Category Archives: Building A Better Business

Are you sending your clients to VoiceJail?

By Mitch Taylor

Let’s face it… voicemail should be called voiceJAIL.  Why?  Because that’s the feeling most clients get when they call and get sent to your voicemail.  They feel stuck, and often don’t know how to respond or where to go from there.  Why? Because your voicemail probably sucks. Don’t tell me about how you need to stay professional or how you put on your best DJ voice and tell people that their call is important to you. Um… hello? If their call is that important to you, you would answer the phone!

People don’t want to “leave a message after the tone” — they want to talk with you.

We are in the fun business, not the DJ business.  We need to keep every part of our interaction with today’s clients as upbeat as possible.  How can you do that?  It begins by providing clients everything they need to know about you in your voicemail.

Let’s break this down.

Make it fun: Showcase your humor if you’re funny, if you’re not, forget it.  Tell a (very) brief story.  Keep it upbeat and interesting and throw a curveball whenever you can.  People are expecting the same lame “leave a message after the tone”.  Don’t give it to them.  Give them something different and get creative.

Keep it brief:  It today’s world, people don’t have time to spare.  Give them the information they need without droning on about your physical address, where you are across from or spouting out the “www” in your web address (here’s a clue: you DON’T need to say the “www” anymore).

Be Friendly: This is NOT the time to show off your resonant DJ voice.  Actually speak like you speak to your significant other or your best friend.  Fake is out — especially when you’re trying to make a good first impression and connect with the human on the other end of the phone.

Voicemail is often your first point of contact. Make it different, keep it short, be upbeat and watch your connections soar just by being you and a little bit weird!

Mitch Taylor has worked in the Mobile Disc Jockey industry for over two decades, first cutting his teeth as an on-board club DJ for Carnival Cruise Lines. In addition to owning and operating Taylored Weddings in the Upper Peninsula of Michigan, he is a sought-after speaker and Gitomer Certified Advisor whose sales training, books, coaching and workshops are in high demand all over the country. 

 

 

 

Rock Music At Weddings?

By Brian Buonassissi

Recently, a wedding industry pro asked me, “What Rock N Roll songs are you playing at weddings these days?” The question needs a bit of clarifying as that is such a broad genre – is this 50s rock, classic rock, current rock, etc.? It turns out the question was supposed to be broad.  This got me thinking about which ones are popular and which ones I still use. I really do try to keep my programming as fresh as possible and lean towards more current music. Also, being a destination-based DJ, the programming varies much more than a local market DJ.  However, they are some rock classics that, for the moment, always seem to find their way into my wedding sets. Because they are truly “classics” (in my opinion, this is due to their sing-a-long quality), I really don’t think they need a remix. In fact, remixes can hurt these tracks more than they help. I would never play all these songs in one event (usually I’ll use 1-3 max) but here’s a few that still work well:

*You Shook Me All Night Long – ACDC
*Back In Black – ACDC
*Pour Some Sugar On Me – Def Leppard
*We Will Rock You – Queen
*I Love Rock N Roll – Joan Jett (yes, I’d qualify this as Rock – has it right in the title)
*Sweet Home Alabama – Lynyrd Skynyrd
*Living On A Prayer – Bon Jovi (Jersey crowds for sure)
*Take Me Home Tonight – Eddie Money

Then there are some classics that when mashed with a current song’s beat or done with a redrum (modern drumbeat) work extremely well because the hooks of the song are so recognizable.  Here’s a few that I tend to use (again not all done at one wedding – a selection of 2-3 per wedding is usually just the right amount):

*Carry On My Wayward Son – Kansas
*Sweet Child O Mine – Guns N Roses
*Jump – Van Halen
*Peace Of Mind – Boston
*Mr. Jones – Counting Crows
*Edge Of Seventeen – Stevie Nicks
*Don’t Stop Me Now – Queen

Where Rock where lives right now with the Millennial generation of brides and grooms (which is the bulk of most of our clients) is in the 90s-2000s era.  Rock songs from that time period that you’d never play during their heyday absolutely crush at weddings right now. In a lot of cases, the originals suffice just fine (though I have a ton of mashups with the hooks of these tracks). I play on average about 6-7 of these type songs per wedding – whereas maybe 5 years ago, hip hop classics or pop hits would make up the bulk of my wedding dance song selections.  The crazy part is that lyrically these songs are probably the furthest from true wedding content that you’d want but nobody seems to care now.  A good song is a good song.  Here’s a sampling of some that work super well for me (the key is when and HOW you mix them in).

