Tag Archives: Mobile DJ Tips

DJs and Streaming

By Tony Fernandez:

Alright kids, it seems to me that it’s been a little while since I’ve been on my soap box or have had a rant, so strap in, we’re all due. Let me begin with a small disclaimer… I’m not looking to kick a hornet’s nest or start a moral, much less a legal tirade. I’m coming from an angle of trying to understand the rational of streaming… and hopefully illicit some chuckles in the process.

Let’s begin….

The Internet is a splendid thing. There is no doubt about that. Wi-Fi and being untethered has opened up countless possibilities and opportunities. Advancements are made monthly at such a pace that what was just simply amazing last month, heck, last week is commonplace today.
Maybe I am a bit too old school. I came from a place where DJs actually have their music. I mean that quite literally. You physically have the music you’re going to play. In the current state we are in, I do understand “having” music means that you have music on a hard drive. But the point still remains: you have access to that file on demand. Because it lives on your hard drive.

So why is streaming a “thing”? I don’t get it. Like most people on the planet, a good chunk of my life is wrapped up in my cell phone. Having said that, I find myself not having the best signal everywhere I go. And I still experience the randomness of dropped calls. I get that cell phones signals are different than Wi-Fi signals, but I still surmise that if I can’t get a SOLID cell phone connection, why should I assume that my Wi-Fi signal is stable? And don’t tell me about hot spots. Again, no cell signal and your hot spot is a paperweight.

I also get that a good number of venues do offer Wi-Fi connection to vendors. Are you really ready to rely on a network that you’re not 100% certain is robust enough to handle the load? Is the network also open to the public? If that is the case, how does it work when you have 15, 25, 45 people on public Wi-Fi and you’re trying to download, much less, stream content and use said content in real time? I would assume not too well.

And this is where I begin to scratch my head….

With as much technology, CPU processor horsepower, RAM, etc., that hardware can harness, you’re placing your success on an unknown variable that offers you ZERO control. Think about it: You are trying to download, stream and play a decent size music file in REAL TIME.

We ask a lot of our computers and software. Granted, they are marketed as being able to handle pretty much anything thrown at it. But we know that’s just not true. When you turn on your computer and it’s just sitting there, it’s really running 20, 30, maybe even 40 other programs in the background. Some you can’t turn off. Then you launch your DJ software. So now you want the computer to run the OS and the DJ software, plus you want the system to manipulate chunks of data and convert those chunks of data from 1’s & 0’s to analog audio. All the while providing you a GUI and audio feed to monitor all of the manipulation in REAL TIME.

Now you want to open up a network connection, get on the internet, log into a service, search a data base, download/stream the content you found and integrate that content seamlessly in real time to the gig you’re DJaying.

Right…

I know I’m not going to stop progress and I’m not trying to. Nor am I trying to be a harbinger of technology potentially gone awry. Each DJ will find their own level of technological prowess and embrace it. Speaking for myself, I know I’m NOT going to tax my computer any more than I have to. Nor am I going to set myself up for relying on a cell/ Wi-Fi signal that may not be there when I REALLY need it.

Till next time DJs. I’m still waiting for the Wi-Fi here to come back on line so I can pay for my pizza and go home. Gotta love technology.

Based out of Richmond, VA, DJ Tony Fernandez has been a DJ, Remixer, Producer, Musical Soothsayer and Audio Gear Oracle since 1980. Find him on facebook. Email djtonytf@gmail.com

Communication is Key: Creating Connections w/ Mitch TayloR

By Mitch Taylor:

I don’t know about you but at the age of 42 I find it increasingly difficult to communicate with today’s millennial brides, the majority of who tend to prefer to communicate via email. My assistant (a 24-year-old millennial herself) and I had occasion to discuss this the other day after a bridal show and were amazed that some businesses still use very formal language to communicate with young brides — only to be left wondering why they get no response.

Speak to a prospective bride just as she is speaking to you.  If she’s using short sentences with basic language, do the same. If she mentions descriptive words about her event use those same words in your reply.

