Tag Archives: Increase Business

3 Tips for Wedding Show Success!

By Eric Wenning

Whether you’re a seasoned vet or a novice in this business, at one time or another you’ve probably advertised at a Wedding/Bridal Show (or thought about doing so). What a lot of people don’t understand is there is a lot of psychology required in advertising at these shows: reading people’s reactions, knowing what to say when breaking the ice, your appearance and the appearance of your booth, and so on. All equally important if you’re going to successfully generate leads or even a sale or two. Screw up one and it could turn into a snowball effect and, soon enough, you could be left with a lot of money out of your pocket and no sales to account for it.

Let’s dive into some tips that can help you turn that around…

  • Stop Sounding Like Everyone Else!
    Your opening line to an already anxious bride needs to be something other than, “Do you have a DJ picked out yet?” The majority of brides are going to say “yes” because even though they came to the show, they really just want to grab your brochure and deal with you later. So, the trick is to ask them a question they will say yes to without knowing they are doing it. Here is a question that has made my company tens of thousands of dollars… ready?

“Wanna Play a Game?”

Now I have you scratching your head while you are reading this, don’t I? I have actually hidden a photo of ‘Where’s Waldo’ in my brochures. So I tell them, “Find Waldo in 30 seconds or less and I’ll give you an extra discount off your wedding.” What happens next is amazing. The bride grabs a brochure, the mother grabs a brochure, the maid of honor grabs a brochure, heck even the dad grabs a brochure. Smiling. Laughing. Pointing. Now visualize this, another prospective bride is walking down the aisle and sees a herd of people intently looking at my brochure and seems genuinely interested in what we are offering. We made them curious! You are now creating a buzz around your booth and people want to get in on whatever you have to offer!

  • Give Out a “Yes Bag!”
    Have you ever noticed a bride carrying a bag and the mother or fiancé carrying another bag? Did you know most bride’s have a “Yes Bag” and a “No Bag?” Did I just blow your mind? They don’t want to be rude to your face, so they will politely say, “We’ll look it over and give you a call.” Now, if you give out a bag with your logo on it (you’ve just built rapport with that prospect!) you can then say, “Make this your Yes Bag moving forward (with a wink, of course) and you will get a smile and a giggle, and hopefully a new client too!
  • Brand Your Sweets n’ Treats
    Everyone always hands out candy and treats at their booth. What you need to do is, once again, be different! Brand your sweets n’ treats. Put your brand all over suckers, candy, mints. Anything that will stick out from the rest. Because when those brides get home they will dump their bag all over their table and start to narrow down the yes, maybe and no literature. The more they see your brand/logo everywhere, the better your chances are that they will remember you!

Now go make a Great First Impression!

In addition to his highly successful multi-op business in Pittsburgh, PA, Eric has degrees in Graphic Design and Marketing and also owns a full ad agency that specializes in Social Media Advertising for many different types of companies. For more info or to contact Eric visit www.wenningmethod.com

The Art of The Follow Up (Bridal Show Edition)

By Mitch Taylor

Before we begin, it’s worth mentioning that all bridal shows are not created equal.  It’s up to you to decide if that show is worthy of your investment or not.  How?  Ask around, starting with your fellow DJs and vendors.  What shows have been helpful to them?  What kind of business do they run from a size and service standpoint?  Find a like-minded business in your market.  Take the owner to lunch and ask why they choose the vehicles they choose to advertise in.  Their answers may surprise you.  Oh — and bring a referral or an idea they can use to help their business with you.  Givers gain.

Next, look at the size of the show. How many potential brides attend? This number will be significantly different from the total attendees so be sure you understand the difference before signing on the dotted line. If you are going for volume and willing to price your service accordingly, than a show with a killer marketing piece and several hundred brides may be for you.  If, however, you’re focused on high-end gigs and wanting to build quality relationships, then a smaller venue that allows more interaction with brides would be the best way to go.

