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Pioneer DJ Releases New DJM-S11 Professional 2-channel DJ Mixer

From Pioneer: 

(TORRANCE, CA) October 15, 2020: Pioneer DJ, the innovative leader in DJ technology today announced its new DJM-S11 professional 2-channel, 4-deck battle mixer. Enhancing elements from its popular predecessors, the DJM-S9 and DJM-909, the DJM-S11 offers a host of new features helping DJs perform freely within Serato DJ Pro or rekordbox.

When scratching and making mash-ups on the fly, every second is priceless. The DJM-S11 mixer’s new 4.3-inch customizable touch display delivers all the information needed to make a seamless mix on the spot. DJs can browse tracks, check on playback positions and waveforms, and dynamically change the music texture by moving their finger across the Touch FX screen. The Touch MIDI feature enables artists to trigger functions in the DJ software. Together, these new features allow users to stay focused and keep their eyes on the mixer during their performance.

Packing more sounds into sets can differentiate between a good crowd reaction and a great one. The new DJM-S11 Deck 3/4 Control feature allows DJs to play up to four tracks at once. The additional decks appear on the touch display with a selection of controls so they can browse and load tracks, adjust EQs, set loops, trigger Hot Cues and more.

Serato DJ Pro users can use the Deck Move feature to move tracks from deck one to four, and deck two to three without a break in the music. This frees up the main decks and allows preparation time to drop in the next track. With the new Dual Deck control, users can use one fader, knob or control vinyl to manipulate tracks loaded on decks 1&3 or 2&4— this means you can scratch two tracks at once, add effects, or adjust their volume simultaneously.

The mixer’s redesigned look also delivers a more intuitive feel, new controls and improved sound performance.  Its Performance Pads are larger and the Magvel Fader Pro has been strengthened to give you more stability when you’re scratching. One of the most prominent new DJM-S11 features, Smooth Echo, allows users to automatically engage echo when moving the faders, or hitting thetrigger pads. Improved sound performance delivers clear, powerful audio—reflecting every performance nuance.

Every DJ is unique – and so is their setup. The DJM-S11 allows DJs to effortlessly play any way they like. The unit’s built-in USB hub enables users to directly connect with CDJs and the DDJ-XP2. The new mixer is also compatible with Serato DJ Pro and rekordbox. Simply plug and play, no license keys required. Want to use another DJ application? Each fader, knob and button is fully MIDI mappable.

hose looking to add a distinctive look to their setup can choose the limited edition DJM-S11-SE. This exclusive special edition variant inherits style elements from the 2004 classic, the DJM-909.

The DJM-S11 is available from local dealers today at a MAP of $1,999. Watch the introduction video or find out more about the new DJ mixer below or at pioneerdj.com.

The DJM-S11-SE is also available today at a MAP of $2,099. Find out more about the special edition of the mixer.

DJM-S11 Feature Details:

4.3-inch Touch Display with High Frame Rate: Reference Tracks and Settings, and Trigger FX

The high-frame-rate color touch display on the DJM-S11 shows everything from waveforms to BPM information, allowing DJs to concentrate on what their hands are doing or look up to see how the crowd is reacting to the performance. It’s perfect for browsing tracks and it’s customizable for any preferred layout style.

The Touch FX screen can control two effects simultaneously by tracing one finger across the surface while the other hand is scratching with the crossfader, or finger drumming on the Performance Pads. The FX Setting screen allows users to save four sets of effect types and parameters, then instantly call them up in different scenarios such as battling, mashing up tracks or playing a club set.

Touch MIDI offers four pages of presets that enable control functions in the DJ software without touching the laptop. The controls are also custom MIDI mappable, enabling unique, custom setups.

Industry-first Smooth Echo: Trigger the Customizable Echo with a selectable Fader/Pad

Users on rekordbox or Serato DJ Pro can assign the Smooth Echo effect to their choice from a selection of controls, such as a fader or pad. Then, with a Smooth Echo dedicated button, the echo will trigger as soon as the relevant control is moved. With changeableparameters for the effect, this new feature allows DJs to create sounds while scratching or finger drumming.

World’s First Deck 3/4 Control: Play Up to Four Tracks and Easily Create Live Mashups

Deck 3/4 Control—an industry-first feature—offers two extra decks, accessible via the touch display, allowing DJs to pack more sounds into their sets, and play up to four tracks simultaneously. These additional decks include a range of controls such as EQs, Hot Cues, pitch bend and more, making it easier than ever to create live mashups of multiple tracks.

When combined with Serato DJ Pro, DJs have access to two powerful additional features, Deck Move and Dual Deck control. Deck Move enables users to reassign tracks from deck one to four, and deck two to three without interrupting the sound. This frees up the main decks to start playing the next track or scratching a new sample. With Dual Deck control, users can adjust the volume and effects parameters for two decks at the same time, or scratch two tracks simultaneously.

Enhanced Design, Low Latency and Larger Pads: Perform More Intuitively Than Ever

The DJM-S11 enhanced design allows DJs to easily navigate around the clean layout and feel the low latency mixer respond to the performance. The Load button is now larger than the one on the DJM-S9, allowing for quick track selection. The eight Performance Pads are larger as well, making them easier to hit in energetic battles.