Here’s an example of an email recently received and how we handled it to get the appointment:

Hello I am just getting ideas and prices at the moment and I was wondering around what your average pricing would be I would also like the uplighting also an email would prob be the best way to respond thanks for your time.

Amber

My response:

Hi!  How’s your wedding planning going?  I got your email regarding entertainment and uplighting for your wedding.  I attached a photo above to show you examples of our work and how we can transform your venue too.  Feel free to call me anytime and let’s talk about your day.  906.786.6967.  Thanks for contacting me and I look forward to hearing from you soon.

 Mitch

Bride’s Reply:

I am sorry I have gotten your calls but been busy working.  At this time we are going to go with a live band from 8-12.  I am looking to rent uplighting (for the whole night of the reception) and also entertainment from 4:00pm-8pm.  Not many have been willing to do that time slot since it is Labor Day weekend.  Please let me know

My response:

Hi Amber,

Sure…we can do that.  When’s a good time for us to get together to chat about your wedding?

Bride’s Reply:

I work in Marquette at Lowe’s.  My next days off are Monday and Tuesday.  I have a cake appointment in Marquette on Monday at 12pm.  Where are you located and what is a good time for you?

My reply:

Hi Amber,

What about Monday at 1:30pm?  Would that work?

Bride’s Reply:

Yes I think that would work.  What is the best phone number to get a hold of you in case I need too?  I have a cake appointment a 12:00 so I will be in town.

 My next response was to send her an email confirming that date and time with an appointment reminder from DJ Event Planner.

Bottom line: Brides want to do business with someone who understands what they want, gives them the information they need in a timely fashion connects with them.

Be real. Be honest. But most importantly be relatable. Speak to them the same way through email as you would over the phone.

About: Mitch Taylor owns and operates Taylored Weddings and can be reached via email at mitch@mitchtaylor.net. For more info about his Creating Connections books and workshops visit creatingconnections.biz

 

Deeper Connection: Meet Pioneer’s new HDJ over-ear headphone models

Pioneer DJ has designed a new range of DJ headphones, the HDJ-X10, HDJ-X7 and HDJ-X5. The HDJ-X models offer a brand-new experience that will be sure to impress and suit every DJ.

The new flagship HDJ-X10 headphones are designed for professional DJs to use at clubs and festivals. Built to withstand the rigours of the road, they’re comfortable to wear for long sets. Also, they allow you to hear frequencies other DJ headphones can’t reproduce so you can make a deeper connection with the music and the dance floor.

Thanks to their HD drivers,1 the HDJ-X10 headphones are the world’s first DJ headphones to produce high-resolution sound ranging from 5 Hz to 40 kHz.2 When connected to our flagship TOUR1 set up or the NXS2 set up, you can experience up to 96 kHz/24-bit high-resolution audio reproduction with superb clarity and sound separation. In another world first for DJ headphones,3 the ear pads and headband on the HDJ-X10 model are protected from sweat and dirt by water repellent nano coating. This means you can keep your headphones looking fresh and easily prolong their lifespan with regular cleaning.

The HDJ-X7 headphones are based on our previous flagship model, the HDJ-2000MK2, and are equipped with newly developed drivers, while the HDJ-X5 headphones inherit high-quality audio design from the model above, giving you clean monitoring even at high volumes.

Whichever way you prefer to wear your headphones, you can comfortably use any HDJ-X model for long periods of time thanks to the flexible swivel mechanism and housing that have been designed with input from professional DJs. They’re built to be highly robust, too, with all models having cleared the US Military Standard MIL-STD-810G Shock test,4 as well as our stringent in-house durability tests.

The new headphones will be available from mid-September at the following MAPs:

 

HDJ-X10-K_prm_angle_low_0807-848x848

HDJ-X10: $349

HDJ-X7-K_prm_hero_low_0807-848x848

HDJ-X7: $199

HDJ-X5-K_prm_folding_low_0807-848x848

HDJ-X5: $99

Watch our introduction video or find out more about the HDJ-X models and accessories.

