Tag Archives: Increase Business

New rekordbox lyric Plus Pack brings world’s first lyric visualization in sync with DJs’ tracks

Pioneer is releasing rekordbox ver 5.1, a new version of their music management software. The update enables a brand-new optional Plus Pack, rekordbox lyric, for displaying animated lyric visualizations when using the rekordbox dj Plus Pack.

Since we released rekordbox video in 2016, we’ve continued to develop the video functionality within our performance software and, now, rekordbox lyric offers a brand-new form of expression. Its lyric visualization feature, co-developed with COTODAMA, enables you to display visualizations of track lyrics on the fly via monitors or projectors when using the rekordbox dj Plus Pack. Animations are created automatically by the software and you can customise them to create your preferred look. rekordbox lyric is the first DJ tool in the world to visualize the lyrics of songs being played.*1

How to use rekordbox lyric

Subscribe to one of the following plans available from 18th January 2018:

  1. Lyric Plan ($6.90 per month)

If you already own a rekordbox dj license, you can subscribe to this plan to use rekordbox lyric.

  1. Premium Plan ($14.90 per month)

In addition to rekordbox lyric, you’ll get unlimited access to all the features and functions of rekordbox dj, rekordbox dvs, rekordbox video and RMX Effects.

30 day free trial of rekordbox dj

If you use the rekordbox dj trial version, you can try all Plus Packs including rekordbox lyric for 30 days. During the trial period, you can try rekordbox lyric’s features using sample songs that can be downloaded through rekordbox.

Find out more about the rekordbox Plus Packs and watch our rekordbox lyric introduction video.

*1 First application service in the DJ application market (according to research conducted by Pioneer DJ Corporation, 11th January 2018).

* Lyric Plan and Premium Plan are available in limited countries only. Find out more.

* In some cases, lyric data may not be acquired from tracks.

* If you already subscribe to the current rekordbox plan (now known as Base Plan) and would like to subscribe to Premium Plan, you’ll need to cancel your current subscription and take out a new subscription for Premium Plan.

KEY FEATURES OF REKORDBOX LYRIC

  1. Lyric visualization in sync with tracks

Thanks to COTODAMA’s Lyric Sync Technology, the lyrics of the tracks you play are sent via your laptop’s video output (HDMI, etc.) to a connected screen or projector. Just play music that’s been pre-analysed by rekordbox and smooth, dynamic motion graphics based on the track’s mood and structure will appear when rekordbox lyric is enabled. You can perform with your tracks normally (for example, adding FX) and the visualized lyrics will appear automatically.

  1. Customizable visualized lyrics

You can change the tone and type of motion graphics generated by rekordbox lyric. And, with the flexibility to customize font colour and transparency of the background individually, you can create visuals on the fly to match the crowd’s vibe.

  1. Compatible with rekordbox video

Use rekordbox video with rekordbox lyric to apply its Transition FX to visualized lyrics and to layer lyrics over videos and images. By combining various elements using both Plus Packs, you can create unique visual performances to accompany your DJ sets.

About Lyric Sync Technology
rekordbox lyric utilizes Lyric Sync Technology that automatically visualizes lyrics beautifully. Lyric data is acquired from the database of over 2.59 million songs provided by Sync Power Corporation. The music analysis technology of the National Institute of Advanced Industrial Science and Technology (AIST) automatically analyses the lyric data to determine the atmosphere and composition of the music, and its Expression Engine generates motion graphics for each song using the Morisawa font.

rekordbox lyric Specifications

Compatible OS Mac macOS High Sierra 10.13 (updated to the latest version)

macOS Sierra 10.12 (updated to the latest version)

OS X 10.11, 10.10 (updated to the latest version)

Windows Windows® 10, 8.1, 7 (the latest service pack)
CPU Intel® processor Core™ i7, i5, i3
Memory 4 GB or more of RAM

 

* Disclaimer: specifications and price are subject to change.

* rekordbox is a registered trademark of Pioneer DJ Corporation.

* rekordbox lyric displays lyric information based on the license of LyricFind.

* Mac, OS X or macOS are trademarks of Apple Inc., registered in the US and other countries.

* Windows is a registered trademark of Microsoft Corporation in the US and other countries.

* Intel and Intel Core are registered trademarks of Intel Corporation in the US and other countries.

* The names of companies, product names and technology names mentioned herein are the trademarks of their respective owners.