OK… so you’ve picked a show.  How do you follow up?  Clue:  Ask them at the show.  Have brides sign up by typing their info into DJ Event Planner at your booth.  This eliminates misreading someone’s handwriting and ensures your message gets where it needs to go. Ask them when they got engaged and what other vendors they’ll be using and take good notes.  This can help you know where they are in the sales process and when it would be best to follow up with them. Brides with dates two or more years out best separated from brides who are looking for things within a year.

Now, based upon how the brides want you to follow up, set up schedule that works for them, not you.  Once a bride is ready to hear from you, put her in your cycle with unique touches designed to help her in the wedding planning process (apply different touches with your email, phone calls, snail mail and Facebook).  Use an email subject line that will make her want to read more.  Above all, your communication with her must be respectful of her time and conversational.

If you’d like a real life example of a follow ups I send my clients, send an email to mitch@tayloredweddings.com with the subject line “dj news bridal show FU” and I’ll get it out to you right away.

Lastly, be real. I often joke with the brides that stop by my booth that half of the information in their bags will end up being thrown out or forgotten in a corner somewhere.  People relate to real.  This is why if you are advertising at a high-volume show with dozens of vendors and hundreds of brides, you need a phenomenal marketing piece that really stands out from the crowd.  By striking up a conversation and genuinely seeking to help, you can cut through the hustle and bustle and get down to what really matters: helping a bride get the wedding she wants.

After all, that’s all sales truly is.  Find a need and fill it.

Mitch Taylor has worked in the Mobile Disc Jockey industry for over two decades, first cutting his teeth as an on-board club DJ for Carnival Cruise Lines. In addition to owning and operating Taylored Weddings in the Upper Peninsula of Michigan, he is a sought-after speaker and Gitomer Certified Advisor whose sales training, books, coaching and workshops are in high demand all over the country. For more info about his Creating Connections books and workshops visit creatingconnections.biz

Stop Boosting and Start Funneling (Part One of a series)

By Eric Wenning

 I know many of you out there are struggling to advertise on social media with little to no success. Let me guess what you are doing. You have a picture of a packed dance floor in your ad that states something like “Book us because we are AWESOME and PROFESSIONAL” and are clicking on ‘Boost Post,’ thinking that will help bring more traffic to your site and you’ll get more sales…

Am I getting close?

As a successful multi-op who also owns a company that specializes in social media solutions for other companies, I’m here to help you with some of the marketing troubles you face on a day-to-day basis.

First, you have to understand there are many components in a successful ad.

  • Targeted Ad Copy
  • Targeted Audience
  • A Clear and Precise Irresistible Offer (to lure them in)
  • A Video to Grab Their Attention
  • A Clear Call to Action
  • Send your Leads through a Proper Sales Funnel
  • Installing a Facebook Pixel so you can track everyone

I know this might seem overwhelming, but you have to first know the ingredients to understand how something’s made, right? Almost all of you running ads are running them to COLD Traffic. Say what, Eric? WARM and HOT Traffic are leads from a friend, family or vendor referral. Cold Traffic are people that have NO IDEA who you are.

You have to target Cold Traffic differently than you would Warm and Hot Traffic.

What makes you stand out from your competition when it comes to Cold Traffic? Almost nothing until you get them on the phone, right? All they see are the same flashing lights and people having fun that appear in any DJ ad. But what can make your company look different in their eyes…

You have to understand that people price shop tangible products all the time. You and I both do it. We do it at the grocery store, Amazon, anywhere we can save a buck. Now put yourself in the bride and Groom’s shoes as they look at your company and your competition. The prices are almost the same, but what is going to give that Cold Traffic a push in your direction?

An offer they can’t refuse.

Without getting into the dreaded price conversation, you have to understand once that couple becomes a client they are more likely to spend more money because you have a trust factor with them. Prospects that are still on the fence are a harder sell to because you have not gotten them emotionally involved. The method to sell to Cold Traffic is to get them in at a cheaper price with an Irresistible Offer and then UP-SELL them once they are a client.

To accomplish this, make sure you have an Irresistible Offer. Make sure that offer is clear and precise. Make sure to have a clean landing page that CLEARLY states the offer you are making or your ad may get denied from Facebook.

Start with a broad audience, then narrow it down and retarget the people that saw your ad and did not convert. Create a video that has Stopping Power, meaning your video makes them stop and watch so you can explain your offer. Stop just using photos.

