching and workshops are in high demand all over the country. 

 

 

 

Drip, Drip, Drip…

By Eric Wenning

I hoping I have your attention now, considering that my title sounds like the chorus of a Trap Song!

Do you have a proper Email Drip Delay Sequence setup for your follow ups? Did you just scratch your head, asking “What is an Email Drip Delay Sequence?”

I thought you’d never ask!

An Email Drip Delay Sequence is an automated series of emails sent out over a series of specific days to help gradually build rapport with your leads. For example, after speaking with a lead, you would enter their info into an email sequence that will automatically follow up with them on the days you select, for example on days 3, 5, 7, etc.

You get the idea.

This is crucial nowadays with Millennials loving to email and text, and allows you to build trust by providing a steady drip of information to guide them towards choosing your company — without doing any work, other than your initial setup of the sequence!

As I teach my students all the time: You have to be creative with your copy to gain their attention. Even more importantly is the subject line! Most DJs have no clue how to use something as simple as a compelling subject line to get a better open rate.

Here are a few examples to help you: 

  • Adding Custom Symbols, First Names and Hashtags
  • Adding Emojis to your Subject Line
  • Adding ‘Blank Space’ before your Subject Line provides an indent
  • [Adding Brackets]
  • Ask a Question?

Just think how many junk emails you get in one day. More than you can count right? You need to make your emails stand out from everything else. Get creative; give crazy weird stats to pique curiosity; engage with them to build report.

“Did you know 67% of Brides forget Deodorant on their Wedding Day?” See, now I have you curious wondering if that many Brides actually are “un-Sure.”

If you want to increase your closing ratio, set up an email drip delay and execute better subject lines to get your prospects to open your emails and engage with you more.

P.S. 89% of people that read a 400-word article only retain 150 words!

In addition to his highly successful multi-op business in Pittsburgh, PA, Eric has degrees in Graphic Design and Marketing and also owns a full ad agency that specializes in Social Media Advertising for many different types of companies. For more info or to contact Eric visit www.wenningmethod.com

Never Let Them See You Sweat

By Mike Walter

There was a very popular ad campaign for Dry Idea when I was a kid.  If you’re my age or older you probably remember it.  It featured a number of people from various professions talking about the “nevers” in their career and they always ended with: “never let ‘em see you sweat.”  One, for example, was a stand-up comic who said the nevers in comedy were, “never follow a better comedian, never give a heckler the last word and, no matter how bad a joke bombs, never let ‘em see you sweat.” I grew up with that as a mantra and it’s stuck with me to this day.

I thought about that message twice in the same day recently.  Alex Trebek, he of Jeopardy fame, made a video to get the word out that he had been diagnosed with stage 4 pancreatic cancer.  Trebek, who any public speaker has to admire for his polish, professionalism, and incredible pronunciation skills, produced a video that is equal parts uplifting and humorous.  He declares that he believes he will beat cancer, finishing with the idea that he has to, because he still has three years left on his contract.  It reminded me of the old Henny Youngman line about his doctor giving him six months to live but when he couldn’t pay his medical bill he gave him six more months (ba dum bum).  Trebek, no doubt, is reeling inside from the news.  At 78, he should have many years in front of him, but who knows now.  Pancreatic cancer is a tough one.  But instead of looking scared or forlorn, the video shows him focused and determined. He is the quintessential professional, as he’s been his entire career, and no matter what deodorant he uses (do they even make Dry Idea anymore?) he has channeled that decades-old ad campaign.

The same day Trebek made his announcement, R Kelly was interviewed on CBS by Gayle King.    The interview didn’t reveal anything new (Kelly vehemently denies the allegations that are so thoroughly laid out in the documentary Surviving R Kelly) but the interview made news for King’s grace under pressure.  Indeed, there is one image (that became an instant meme) of Kelly standing up and screaming while King sits in her chair calmly, not even looking at him.  If you look up “grace under pressure,” you should see that picture.

How does one maintain such poise? How does someone faced with the worse possible diagnosis make a video that is so uplifting?