Scratch Bank: Rapidly Access Sounds from Serato DJ Pro

The new pad mode Scratch Bank enables users to instantly load scratch samples from four banks assigned in Serato DJ Pro by simply tapping a pad. Performers can load from a specified start point too, which is useful when dropping in full tracks during a routine. Activate Combo Pad mode in Serato DJ Pro to use up to four different pad modes simultaneously (two modes per channel, four pads per mode) and combine more features.

 High-quality audio: Crystal-clear Sound, Faithfully Reflects Every Performance Nuance

Under the surface of the DJM-S11 is a host of premium audio technology ensuring every detail of a performance is heard loud and clear. With studio-quality 64-bit mixing, dithering processing inside the DSP, low-jitter clock circuit and 32-bit high-quality D/A converter in the master output section, the mixer inherits a high-density, raw sound from the industry-standard DJM-900NXS2.

Improved Magvel Fader Pro: Feel Supported When Scratching

The new DJM-S11 features an enhanced feel for the Magvel Fader Pro. This means users can scratch with more confidence, while the tougher coating around the crossfader area reduces wear to the top panel – preserving the mixer’s fresh look.

 22 Built-in Effects Including New Beat FX: Add Texture to Tracks

DJs can spice up their sets with 15 Beat FX from the DJM-S9, plus seven new ones including Channel Fader Pitch and Helix. Users can instantly trigger the effects saved in four FX Banks and edit them via the touch display whenever needed. While using one of these effects, users can also trigger up to six more from the DJ software to create sounds never heard before.

Direct USB Connections: Ditch the Hub

There’s no need to use an external USB hub with the DJM-S11. Simply plug DJ controllers and other devices into the dual USB-A ports to use them. Two CDJs can be connected to use HID mode, and the mixer includes two USB-B ports allowing two laptops to be connected simultaneously for smooth DJ changeovers.

Plug and Play and MIDI Mapping: Use Serato DJ Pro or rekordbox for Free

The DJM-S11 unlocks both Serato DJ Pro and rekordbox Performance mode when connected to a computer running either application – with no license activation key required. A voucher for the Serato Pitch ‘n Time DJ Expansion Pack is included, which enables key shifting and key syncing with perfect audio quality. And with the advanced MIDI mapping, users can assign every button, fader, and knob to control various features and functions in rekordbox and Serato DJ Pro.

DJM-S11 / DJM-S11-SE specifications

 

Software rekordbox

Serato DJ Pro

Frequency Response 20 Hz to 20,000 Hz (USB, LINE, MIC, AUX)
S/N Ratio

 

115 dB (USB)

105 dB (LINE)

90 dB (PHONO)

80 dB (MIC)

90 dB (AUX)

Total Harmonic Distortion 0.003 % (USB)

0.005 % (LINE)

Input/Output Terminals

 

 

Inputs LINE x 2 (RCA)

PHONO x 2 (RCA)

MIC x 1 (XLR & 1/4-inch TRS Jack)

AUX x 1 (RCA)

Outputs MASTER x 2 (XLR, RCA)

BOOTH x 1 (1/4-inch TRS jack)

HEADPHONES x 2 (1/4-inch stereo jack, 3.5-mm stereo mini jack)

USB USB (Type A) x 2

USB (Type B) x 2

Power Supply AC 100 V, 50 Hz / 60 Hz
Power Consumption 30 W
Maximum Dimensions (W x D x H) 267 x 452.2 x 107.9 mm / 10.51” x 17.8” x 4.25 “
Weight 5.2 kg / 11.46 lbs.
Accessories Power cord

USB cable

Fader bumpers (A x 4, B x 2)

Serato DJ Pro Expansion Pack voucher (Pitch ‘n Time DJ)

Certificate of Guarantee

Quick Start Guide

 

Visit rekordbox official website for its specifications: rekordbox.com/

 

Visit the Serato DJ Pro official website for its specifications: serato.com/

 

* Disclaimer: Specifications and price are subject to change.

* rekordbox™ is a trademark or registered trademark of AlphaTheta Corporation. rekordbox is a registered trademark of Pioneer DJ Corporation.

* Serato DJ Lite, Serato DJ Intro, Serato DJ Pro, Serato DJ and Scratch Live are registered trademarks of Serato Limited.

* Mac and macOS are trademarks of Apple Inc., registered in the U.S. and other countries.

* Other product, technology and company names, etc. mentioned herein are trademarks or registered trademarks of their respective owners.

Website: http://www.pioneerdj.com/

Stay up to date: http://www.pioneerdj.com/news

 

Separating the winners from the losers

By: Ben Stowe, CTS

The current global COVID-19 (SARS-2-CoV) situation will undoubtedly reshape our world.  As has happened at every reshaping point in history, there will be winners and there will be losers.  Some of the most powerful companies of our time were either formed during these moments, or they survived them.  Whether you will be a winner or a loser will largely depend on your actions.

There are several ways you can lose in a situation like this.  Obviously one way is to spend foolishly, but thats not to say that you shouldnt spend at all.  One of the other ways you can lose is to spend too little.  Companies that hunker down” can disappear from their marketplace and have a hard time recovering when business returns to normal levels.  They can also put off necessary upgrades and maintenance and find themselves woefully prepared for the future.

This brings us to the winners. The winners will have a strategic plan and will proceed with it.  Warren Buffet said, “The stock market is a device for transferring money from the impatient to the patient.”.  What you do with your entertainment business is no different.

If you are patient and are prepared for prosperity, you will be a winner.  Improve your marketing.  Update and upgrade your equipment.  Perform maintenance.  Improve your knowledge.  Its been said that you should dress for the job you want, and this isnt much different.  Dress your business for success.