*Mr. Brightside – The Killers
*The Middle – Jimmy Eat World
*I Write Sins Not Tragedies – Panic At The Disco
*My Own Worst Enemy – Lit
*Crazy Bitch – Buckcherry
*Stacy’s Mom – Fountains Of Wayne

So that leaves us with today’s alternative rock songs. I have to be honest – this genre has been dormant for at least the last several years as far as wedding dance floor fillers. There might be 1-2 tracks a year that seem to gain a bit of traction, but they never tend to last long and most are not for prime time dancing. There are some electronic rock or indie rock songs that work well for me during cocktail hour and/or dinner.  Here’s a few that may get used at a wedding of mine:

*High Hopes – Panic At The Disco (probably will fade out shortly)
*Broken – lovelytheband (also will fade out as it falls off the charts)
*Handclap – Fitz & The Tantrums
*Feel It Still – Portgual. The Man
*Heartlines – Broods
*Kangaroo Court – Capital Cities
*Let It Go – James Bay
*Take The World – JOHNNYSWIM
*What You Know – Two Door Cinema

DJs: What are you using these days in the rock category? Any that seem to get a great response?  Any outliers? Send me a note and let me know.

Based out of NYC, DJ Brian Buonassissi is a successful internationally traveling DJ/MC specializing in luxury destination private events.  He runs a multi-city mobile DJ/event business with satellite offices in Southern California, Scottsdale, AZ Destin, FL, Tallahassee, FL and New York City.  You can connect with him at brian@djbrianbofficial.com.

The REAL job of DJing

By DJ Rachel Lynch

With technology at the forefront of our industry, the term “button-pusher” DJ has become quite the buzzword. While some may feel that technology has cheapened the art of being a DJ, I say being a button pusher has little to do with using the sync button or available technology. What separates a button-pusher DJ from a great DJ is understanding the “why” behind pushing play.

Music is an extremely personal and powerful thing. It is how we communicate, reminisce, pay tribute, cope, grieve, show love, have fun and connect with others. Humans are naturally social creatures, and our purpose as a DJ is to create meaningful interactions that link these experiences. Truthfully, our job has more to do with being a social scientist than being a DJ. Fundamentally, we aren’t in the business of music; we are in the business of people. This is true for sales, marketing, and our dancefloor.

In our search to become a “great DJ,” we often focus on gear, technology, scratching, and software. However, hype dancefloors and amazing parties are not created by just dropping bangers, mixing by ear or infusing technical scratch patterns into our sets. They are created by intelligently and consciously using tempo, volume, timing, mood, and social science to entice the audience.

The goal? Create a shared experience: Understanding why and how people are influenced by sound is what is going to set you apart from the button pushers. A successful event is not just about what you played; it’s about why you played it. The purpose of this piece is to encourage DJs to be more conscious of their music soundscapes and changeup predicable formula driven sets.

It has been scientifically proven that music can change how fast we walk, influence what we buy or drink, dictate how long we hang around, alter our general attitude, and how we interact in groups. When a DJ is conscious of how their soundscape is affecting the emotional and physical actions of their audience they have tapped into the social science of being a DJ. Some may call it “reading a crowd,” but it is much deeper than that. You may look at the audience and gauge what to play based on their age, gender, or common stereotypes, but this is only scratching the surface to creating a compelling set.

A skill I developed to be more influential with music is to focus less on recipe based elements of mixing like BPM, key signature, and genre and focus more on creating anticipation with the mood and overall vibe of my track selection. A song might technically fit the current style being played or blend well with the BPM and key signature, but the spirit can be entirely off base and trash the dancefloor.