To recap, start CREATING COMPELLING ads instead of just boosting a post, and start to Funnel Your Clients!

In addition to his highly successful multi-op business in Pittsburgh, PA, Eric has degrees in Graphic Design and Marketing and also owns a full ad agency that specializes in Social Media Advertising for many different types of companies. For more info or to contact Eric visit www.wenningmethod.com

The Emotionally Intelligent DJ (Part 1)

By DJ Rachel Lynch

After years of trial and error I became frustrated with my stagnant business. Customers slipped through my fingertips, as my competitors seemed to book gigs with ease. I have always been a responsive, polite, and talented DJ.  So, why was it so hard to make that sale? What was I doing wrong? Something needed to change, and I realized it was me. My “a-ha moment” came from a casual conversation with a respected colleague. We challenged each other, with some humorous DJ related role-playing, to simulate a sales call. After a few chuckles and some painfully awkward dialogue on my end, I realized what the problem was: I was “corporatized.”

This exercise had highlighted the fact that I had carried over robotic habits from my day job into my DJ business. By being so laser-focused on professionalism and efficiency, I was treating customers like contracts and profits, rather than friends who I would be celebrating.  My communications were sterile, filled with information about services and pricing. There was no personality, humor or warmth in my messages. This was very hard to swallow, but I realized that I had adopted the tone of an office worker, not a caring DJ who people trusted with their once in a lifetime event.

The significant change I made, was to stop running my business like a business. Some of you may be rolling your eyes at this comment, but understand that I’m not dismissing the importance of basic economics and sensible business practices. However, I am suggesting developing a business plan around Emotional Intelligence.  Emotional Intelligence is the driving force behind connecting with customers, and earning their trust. It is a trait where most fall short, and it is often overlooked in most professional settings. In an industry that is highly competitive and sales driven, personal touch matters.

Understanding your motivation is key.

When a client front-loads you with questions about pricing, it’s easy to focus on the finances. However, to be persuasive, bookable and sought after, a DJ must focus less on the economics of DJing and strive to build meaningful relationships with their customers, the community, and DJ industry contacts.

Profits will come if people want to connect with you. It’s that simple.

The takeaway? If the foundation of your business model is to make more than you did last year, by crunching numbers and budgeting for the latest and greatest gear, clients will run in the other direction. I’m living proof.  I am energized, busier, and more connected than ever, due to the changes I made to become more emotionally intelligent with my business.

Next month: Rachel’s 10 Steps to be more emotionally intelligent with your business!

Happy mixing!

Fun, creative, and ambitions, DJ Rachel is making her mark as one of the top mobile DJs in the tri-state area. Her diversity as a DJ allows her to play at events that include MetLife Stadium (for the New York Jets) and serve as opening act for George Clinton Parliament Funkadelic and Gloria Gaynor. For more info visit https://www.facebook.com/DJRachelRLynch/

Digging for Diamonds

By Tony Fernandez

Through my travels on the web and through the various DJ pages, I keep seeing a recurring thought: The state of music, specifically current music, is at an all-time low. If that isn’t enough, that state of mind puts DJs into the frame of mind of: what are the good songs that should be played? The stuff out now is crap… blah, blah, blah….

I gotta tell ya, I really have no sympathy for the DJ who can’t figure out where to get “good” music. Let me explain my position before you flame me…

A long time ago in a galaxy not far away, there were these things called record stores. These record stores would have music on physical formats that people would purchase. DJs, at least the proactive DJs, wouldn’t go to a “regular” retail stores where troglodytes would buy their music. Nope. DJs would go WAY off the beaten path to find outlets that catered to them.

In these establishments is where bonds were formed, deals were made, fortunes found.

Now I’m not really going to wax on about record stores. That’s not the point. The point I’m trying to elucidate is: if you are lacking “good” music, go find it. It’s out there. Nothing worthwhile is just going to drop in your lap.