Because we know cash flow is a challenge for many of our customers right now, were doing what we can to help.  Were offering 24 months 0% interest financing AND some special pricing.  Part of our strategy is to help you win.  The result of that is that our customers are the winners.

 

Were in this together.

 

About Ben Stowe:

As an award-winning and nationally recognized dealer of audio, video, and lighting integration services, Ben prides himself on the quality of the 300 top manufacturers NLFX Professional represents almost as much as the customer-first approach his elite staff of professionals bring to every purchase. For more info visit https://www.nlfxpro.com/contact-us/

Mixed In Key releases Captain Melody 3.0

Mixed In Key releases Captain Melody 3.0 for Mac and Windows, the latest update to the award-winning Captain Plugins series. Captain Melody 3.0 includes six powerful new tools for writing melodies. The newest innovation is the “Idea Box” that helps craft melodies appropriate for plucks, pianos, analog and VST synths, guitars, voice and other instruments. The resulting melodies can be played by the built-in Captain Plugins sounds, or routed to a virtual instrument of choice.

Built for Making Hits:

David Guetta wrote the melody and chords for his “Stay (Don’t Go Away)” remix with R3hab using Captain Melody 3.0 beta. This legendary artist beta-tested the plugin, helping to ensure Captain Melody 3.0 includes unique tools for creating the melody of a hit track.

David Guetta writes: “Captain Melody is super convenient for songwriting. I love the color feature that tells you how stable the note is in the scale. It’s cool to see what melodies are suggested when you are looking for a new idea.”

New Features in Captain Melody 3.0:

The Idea Box

Create and Edit your melodies with the Idea Box. It’s our most powerful invention. An array of parameters affect the melody’s rhythm, cadence, complexity, tonality and much more. Create arpeggios, change melody shapes, add randomness and experiment with variations of your melody.

Tension Editor

Notes in the user interface change color based on the amount of tension they have with the chords. This easy-to-learn color system helps to guide you to create melodies that complement the harmonies and rhythm in your track. Blue notes are stable, green notes add a bit more flavor, yellow notes want to resolve, and red notes are off-key with the track. Editing the MIDI notes inside the editor will automatically update their color to reflect how much tension the melody has with the chord progression created in Captain Chords.

Pencil and Paintbrush for MIDI
Draw in the notes of your melody inside Captain Melody 3.0 using the Pencil Tool. Paint your melodic ideas onto the MIDI editor and draw in polyphonic melodies.

First Note and Lanes
Easily select the note your melody starts on using First Note. Change the probability that a note occurs in the melody using Lanes. Choosing “Follow Chords” within Lanes allows the intervals to be based on the chords changes as apposed to just the parent scale.

Import MIDI Files
Captain Melody 3.0 allows you to import MIDI files and transpose them to the key of your song. Start to work with pre-composed ideas in MIDI files by shaping them to become the main feature in your track.

Random “Dice” Button
Captain Melody 3.0 includes a randomization button in the Idea Box. Click it to try out a randomly generated version of your current selection. It’s an amazing way to fast-track inspiration.

Magic Record
Add in original rhythms to your melodies using Captain Melody 3.0’s all-new record mode. Jam out rhythms on your computer or MIDI keyboard to add even more magic to your music.

Compose with Sounds from the latest Spotify charts
Captain Plugins preset bank has expanded to include a range of captivating new sounds. Choose from one of the updated presets including Plucks, Leads, Keys, Basses, Pads, Guitars and turn your productions into chart-topping hits.

Send MIDI to your favorite software synths
Route the MIDI output from Captain Plugins into all VST and AU units in real-time. Connect Captain Plugins with Kontakt, Massive, Spire, Sylenth, Serum, Roland Cloud, Omnisphere and more. Using your own VST’s and AU plugins expands the creative potential of Captain Melody 3.0 and allows you to own your sound.

Available for Mac and Windows
Captain Melody 3.0 is available for both Mac and Windows systems. On Mac, we officially support Ableton Live, Logic Pro X, FL Studio and Cubase on Mac OS 10.10 and higher. On Windows, we support Ableton Live, FL Studio and Cubase.

Free Upgrade
Captain Melody 3.0 is available as a free update for existing Captain Plugins users. The entire suite of Captain Plugins can be purchased for $79:

Review Requests

For press questions or review inquiries, contact Sara Simms: sara.simms.mik@gmail.com

The official company website is: https://mixedinkey.com/captain-plugins/

Sex, Drugs and Early Death 

By John James Murphy

Let’s get to know each other. I’ve been in the DJ biz since 1979. I’ve seen and done everything – good and bad – that can be done. I’m writing this blog because my good friends at Promo Only really care about you and your health and wellness.

As professional DJs our profession can be glamorous, fun, and rewarding. Lots of cash, parties and good times. I get it. I’ve been there. Sadly, the downside we all share in common is the loss of too many of our fellow DJs too soon. I have personally lost eight DJs who worked for me. Heart attacks, suicide and lifestyle choices. All in their 50s or younger. Hundreds more in our industry continue to die before their time.

How many DJs do you know who are overweight, smoke, drink excessively, don’t exercise or eat well, who burn the candle at both ends and never take care of themselves? Any of that sound a little too familiar?

You have a choice. But it takes a desire to change decades of habits and, most importantly, your attitude.

The good news is that you CAN preserve or recapture your energy and health. It’s never too late… until it’s too late.