 

Social, Mobile and You (Second in a Series)

By Mitch Taylor:

Last month we talked about how the vast majority of people have their smartphone within three feet of them at all times and the three important items you need to be sure you have on your mobile website to capture their attention.
This month, we’ll be highlighting the social side of social media (Facebook, YouTube, Twitter, LinkedIn, Snapchat, Pinterest, etc.). For this article’s purposes, we’ll be focusing on the biggest of the social media platforms, Facebook.

The best way to navigate Facebook is to hire a professional to handle your contests or at minimum consult with one to find the best contest app for your desired outcome. Why? You must be careful with the methods you use to generate “likes.” Facebook has rules, especially regarding contents, and failure to adhere to those rules can get your page taken down, requiring you to build your entire Facebook presence again.

Taylored Weddings has recently consulted with Caryn Terradas of SpeakEasy and has had great success with her abilities to increase our exposure and outreach on our Facebook page. That said, do your due diligence in consulting an expert; there are many fly by night companies trying to get into the game of social media management.

Okay. You’ve consulted with an expert and determined what you want to achieve with your page. Now what do you say? My good friend Brian Kelm, Master of I Do, has a great approach and one that I have adapted to my business with great success.

1) Be sure to friend your clients on Facebook. This will allow their friends to see your postings when you tag them in one.

2) Every 30 days leading up to your client’s event date, go to their profile and find a picture that best represents them, then click “share, along with a comment about couple and their upcoming event; i.e. “@YourCompanyName is looking forward to celebrating with @Heather Smith and @John Johnson in just four weeks from today. Surprises galore in store with fun and smiles all day! So glad they chose @YourFavoritePhotographer to capture their moments!”

By including the venue and other vendors you actively promote them as well. It’s a win-win for everyone! You may also want to try a Vendor Of The Week Bridal Tip Tuesday, Wedding Wish Wednesday, Tradition Thursday, or Friday Fun Facts. I know one company that does well having a trivia contest and others who put up YouTube videos on their wall and have their fans post their favorite clips as well.

The bottom line with any social media is that you must be GENUINE and interactive. Today’s clientele can spot a phony and a sales pitch from a mile away. Provide value first, cultivate the relationship and the referrals will come!

About: Mitch Taylor owns and operates Taylored Weddings and can be reached via email at mitch@mitchtaylor.net. For more info about his Creating Connections books and workshops visit creatingconnections.biz

Book More Events By Spreading Out Your Reviews

By Brian Buonassissi:

A wise businessman once told me, “To book more business, be everywhere.” These days it’s never been easier or more affordable to be everywhere — that’s why reviews are so great! They don’t cost you anything and with a ton of third-party review sites out there, your chances of clients finding you go way up the more places those reviews can be seen.

Just like social media, some will gravitate to certain platform over others. Very few (that I’ve seen anyway) use multiple review sites. I also think asking clients to leave reviews on multiple review sites comes across as a chore (even if it is just a copy and paste) and does nothing to motivate them to jump on a computer and start cranking out a review.

One of the biggest changes we’ve made in our business to increase the number of places where we can be found is to ask clients what reviews sites they use on our client intake form. We’ve struck the verb “review” from our company vernacular (it’s such an ugly word) so the way we phrase these questions (we feel) helps us get those answers.

Here’s the verbiage we use…
*Have you set up a Knot Profile?
*Have you set up a WeddingWire Profile?
*Are you a frequent Yelper?
*Do you use Google Reviews?
*Do you use Facebook Reviews?

If there are other sites you use which have an option for reviews (i.e. GigMasters, Thumbtack, etc.), you might want to add those to the list above. By asking these questions on a client intake form, it is much more disarming. That said, if they don’t fill this out before our “creative planning meeting”, we’ll do it in person when we meet. It gives us a good idea of not only the effectiveness of this strategy but also gives us direction on where to send them when it’s time to send them a request to “share their experience”.

This is important for Yelp especially. With that particular site, if they aren’t a frequent Yelper, it doesn’t do any good to send them there because their review will be posted under the “unverified” category and those reviews are not easy to find. Yelp (as do all these sites) want it to feel organic and not as if the company asked for it. If they are a frequent Yelper, send them there. Those reviews won’t get flagged and you should be fine.

Now, going this route may cut down how many reviews you get on a specific site and could put your “best of” awards from those sites in jeopardy by not meeting a certain threshold. If they utilize more than two of these sites mentioned above, we’ll rotate out our review requests every three or so months with which one we push clients to use, assuming they are using multiple platforms.