With the dawn of the digital age, record stores met their demise. As such, music is currently traded around, downloaded, and acquired in the digital scheme. That scenario, I think, has made a lot of DJs lackadaisical, complacent, passive and downright lazy to a fundamental aspect of being a DJ…

You have to dig to find that diamond in the rough. You have to put a bit of effort in your musical acquisitions. There is absolutely no reason to be obsequious in this aspect of your job. Make the time. It’s part of your job.

Just because you keep up with charts, subscribe to record pools and/or remix services doesn’t absolve you of keeping up. You really can’t just sit back and expect format radio to break the next “hot” song.

If you haven’t figured this out… format radio isn’t in the business of breaking music. Format radio is in the business of selling advertising time, to make money. They use music to do that.

You can’t just wait for your inbox to give you a notification that your downloads from the pools/remix services are ready and you’re good to go.   It’s not the job of record pools to pad your hard drive. Pools are at the mercy of the record labels and their release schedules.

There are literally hundreds if not thousands of tracks that radio, the charts, the pools, the remix services are NEVER going to pick up on, play, or release. It’s incumbent on you to seek those out. To at least listen and see if something new and different is worth playing it or your crowd.

I also realize that people are creatures of habit. They like familiarity. They like things they know. They like things they’ve heard. I get that. I’m in no way saying that DJs need to play unreleased, white label, bootleg versions of songs to be cool or relevant. The vast majority of DJs play to the general public. As such, we need to keep our music programming recognizable. I do get that.

Since music now is in a digital medium, we ALL have access to the SAME tracks. (Pretty much…) We all are drinking form the same fountain, as it were. Because that’s the case, we need to set ourselves apart. Finding new music and/or remixes to current / popular music is an aspect that DJs need to take advantage of. There is good music and good remixes out there. Just don’t expect it to fall into your hard drive.

Keep ‘em spinnin’ and dig around a bit. You’ll never know what you might find.

Based out of Richmond, VA, DJ Tony Fernandez has been a DJ, Remixer, Producer, Musical Soothsayer and Audio Gear Oracle since 1980. Find him on facebook. Email djtonytf@gmail.com

Rip Off The Rearview Mirror

By Mitch Taylor:

Out of the blue the other day I got a call from a fellow DJ and his statements somewhat surprised me.  He said biz had slowed down and he was struggling a bit.  He blamed it on himself first saying he hadn’t been beating the pavement as much as he had in the past but then, after suggesting a few thing he could do to better his situation (after all he did call me, right?), the verbal posturing began and suddenly the blame is placed upon the multi-ops who send out $500 DJs, payola in our business and everything else.

Why am I sharing this with you in this space?  Because I’m sure that you have been in this same place at one time or another.  I know I have.

Look at yourself in the mirror.  Dead in the eyes.  Realize YOU have the power to control your life.  We live in the land where dreams are made, during a technological revolution.  Stop making excuses and take advantage of the incredible opportunity that lays before you.  Seize it.  TODAY.  Right Now.

Where do you draw your inspiration?  I write this coming back from a conference of my peers and being around them inspires me to do great things, better things.  What inspires you?

For me, it’s my kids.  It’s the look on a bride’s face, that genuine smile of knowing from a mother when you put your heart and soul into an event and everything turned out better than they could have imagined.  It’s the knowledge that I continually need to improve and step up my game because some young buck is coming up behind me somewhere, hungry to take over my business and get his cut.

Rip off the rear view mirror.  Don’t look back.  Always keep improving.

If you need help with motivation and things you can do to be better, check out fellow Promo Only columnist and person that inspires me Mike Walter’s book “10 Things You Can Do To Have A Better Day.” A great read.

I’ll let you in on another little secret.  You know someone else that inspires me?  Go look in the mirror.  It’s you.  You, your passion, desire and drive for this business.

Now go out and make someone’s day better!

About: Mitch Taylor owns and operates Taylored Weddings and can be reached via email at mitch@mitchtaylor.net. For more info about his Creating Connections books and workshops visit creatingconnections.biz

Ask Questions: Get Better Every Day, Your Way

By Mike Walter:

If you’ve read my first few posts for this blog you’ve noticed I have talked about health and fitness. And if you know me, even casually through social media, you may ask why I am qualified to speak on this subject. After all I’m a middle-aged man in average condition. My height and weight (6 foot, 190 pounds) actually put me at the high end of average and I’m certainly no Adonis with my shirt off. DJs like Marcello or Jay Sims or Rob Snyder have to be more qualified to talk about fitness, right?