 But it doesn’t happen by accident. Developing a healthy lifestyle takes focus and effort.

And someone with a plan.

Each month here we’ll be going deeper into one of the 7 Key Areas of Achieving Life Balance. 

  • Nutrition
  • Fitness
  • Mental Health
  • Spirituality
  • Financial
  • Environmental
  • Social Connection

These seven areas are all interconnected. By learning and implementing the best practices in each, you’ll be giving yourself your best chance at living the long, happy and healthy life you want and your loved ones deserve.

Ready to take that first step? Here’s something you can do NOW to begin building your healthy lifestyle.

 Drink lots of water! So many of us are dehydrated. It can make you feel lightheaded, weak and sick. To be properly hydrated, you should drink half your body weight in ounces of water each day!

Why? Our bodies are 70% water. Our brains are 85% water. Water is the oil for our engines. When we change the oil in our cars, we flush out the gunk. It’s the same thing with our bodies. We’re exposed to potentially thousands of toxins every day that over the course of time will cause your body to break down if not flushed out by, you guessed it: water.

Remember: Once you’re thirsty you are already dehydrated!

So hydrate, hydrate, hydrate!

 Here are a few other things you can do to feel better right now!

Stretch! Even if you don’t like formal exercise, it’s essential for you to stretch your arms, legs, neck and core for flexibility and balance. How many times have you forgotten to stretch before loading in to a gig? So many injuries can be avoided by stretching!

 Read the labels! If you don’t know what the ingredients are — don’t buy it. Artificial ingredients are why nine out of 10 Americans are micro-nutritionally deficient. No wonder we don’t feel well and are susceptible to illness and disease!

 Take a deep breath! You’ll be amazed at how much better you’ll feel when you take a few minutes to breathe deeply and slowly. Intentional breathing increases oxygen and blood circulation. It relaxes and reduces stress. Take long deep breathes and exhale slowly. After a minute or so you will feel refreshed!

 Develop an Attitude of Gratitude!Life is precious and should be celebrated every day. That’s why it’s called the “present.” Don’t sweat the small things… and most things are small things. Concentrate on your blessings, not your problems and you will be amazed.

These are just a few “Big View” examples of how you can make positive changes NOW in your life. Begin by doing these few simple things and you’ll be well on your way to a healthier lifestyle!

What are you waiting for?

Next Month: Discover how to eat the most nourishing foods to rapidly change your energy, weight and overall health. 

Of course, we all need a little push, some accountability to ensure we stay the course. It is so much easier to accomplish anything with support. So let me invite you to email me at john@make100Healthy.com with your info and we can set up a time to connect!

Download your FREE copy of my ebook at www.make100healthy.com/ebook  

For Interviews, Consultations, Bookings and Projects.

john@make100healthy.com M. 908 309 7046 @make100healthy

About John James Murphy: A dynamic entrepreneur and inspirational voice whose incredible energy enables his clients to live the second half of their lives with maximum fulfillment and happiness, John is the founder of Make 100 Healthy, an organization that celebrates “Living a Balanced Life.” His e-book, “Yes You Can Live to 100 Years or More!” was recently published, and he hosts the Make 100 Healthy Longevity podcast.

Serato DJ Pro 2.2 is Here With Play Count and Day Mode

Serato has launched one of its most hotly anticipated updates of late, adding Play Count and Day Mode to its DJ software among a raft of performance improvements.

Speaking on these highly-requested features, Chief Strategy Officer Nick Maclaren says, “After just one week, the Serato DJ Pro 2.2 beta set a record for the most downloads in history, which just shows how excited our users are about this release,” says Maclaren.

In addition to some big-name features, today’s update delivers a suite of performance enhancements making Serato’s software even more reliable. This includes improvements to Waveform performance, HID Mode, streaming in Serato DJ, as well as 64-bit Serato Video for Mac.

Play Count –

DJs can now easily count the number of times a track has been played via the new ‘Plays’ column in Serato DJ. Play count will update when tracks are played, but is also editable, and can be used as a Smart Crate field to prepare handy playlists for any occasion.

“Play Count will help DJs quickly find their go-to favorites to maintain a packed dance floor or prepare for sets,” says Maclaren. “It’s also great for file management as over time you can remove tracks that get little airplay.”

Day Mode –

Serato DJ Pro is now even more user friendly in bright conditions with Day Mode. This feature changes the colors of the Serato DJ Pro interface so it’s more visible in bright light, and can easily be turned on and off via the Day Mode icon on the bottom left of the screen.

“Day Mode is designed to help DJs see the interface in light conditions, which is ideal for day parties, brightly-lit venues, and the festival season,” adds Maclaren.

Serato Video improvements –

Serato Video is now a 64-bit application for Mac, making it even faster and more stable. Both Mac and Windows users can also enjoy a raft of Serato Video improvements, including increased frame rate and multiple bug fixes.

Waveform improvements –

DJs should notice an immediate improvement to waveforms with this release, bringing an increase in smoothness and performance for most setups.

Free trials are reset

All free trials in Serato DJ Pro have been reset so everyone can try these exciting new features, free for 14 days.

Learn more and ​download Serato DJ Pro 2.2

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About Serato

Serato makes the most creative music software on the planet by being super focused on the user, authentic, inclusive and inspiring. The company does this because they believe in giving people the ability to express themselves and move others through the power of music.