Surely, experience is a factor. It’s doubtful that Trebek or King could have been so controlled in their first few years of broadcasting. Preparation has something to do with it as well.  We don’t know how long Trebek prepared for his video.  He might have taken days to get all the sobbing out before he hit record. And, no doubt, King knew that Kelly may explode when confronted with the disgusting allegations from the documentary, so she was ready for it.

However they did it, as a fellow public speaker, I admired both moments.  Things happen at my events that pale in comparison to what Trebek and King were dealing with, yet I often get flustered.  I often react one way and then moments later think of a better way to handle things.  How can I channel both of these professionals the next time I’m faced with something like a wedding cake toppling over or two bridesmaids getting into a fight on the dance floor?  I want to be as polished and smooth and I believe that awareness is a big factor.  Knowing how high the bar is set helps one jump higher.

I was in my teens when I first heard the catch phrase: “Never let ‘em see you sweat.”  It comes up often in any performance job because things happen spontaneously.  We can only hope to handle them as well as Alex Trebek and Gayle King did on that same day in early March of 2019.  We should set our sights at being as unflappable as they both appeared, hopefully we can get close to it.  That’s my goal anyway.

Work Out Your Weak Spot!

By Mike Walter

As I write this, NAMM has just wrapped up out in Anaheim.  I didn’t attend it this year but I know it just happened because social media tells me so.  My timelines have been flooded with pictures and videos of the latest exciting gear being produced for our industry.  And along with those posts come the DJs who encourage their peers to stop focusing on gear and spend their money on talent.  Take a workshop or attend a class, they write.  Invest in yourself.

It all reminds me of a Facebook post I saw recently.  Somebody asked which was more important, talent or equipment? And while most people responded that talent was more important, I chimed in by saying: BOTH!  Because it’s not like you have to choose between the two. It’s not a zero-sum game.  In fact, the best DJs I know focus on both aspects of their career.  They do everything they can to improve their talents.  But they also would never leave the house (or the warehouse) without the very best gear.  And plenty of back-ups as well.

I had the same thought years ago when the “Got Music?” T-shirts started popping up at DJ Shows and then just as quickly there was backlash from some who thought they over-emphasized the importance of music at the cost of talent. I remember thinking, “wait, what?” I care tremendously about my music library (which is why I’ve been a proud Promo Only subscriber for well over twenty years now) and every great DJ I know does as well.  We realize that songs are our tools and we need them to pack our dance floors.  But that doesn’t mean I don’t work on my MCing skills every chance I get.  The two are equally important and focusing on one doesn’t mean you ignore the other.

So now that I’ve gotten that off my chest allow me to offer some advice. In your most honest of moments, think about your overall skills as a DJ and MC.  What are you best at and what are you weakest at?  This is for you and you alone so be 100% honest with yourself. I did this a few years ago and I had to admit that of all the traits that are most important to success in our industry, music mixing was my weakest.  I was good.  But I wasn’t great.  My programming was better than my mixing.  My MCing was better than my mixing.  My equipment knowledge was better than my mixing.  So I focused on improving that skill to get it closer to the others. And I’d advise you to do the same. It doesn’t mean you have to forego the other skills.  I still practice my MCing and listen back to my own introductions and prompts and look for ways to improve them.  I still spend a few hours every week listening and cataloging new music.  But I spent more time on mixing than I ever had. And I think in the last few years that skill has gotten closer to the others for me.

You can do the same.  You can take an MC workshop if that’s your weakest skill.  You can practice, practice, practice your mixing till you get better.  Or you can study your songs and improve your programming.  If you really want to be the best at what you do, stop focusing solely on your strong points.  Start improving the part(s) of your show that need it the most.

Mike Walter is the proud owner of Elite Entertainment, a Multi-System DJ Company in New Jersey that was recently selected by TheKnot.com and WeddingWire.com as a top Entertainment company in the country.

Want vs. Need

By Mitch Taylor

I was tuned in to the TV recently and I’m constantly amazed at the barrage of ads and messages sent to us regarding products and services.  Target marketing has been around for years and of course my kids (and present company included, of course) are prone to seeing a brand, ad or message and immediately saying “I WANT that!” or I NEED that!”