KEY FEATURES OF THE HDJ-X MODEL HEADPHONES

 

  1. Outstanding sound
  • High-quality audio design

The HDJ-X10 headphones are equipped with our new 50-mm HD driver, making them the world’s first DJ headphones to reproduce high-resolution sound from 5 Hz to 40 kHz. The direct drive structure, with a newly developed diaphragm shape and voice coil, delivers high-quality sound without loss of quality due to mechanic loss. Creating rich bass notes and clean mid-to-high frequencies, the flagship headphones enable accurate point source monitoring, even at loud volumes, and allow you to make a deeper connection to the music.

The HDJ-X7 headphones provide the same audio experience as the professional HDJ-2000MK2 model and feature a newly developed 50-mm driver. The shape and materials of the new diaphragm are optimized to create tight bass notes and clean high frequencies so you can enjoy accurate monitoring.

The HDJ-X5 headphones feature a new 40-mm driver with copper-clad aluminium wire (CCAW) voice coils. The magnetic circuit is optimised and, thanks to fine noise suppression and elaborate tuning, you can enjoy clear, distortion-free sound for easy monitoring.

  • 4-core twisted-structure cable

The independent ground wire in the 4-core twisted-structure cable gives superior left and right channel separation, improving sound quality. In addition, the HDJ-X10 model features a highly reliable, detachable mini-XLR connector for outstanding sound quality.

  • Bass reflex chamber

The bass reflex chamber in the upper housing ensures excellent bass response and sound insulation.

  1. Superior durability
  • Rigorously tested

Take the HDJ-X model headphones on the road and feel confident they’ll handle severe conditions and heavy use. Each model has cleared the US Military Standard MIL-STD-810G Shock test, as well as our own demanding stress testing. 

  • Highly durable materials and construction

Durable metal is used in the moving parts of both the HDJ-X10 and the HDJ-X7 headphones to create a strong construction.

  • Water repellent nano coating

Keep your headphones looking fresh for longer. The leather ear pads and headband cushion on the HDJ-X10 headphones are resistant to deterioration thanks to the use of nano coating, a world first for DJ headphones, so you can easily wipe off sweat and dirt.

  1. Improved functionality
  • Suited for all monitoring styles

While we’re developing any new product we create numerous prototypes, each time with new improvements based on the feedback of professional DJs who test the equipment. Using this feedback and the results of our analysis of many different styles of monitoring, we’ve made sure the HDJ-X headphones are comfortable to use no matter how you wear them. The housing design reduces pressure on your head and it’s textured on the outside for enhanced grip, so you can quickly grab it and start listening.

  • Comfortable and flexible headband

To help you find the perfect fit, the HDJ-X headphones feature a flexible, durable headband. Passing our stringent test to open and close 20,000 times, it’s built to withstand intense use.

  • Features inherited from HDJ-2000 models

As successors to the HDJ-2000 models, the HDJ-X headphones inherit popular professional features such as flexible swivels to enable comfortable monitoring however you wear them. The housing on the HDJ-X10 model incorporates an auto-return mechanism so the rotated housing automatically resets to its neutral position when you release it.

  1. Other features
  • Replacement parts available

You can easily renew the detachable cables and ear pads on all HDJ-X headphones using replacement parts (available separately). Each model comes with its own cable and the HDJ-X7 and HDJ-X5 models have a mutually compatible bayonet connector, so you can purchase an alternative cable type if you prefer (available separately). Replacement ear pads for the HDJ-X10 and HDJ-X7 are available and either set can be fitted to any of the HDJ-X models, including the HDJ-X5.

  • Solid, refined design

All the HDJ-X headphones feature a refined look and durable construction. The HDJ-X10 and HDJ-X7 models are finished in a metallic design incorporating aluminium spin processing and diamond cutting to the housings, which shine under club and stage lighting. Choose from black or silver versions to complete your desired look.

  • Excellent portability

When you’re travelling to gigs, you can be confident your HDJ-X10 headphones will be well protected in the included flat carrying case. Made from strong materials to protect your headphones from bumps and knocks on flights and in transit, the case has inner pockets for storing accessories such as USB devices and SD cards, and its handle makes carrying easy. The HDJ-X7 and HDJ-X5 both come with a compact carrying pouch, which snugly fits around the folded headphones to save space in your luggage and reduce the risk of damage on the road.