Perhaps. Or perhaps it’s like sports where the best athletes rarely make the best coaches. For a great athlete things often come naturally which means someone like Michael Jordan probably never over analyzed his game in an effort to get better. If you look through the list of best coaches in any sport, they are usually athletes who struggled to make an impact or even remain on the roster. Those are the guys who spent countless hours breaking down every nuance of a skill in an effort to improve. And though that rarely made them superstars it left them in the unique position to teach the game to others.

It’s in that struggle that coaching and managing and educating often comes from.

So I’d argue I’m probably the best guy to talk about fitness because I struggle with the topic as much as most people. As I walk the hallways of every DJ convention, for every lean and fit DJ I pass, there are twenty just like me, guys who find it hard to resist every temptation and who struggle to maintain a consistent exercise regimen.

I would also use a similar argument for explaining why I’ve been such an effective DJ trainer through the years. I am not a natural talent when it comes to entertaining. I have pretty good pipes for sure but I’m not a great dancer and my beat mixing skills have been honed from years and years of practice. I think that’s what makes me such a good trainer. I can relate to most struggles that a DJ or MC might go through and help them with first hand advice as to how I overcame something similar. I can break down most tasks that we have to do as entertainers and explain it to someone because I’ve probably had to break that same process down for myself in order to improve. Those are the things that have helped me train my own DJs for over 20 years now and those are the reasons I’ve been able to help so many others set up their own training programs.

It’s also why I’d love this blog to become as much about performance as it is about fitness. And I’d love you as the reader to direct it. Please ask away.   Let me know what future topics you’d like to see me cover and I’ll be happy to write about them.

Till then, just keep trying to get better everyday: Keep moving and burning those calories and keep practicing your chosen craft.

Mike Walter is the proud owner of Elite Entertainment, a Multi-System DJ Company in New Jersey that was recently selected by TheKnot.com and WeddingWire.com as a top Entertainment company in the country.

“I Turned Down My First Client”

By Brian Buonassissi:

 

Here’s a statement I never thought I would make: After some 22 years of business I turned down my first client. Last year, I was listening to one of the PHDJ podcast episodes hosted by Mike Walter and Joe Bunn (if you’re not subscribed to it, you need to be) and the question came up if either of them had ever turned down a client? Like me, up to that point, neither of them had. However, the question gave me serious pause to think about clients that were “questionable.”

I can think of a handful of clients our company has taken on where, when we went to contract, I had a feeling they were going to be trouble clients. In the end, they all ended up to be exactly that – every single one of them. In some cases, we had to give a partial or full refund. Listening to the podcast, I began to ask myself, “Why did we take these clients on?”

The reasons varied. Part of me didn’t want to feel defeated. I wanted us to take on the challenge of making these clients have the party of their life. Another part of me may have wanted to make sure our DJs were working and there was fear that another booking may not come. And then there was another part of me that wanted to bring in the revenue.

As my DJ profile and demand has grown over the years, I’ve had the luxury of being able to pick and choose which clients are “the right fit” for me. If a client wasn’t a good fit, I’d send it down the chain to one of our other guys. That type of client didn’t really affect me as our other DJs had to deal with it and I masked it by saying, “It was good training” for them.

It hit in me in the face that I was being rather selfish. That started a process over the last few months of 2017 in identifying just who our ideal client was. I’ll share some of that with you.

Our ideal client:
*is between the age of 22-35
*is kind and generous
*is creative – loves uniqueness
*is cutting edge – enjoys social media and mobile apps, open to incorporating the latest and greatest
*Loves a variety of different music or at least has an appreciation for many different genres
*has an awareness that a DJ can make/break their event
*easily recognizes and appreciates value over low quality
*is willing to collaborate with us (there’s a mutual trust between us)
*has a crowd that loves to dance any chance they get
*communicates well and appreciates timely responses and reciprocates

That’s our Top 10 list. Once I identified our ideal client, it really put me (and our sales staff) in the driver’s seat and we found ourselves interviewing our clients just as much as they were interviewing us before taking on a job. There is still nervousness that I may lose out on revenue but the negatives of taking on a client that isn’t a fit completely outweigh any positives.

