By Mitch Taylor:
I recently wrapped up an event and found myself again amazed by the power of one word. My clients were Dick and Elga, a couple who had tied the knot in a beautiful ceremony fifty years ago to the day. Their golden anniversary celebration was well attended, filled with laughter, dancing, a few tears. As the night ended, the one word Dick boiled it down to when thanking me was simply this: trust. Dick looked me in the eyes and said, “I trusted you to deliver tonight and you came through. You kept your promise to make tonight unforgettable.”
Isn’t it amazing how one word can have such a profound effect on how we do business, what we achieve in life and where we go? Trust is also the ultimate reason a client hires you…or not.
How do you build trust?
Trust begins with word of mouth about your company. Trust continues when a potential client visits your website and sees the reputation you’ve built reinforced by the online testimonials that appear on your site. You must then back up the initial trust placed in you by updating your clients throughout every step of planning, by following through on every promise made, and by maintaining your brand’s integrity from beginning to end.
You also need to trust in yourself and in your advisors or coaches.
What, you don’t have a coach? Get one. Someone you trust who is where you want to be, who can help you through the rough patches. Sometimes it’s not enough to trust in yourself, your talent and abilities to deliver; too often we all hear that little voice inside our head that says “no you can’t”. Find someone who believes in you, even when you might not.
For me that person was Kyle Cease, a New York Times, USA Today, and Wall Street Journal bestselling author, whose Evolving Out Loud events and unique blend of comedy and personal evolution encouraged me to take full responsibility for the success of my client’s events. The minute I committed to this my clients were happier, referred my services more often, and even paid more for my services.
All because of one word.
Trust can be the catalyst to providing a better life for you and your family.
Do you trust me enough to take action on the words you have just read?
Because I trust that if you do, you will succeed beyond your wildest dreams.
Mitch Taylor has worked in the Mobile Disc Jockey industry for over two decades, first cutting his teeth as an on-board club DJ for Carnival Cruise Lines. In addition to owning and operating Taylored Weddings in the Upper Peninsula of Michigan, he is a sought-after speaker and Gitomer Certified Advisor whose sales training, books, coaching and workshops are in high demand all over the country.