Have you thought about how WANT vs NEED relates to your own business?  We’ve all seen the postings on social media that state DJs are not a “need” but a “want.”  I’m not here to debate that issue in this space (although I have my thoughts) other than to say that the key in selling and marketing is HOW to make your business go from “Well I want to hire a DJ” to “I NEED to hire ____” with the blank of course being filled by YOU.

In your conversation on the phone one of the best ways to go from WANT to NEED is asking the question “What is the biggest struggle you are having planning your event?”  Be candid with them so they, in turn, can be candid with you.

This goes back to building the relationship.

Ask yourself this and answer honestly: When was the last time a bride or client changed their date to book YOU? If this is happening to you on more than a couple times a year then CONGRATULATIONS! You’re doing all the right things to continue setting yourself apart and I’m sure your calendar is full or close to full.  If this situation hasn’t happened to you in a while or has NEVER happened then it’s time to re-evaluate your service offerings and what you are attempting to sell to your clients.

 

Mitch Taylor has worked in the Mobile Disc Jockey industry for over two decades, first cutting his teeth as an on-board club DJ for Carnival Cruise Lines. In addition to owning and operating Taylored Weddings in the Upper Peninsula of Michigan, he is a sought-after speaker and Gitomer Certified Advisor whose sales training, books, coaching and workshops are in high demand all over the country. 

 

 

DJ resolutions you should keep

By DJ Rachel Lynch

If you’re looking for the secret to drop 25 lbs while still hitting up the late night menu at Wendy’s or fix the current state of hip-hop this blog won’t be much help. However, DJs are always looking to do the job better, faster, and easier. With 2019 in full swing, here are some tips to do just that.  Abraham Lincoln once said, “Give me six hours to chop down a tree, and I will spend the first four sharpening the axe.” Meaning, find the best tool for the job and perfect the process. Here are some things you can do RIGHT NOW to start 2019 off on the right foot.

Consider Hydraulic/Lift Assist Stands– Sticker shock tends to deter some DJs from investing in these however they were my BEST purchase of 2018. If you’re on the fence, consider this. Lifting an object that weighs 10 lbs puts approximately 100 lbs of pressure on your lower back. With the average human torso weighing 105 lbs that 10 lb object adds up to 1,150 lbs (now think of your speakers and do the math). Having a speaker stand that can share some of the workloads is a smart move. You and your back are worth the investment.

Elevate Working Surfaces– Working from a comfortable height will elevate your performance and prevent unnecessary injury. Flight cases and equipment have become slimmer over the years causing the modern Dj’s working height to be reduced. Consider sourcing a table with adjustable legs or buying one that gets your gear to navel height.  Using the lid of your flight or controller case is also helpful to raise those platters and jog- wheels. If you’re tall, try bed risers. The goal? Work from a surface where your wrists are neutral with your gear. I challenge you to evaluate your posture when you DJ, you’ll be surprised at how bad we are to our bodies when we mix. If your back and neck hurt after an event this may be why.

Productive Pack Up– After a gig, the first thing on a DJ’s mind is getting out of there as quickly as possible. Over the years I have learned that despite the urgency to hurry up and leave, taking a few extra minutes to pack up properly has saved boatloads of time. One of the biggest mistakes I made was letting a “good samaritan” help me pack up. The next event took almost 30 minutes longer to set up because the cables were mismatched, tangled, and I couldn’t locate what I needed easily. Your clean up should be as neat and as systematic as the setup. It will save you time and money in the long run instead of having to repurchase things that are misplaced or accidentally left behind. Another time saver tip is to leave whatever you can pre-wired. This can be a significant time saver and stress reliever the next time you set up.

Shop Smart– Just because something is new doesn’t mean it is good. If you’re in the market for new gear, try renting it first. Take time at home to get comfortable with it. Run through the setup and breakdown. Test it with your other equipment. Is it comfortable? Consider the Weight? Portability? Practicality? Does it do what it claims? Do you have to have it? Are the newest features worth paying top dollar for? It may be better to consider last year’s model or buying something second hand. Chances are you’ll get a steep discount and still get the upgrade you’re looking for.