  • Various accessories included

The HDJ-X10 and HDJ-X7 headphones come with two detachable cables: a 1.2 m coiled cable (approximately 3.0 m when extended) and a 1.6 m straight cable. The HDJ-X5 model comes with a 1.2 m short coiled cable (approximately 1.8 m when extended) that’s ideal for both DJ performances and everyday listening. An L-type mini-jack prevents the connection from being knocked or accidentally disconnected during performances, even in cramped booths.

  • 2-year warranty

To guarantee long-term, reliable performance, we include a 2-year warranty with all HDJ-X model headphones.

1 High definition driver.

2 First headphones in the world to reproduce frequencies from 5 Hz to 40 kHz in the DJ headphones market (according to research conducted by Pioneer DJ Corporation Ltd, 21st August 2017).

3 First headphones in the world to feature nano coating in the DJ headphones market (according to research conducted by Pioneer DJ Corporation Ltd, 21st August 2017).

4 MIL-STD-810G METHOD 516.7 SHOCK compliant. 

HDJ-X model headphones specifications

【 HDJ-X10 specifications】

Type Closed, Dynamic
Frequency response 5 Hz to 40,000 Hz
Impedance 32 Ω
Sensitivity 106 dB
Maximum input power 3,500 mW
Driver φ 50 mm
Connection cord 1.2 m coiled cable (extended length 3.0 m)

1.6 m straight cable

Weight 328 g (without cable)
Accessories ø6.3 mm stereo plug adapter (threaded type)

Carrying case

【 HDJ-X7 specifications】

Type Closed, Dynamic
Frequency response 5 Hz to 30,000 Hz
Impedance 36 Ω
Sensitivity 102 dB
Maximum input power 3,500 mW
Driver φ 50 mm
Connection cord 1.2 m coiled cable (extended length 3.0 m)

1.6 m straight cable

Weight 312 g (without cable)
Accessories ø6.3 mm stereo plug adapter (threaded type)

Carrying pouch

【 HDJ-X5 specifications】

Type Closed, Dynamic
Frequency response 5 Hz to 30,000 Hz
Impedance 32 Ω
Sensitivity 102 dB
Maximum input power 2,000 mW
Driver φ 40 mm
Connection cord 1.2 m short coiled cable (extended length 1.8 m)
Weight 269 g (without cable)
Accessories ø6.3 mm stereo plug adapter (threaded type)

Carrying pouch

 

 

 

 

 

 

 

 

 

5 Tips To Guarantee A Great Event

By Brian Buonassissi

I know this seems like quite the guarantee, but for years I have lived by these 5 tips and I can’t remember the last bad event I had. If you don’t do these five things you put yourself behind the eight ball. Since I do a ton of weddings, I’m going to tailor this post towards that, but it could really work for any private event.

Tip #1: I WANNA KNOW, I WANNA KNOW… Doing your homework before the event is critical. I could spend hours on this one tip. What I mean here is that you need to know everything you possibly can about the event (which means asking a ton of the right questions) — where your clients and their guests are from, make‐up of their crowd (college friends? first time both sides of the family are meeting?), what your clients like/dislike about weddings they’ve seen/been to, a site inspection of the venue, the hot buttons of the vendors you’re working with, equipment you’re using, and the music/mixes you’re going to play are all just a few of the many questions I ask. For the last one, I don’t necessarily mean come in with a prepared set-list, but never play a mix of a song (or any song in general) that you’ve never heard or played before. That used to burn me in my early DJing days more than I care to admit.

 

Tip #2: BACK THAT THANG UP… I can’t emphasize enough how important multiple backups are: I have all my formality tracks on 3 different backups (iPad, Phone, and thumb drive); I carry a duplicate external hard drive with all my music; I travel with 2 computers. I am over the top on this on so many levels. You don’t get a do‐over for private events (especially weddings). Having as many fail‐safes as possible is just smart business. It’s not a matter of ‘if’ but ‘when’ you will need to use one.

