By: DJ Brian B
During the beginning of the year people tend to make New Year’s resolutions, not just personally but also professionally. I’ve never been a fan of this strategy because most people will go overboard with ambition by setting unrealistic goals and by February (or March if they’re lucky), things are back to the status quo.
That said I’ve always been a fan of “jump starts”. The first of the year is a good time to do this but I actually think you should do this 2-3 times a year or whenever your business could use a little kick in the pants. It’s similar to downing a 5-hour energy drink or getting an oil change that gets your vehicle back running smoothly. In doing so, you feel rejuvenated… until you need another jump start.
As it relates to the DJ business, here are 3 ways to jump start your DJ business:
- ATTEND AN INDUSTRY SHOW OR WORKSHOP… There are a few DJ shows located throughout the country at various times of the year that make it finding one that’s convenient pretty easy. Chances are your competitors aren’t going to these. This not only sets you apart, but you’ll get a nugget or two that they will not be privy to. Most shows have exhibit halls where you get a chance to see all the new gear (some with discounted show specials for purchase). Another option is to develop your own craft by attending some premium workshops (PHDJ, MarBecca, The Event Experience, etc.). If you’ve “been there done that” with the DJ shows/workshops, why not look into an industry specific show? If you are a wedding DJ, consider the WeddingMBA Show. If you are more of a Corporate Event DJ, consider the TSE Show. Those two have more than just DJs in attendance and you’ll get yet another perspective that may set you a part in the DJ world.
- BRING IN A CONSULTANT… From time to time, I want to get an outside perspective on my business. This doesn’t need to be a yearly check-up, although the more you do it, the better off you will be. Look for someone who is ahead of where you are and where you’d like to be. They should look through your entire business (systems, marketing, etc.) and give feedback on things you’re doing right and where you can improve. Invaluable insight can be gained from someone not in your bubble. It has been worth every penny for me to fly in someone and get a day or so of their time. I’ve made that back and then some.
- READ… Harry S. Truman said, “Not all readers are leaders, but all leaders are readers.” I firmly believe you should always be reading something. Here are two recommendations for you (note: I’m in no way endorsed by either of these publishers or authors; I’ve just found them to be very helpful for me). The first is “Built To Sell” by John Warrilow and the second is “Profit First” by Mike Michalowicz. Both have fantastic takeaways that can help any business.
Simple steps that allow you to take some time to work ON the business instead of IN the business. If you can do all three, fantastic. If not, pick just one. You will be so glad you did.
Based out of NYC, DJ Brian B is a successful nationally traveling private event headlining DJ/MC. He runs a multi-city mobile business with offices in Orange County, Calif, Destin, FL and New York City. You can check find him at djbrianbofficial.com or bboyproductions.com