By doing it this way, it still allows us to hit that magical number to qualify for the awards.

If you have never tried this approach, I encourage you to give it a test run. See if your inquiry sources start to multiply. If your sales pitch is solid, this should hopefully lead to more bookings.

Let me know how it works for you.

Based out of NYC, DJ Brian Buonassissi is a successful internationally traveling DJ/MC specializing in luxury destination private events. He runs a multi-city mobile DJ/event business with offices in Southern California, Destin, FL and New York City. You can connect with him at brianbuonassissi@discjockeynews.com.

Fitness Matters

By Mike Walter:

So last month I wrote my first blog for Promo Only and when it was published I was very excited and I proudly shared it on social media. Only to have the first comment bring me crashing down to earth. Someone wrote “I don’t get it. This is about running.”

It’s true. My first blog was about running. And movement in general. And how staying active can help with your overall fitness. And so this commenter was perplexed as to why a blog on a DJ focused website would be about running and fitness. And to that I reply:

Because it matters!

Let’s start with the part that is universal for any occupation. Generally, the fitter you are the healthier you are. And the healthier you are the better off you are. I say “generally” because you can take care of yourself every day and still wind up with a bad disease or cancer. But barring those exceptions, staying fit helps guarantee you’ll be healthy. And being healthy has tons of advantages: more energy throughout the day. You feel better. You look better. And you’re likely to have more confidence as a result. Oh, and you’ll probably live longer too.

Those are the benefits that everyone achieves when they are healthier, whether you’re a toll taker or a brain surgeon or any other occupation.

Here’s the part that is essential to us as DJs (and I am aware that this is likely to piss some people off but hey, don’t shoot the messenger): Some clients base their decision of who they want to DJ their event on aesthetics . It may even be a subconscious decision but some clients will pick the leaner, fitter DJ if all else is equal.

This was never more obvious to me than a number of years ago when I had to reassign some events here at Elite Entertainment. We had a DJ, I’ll call him Bill (because that was his name) who had played college football. He was blond, tall, good looking and in very good shape. But he had to leave the state unexpectedly and I was forced to call about twenty brides and inform them that their first choice of DJ was no longer available. When I asked them all what they liked about Bill (so I could recommend a similar replacement) some were vague with their answers and others just came right out and said, “he’s hot!” Almost bride had booked him from one of our showcases where, quite frankly, he wasn’t nearly the best or most experienced MC on staff. But they’d selected Bill because they liked his look (whether they admitted it or not).

I witnessed something similar first hand. In my late 30s I was starting to pack on the pounds and my bookings were dropping. Some of my other DJs were getting requested far more than I was. I was chalking it up to my age but then as I approached 40 I decided it was time to clean up my act and get in better shape. All of sudden my bookings picked back up. It seems it wasn’t my age but my shape that was turning some brides off.

When I see DJs on Facebook bitch and moan about losing business I’ll click on their profile sometimes and if I see someone who is out of shape I shake my head in disbelief. There are a lot of factors that are out of our control in this industry, but how we look and present ourselves to our clients and to the guests at their events is something we can control.

And whether we like it or not, it matters!

Mike Walter is the proud owner of Elite Entertainment, a Multi-System DJ Company in New Jersey that was recently selected by TheKnot.com and WeddingWire.com as a top Entertainment company in the country.

Trust

By Mitch Taylor:

I recently wrapped up an event and found myself again amazed by the power of one word.  My clients were Dick and Elga, a couple who had tied the knot in a beautiful ceremony fifty years ago to the day.  Their golden anniversary celebration was well attended, filled with laughter, dancing, a few tears. As the night ended, the one word Dick boiled it down to when thanking me was simply this: trust.  Dick looked me in the eyes and said, “I trusted you to deliver tonight and you came through. You kept your promise to make tonight unforgettable.”

Isn’t it amazing how one word can have such a profound effect on how we do business, what we achieve in life and where we go?  Trust is also the ultimate reason a client hires you…or not.

How do you build trust?  

Trust begins with word of mouth about your company. Trust continues when a potential client visits your website and sees the reputation you’ve built reinforced by the online testimonials that appear on your site.  You must then back up the initial trust placed in you by updating your clients throughout every step of planning, by following through on every promise made, and by maintaining your brand’s integrity from beginning to end.

You also need to trust in yourself and in your advisors or coaches.  