Back to the client I turned down…in a nutshell, they didn’t pass muster on 5 of the 10 on our list. It was enough of a warning sign for me that I knew this wasn’t the right client for us. I sent the client a contract anyway. However, when they came back with changes they wanted to see to the contract, it was like a little nudge from the heavens telling me to abort.

I spent some time thinking through how to communicate that I was going to rescind the contract offer; the last thing I wanted to do was for the planner to stop sending referrals (some of our best parties came from her). I talked to the planner first (over the phone) and she totally understood and even said she wished she had done the same. I tried calling the client twice but got v/m both times, so I drafted a nice email and sent it off. I never heard back. Again, more confirmation that I made the right call.

Have you ever had a trouble client? What have you done? It’s not a matter of if you’ll ever have one but when. If you take one thing away from post today, I would encourage you to identify your ideal client with no more than 10 bullet points. The process challenges you to real drill down. I think it will do wonders for your business. It has for mine.

Based out of NYC, DJ Brian Buonassissi is a successful internationally traveling DJ/MC specializing in luxury destination private events. He runs a multi-city mobile DJ/event business with offices in Southern California, Destin, FL and New York City. You can connect with him at brian@djbrianbofficial.com

New rekordbox lyric Plus Pack brings world’s first lyric visualization in sync with DJs’ tracks

Pioneer is releasing rekordbox ver 5.1, a new version of their music management software. The update enables a brand-new optional Plus Pack, rekordbox lyric, for displaying animated lyric visualizations when using the rekordbox dj Plus Pack.

Since we released rekordbox video in 2016, we’ve continued to develop the video functionality within our performance software and, now, rekordbox lyric offers a brand-new form of expression. Its lyric visualization feature, co-developed with COTODAMA, enables you to display visualizations of track lyrics on the fly via monitors or projectors when using the rekordbox dj Plus Pack. Animations are created automatically by the software and you can customise them to create your preferred look. rekordbox lyric is the first DJ tool in the world to visualize the lyrics of songs being played.*1

How to use rekordbox lyric

Subscribe to one of the following plans available from 18th January 2018:

  1. Lyric Plan ($6.90 per month)

If you already own a rekordbox dj license, you can subscribe to this plan to use rekordbox lyric.

  1. Premium Plan ($14.90 per month)

In addition to rekordbox lyric, you’ll get unlimited access to all the features and functions of rekordbox dj, rekordbox dvs, rekordbox video and RMX Effects.

30 day free trial of rekordbox dj

If you use the rekordbox dj trial version, you can try all Plus Packs including rekordbox lyric for 30 days. During the trial period, you can try rekordbox lyric’s features using sample songs that can be downloaded through rekordbox.

Find out more about the rekordbox Plus Packs and watch our rekordbox lyric introduction video.

*1 First application service in the DJ application market (according to research conducted by Pioneer DJ Corporation, 11th January 2018).

* Lyric Plan and Premium Plan are available in limited countries only. Find out more.

* In some cases, lyric data may not be acquired from tracks.

* If you already subscribe to the current rekordbox plan (now known as Base Plan) and would like to subscribe to Premium Plan, you’ll need to cancel your current subscription and take out a new subscription for Premium Plan.

KEY FEATURES OF REKORDBOX LYRIC

  1. Lyric visualization in sync with tracks

Thanks to COTODAMA’s Lyric Sync Technology, the lyrics of the tracks you play are sent via your laptop’s video output (HDMI, etc.) to a connected screen or projector. Just play music that’s been pre-analysed by rekordbox and smooth, dynamic motion graphics based on the track’s mood and structure will appear when rekordbox lyric is enabled. You can perform with your tracks normally (for example, adding FX) and the visualized lyrics will appear automatically.