 

As I like to say, the event is often won or lost before you arrive.

 

Tip #3: BUT I’M ALWAYS ON TIME… This is about giving yourself a wide margin for error. By getting to the venue on time, I mean get there early – WAYYYY early (for me, I arrive a minimum of 4‐5 hours before the event). From not having to rush on set‐ up, to being able to test and check all gear, to rehearsing your important moments, playing through every formality track in its entirely, to putting your event planner/Maître D’ (and potentially the clients) at ease, this is just a best practice.

 

Tip #4: WORK, WORK, WORK, WORK WORK… In a perfect world, I would just mix my favorite tracks and the dance floor would be packed all night. Since we’re talking weddings, the dance floor would start during cocktail hour and it would be hard for them to stay seated for the meal because the music is that good. That happens at a lot of my events but not ALL of them. I have had a few tough ones. Sometimes it means I must go to a genre that I don’t particularly like or I may even have to go into cheese mode (assuming the client wants it). I never let my personal preference take precedence over what’s best for the event. I’ll keep grinding and do whatever it takes until I find the right formula for my crowd.

 

Tip #5: P P P POKER FACE, P P P POKER FACE… Playing off the tip above, let’s say your event is going terrible. Maybe your crowd is just a non‐dancing crowd or you just can’t seem to please anyone with the song selection. You’ve put in a ton of work but it’s just not happening. What’s the remedy? Smile and look confident – like you know exactly what you’re doing and that you meant for it to be like this. Never let the crowd know you’re struggling. Show that poker face. Make them believe you’re having a great time (even if it’s killing you inside) and often, it’ll get them out there. If nothing else, I’ve found it makes me feel better about the event at hand.

 

I’m going to post a Part 2 to this because there are many more things that I believe can ensure a great event. The ones above are the foundation. Follow them and you’re on your way to success.

 

Based out of NYC, DJ Brian B is a successful internationally traveling DJ/MC specializing in luxury private events. He runs a multicity mobile DJ/event business with offices in Southern California, Destin, FL and New York City. You can check him out at djbrianbofficial.com or bboyproductions.com

What does your job title say about you?

By Mitch Taylor

So I’m sitting in the Chicago O’Hare airport traversing flights when I see one of the cleaning ladies come by.  On her shirt, in red letters, is one word — one word that struck me as funny and odd at the same time.  I couldn’t actually believe what I saw.  That one word was “scrub.”

Scrub.  Now seriously, what company in their right mind would have an employee wear that on their uniform?  What person with any sense of self-worth would want to wear it?  I’m sure this was a woman who, like all of us, has her own struggles and everyday challenges.  I would even venture to say that this might be woman needs to keep working a job she might not necessarily love.  I would also be willing to bet that the owner of the company she works for doesn’t go to work everyday with the word “scrub” emblazoned across his or her shirt pocket where their name should be.

What if the cleaning company who employed Ms. Scrub had come up with something a bit more imaginative and/or something that their employees would be proud to wear, instead of embarrassed?  What about “Cleaning Wizard” or “Queen of Trash?” Might that job have been a little more enjoyable for the woman? Might the message it gave others be more enjoyable, too?

As Djs, we’re in the fun business.  My good friend Brian Kelm of Brian Kelm Productions in Madison, WI calls himself the Master Of I Do.  What’s in your name or title? What does your title say about you?

Your title should reflect your style and how you handle yourself.  It should be representative of your company and the level of service you try to provide.  Think clients don’t care about your title, that it’s meaningless?  Think again.  Everything about your company communicates a message to your prospective client.  Where do you think I came up with the idea for this article?

Take time now to get creative.  Ask your past clients how they would describe your services and what you offer.  Better yet, go through your past year of evaluations and write down all of the descriptive words that your clients use to talk about your services and see which one comes up the most, second most and third most.

There you have it — there’s your new, FUN, creative title.  Now be sure to LIVE that title everyday in every way.

You’ve earned it.