What, you don’t have a coach?  Get one.  Someone you trust who is where you want to be, who can help you through the rough patches. Sometimes it’s not enough to trust in yourself, your talent and abilities to deliver; too often we all hear that little voice inside our head that says “no you can’t”. Find someone who believes in you, even when you might not.

For me that person was Kyle Cease, a New York Times, USA Today, and Wall Street Journal bestselling author, whose Evolving Out Loud events and unique blend of comedy and personal evolution encouraged me to take full responsibility for the success of my client’s events. The minute I committed to this my clients were happier, referred my services more often, and even paid more for my services.

All because of one word.

Trust can be the catalyst to providing a better life for you and your family.

Do you trust me enough to take action on the words you have just read?

Because I trust that if you do, you will succeed beyond your wildest dreams.

Mitch Taylor has worked in the Mobile Disc Jockey industry for over two decades, first cutting his teeth as an on-board club DJ for Carnival Cruise Lines. In addition to owning and operating Taylored Weddings in the Upper Peninsula of Michigan, he is a sought-after speaker and Gitomer Certified Advisor whose sales training, books, coaching and workshops are in high demand all over the country. 

Communication is Key: Creating Connections w/ Mitch TayloR

By Mitch Taylor:

I don’t know about you but at the age of 42 I find it increasingly difficult to communicate with today’s millennial brides, the majority of who tend to prefer to communicate via email. My assistant (a 24-year-old millennial herself) and I had occasion to discuss this the other day after a bridal show and were amazed that some businesses still use very formal language to communicate with young brides — only to be left wondering why they get no response.

Speak to a prospective bride just as she is speaking to you.  If she’s using short sentences with basic language, do the same. If she mentions descriptive words about her event use those same words in your reply.

Here’s an example of an email recently received and how we handled it to get the appointment:

Hello I am just getting ideas and prices at the moment and I was wondering around what your average pricing would be I would also like the uplighting also an email would prob be the best way to respond thanks for your time.

Amber

My response:

Hi!  How’s your wedding planning going?  I got your email regarding entertainment and uplighting for your wedding.  I attached a photo above to show you examples of our work and how we can transform your venue too.  Feel free to call me anytime and let’s talk about your day.  906.786.6967.  Thanks for contacting me and I look forward to hearing from you soon.

 Mitch

Bride’s Reply:

I am sorry I have gotten your calls but been busy working.  At this time we are going to go with a live band from 8-12.  I am looking to rent uplighting (for the whole night of the reception) and also entertainment from 4:00pm-8pm.  Not many have been willing to do that time slot since it is Labor Day weekend.  Please let me know

My response:

Hi Amber,

Sure…we can do that.  When’s a good time for us to get together to chat about your wedding?

Bride’s Reply:

I work in Marquette at Lowe’s.  My next days off are Monday and Tuesday.  I have a cake appointment in Marquette on Monday at 12pm.  Where are you located and what is a good time for you?

My reply:

Hi Amber,

What about Monday at 1:30pm?  Would that work?

Bride’s Reply:

Yes I think that would work.  What is the best phone number to get a hold of you in case I need too?  I have a cake appointment a 12:00 so I will be in town.

 My next response was to send her an email confirming that date and time with an appointment reminder from DJ Event Planner.

Bottom line: Brides want to do business with someone who understands what they want, gives them the information they need in a timely fashion connects with them.

Be real. Be honest. But most importantly be relatable. Speak to them the same way through email as you would over the phone.

About: Mitch Taylor owns and operates Taylored Weddings and can be reached via email at mitch@mitchtaylor.net. For more info about his Creating Connections books and workshops visit creatingconnections.biz

 

I Like To Move It Move It!

By Mike Walter:

My wife Kelly and I were in Seattle a few years ago and we decided to hike Mt Rainier. On the bus ride out we started chatting with a woman named Hannah who was traveling by herself. She told us she was an epidemiologist (which I found out means she’s a doctor who studies diseases).   Half-jokingly, I asked her what disease was going to kill all of mankind and without missing a beat she said, “Inactivity.”

I have to say I was relieved to hear that because I consider myself a pretty active person but I also have to admit that there have been times since then where I wanted to skip a run or workout or even a walk with my dogs but Hannah’s succinct, one word, spontaneous answer has echoed in my head and got me moving.