Experienced DJs will not just stick to technically compatible songs in their sets but will rather focus on influencing what the audience will do and feel. Does this song sound aggressive? Soulful? Happy? Romantic? Sad? Sexual? Is this making it easier to socialize? Will people feel energized by hearing this?

This strategy is about creating thoughtful arcs of energy. I have found greater success in pushing and pulling my audience by motivating with mood instead of being locked into recipe-like based elements such as BPM, key signature, and genre. I’m not dismissing these fundamentals but rather permitting myself to deviate from technically based sets to be more unique and creative.

Being a button pusher DJ is not defined with or without the use of the sync button. It’s about the ability to adapt, observe and yes, understand the social psychology of your audience. Ultimately this is why great DJs will not be replaced by streaming apps or “intelligent” automix programs anytime soon. There are too many considerations that artificial intelligence isn’t capable of processing.

Good DJs are experts of empathy. The next time you play, do so with purpose, intent, and temptation.

Fun, creative, and ambitious, DJ Rachel is making her mark as one of the top mobile DJs in the tri-state area. Her diversity as a DJ allows her to play at events that include MetLife Stadium (for the New York Jets) and serve as opening act for George Clinton Parliament Funkadelic and Gloria Gaynor. For more info visit: facebook.com/DJRachelRLynch

Drip, Drip, Drip…

By Eric Wenning

I hoping I have your attention now, considering that my title sounds like the chorus of a Trap Song!

Do you have a proper Email Drip Delay Sequence setup for your follow ups? Did you just scratch your head, asking “What is an Email Drip Delay Sequence?”

I thought you’d never ask!

An Email Drip Delay Sequence is an automated series of emails sent out over a series of specific days to help gradually build rapport with your leads. For example, after speaking with a lead, you would enter their info into an email sequence that will automatically follow up with them on the days you select, for example on days 3, 5, 7, etc.

You get the idea.

This is crucial nowadays with Millennials loving to email and text, and allows you to build trust by providing a steady drip of information to guide them towards choosing your company — without doing any work, other than your initial setup of the sequence!

As I teach my students all the time: You have to be creative with your copy to gain their attention. Even more importantly is the subject line! Most DJs have no clue how to use something as simple as a compelling subject line to get a better open rate.

Here are a few examples to help you: 

  • Adding Custom Symbols, First Names and Hashtags
  • Adding Emojis to your Subject Line
  • Adding ‘Blank Space’ before your Subject Line provides an indent
  • [Adding Brackets]
  • Ask a Question?

Just think how many junk emails you get in one day. More than you can count right? You need to make your emails stand out from everything else. Get creative; give crazy weird stats to pique curiosity; engage with them to build report.

“Did you know 67% of Brides forget Deodorant on their Wedding Day?” See, now I have you curious wondering if that many Brides actually are “un-Sure.”

If you want to increase your closing ratio, set up an email drip delay and execute better subject lines to get your prospects to open your emails and engage with you more.

P.S. 89% of people that read a 400-word article only retain 150 words!

In addition to his highly successful multi-op business in Pittsburgh, PA, Eric has degrees in Graphic Design and Marketing and also owns a full ad agency that specializes in Social Media Advertising for many different types of companies. For more info or to contact Eric visit www.wenningmethod.com

Never Let Them See You Sweat

By Mike Walter

There was a very popular ad campaign for Dry Idea when I was a kid.  If you’re my age or older you probably remember it.  It featured a number of people from various professions talking about the “nevers” in their career and they always ended with: “never let ‘em see you sweat.”  One, for example, was a stand-up comic who said the nevers in comedy were, “never follow a better comedian, never give a heckler the last word and, no matter how bad a joke bombs, never let ‘em see you sweat.” I grew up with that as a mantra and it’s stuck with me to this day.