In 1999 Serato launched with Pitch ‘n Time, still the world’s foremost studio plugin for time-stretching and pitch-shifting technology. On the strength of Pitch ‘n Time, Serato moved into the DJ industry, changing the game with the release of Serato Scratch Live, and later Serato DJ Pro and Serato DJ Lite.

Serato has also recently returned to the diverse world of music production with the release of Serato Sample, a high-quality sampling plugin for producers. And most recently, Serato Studio, a fully fledged, intuitive beat making application for DJs.

For all press enquiries please contact ​press@serato.com

Signs that you’re a DJ

By Tony Fernandez

People (and when I say people I mean some DJs) say that being a DJ is easy. Anyone can do it. All you need is blah, blah, blah. Well, it’s not that easy. Here are a few indicators of if you really have DJing in your DNA.

You’re at dinner, or you’re watching a TV show or a movie, or a commercial comes on (this happens to me ALL the time), or the BEST is when you’re with friends exchanging witty banter, and a song come on and….  you stop what you’re doing, mid-sentence, to register the song. Why is the restaurant playing THIS song? Is this new?  What is this?  This is dope!  Where’s my phone so I can Shazam this! The music feed for DJs NEVER stops. Never.  We’re not trying to be crude or impolite.  It’s just the way we’re wired.

 You are constantly listening to new music and noticing this track sampled such n’ such! Or this thing sounds like that thing!  DJs are a walking vessel of beats and melodies, or at least you should be.  DJs, like normal people, are inundated with music.  The thing is, DJs process music differently: Once new music, or even a throwback is heard and processed by a DJ, the next step is to figure out how we can incorporate it into our repertoire. I need to find this record!!! Where can I play it?  How can I play this for the next gig I have?  Is this a peak-hour record or a warm up / cool down rack?  Are there remixes that I can find that will make this song better for me to play?  Can I even play this record?  Will I play this record?  So many decisions…

While most DJs enjoy a night of debauchery as much as the next guy gal, we LIVE this stuff, like ALL the time.  If you eat steak EVERY day, you kind of lose the exclusiveness of having a good steak.  Same thing with DJs and clubs.  DJs know how it all works: the lights, the sound, the cryo jets, the booze, the tunes. Not only do DJs know what’s behind the curtain, we expect a certain level of service when we get to the club.  And if we don’t get it, it’s going to be a woeful evening.  We probably know someone at the venue; we get on the guest list, we get in for free, and at minimum, we have our own little area for us and our friends.  But the reality is, DJs want to be in the booth.  Yes, even on our nights off.  We don’t necessarily want to be working, but we want to be where the action is, and we know that’s the booth. Not being in the booth is just weird anyway.

Finally, the most important sign you just might be a DJ is… knowing the right song for pretty much ANY occasion. I’m not talking about knowing the next song to play at a wedding, your friend’s backyard BBQ, or at the nightclub.  Yeah, you should know that.  I’m talking about picking the right tunes for the soundtrack of people’s lives. There is a song for pretty much ANYTHING. You met your significant other, there’s a song for that.  You broke up with your significant other, there’s a song for that.  You get a new job, you lost your job, there’s a song for that.  Your favorite team won or lost, there’s as song for that. Your iguana died, there’s a…, well, you get it.  As you should, because you’re a DJ (or you wouldn’t be reading this!). You deal in harmonies and musical refrains like the Pillsbury Doughboy deals with cookies. It’s what you do.

I know what my DNA is comprised of. I have a clean bill of DJ health. Hope your checkup is fabulous.

Keep ‘em spinning.

Based out of Richmond, VA, DJ Tony Fernandez has been a DJ, Remixer, Producer, Musical Soothsayer and Audio Gear Oracle since 1980. Find him on Facebook. Email djtonytf@gmail.com

 

Do DJs Own Their Mixes?

By Tony Fernandez

It’s a Tuesday, you and a group of DJ colleagues are over the house in the man cave or she-shed doing what DJs do: talking shop, talking music and getting on the set,  goofing off and working out mixes. Let’s say you do some dazzling, death defying mix that makes every DJ in the room go “OOOOH”!!!  Dope selection. Dope segue.  Executed to perfection. It was a good night.

Fast forward to two weeks later, your gig is done, it’s early, you stop off to go check out one of your buddies who’s spinning not too far away and… you hear the SAME mix you did.

The way I see it, there are two ways you can react to this…

1) Wow! That’s cool!  Mix sounds great on a large system and people are digging the vibe on the dance floor.  Glad to see it works in action!

Or…

2) That lousy mother trucker stole my idea! What a Cotton-Headed Ninny Muggins!!!

I can barely put into words how low, vile, despicable, lazy and downright uncouth it is to take other people’s work and pass it off as your own.  It’s stealing, no question.  Just because there is nothing tangible being taken, doesn’t mean it isn’t stealing. The disgust factor in DJ world is exponentially higher because not only are you taking something that you didn’t create; you’re passing it off as if you created it.  What a philistine.

Now while I wholeheartedly agree that it is verboten to take another DJ’s “work” and pass it off as your own, do DJs “own” or have the right to claim dominion over a mix/segue? To be succinct: No. DJs do not have ownership over a blend they create. No matter how original. It is of my opinion that the concept of “I own that mix” / “that’s my mix” borders on lunacy.