When you think about it, almost every major invention of mankind’s has made us more sedentary. We invented the wheel and we domesticated wild animals to help us move things. We created engines to move us even faster. We’ve made everything from Egg Beaters to escalators all in an effort to make our lives easier. But in doing so we’ve triggered a gene inside most of us that loves to relax. And, believe me, there’s nothing wrong with relaxing, but only after you’ve earned it through some hard work and motion.

We as a society, and definitely we as an industry, need to move more. We need to do more. We need to avoid the disease of “Inactivity” and all myriad health issues that come along with it.

Many people know I like to run. It’s my favorite healthy activity. I’ve done sixteen marathons in my life and while I’m not quite in marathon condition anymore, I still love to lace up my sneakers and head out, whether it’s for a short, fast run or a leisurely long jog. Knowing this, many people have asked me how they should get started if they too want to run. Here’s my simple advice: get off the couch. Don’t set too lofty of a goal early on because it’s impossible (and dangerous) to go from couch potato to marathon runner in a few weeks. If you’re currently overweight and inactive my advice would be to seek your doctor’s approval first and foremost and assuming you’re given the green light, go for a walk. Day one, make it a ten minute stroll. Day two, add a minute or two. If you have a track near your home, it’s an ideal place to head. Tracks are softer on your joints and if you get too tired, you’re never too far from your car.

And when you’re ready to speed it up a bit, fear not! Because, here’s the thing about running: you already know how to do it. It’s in your DNA. Remember, before mankind invented all those things to make us sedentary, we moved. We hunted and chased our food down, often after miles and miles on our feet. Or we were the hunted, and those who survived were fast enough to avoid the mountain lion or mastodon that wanted to make us dinner. So once you go from walking to jogging, don’t over think it. Just go a little faster and a little longer each and every day and soon you’ll be logging miles, shedding pounds and most importantly, avoiding all the detrimental side effects of inactivity.

Here’s one of the misperceptions of our industry: events don’t burn that many calories. Sure it’s better to be up and moving on a weekend night than sitting around in a the Lazy Boy flipping channels, but I think too many DJs do an event and think they’ve burned so many calories they are entitled to eat all night and then hit the drive-through on the way home. You’re wrong. Even if you’re a dancer, even if you move around a lot at your events, it’s very doubtful that you’re getting your heart rate up to an aerobic state and burning some real calories. So be careful equating one of your gigs to an increased amount of food and thinking you’ll be even.

My wife and I do a lot of little things to keep ourselves active. Kelly wears a Fitbit and she always strives to hit her 10,000 daily steps. When we go shopping, we usually park as far from the store as possible. We walk our dogs a lot. When we go to the beach, we often take a stroll along the shoreline. These are just a few of the many things you too can probably do just to be a little more active. The pay off in the end is well worth it and when the “sacrifice” is stepping away from the boob tube for a little while and getting some fresh air, it’s even better.
Mike Walter is the proud owner of Elite Entertainment, a Multi-System DJ Company in New Jersey that was recently selected by TheKnot.com and WeddingWire.com as a top Entertainment company in the country.

5 MORE Tips To Guarantee A Great Event

By Brian Buonassissi:

I may have misspoken at the end of my last post. I had said that the first five tips were the foundation and made it sound like these aren’t as important. After thinking more about my own process, they all carry equal weight and I pay just as much attention to #10 as I do to #1. With that in mind, here’s the rest of my playbook for a great event.

Tip #6: CAN’T STOP, WON’T STOP…Never put your event on auto‐pilot or take a time‐out. From the time it starts until the time it ends, make every moment, every song, every announcement count. I often hear how some DJs will play the same cocktail hour for the season or they’ll put on a mix for dinner while they go eat — or worse play the same dance sets at every event. The longest wedding I’ve ever had was 8 hours but generally they are between 4‐6 hours. That’s a relatively small amount of time to be “on.” You owe it your clients to stay completely engaged the entire time. You ask your clients and their guests to be engaged for the full event. Shouldn’t you be leading by example?

Tip #7: JUST EAT IT? The pushback I get for not eating at the event is that you get hungry (especially if you follow one of my first tips of arriving super early). For me, the cocktail and dinner music I play is critical and if I do it right, it makes the dancing portions easy. Every event is different and even if I know the couple extremely well, I am constantly tweaking in real time what I’m playing based on the dynamic of the room. The guest count, weather, time delays, energy/mood of the crowd all play a part in what selections I chose. I can’t afford to take one song off to eat. The other pushback I get is that the client paid for your meal and it would be rude NOT to eat. Here’s what I do – I eat a protein filled lunch and then an energy bar 10‐15 minutes before the event begins. Not only do I stay full but it keeps me away from eating non‐ healthy foods. If the main course looks amazing, I’ll ask the catering staff to make me a “to go” plate. I’ve never had a caterer not offer to do that for me. Bonus: I get an amazing meal the next day.