Mitch Taylor has worked in the Mobile Disc Jockey industry for over two decades, first cutting his teeth as an on-board club DJ for Carnival Cruise Lines. In addition to owning and operating Taylored Weddings in the Upper Peninsula of Michigan, he is a sought-after speaker and Gitomer Certified Advisor whose sales training, books, coaching and workshops are in high demand all over the country. 

What happened to Opening DJs?

By Tony Fernandez

Another year has passed and with the New Year is upon us it’s time to reflect. As I look back on the past year and forward into next year, I had a thought strike me: Where are the opening DJs?

Now before we get too deep into this thread, hear me out. This may seem like more of a club DJ thing, but you mobile DJs need to stick around. I read posts all the time about tandem mobile DJs, DJs-in-training, new DJs looking to get some live experience – an opening DJ slot is a great way to take things to the next level.

What exactly is an opening DJ? An opening DJ is a VERY important role in the grand scheme of how a night is going to roll out. It’s a very specialized skill.

Your job as an opening DJ is to set the table, as it were.   You’re setting the tone for the night. You’re like the first stage of a rocket heading into orbit… if you don’t do your job right, no one is going anywhere.

The internet has been a great source in reading (horror) stories about opening DJs and their folly. DJs that play inappropriate tracks, DJs that play tracks at 10:30 that should be played at 12:30. DJs that don’t know how to read a room. DJs that are not well versed in the subtlety of programming and set building.

There’s no doubt that going from gig to gig, events are different. But the role of the opening DJ stays pretty constant. This is a GREAT opportunity to learn and hone your song programming and crowd reading skills.  You can test, try out, experiment, and probe. You can build on your skill set and improve on that skill set.

Your role isn’t to supersede or usurp the DJ coming on after you. By all means, do your best, take the moment to shine, and make it your own. However, as an opener, you’re not the focus of the night. Do your job, know your role, whet your skills, and you’ll be surprised how you can succeed.

Keep on spinning.

Based out of Richmond, VA, DJ Tony Fernandez has been a DJ, Remixer, Producer, Musical Soothsayer and Audio Gear Oracle since 1980. Find him on facebook. Email djtonytf@gmail.com

Two Ways & Two Words to be More “Able”

By Mitch Taylor:

“Are you able?” When one hears that question, they may wonder immediately if they are “able-bodied.”  Or they may think of someone asking them to do something and if they can fit it into their busy schedule or not.  Those are good thoughts, but I would encourage you to start thinking of “able” in a different context.

Personable

Are you personable?  Do your actions or words resonate with people?  How do you move people emotionally?  How can you ensure you are more personable with those you come into contact with on a daily basis?

Let’s get down to the nitty-gritty of how to connect with someone and be more personable.

What are the 2 most important words in connecting?  What might you say to become more personable? What words you can use to draw out what is most important to someone?

Really…and?

People love to share stories.  When you use the 2 most important words in connecting you genuinely become interested.  You want to know more.  You gain a deeper level of connection because the person speaking feels engaged and they will go on with their story in greater detail, sharing more intimate details of the situation and providing you with a greater opportunity to connect on a different subject matter or in a different way.

Memorable

Empathy equals excellence.  You create connection when you create an emotional experience for your potential client.  How do you that?  How can you ensure that you’ll stay memorable with that person?  How can you guarantee that they think about you long after you part ways?

Here’s one idea: Hand a card to your clients at end of the sales meeting. This card is good for FREE (insert low cost/high value offer here) when you use the hashtag #InsertYourCompanyHashtagHere and post about your wedding on Instagram, Facebook or Twitter.  Third party advertising is huge and a great way to boost your reach in a market.

Remember: People respond best to a unique advantage.  In order to capitalize on your unique advantage you must be personable and memorable in every point of contact you may have with someone.  The better prepared you are the more effective and enjoyable the experience can be.

Mitch Taylor has worked in the Mobile Disc Jockey industry for over two decades, first cutting his teeth as an on-board club DJ for Carnival Cruise Lines. In addition to owning and operating Taylored Weddings in the Upper Peninsula of Michigan, he is a sought-after speaker and Gitomer Certified Advisor whose sales training, books, coaching and workshops are in high demand all over the country.