I thought about that message twice in the same day recently.  Alex Trebek, he of Jeopardy fame, made a video to get the word out that he had been diagnosed with stage 4 pancreatic cancer.  Trebek, who any public speaker has to admire for his polish, professionalism, and incredible pronunciation skills, produced a video that is equal parts uplifting and humorous.  He declares that he believes he will beat cancer, finishing with the idea that he has to, because he still has three years left on his contract.  It reminded me of the old Henny Youngman line about his doctor giving him six months to live but when he couldn’t pay his medical bill he gave him six more months (ba dum bum).  Trebek, no doubt, is reeling inside from the news.  At 78, he should have many years in front of him, but who knows now.  Pancreatic cancer is a tough one.  But instead of looking scared or forlorn, the video shows him focused and determined. He is the quintessential professional, as he’s been his entire career, and no matter what deodorant he uses (do they even make Dry Idea anymore?) he has channeled that decades-old ad campaign.

The same day Trebek made his announcement, R Kelly was interviewed on CBS by Gayle King.    The interview didn’t reveal anything new (Kelly vehemently denies the allegations that are so thoroughly laid out in the documentary Surviving R Kelly) but the interview made news for King’s grace under pressure.  Indeed, there is one image (that became an instant meme) of Kelly standing up and screaming while King sits in her chair calmly, not even looking at him.  If you look up “grace under pressure,” you should see that picture.

How does one maintain such poise? How does someone faced with the worse possible diagnosis make a video that is so uplifting?

Surely, experience is a factor. It’s doubtful that Trebek or King could have been so controlled in their first few years of broadcasting. Preparation has something to do with it as well.  We don’t know how long Trebek prepared for his video.  He might have taken days to get all the sobbing out before he hit record. And, no doubt, King knew that Kelly may explode when confronted with the disgusting allegations from the documentary, so she was ready for it.

However they did it, as a fellow public speaker, I admired both moments.  Things happen at my events that pale in comparison to what Trebek and King were dealing with, yet I often get flustered.  I often react one way and then moments later think of a better way to handle things.  How can I channel both of these professionals the next time I’m faced with something like a wedding cake toppling over or two bridesmaids getting into a fight on the dance floor?  I want to be as polished and smooth and I believe that awareness is a big factor.  Knowing how high the bar is set helps one jump higher.

I was in my teens when I first heard the catch phrase: “Never let ‘em see you sweat.”  It comes up often in any performance job because things happen spontaneously.  We can only hope to handle them as well as Alex Trebek and Gayle King did on that same day in early March of 2019.  We should set our sights at being as unflappable as they both appeared, hopefully we can get close to it.  That’s my goal anyway.

Want vs. Need

By Mitch Taylor

I was tuned in to the TV recently and I’m constantly amazed at the barrage of ads and messages sent to us regarding products and services.  Target marketing has been around for years and of course my kids (and present company included, of course) are prone to seeing a brand, ad or message and immediately saying “I WANT that!” or I NEED that!”

Have you thought about how WANT vs NEED relates to your own business?  We’ve all seen the postings on social media that state DJs are not a “need” but a “want.”  I’m not here to debate that issue in this space (although I have my thoughts) other than to say that the key in selling and marketing is HOW to make your business go from “Well I want to hire a DJ” to “I NEED to hire ____” with the blank of course being filled by YOU.

In your conversation on the phone one of the best ways to go from WANT to NEED is asking the question “What is the biggest struggle you are having planning your event?”  Be candid with them so they, in turn, can be candid with you.

This goes back to building the relationship.

Ask yourself this and answer honestly: When was the last time a bride or client changed their date to book YOU? If this is happening to you on more than a couple times a year then CONGRATULATIONS! You’re doing all the right things to continue setting yourself apart and I’m sure your calendar is full or close to full.  If this situation hasn’t happened to you in a while or has NEVER happened then it’s time to re-evaluate your service offerings and what you are attempting to sell to your clients.

 

Mitch Taylor has worked in the Mobile Disc Jockey industry for over two decades, first cutting his teeth as an on-board club DJ for Carnival Cruise Lines. In addition to owning and operating Taylored Weddings in the Upper Peninsula of Michigan, he is a sought-after speaker and Gitomer Certified Advisor whose sales training, books, coaching and workshops are in high demand all over the country. 