Tip #8: I’LL BE THERE FOR YOU…I’m referring to your vendor partners. Make sure you support them as much as possible. Never let anything happen (you control the mic, right?) without making sure they know what’s happening and that you’re about to do something. Also, if you can help them out with something (even outside of your job scope), do it. Help a planner/venue staff move chairs, corral the family/wedding party for the photographer if they ask, be flexible with their requests, etc. DJs have a terrible reputation of being hard to work with, on a power trip and not willing to do anything that is not in their job description. I’m constantly fighting against this stigma and the vendors I work with comment that they love working with me because I consider us all on the same team. Not only will they refer you when asked for recommendations by potential clients, but they generally offer to give you professional images/video to use for self‐promotion, give you an early load‐in time, etc.

Tip #9: YOU’RE THE BEST AROUND…This is the separator between the good and great DJs and has nothing to do with your skills. I call it “surprise and delight.” It’s customer/client service. A week before the wedding, I call both sets of parents to see if there’s anything I can do to make the day extra special for their son/daughter. The morning of I send my clients a quick text (separately) just letting them know I’m thinking of them and excited for their day. At the reception, I bring them mints during dinner because I know they’re going to be talking to a lot of people. I try and snag a quick pic of their first dance and e‐mail them a thank you with it attached immediately after the event. I may create a snapchat GEO filter at no cost to them. Sometimes, those things mean more to clients than what I do DJ‐wise because it’s unexpected and something I don’t telegraph until I do them.

Tip #10: GIVE ME EVERYTHING TONIGHT…This also doesn’t have to do with your skill‐set necessarily. It’s about effort. I treat each event like it’s my last and I leave it all out on the floor. I don’t want there to be any regrets on my part. I am going to use every tool in my arsenal (as the events call for them) to put on the best event I possibly can. A successful event to me is where I’m so worn out that I need the next day to recover. Never short‐change your clients or the guests attending the event. That’s the reputation you should strive to have.

Hope these tips give you some things to think about. Have great events. You can do it!

Based out of NYC, DJ Brian B is a successful internationally traveling DJ/MC specializing in luxury private events. He runs a multicity mobile DJ/event business with offices in Southern California, Destin, FL and New York City. You can check him out at djbrianbofficial.com or bboyproductions.com

Is your first impression the RIGHT impression?

By Mitch Taylor:

Recently I was about to order breakfast at a hotel restaurant and was shocked to see that a three-egg omelet was $20.00. While at first I was thinking of turning around and going across the street to McDonald’s, I decided to continue.

Why? Everything about this restaurant spoke FIRST CLASS: The surroundings were impeccable. The waiter was extremely polite and cordial, asking us how quick we had to make it to our next event in the morning. The menu had souffléés and other high-end options with top ingredients listed in their offerings. I thought to myself “Let’s see what a $20 omelet tastes like.”

Our food came and it was absolutely phenomenal. The eggs were fluffy, the vegetables were not too over or undercooked. The meat was perfectly seasoned and tender. The cheese was melted just enough to pull in all of the flavors of the omelet together.

What does this experience have to do with you? Everything. What’s your presentation? Look at all of your service offerings and see if they are congruent. Does your website match the level of service you offer? Think like a bride or better yet, create a focus group from your past brides. How? Ask them. Most brides would LOVE to put themselves back into wedding planning mode even if it’s just for a few hours.

Once you have your focus group, ask them to rate upcoming marketing materials you plan to put out to put all of your services in order of preference with regards to quality and appearance. See what resonates with them and what doesn’t. Take care of the brides you surveyed afterwards by giving them each a gift card to their favorite restaurant. Trust me, it may seem a bit much to money to spend on research but in the long run it will be worth that and more because you will have your target customers (past brides) review your materials and give you valuable insight as to what they liked and what they didn’t.