Forget the To-Do List– I said it. Stop making to-do lists. Wanting to start a website for your business? Do you need to back up your hard drive? Or deal with the check engine light on your DJ van? Throw Out your to-do list and get it on a calendar. What’s the difference? The paradox of choice. With a to-do-list there too much freedom. We often do the most pleasant tasks first versus the more complex ones. Or we push off tasks that seem less important until they become significant. The loose wheel on your Dj cart that you meant to fix since last month is much easier deal with at home on a Sunday versus fixing it when it when it breaks at 1:00 a.m. while using it. Having actions items a calendar (with a set date) will help you solidify your commitments and visually help you see if you can take any more on. It will also help you focus on tasks that have the most impact and reorganize those of less priority.

Keep Going– It is essential to set some realistic goals and strategies to ensure you are at the top of your game. If you aren’t, I guarantee you the competition is. So my last tip to making the most of 2019 is to not coast on your previous success but rather use the momentum to ride a bigger wave. If you had your highest number of events booked or were the most profitable, you had ever been, great! But that doesn’t guarantee you anything. Success isn’t accidental or lazy. It’s a direct result of preparing, planning, and aligning your time with your goals. Get back to work and keep challenging yourself.

Fun, creative, and ambitious, DJ Rachel is making her mark as one of the top mobile DJs in the tri-state area. Her diversity as a DJ allows her to play at events that include MetLife Stadium (for the New York Jets) and serve as opening act for George Clinton Parliament Funkadelic and Gloria Gaynor. For more info visit: facebook.com/DJRachelRLynch

Are you ready for the bits to hit the fan?

By Brian Buonassissi:

This may seem a bit of a morbid scenario, but if your company’s data was destroyed in a fire or some other unforeseen incident and you had to pick up the next day right where you left off, would you be able to do so? After all, lose your event data, leads in the pipeline, contact information, contracts, playlists, music, etc. and you’ll lose business.

Here are a few tips on how you can ensure your data doesn’t take a dump on your bottom line…

Create videos or manuals Some of your repetitive procedures and tasks should be documented either with videos, manuals or both. For one, this takes the liability out of having everything being in one person’s head. It also saves you time if you bring on somebody to take on that task and it keeps things consistent. Of course, I recommend going through all of those things regularly and updating them as need be, but at least you have a baseline.

Have an online cloud-based storage mechanisms We utilize Dropbox for most of our items (including those videos or manuals mentioned above) but Google drive, iCloud, etc. all make for great places to store training documents, music, etc. For our sales leads and event tracking, we use an online CRM and event planning software. We don’t want all the planning forms in one guy’s bag. Should a DJ of ours get in a car accident on the way to an event or something catastrophic happens, we need to immediately be able to have someone step in and be up to speed with the least amount of disruption possible.

One Password! We utilize one password to store key log-ins and other valuable data. This allows you to give access to certain people based on a hierarchy system. Things like our wi-fi codes, accountant contact, company credit card information, EIN#, banking info, etc. is all stored and given to the appropriate personnel.

Have a succession plan in place Similar to having a will that gives your family/loved ones direction should something happen, we want a clear and concise protocol in place as to how the company moves forward. With our company, this is not only talked about regularly with key staff personnel but is documented so no one is left wondering what is next.

In our industry, we are dealing with events that are generally big moments in a person’s life. Sure, there may be a certain amount of grace someone will give you should your data disappear but it’s important that your business can pick up and not only limit the stress put on your clients but also save your staff and/or yourself some headaches as well. Assume you want to sell your business one day, how nice would it be knowing that you don’t have to spend a ton of time creating these things at the moment you need them but instead it is already built into your company’s DNA?

This all comes back to seeing your data as important and preserving it as best you can. Should you need some help in this arena, feel free to reach out. I’d be glad help you get started and find something that fits your business perfectly.

