Lace up your best trainers and crack the champagne – this year we’re celebrating 20 years of Serato and ‘The Power of Music’.

On the eve of the new millennium, two computer science students from New Zealand created Serato, a company that has since revolutionized the global digital DJing scene with a winning combination of out of the box thinking, hard work and an unpretentious attitude.

“Right out of the box Serato was a game-changer. Here’s a company who came out of nowhere with the Willy Wonka Golden Ticket, and all of a sudden they’re the industry standard…they dominated the whole system.” – DJ Z-Trip.

Like anything of significance though – it’s never a single entity that’s responsible for that groundswell. It’s a collective force of talent – innovators, artists and dreamers.

For our 20th, we’re celebrating these individuals and our collective journey with commentary from the likes of ​Roni Size, DJ Z-Trip, DJ Jazzy Jeff, Rich Medina, Mix Master Mike, DJ Spinna, A-Trak, DJ Jazzy Jay, Kayper, Kenny Dope, DJ Revolution, Grand Wizzard Theodore, Natasha Diggs, DJ Miss Milan, Just Dizle, DJ Shintaro, DJ Stef Nava and many more.

A documentary to sum it up

This three-part documentary chronicles Serato’s extraordinary path from humble beginnings to the international music brand they are today.

Episode one is the inception story: how Serato became the leader in two industries in just six years. ​You can ​view this incredible story right now on their YouTube channel.

It’s been an absolute pleasure – here’s to the next 20 years.

Limited Edition Box Set:

It seemed only right to produce both something tangible and digital to celebrate our 20th year. Along with our documentary, we’ll be releasing a limited edition anniversary box set. This will include:

• ●  2 x 20th Anniversary Serato Control Vinyl, with the iconic NoiseMapTM within each groove.
• ●  A 20th Anniversary photograph book tracing the story of Serato from 1999 to 2019.The box set is available for purchase from the ​Serato online store​ and selected retailers worldwide.

For all press enquiries please contact ​press@serato.com