 

 

DJ resolutions you should keep

By DJ Rachel Lynch

If you’re looking for the secret to drop 25 lbs while still hitting up the late night menu at Wendy’s or fix the current state of hip-hop this blog won’t be much help. However, DJs are always looking to do the job better, faster, and easier. With 2019 in full swing, here are some tips to do just that.  Abraham Lincoln once said, “Give me six hours to chop down a tree, and I will spend the first four sharpening the axe.” Meaning, find the best tool for the job and perfect the process. Here are some things you can do RIGHT NOW to start 2019 off on the right foot.

Consider Hydraulic/Lift Assist Stands– Sticker shock tends to deter some DJs from investing in these however they were my BEST purchase of 2018. If you’re on the fence, consider this. Lifting an object that weighs 10 lbs puts approximately 100 lbs of pressure on your lower back. With the average human torso weighing 105 lbs that 10 lb object adds up to 1,150 lbs (now think of your speakers and do the math). Having a speaker stand that can share some of the workloads is a smart move. You and your back are worth the investment.

Elevate Working Surfaces– Working from a comfortable height will elevate your performance and prevent unnecessary injury. Flight cases and equipment have become slimmer over the years causing the modern Dj’s working height to be reduced. Consider sourcing a table with adjustable legs or buying one that gets your gear to navel height.  Using the lid of your flight or controller case is also helpful to raise those platters and jog- wheels. If you’re tall, try bed risers. The goal? Work from a surface where your wrists are neutral with your gear. I challenge you to evaluate your posture when you DJ, you’ll be surprised at how bad we are to our bodies when we mix. If your back and neck hurt after an event this may be why.

Productive Pack Up– After a gig, the first thing on a DJ’s mind is getting out of there as quickly as possible. Over the years I have learned that despite the urgency to hurry up and leave, taking a few extra minutes to pack up properly has saved boatloads of time. One of the biggest mistakes I made was letting a “good samaritan” help me pack up. The next event took almost 30 minutes longer to set up because the cables were mismatched, tangled, and I couldn’t locate what I needed easily. Your clean up should be as neat and as systematic as the setup. It will save you time and money in the long run instead of having to repurchase things that are misplaced or accidentally left behind. Another time saver tip is to leave whatever you can pre-wired. This can be a significant time saver and stress reliever the next time you set up.

Shop Smart– Just because something is new doesn’t mean it is good. If you’re in the market for new gear, try renting it first. Take time at home to get comfortable with it. Run through the setup and breakdown. Test it with your other equipment. Is it comfortable? Consider the Weight? Portability? Practicality? Does it do what it claims? Do you have to have it? Are the newest features worth paying top dollar for? It may be better to consider last year’s model or buying something second hand. Chances are you’ll get a steep discount and still get the upgrade you’re looking for.

Forget the To-Do List– I said it. Stop making to-do lists. Wanting to start a website for your business? Do you need to back up your hard drive? Or deal with the check engine light on your DJ van? Throw Out your to-do list and get it on a calendar. What’s the difference? The paradox of choice. With a to-do-list there too much freedom. We often do the most pleasant tasks first versus the more complex ones. Or we push off tasks that seem less important until they become significant. The loose wheel on your Dj cart that you meant to fix since last month is much easier deal with at home on a Sunday versus fixing it when it when it breaks at 1:00 a.m. while using it. Having actions items a calendar (with a set date) will help you solidify your commitments and visually help you see if you can take any more on. It will also help you focus on tasks that have the most impact and reorganize those of less priority.

Keep Going– It is essential to set some realistic goals and strategies to ensure you are at the top of your game. If you aren’t, I guarantee you the competition is. So my last tip to making the most of 2019 is to not coast on your previous success but rather use the momentum to ride a bigger wave. If you had your highest number of events booked or were the most profitable, you had ever been, great! But that doesn’t guarantee you anything. Success isn’t accidental or lazy. It’s a direct result of preparing, planning, and aligning your time with your goals. Get back to work and keep challenging yourself.