Next: Do your marketing materials (business card, website, brochure, bridal show display) equal where you are at in your marketplace? If not you may be sending the wrong message. For example, if you are the highest priced entertainer in your market but your bridal show booth involves you standing behind it or worse yet just having brides fill out a slip without any engagement, then you are not sending the right message and brides will get confused as to why you are priced at the top of the market. As a recent bride told me at a bridal show when watching a DJ perform there “I don’t know why they bring third rate equipment to sell to first rate brides.”

Everything you do and offer makes an impression. Someone is always watching you when you are servicing the public. Always make sure to put your best foot forward and ensure your marketing stays congruent with the level of service you are providing.

Mitch Taylor has worked in the Mobile Disc Jockey industry for over two decades, first cutting his teeth as an on-board club DJ for Carnival Cruise Lines. In addition to owning and operating Taylored Weddings in the Upper Peninsula of Michigan, he is a sought-after speaker and Gitomer Certified Advisor whose sales training, books, coaching and workshops are in high demand all over the country. 

5 Tips To Guarantee A Great Event

By Brian Buonassissi

I know this seems like quite the guarantee, but for years I have lived by these 5 tips and I can’t remember the last bad event I had. If you don’t do these five things you put yourself behind the eight ball. Since I do a ton of weddings, I’m going to tailor this post towards that, but it could really work for any private event.

Tip #1: I WANNA KNOW, I WANNA KNOW… Doing your homework before the event is critical. I could spend hours on this one tip. What I mean here is that you need to know everything you possibly can about the event (which means asking a ton of the right questions) — where your clients and their guests are from, make‐up of their crowd (college friends? first time both sides of the family are meeting?), what your clients like/dislike about weddings they’ve seen/been to, a site inspection of the venue, the hot buttons of the vendors you’re working with, equipment you’re using, and the music/mixes you’re going to play are all just a few of the many questions I ask. For the last one, I don’t necessarily mean come in with a prepared set-list, but never play a mix of a song (or any song in general) that you’ve never heard or played before. That used to burn me in my early DJing days more than I care to admit.

 

Tip #2: BACK THAT THANG UP… I can’t emphasize enough how important multiple backups are: I have all my formality tracks on 3 different backups (iPad, Phone, and thumb drive); I carry a duplicate external hard drive with all my music; I travel with 2 computers. I am over the top on this on so many levels. You don’t get a do‐over for private events (especially weddings). Having as many fail‐safes as possible is just smart business. It’s not a matter of ‘if’ but ‘when’ you will need to use one.

 

As I like to say, the event is often won or lost before you arrive.

 

Tip #3: BUT I’M ALWAYS ON TIME… This is about giving yourself a wide margin for error. By getting to the venue on time, I mean get there early – WAYYYY early (for me, I arrive a minimum of 4‐5 hours before the event). From not having to rush on set‐ up, to being able to test and check all gear, to rehearsing your important moments, playing through every formality track in its entirely, to putting your event planner/Maître D’ (and potentially the clients) at ease, this is just a best practice.

 

Tip #4: WORK, WORK, WORK, WORK WORK… In a perfect world, I would just mix my favorite tracks and the dance floor would be packed all night. Since we’re talking weddings, the dance floor would start during cocktail hour and it would be hard for them to stay seated for the meal because the music is that good. That happens at a lot of my events but not ALL of them. I have had a few tough ones. Sometimes it means I must go to a genre that I don’t particularly like or I may even have to go into cheese mode (assuming the client wants it). I never let my personal preference take precedence over what’s best for the event. I’ll keep grinding and do whatever it takes until I find the right formula for my crowd.

 

Tip #5: P P P POKER FACE, P P P POKER FACE… Playing off the tip above, let’s say your event is going terrible. Maybe your crowd is just a non‐dancing crowd or you just can’t seem to please anyone with the song selection. You’ve put in a ton of work but it’s just not happening. What’s the remedy? Smile and look confident – like you know exactly what you’re doing and that you meant for it to be like this. Never let the crowd know you’re struggling. Show that poker face. Make them believe you’re having a great time (even if it’s killing you inside) and often, it’ll get them out there. If nothing else, I’ve found it makes me feel better about the event at hand.

 

I’m going to post a Part 2 to this because there are many more things that I believe can ensure a great event. The ones above are the foundation. Follow them and you’re on your way to success.

 

Based out of NYC, DJ Brian B is a successful internationally traveling DJ/MC specializing in luxury private events. He runs a multicity mobile DJ/event business with offices in Southern California, Destin, FL and New York City. You can check him out at djbrianbofficial.com or bboyproductions.com