To put a finer point on it, I am referring to mixes, as in mixing from one song into another.  Routines that DJs and turntablists create for shows and competitions are completely different.  I do believe those routines are intrinsically attached to the DJ performing them. Jazzy Jeff, AM, A-Track, Q-bert, etc. — these DJs have an associated  sound and style.  They have taken certain records and incorporated them in such a manor that those mixes have been linked to them.  I get that. I’m on board with that.  BUT DJs saying “That’s my mix”… not so much.

Do you really think you’re the ONLY DJ on the face of the planet to figure out Song A goes with Song B REALLY well?  While someone has to be the first to figure it out, do you think that someone is you? Let’s say it is you, you’re the first. Now what?  You can’t copyright it, nor can you trademark it.  So what exactly is “yours?”  It’s a mix.

I’m not trying to kill any creative vibe.  Nor am I trying to give a pass to those DJs who’s idea of being creative is looking up some DJ’s set from SoundCloud and copying it verbatim. To those DJs who can’t come up with original concepts, I’ve got three words for you: practice, practice, practice. To those DJs who are pushing the envelope and coming up with innovative ways to present music to the masses, please continue doing what you do. You’re an inspiration.

To those DJs who fall under the category of ‘even a blind squirrel finds a nut’ take a step back, calm down and look at the big picture. Be fluid.  Be open-minded.  That dope mix you tripped across is going to be viable for maybe 4-6 weeks.  If you’re doing your job right, you are CONSTANTLY looking for dope tracks that work every week.  So don’t get hung up on one mix or ‘this is my idea.’  What works this week for this event is not guaranteed to work for the next one.

Come down off the pedestal. Besides, if other DJs are “taking” ideas from you, you’re doing something right!

Keep ‘em spinning.

Based out of Richmond, VA, DJ Tony Fernandez has been a DJ, Remixer, Producer, Musical Soothsayer and Audio Gear Oracle since 1980. Find him on Facebook. Email djtonytf@gmail.com

3 Tips for Wedding Show Success!

By Eric Wenning

Whether you’re a seasoned vet or a novice in this business, at one time or another you’ve probably advertised at a Wedding/Bridal Show (or thought about doing so). What a lot of people don’t understand is there is a lot of psychology required in advertising at these shows: reading people’s reactions, knowing what to say when breaking the ice, your appearance and the appearance of your booth, and so on. All equally important if you’re going to successfully generate leads or even a sale or two. Screw up one and it could turn into a snowball effect and, soon enough, you could be left with a lot of money out of your pocket and no sales to account for it.

Let’s dive into some tips that can help you turn that around…

  • Stop Sounding Like Everyone Else!
    Your opening line to an already anxious bride needs to be something other than, “Do you have a DJ picked out yet?” The majority of brides are going to say “yes” because even though they came to the show, they really just want to grab your brochure and deal with you later. So, the trick is to ask them a question they will say yes to without knowing they are doing it. Here is a question that has made my company tens of thousands of dollars… ready?

“Wanna Play a Game?”

Now I have you scratching your head while you are reading this, don’t I? I have actually hidden a photo of ‘Where’s Waldo’ in my brochures. So I tell them, “Find Waldo in 30 seconds or less and I’ll give you an extra discount off your wedding.” What happens next is amazing. The bride grabs a brochure, the mother grabs a brochure, the maid of honor grabs a brochure, heck even the dad grabs a brochure. Smiling. Laughing. Pointing. Now visualize this, another prospective bride is walking down the aisle and sees a herd of people intently looking at my brochure and seems genuinely interested in what we are offering. We made them curious! You are now creating a buzz around your booth and people want to get in on whatever you have to offer!

  • Give Out a “Yes Bag!”
    Have you ever noticed a bride carrying a bag and the mother or fiancé carrying another bag? Did you know most bride’s have a “Yes Bag” and a “No Bag?” Did I just blow your mind? They don’t want to be rude to your face, so they will politely say, “We’ll look it over and give you a call.” Now, if you give out a bag with your logo on it (you’ve just built rapport with that prospect!) you can then say, “Make this your Yes Bag moving forward (with a wink, of course) and you will get a smile and a giggle, and hopefully a new client too!
  • Brand Your Sweets n’ Treats
    Everyone always hands out candy and treats at their booth. What you need to do is, once again, be different! Brand your sweets n’ treats. Put your brand all over suckers, candy, mints. Anything that will stick out from the rest. Because when those brides get home they will dump their bag all over their table and start to narrow down the yes, maybe and no literature. The more they see your brand/logo everywhere, the better your chances are that they will remember you!

For more information about how to get more leads and sales at your next show, check out our Online Courses at www.wenningmethod.com.

Now go make a Great First Impression!

In addition to his highly successful multi-op business in Pittsburgh, PA, Eric has degrees in Graphic Design and Marketing and also owns a full ad agency that specializes in Social Media Advertising for many different types of companies. For more info or to contact Eric visit www.wenningmethod.com

ADJ Releases myDMX-RM, A Powerful New Standalone Interface For myDMX 3.0

ADJ is pleased to announce the release of its new myDMX-RM lighting control interface that not only acts as a hardware dongle for the myDMX 3.0 software but also offers internal storage with 16 programmable trigger buttons. This makes the unit ideal for use in a wide variety of situations where simple, standalone lighting control is required.

myDMX is ADJ’s extremely popular multi-platform DMX control software / hardware system (Windows and Mac OSX compatible) that offers an easy-to-use interface, powerful features and an affordable price tag. Featuring a large library of fixture profiles – as well as a custom Profile Editor – it is easy to setup myDMX to control any DMX-compatible lighting or effects equipment. An intuitive interface and powerful features (including a drag-and-drop effects generator) then make programming and controlling complex shows a breeze, while the latest version of the software – 3.0 – also includes additional useful features such as Blind Editing (the ability to change scenes without outputting DMX) and the option to playback multiple scenes at a time.