Based out of NYC, DJ Brian Buonassissi is a successful internationally traveling DJ/MC specializing in luxury destination private events. He runs a multi-city mobile DJ/event business with offices in Southern California, Destin, FL and New York City. You can connect with him at brian@djbrianbofficial.com.

Rip Off The Rearview Mirror

By Mitch Taylor:

Out of the blue the other day I got a call from a fellow DJ and his statements somewhat surprised me.  He said biz had slowed down and he was struggling a bit.  He blamed it on himself first saying he hadn’t been beating the pavement as much as he had in the past but then, after suggesting a few thing he could do to better his situation (after all he did call me, right?), the verbal posturing began and suddenly the blame is placed upon the multi-ops who send out $500 DJs, payola in our business and everything else.

Why am I sharing this with you in this space?  Because I’m sure that you have been in this same place at one time or another.  I know I have.

Look at yourself in the mirror.  Dead in the eyes.  Realize YOU have the power to control your life.  We live in the land where dreams are made, during a technological revolution.  Stop making excuses and take advantage of the incredible opportunity that lays before you.  Seize it.  TODAY.  Right Now.

Where do you draw your inspiration?  I write this coming back from a conference of my peers and being around them inspires me to do great things, better things.  What inspires you?

For me, it’s my kids.  It’s the look on a bride’s face, that genuine smile of knowing from a mother when you put your heart and soul into an event and everything turned out better than they could have imagined.  It’s the knowledge that I continually need to improve and step up my game because some young buck is coming up behind me somewhere, hungry to take over my business and get his cut.

Rip off the rear view mirror.  Don’t look back.  Always keep improving.

If you need help with motivation and things you can do to be better, check out fellow Promo Only columnist and person that inspires me Mike Walter’s book “10 Things You Can Do To Have A Better Day.” A great read.

I’ll let you in on another little secret.  You know someone else that inspires me?  Go look in the mirror.  It’s you.  You, your passion, desire and drive for this business.

Now go out and make someone’s day better!

About: Mitch Taylor owns and operates Taylored Weddings and can be reached via email at mitch@mitchtaylor.net. For more info about his Creating Connections books and workshops visit creatingconnections.biz

Ask Questions: Get Better Every Day, Your Way

By Mike Walter:

If you’ve read my first few posts for this blog you’ve noticed I have talked about health and fitness. And if you know me, even casually through social media, you may ask why I am qualified to speak on this subject. After all I’m a middle-aged man in average condition. My height and weight (6 foot, 190 pounds) actually put me at the high end of average and I’m certainly no Adonis with my shirt off. DJs like Marcello or Jay Sims or Rob Snyder have to be more qualified to talk about fitness, right?

Perhaps. Or perhaps it’s like sports where the best athletes rarely make the best coaches. For a great athlete things often come naturally which means someone like Michael Jordan probably never over analyzed his game in an effort to get better. If you look through the list of best coaches in any sport, they are usually athletes who struggled to make an impact or even remain on the roster. Those are the guys who spent countless hours breaking down every nuance of a skill in an effort to improve. And though that rarely made them superstars it left them in the unique position to teach the game to others.

It’s in that struggle that coaching and managing and educating often comes from.

So I’d argue I’m probably the best guy to talk about fitness because I struggle with the topic as much as most people. As I walk the hallways of every DJ convention, for every lean and fit DJ I pass, there are twenty just like me, guys who find it hard to resist every temptation and who struggle to maintain a consistent exercise regimen.

I would also use a similar argument for explaining why I’ve been such an effective DJ trainer through the years. I am not a natural talent when it comes to entertaining. I have pretty good pipes for sure but I’m not a great dancer and my beat mixing skills have been honed from years and years of practice. I think that’s what makes me such a good trainer. I can relate to most struggles that a DJ or MC might go through and help them with first hand advice as to how I overcame something similar. I can break down most tasks that we have to do as entertainers and explain it to someone because I’ve probably had to break that same process down for myself in order to improve. Those are the things that have helped me train my own DJs for over 20 years now and those are the reasons I’ve been able to help so many others set up their own training programs.