Fun, creative, and ambitious, DJ Rachel is making her mark as one of the top mobile DJs in the tri-state area. Her diversity as a DJ allows her to play at events that include MetLife Stadium (for the New York Jets) and serve as opening act for George Clinton Parliament Funkadelic and Gloria Gaynor. For more info visit: facebook.com/DJRachelRLynch

Stop, think and realize…

By Tony Fernandez

 Before we begin, let me give a little background…

I remember when record pools actually serviced RECORDS.  They sent out boxes of vinyl.  You’d get a box a month, sometimes two.  About 20-30 pieces in the box.  You’d get cool stuff, hot stuff, new stuff, white label stuff, and junk.  Part of the deal was to listen to all of the product and give feed back to the pool director.  This information would be passed along to the record labels so they could get grass roots/direct response from the streets and clubs.

Let me take a beat here and point out this isn’t about glorifying wax. Far from it. This is more about how record pools fulfill what a DJ requires nowadays.

Every week, if not every day, there are posts all over the DJ boards and DJ groups that ask…

What’s the best pool?

I have a Jewish wedding coming up; I need a pool that has Jewish music.

I have a Quinceañera, I need a pool for Spanish music.

can’t find a pool that has the tracks I need, which pool does?

I can’t exactly pinpoint the moment things changed… when pools went from being a vehicle to service promotional releases to working DJs providing ANYTHING any DJ may want.  And not only anything, but unlimited access to entire databases, back catalogs, site libraries, and remixes; all for $9.99 a month.

I’m not going to get on my soapbox (today) about how absurd and unrealistic that expectation is. But stop and THINK where else in the consumer market can you get unlimited access to obtain content (be it physical or digital) for $10-$20 bucks a month… and it’s OK?

Where do you think that pittance of a fee goes? How do you think these “pools” offer unlimited downloads for content that has bootlegs, unsanctioned remixes and older music that isn’t being worked by the A&R / promotional divisions of record labels?

DJs need to stop, think and realize that their $9.99 a month doesn’t entitle them to download the host server.  And the “pools” that offer this service are doing NO ONE a favor.  I’ll spell it out… Pools that offer the sun, moon and stars for less than an over the top lunch at Applebee’s are not operating completely above board.

But I digress…

What I am going to pontificate on is the expectations of DJs and how those expectations need to be grounded in reality not in desire, want, or need.

Let me make a quick stipulation here.  I get that as DJs we need music.  It’s at the core of what we do.  It’s our life blood. Without music, we wouldn’t be DJs. I also get that as DJs, we will go through ALL KINDS of hoops, obstacles, mazes, and land mines to obtain tracks and (re)mixes to songs we deem important. We gotta have the dope stuff by any means necessary. I get it.

However…. It’s not the role of the record pool to stockpile your cupboard. It’s not the role of record pools to provide every DJ with EVERY possible piece of music, old, new, hot, different, ethnic or obscure.  There aren’t Indian music record pools.  There aren’t Psycho House Dubstep record pools. There aren’t 80’s music record pools. Guess what DJ’s?  If you wanted 80’s music serviced to you, you needed to be born in the 60’s.  If you need 80’s music today for a corporate event, buy it.

DJs need to realize that music content is a product.  These products are items that require money in exchange for use.  Money that goes to the artists that own the copyright.  (And notice I said ‘use’ and not ownership.  We don’t own the music we buy.  The people that own the copyright do.  We’ll go over that some other time…)

Bottom line… music is our inventory.  We have to keep a fresh supply.  If you’re savvy, you don’t count on one source or have a limited set of suppliers to keep that inventory intact.  There is no single record pool that is one-stop shop.  There is no record pool that is all things to all DJs.  As such, you just might have BUY a track or three here and there.  It’s not the fault, or the responsibility of the record pool if it doesn’t have a track you “need”.   You can blame the record labels for not servicing the pools.

I gotta go do my homework and collect my new tracks.  Keep ‘em spinning.

Based out of Richmond, VA, DJ Tony Fernandez has been a DJ, Remixer, Producer, Musical Soothsayer and Audio Gear Oracle since 1980. Find him on Facebook. Email djtonytf@gmail.com

It’s never too early to start reading your crowd

By DJ Rachel Lynch

Dinner music is an excellent opportunity to gauge what type of crowd you have and help set the tone for the night. Think of dinner and cocktail music like paint primer. The better job you do to prep the wall, the better the finished outcome will be.