The myDMX-RM is a robust 19” rack mountable interface that connects a computer running the myDMX 3.0 software, via USB, to a DMX-controllable lighting rig through a standard XLR connection. Out of the box, the unit allows use of myDMX 3.0 Express Mode, which includes all of the standard features needed to setup, program and control a lightshow. It is then possible to upgrade the software (via store.dmxsoft.com) to unlock advanced features such as a 3D Visualizer, MIDI control and ‘Easy Remote’ smartphone/tablet control app).

Through the software it is also possible to assign lighting programs to each of the myDMX-RM’s 16 trigger buttons. These programs are then stored on the device itself and can be recalled, simply by pushing the button, even if the computer running myDMX 3.0 has been disconnected. This makes the unit ideal for use in situations where it isn’t possible to have a lighting operator constantly on hand, for example in a bar, school or event venue.

It is also perfect for use in venues such as lounge clubs where a lighting operator will arrive part way through the day’s operating hours. The venue manager can easily select a pre-programmed ‘warm-up’ Scene, using one of the myDMX-RM’s trigger buttons, when the venue opens. Later, when it’s time to transition from a bar atmosphere to full-on dancing, the lighting operator can hook up their laptop to the interface and seamlessly assume full control of the rig.

Likewise, the unit is ideal for small clubs that can’t justify the expense of a designated lighting operator. The myDMX-RM can be pre-programmed with a variety of different looks and effects which can then easily be triggered by the DJ to complement their musical mix.

Finally, the myDMX-RM can also be used by lighting designers and operators to provide a level of backup against a computer crash. When controlling a rig from myDMX through the myDMX-RM important scenes can be stored on the unit’s internal memory so that if the computer running the software crashes, or stop functioning for any reason, changes to the lightshow can still be made using the RM’s trigger buttons while the computer issue is resolved.

The myDMX-RM’s 16 trigger buttons are all backlit, to provide a simple visual indication of which stored program is currently running. On its back panel, the unit also features both 3-pin and 5-pin XLR sockets meaning that it can easily be connected to any DMX-compatible lighting fixture. The unit allows control of a full DMX universe (512 control channels) in both its Live and Standalone modes, while multiple interfaces can be ‘stacked’ to allow control of two or three universes of DMX channels from a single myDMX program.

“myDMX continues to be extremely popular with many different types of entertainment lighting users”, comments ADJ USA’s National Sales Manager, Alfred Gonzales, “but the new myDMX-RM will open it up for even more potential applications. It’s convenient 19” rack-mount casing and flexible standalone function makes it ideal for installation in a wide variety of venues that need the ability to very simply switch between a variety of pre-programed lighting looks. I’m sure it will appeal to many installers who will be able to go in to a venue, setup an impressive lightshow for their clients, program it using their laptop and then leave just the myDMX-RM to provide the flexibility of selecting different programs without the need for a dedicated computer or for staff to learn how to use the myDMX software.”

Its combination of a tough rack-mountable case, powerful internal memory and flexible trigger buttons make the myDMX-RM the ultimate myDMX 3.0 dongle. It is sure to not only appeal to existing users of the software but also open it up to many new users who have a need for a standalone DMX interface that offers the flexibility of a fully-featured software control solution.

For more information on the ADJ myDMX-RM, visit:
http://www.adj.com/mydmx-rm

Click here to get a full demo video of the myDMX-RM:

For more information Contact ADJ:

ADJ USA – Tel: 800-322-6337/+1-323-582-2650 • info@americandj.com

ADJ Europe – Tel: +31 (0)45 546 85 00 • info@americandj.eu
ADJ Mexico – Tel: +52 (728) 282 7070 • ventas@americandj.com

Web: www.adj.com

Pioneer’s newest arrival is here: Meet the DDJ-SX3

Pioneer has upgraded one of their popular DJ controllers to create the 4-channel DDJ-SX3.

Designed for dedicated use with Serato DJ Pro (previously known as Serato DJ), the features and expanded connectivity of the new controller enable you to make smooth transitions between DJs, guest speakers, musical genres and individual tracks. With a familiar layout and a high-quality casing, the DDJ-SX3 improves on the DDJ-SX2, which earned a strong reputation with a wide range of people including professional mobile DJs.

The new controller’s intuitive interface and professional features let you bring fresh creativity to your performances at all kinds of gigs, from club nights and parties to weddings and corporate events. It also offers expanded connectivity to give you greater flexibility when you’re juggling DJs, MCs and guest speakers. Changeovers are now seamless, even when the DJ playing before you uses a different laptop, as you can each plug into one of the dual USB ports at the same time.1

Thanks to the dedicated Mic input terminal on the front of the DDJ-SX3, you can talk to the crowd without needing to occupy any of the four mixer channels. And with twin Mic inputs on the rear of the controller, you can keep hold of one Mic while another two are out on the floor, without interrupting your mix. Control the level, tweak EQs and apply FX to all three Mics independently. Spice up your sets with the four popular Sound Color FX and use the Key Shift, Key Sync and Pitch Play features to effortlessly mix tracks harmonically and create live remixes.

The DDJ-SX3 will be available from early June 2018 at an MAP of $999. Watch the introduction video or find out more about the controller.