It’s also why I’d love this blog to become as much about performance as it is about fitness. And I’d love you as the reader to direct it. Please ask away.   Let me know what future topics you’d like to see me cover and I’ll be happy to write about them.

Till then, just keep trying to get better everyday: Keep moving and burning those calories and keep practicing your chosen craft.

Mike Walter is the proud owner of Elite Entertainment, a Multi-System DJ Company in New Jersey that was recently selected by TheKnot.com and WeddingWire.com as a top Entertainment company in the country.

The Ins & Outs of Eating for Success

By Mike Walter:

Almost every nutritionist and dietician will tell you that counting calories is not the smartest way to go about losing weight or trying to stay in shape. So why would I recommend it? Read on.

So much of our weight is determined by two simple factors: how much we take in and how much we burn. I often compare it to the definition of wealth (wealth isn’t what you earn, it’s what you keep). As an extreme example, a number of years ago there were reports that Olympic swimmer Michael Phelps was eating 12,000 calories a day. He was scarfing down fried egg sandwiches with cheese, pizzas, and two pounds of pasta. Every day! He was consuming close to six times his recommended number of calories yet he was not only not fat and out of shape, he was an insanely successful athlete. Why? Because he was swimming for hours and hours a day, thus burning ten times the number of calories as most people. Not only was his diet not holding him back, it was essential to his success. Without that many calories, he wouldn’t have had the energy to train and compete.

Like I said, Phelps’ diet while he was training is an extreme example. But it points out the math involved in weight loss or gain.

Do you know how many calories you burn every day? Do you know how many calories you take in? Do you know how many calories it takes to gain or lose a pound?

I think these numbers are important. And while I don’t count every single calorie, I do have a general sense of when I’ve taken in more than I’ve burned (not good) and when I’ve burned more than I’ve taken in (good). And it’s those general numbers that help me maintain my weight.

First, let’s start with a quick calculation. If you want to know approximately how many calories you burn per day multiply your weight by 14. So I’m currently at 190 pounds which means with normal daily activity I’m burning about 2,600 calories per day. Now, if I go for a four mile run that day I’ll burn about four to five hundred extra calories. Same goes if I spend an hour on my stationary bike (pedaling of course, I can’t just sit there). So that would put me about 3,100 calories burned for the day.

That’s why it’s important for me to know the approximate calorie count in the foods I eat. My typical breakfast of cereal and a banana is about 250 calories.   If I want two slices of pizza for lunch, that’s about 500 calories. If I have an eight ounce steak for dinner, that’ll be about 600 calories. The two beers I have to wash it down with are about 300 calories. As all this food and drink adds up I try to keep it below my daily burn. I’m successful more days than not which is why I pretty much maintain my weight.

And that’s where the other important number comes in: 3,500. It takes approximately 3,500 calories to gain or lose a pound of weight. So if I consume 3,500 more calories than I burn, I’m going to gain a pound. Conversely if I burn 3,500 more calories than I consume, I’ll lose a pound. There are other factors involved, for sure, but the basic math sends us a clear message: burn more than you eat.

Finally, one of the calculations I like to do is to figure out how much activity food costs. I’m not a fast food guy but I’ll use the generic Big Mac, fries and a coke as an example. That’s about 1,100 calories, which may or may not sound like a lot. But I tell myself something different: that meal will cost me 10 miles of running. Or 11 hours biking. Which is maybe why I’m not a fast food guy!

Please notice how many times I’ve used the words “generally” or “about” or “approximately” in this blog. I don’t obsess over calories and I don’t think you should either. But having a general sense of how much you’re consuming versus how much you are burning is extremely important in my opinion. If you don’t, I think you should give it a try. Google can be your friend (simply type “calories in ____” and you’ll get your answer) as can a Fit Bit or Apple watch that can measure your daily activity. Armed with this knowledge, you may begin to start seeing why your weight is what it is, and more importantly, what you can do about it.

Mike Walter is the proud owner of Elite Entertainment, a Multi-System DJ Company in New Jersey that was recently selected by TheKnot.com and WeddingWire.com as a top Entertainment company in the country.