By: Glen Ervin
If the only tool you have is a hammer, you tend to see every problem as a nail: We’ve all seen that DJ who keeps it real by playing unedited hip-hop at all his events — including your college roommate’s daughter’s Quinceanera (true story).
Don’t be that guy.
You can break the habit of over relying on the same tired tool today with the variety of event-specific edits you’ll find available from licensed services such as Promo Only / POOL.
The Tools that Rule:
Radio Edits – The Swiss Army knife of edits, radio edits check all the boxes for FCC-compliant play, but can include words that while not obscene aren’t suitable for “polite” play. Recommended for mainstream clubs and adult-driven events
Clean Edits – If words that rhyme with “itch,” “pass,” “well,” and “yo” might get your “putt” in a sling, you’ll want to lean on the family-safe play you’ll find via clean edits. Recommended for family events, mainstream venues & middle- and high-school dances
Intro Edits – Need a few extra beats to nail that next mix? You’ll find 32 of them attached front and back to the original version of all tracks that bear the Intro Edit tag.
Recommended for anywhere mad-mixing skills are required
Quick Edits – Featuring the same 32-beat intros and outros found in POOL Intro Edits, Quick Edits are designed to provide rapid-fire delivery for today’s “don’t bore us, get to the chorus” crowds. Recommended for teen events, early night play, and anytime nothing less than a mega-mix will do
Explicit – Unfiltered and unedited, these are the versions your parents didn’t want you listening to, even on your headphones. P.S. Your mom knew. She always knew. She just pretended she didn’t and hoped you’d grow up to be a doctor. Recommended for mature audiences only
Success is all about having the right tool for the right job.
Be successful.
After being turned out to pasture following a 16-year club residency, Glen Ervin finds himself gainfully employed as Promo Only sales manager, media consultant and staff writer.