  1. Customizable visualized lyrics

You can change the tone and type of motion graphics generated by rekordbox lyric. And, with the flexibility to customize font colour and transparency of the background individually, you can create visuals on the fly to match the crowd’s vibe.

  1. Compatible with rekordbox video

Use rekordbox video with rekordbox lyric to apply its Transition FX to visualized lyrics and to layer lyrics over videos and images. By combining various elements using both Plus Packs, you can create unique visual performances to accompany your DJ sets.

About Lyric Sync Technology
rekordbox lyric utilizes Lyric Sync Technology that automatically visualizes lyrics beautifully. Lyric data is acquired from the database of over 2.59 million songs provided by Sync Power Corporation. The music analysis technology of the National Institute of Advanced Industrial Science and Technology (AIST) automatically analyses the lyric data to determine the atmosphere and composition of the music, and its Expression Engine generates motion graphics for each song using the Morisawa font.

rekordbox lyric Specifications

Compatible OS Mac macOS High Sierra 10.13 (updated to the latest version)

macOS Sierra 10.12 (updated to the latest version)

OS X 10.11, 10.10 (updated to the latest version)

Windows Windows® 10, 8.1, 7 (the latest service pack)
CPU Intel® processor Core™ i7, i5, i3
Memory 4 GB or more of RAM

 

* Disclaimer: specifications and price are subject to change.

* rekordbox is a registered trademark of Pioneer DJ Corporation.

* rekordbox lyric displays lyric information based on the license of LyricFind.

* Mac, OS X or macOS are trademarks of Apple Inc., registered in the US and other countries.

* Windows is a registered trademark of Microsoft Corporation in the US and other countries.

* Intel and Intel Core are registered trademarks of Intel Corporation in the US and other countries.

* The names of companies, product names and technology names mentioned herein are the trademarks of their respective owners.

 

Social, Mobile and You (Second in a Series)

By Mitch Taylor:

Last month we talked about how the vast majority of people have their smartphone within three feet of them at all times and the three important items you need to be sure you have on your mobile website to capture their attention.
This month, we’ll be highlighting the social side of social media (Facebook, YouTube, Twitter, LinkedIn, Snapchat, Pinterest, etc.). For this article’s purposes, we’ll be focusing on the biggest of the social media platforms, Facebook.

The best way to navigate Facebook is to hire a professional to handle your contests or at minimum consult with one to find the best contest app for your desired outcome. Why? You must be careful with the methods you use to generate “likes.” Facebook has rules, especially regarding contents, and failure to adhere to those rules can get your page taken down, requiring you to build your entire Facebook presence again.

Taylored Weddings has recently consulted with Caryn Terradas of SpeakEasy and has had great success with her abilities to increase our exposure and outreach on our Facebook page. That said, do your due diligence in consulting an expert; there are many fly by night companies trying to get into the game of social media management.

Okay. You’ve consulted with an expert and determined what you want to achieve with your page. Now what do you say? My good friend Brian Kelm, Master of I Do, has a great approach and one that I have adapted to my business with great success.

1) Be sure to friend your clients on Facebook. This will allow their friends to see your postings when you tag them in one.

2) Every 30 days leading up to your client’s event date, go to their profile and find a picture that best represents them, then click “share, along with a comment about couple and their upcoming event; i.e. “@YourCompanyName is looking forward to celebrating with @Heather Smith and @John Johnson in just four weeks from today. Surprises galore in store with fun and smiles all day! So glad they chose @YourFavoritePhotographer to capture their moments!”

By including the venue and other vendors you actively promote them as well. It’s a win-win for everyone! You may also want to try a Vendor Of The Week Bridal Tip Tuesday, Wedding Wish Wednesday, Tradition Thursday, or Friday Fun Facts. I know one company that does well having a trivia contest and others who put up YouTube videos on their wall and have their fans post their favorite clips as well.

The bottom line with any social media is that you must be GENUINE and interactive. Today’s clientele can spot a phony and a sales pitch from a mile away. Provide value first, cultivate the relationship and the referrals will come!

About: Mitch Taylor owns and operates Taylored Weddings and can be reached via email at mitch@mitchtaylor.net. For more info about his Creating Connections books and workshops visit creatingconnections.biz