DJs who have a great dinner or cocktail crate may do a decent job with a “set it and forget it” playlist as they have built the list with years of experience.  Since they feel that they already put in the work ahead of time they may decide to use dinner/cocktail downtime to time to eat, relax a bit before the party, use the phone, smoke, etc.  Sadly, this mindless and relaxed approach is a missed opportunity for DJs to connect with the guests in a subtle but powerful way.

Adding to this passive approach is the assumption that nobody is actively listening to the DJ because they are engaged in conversation or enjoying food and drink. I disagree completely. Dinner time is when a DJ should work the hardest to understand who is in front of them and what music directions they can approach later on. Dinner/cocktail time is a smart way to take risks and try different stuff to see how it feels. Dinner/cocktail music can be a fun part of the evening if a Dj is really focused on the task.

Things I ask myself during dinner/cocktail music:

How engaged are they? Who are my dancers? Who is there for the free food only? Who is taking advantage of the open bar? Who’s sitting with who? Who are my “party people”? What are the age groups here? Are there any cultural considerations?  Who’s signing lyrics while sipping their wine? Are there foot taps from anyone? Is anyone bobbing their head? Are people smiling? Etc.

Nonverbal cues during dinner will absolutely help a DJ smash the night. Don’t miss the chance to own your audience!

About:
Fun, creative, and ambitious, DJ Rachel is making her mark as one of the top mobile DJs in the tri-state area. Her diversity as a DJ allows her to play at events that include MetLife Stadium (for the New York Jets) and serve as opening act for George Clinton Parliament Funkadelic and Gloria Gaynor. For more info visit: facebook.com/DJRachelRLynch

Treat yourself well and you’ll perform at your best level

By Mike Walter:

I made a very mature decision the other day.  It was a Thursday night and a friend of mine called me to see if I wanted to hang out. I like going out with this guy because we have a ton in common and usually wind up chatting into the wee hours of the morning.  Plus we’re both beer lovers so we often wind up at a table piled with empty pint glasses and taking Ubers home.  But I had a busy weekend staring me in the face, with weddings on Friday, Saturday and Sunday and then an industry event on Monday.

So I passed on his invitation.

It’s something I hated doing but for the sake of those events, and the clients who put their faith in me to perform at my best at their weddings, it was the right thing to do.

I make plenty of decisions like that throughout the year that help me be the best possible MC and DJ I can be.  Most of my health and fitness decisions are based solely on the fact that I know I perform better when I’m in better shape.  I look better in my suit, I don’t get winded when I move around and dance (which I do all gig long) and my knees and back aren’t aching by dinner time.  Deep down, I’m a fat kid at heart.  I literally have to play mind games with myself to keep from skipping workouts and not having that whole pizza pie that I’d like to devour in one sitting.  My motivation is my career and my desire to be my best.

And like I said in the introduction to this blog, I will often make decisions about going out (or not going out) based on my upcoming event schedule.  It’s mature (and some would argue dorky) but I know that I’m not my sharpest after a late night out, especially if that night included a generous amount of alcohol. We don’t have one of those jobs where you can drag yourself in bleary-eyed and perform half-assed and call it a day.  Our clients rely on us and I think we owe it to them to show up at their events in the best possible condition we can.  That includes staying fit and getting a good night’s sleep.  I’ve heard Howard Stern interview plenty of lead singers and front men who make the same point.  The bass player of a band can probably get through a show hung over and cranky, but if the lead singer isn’t sharp and his voice is strained from feeling ill and he’s exhausted from partying too hard on the road, the concert will be sub-standard. I’ve always considered what I do to be very similar to the lead singer and front man of a band so I take that advice to heart.  Treat yourself well and you’ll perform at your best level!

By the way, that buddy of mine and I went out the following Tuesday.  We met at a local micro-brew and did indeed stay out late and imbibe a bit too much.  But that Wednesday I had nothing but some office stuff to do so I could get away with it. I honor my clients but I also want to live and enjoy life!

Mike Walter is the proud owner of Elite Entertainment, a Multi-System DJ Company in New Jersey that was recently selected by TheKnot.com and WeddingWire.com as a top Entertainment company in the country.