By Tony Fernandez:
Let me say right off the bat… I am NOT a fan of Cardi B’s music. To me, “Bodak Yellow” is unlistenable. Recently, however, I found myself, mostly out of curiosity, watching Cardi B co-host the Tonight Show with Jimmy Fallon. I will admit I was thoroughly entertained. She was funny, engaging and genuinely herself. She was hilarious. Then she performed “Money Bag…” which brings us to the dynamic of music in general and to the DJ’s role in that music specifically.
As I have stated, I am not a fan of Cardi B’s music. However, I totally respect her as an artist. She has the right to create any music she desires and to work her shtick any way she sees fit. I don’t find fault with that whatsoever.
On the flip side, I believe any artist that puts themself in the public forum, any artist that is trying to monetize their craft, opens themselves up to admiration in conjunction with disregard: I can acknowledge and respect Cardi B as an artist…
I don’t have to purchase or play her music.
As DJs, we’re hired to be professional music soothsayers. We play songs in accordance to the client’s wishes or the crowd’s feedback. We all, myself included, play music that we don’t personally like. We’re there to do a job, not play for our personal entertainment.
BUT…. (there’s always a but) while we are DJs, we are human as well. We all have our personal proclivities. We have our biases. We have our likes and dislikes. And on some level, consciously or subconsciously, our dispositions are reflected in the way we program.
As a DJ, I have both the right and responsibility to pass judgement through my own personal filter. As a DJ who acts as an ambassador of music and is a tastemaker, I have the right to exercise my disposition at my discretion.
I play songs I personally don’t care for all the time. There are also songs I will not play. Period. I have garnered through experience and reputation the right to be in that position. I work with clients and venues that understand that I have PLENTY of other options, songs, and artists to play/program.
Not playing an artist doesn’t pass my personal filter is not going to kill my floors.
I don’t let what’s popular dictate how I program. I do take requests. But those requests have to be tempered with what works best at the event I’m working. Taste, appropriateness, content, and personal experience all come into play before a song is played.
I feel it’s incumbent on DJs to be able to exercise their judgement and mollify music that has questionable content. Granted that “questionable content” is often subjective, but the fact remains that DJs should feel compelled to be gatekeepers of “good” music.
Keep ‘em spinning.
Based out of Richmond, VA, DJ Tony Fernandez has been a DJ, Remixer, Producer, Musical Soothsayer and Audio Gear Oracle since 1980. Find him on facebook. Email