Unlock Serato DJ Pro by plugging the DDJ-SX3 into a computer running the software. You don’t need a subscription or license key. Download Serato DJ Pro.

A voucher for the Serato Flip and Pitch ‘n Time DJ Expansion Packs is included with the DDJ-SX3, so you can use Flip, Key Shift, Key Sync, Pitch Play and other advanced features for free.

1Both computers require Serato DJ Pro software.

KEY FEATURES OF THE DDJ-SX3

  1. Three Mic inputs, plus Mic FX
    A dedicated Mic input and level control knob on the front panel of the DDJ-SX3 comes in addition to the popular twin Mic inputs inherited from the DDJ-SX2, which are found on the rear panel. You can control the level, EQ and low-cut filter, and add reverb and compressor to each – enabling you to tweak the sound to suit the venue and ensure clear speech and vocals. You can also enhance performances by applying Sound Color FX such as Echo, plus Serato DJ Pro FX, to the two Mics plugged into the rear panel.

 

  1. Dual USB ports

Connect two computers running Serato DJ Pro at the same time for seamless DJ transitions or back-to-back performances. Or connect a backup computer in case your laptop crashes.

 

  1. Sound Color FX
    Add texture and unique sounds to your mixes using the popular Filter, Echo, Jet and Noise FX.

 

  1. Clear visual design maximising Serato DJ Pro features
    The DDJ-SX3 inherits the interface design of our professional so you can intuitively use all its features.

 

  • Multicolored Performance Pads

Trigger 11 Serato DJ Pro features including Hot Cues, Sampler and Pitch Play with the large, multicolored Performance Pads. Watch their colors and illumination change instantly to show the selected pad mode and playing status.

 

  • Jog wheels with reduced latency
    Scratching feels natural on the jog wheels, which feature reduced latency compared to those on the DDJ-SX2. Get instant information about the current playback status and position from the illuminating On Jog Display for more precise performances.

 

  • Clear design with quality look and feel

The DDJ-SX3 feels natural to use thanks to the clear visual division of the player and mixer sections, which feature high-quality black hairline aluminium and gunmetal grey finishes respectively.

  1. Advanced key-related features via Pitch ‘n Time DJ (license included)
    A voucher for Serato Pitch ‘n Time DJ is included with the DDJ-SX3 so you can use Key Shift, Key Sync, Pitch Play and other advanced features to smoothly and harmonically mix tracks. Adjust the key of tracks by semitone with Key Shift, and sync the keys of tracks during mixes with Key Sync. Pitch Play lets you trigger your Hot Cues in a range of different keys and assign them to the controller’s Performance Pads so you can play them like a keyboard.

 

  1. Stand-alone DJ mixer with multiple inputs/outputs
    The DDJ-SX3 has four external input terminals for multi players, turntables, DJ controllers and more. Connect various types of speakers to the XLR and RCA master out terminals and the TRS jack booth out terminal. You can also use the DDJ-SX3 as a stand-alone DJ mixer without connecting a computer. Connect multi players and analog turntables and use them with the controller’s mixer section.

 

  1. Other features
  • Serato Flip: A voucher for Serato Flip is included with the DDJ-SX3 so you can create and save Hot Cue sequences to make custom edits of your tracks and use the dedicated Serato Flip controls to play them back at the touch of a button. Get even more creative by skipping or repeating track sections on the fly.
  • Grab handles on both sides: Easy to carry and set up.
  • Mic input circuit: Clear audio without distortion, even with high input level.
  • Needle search pad: Instantly jump to a specific part of a track with a simple touch of the pad.
  • Slip Mode: Silently keeps a track playing during a loop, sample, or Hot Cue. Release the jog wheel and the track comes back at exactly the right place.
  • Paid upgrade to Serato DVS: For Serato DJ Pro deck control using multi players and turntables (Expansion Pack available separately).

 

DDJ-SX3 specifications

 

Software Serato DJ Pro (previously known as Serato DJ)
Frequency Response 20 Hz to 20 kHz
S/N Ratio 107 dB (USB)

96 dB (LINE)

87 dB (PHONO)

80 dB (MIC)

Total Harmonic Distortion 0.003% (USB)

0.005% (LINE)

Input/Output Terminals Inputs LINE/PHONO x 2 (RCA)

LINE x 2 (RCA)

MIC x 3 (XLR & 1/4-inch TRS jack x 1, XLR x 1, 1/4-inch TRS jack x 1)

Outputs MASTER x 2 (XLR x 1, RCA x 1)

BOOTH OUT x 1(1/4 inch TRS),

PHONES x 2 (1/4 inch stereo phone jack x 1, 3.5 mm stereo mini jack x 1)

USB USB (Type B) x 2
Maximum Dimensions (WxDxH) 664.0 × 354.4 × 70.4 mm
Weight 6.1 kg
Accessories AC adaptor, Power cord, USB cable

Quick Start Guide, Serato DJ Pro Expansion Pack Voucher (Serato Flip and Pitch ‘n Time DJ)

 

Serato DJ Pro System requirements

Compatible OS Mac macOS High Sierra 10.13 (updated to the latest version)

macOS Sierra 10.12 (updated to the latest version)

OS X 10.11 (updated to the latest version)

Windows Windows® 10, 8.1, 7 (the latest service pack)
CPU Intel® processor CoreTM i7, i5, i3: 1.07 GHz or above
Memory 4GB or more of RAM